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PRESENTATION
ON
ITC Limited
BY
ASHOK KUMAR
MBA I YEAR
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LETS PUT INDIA FIRSTITC's Vision: Sustain ITC's position as one
of India's mostvaluable corporations through world class
performance, creatinggrowing value for the Indian economy and the
Company'sstakeholders.
ITC's Mission: To enhance the wealth generating capability ofthe
enterprise in a globalising environment, delivering superiorand
sustainable stakeholder value.
ITC's Core Values: ITC's Core Values are aimed at developing
acustomer-focused, high-performance organisation which
createsvalues for all its stakeholders.
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MASTER STROKES OF ITC
Chairperson--Y C Deveshwar
Directors - S S H Rehman, A Singh, K Vaidyanath,
A Baijal, J P Daly, R K Kaul, S H Khan, S B Mathur,
D K Mehrotra, H. GPowell,B.Ramanujam, B Sen,
R.S Tarneja, B Vijayaraghavan
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PAST AND PRESENT
24 Aug1910 ITC incorporated under the name of 'ImperialTobacco
Company of India Limited'.
1925 ITCs Packaging & Printing Business Division was set
upas a strategic backward integration for ITCs
Cigarettesbusiness.1974 The Company's ownership progressively
Indianised,and the name of the Company was changed to ITC
Limited(Indian tobacco company).1975 The Co. launched its HOTEL
BUSINESS which wasnamed ITC-Welcome group Hotel Chola.
1979 ITC entered the Paperboards Business by
promoting.Bhadrachalam Papaerboards Limited, which today hasbecome
the market leader in India.1985 Surya Nepal Pvt. Ltd.
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PRODUCT PORTFOLIO
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WILLS LIFESTYLE
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RURAL PROJECTSChoupal is an initiative of ITC Limited, a large
multi business
conglomerate in India, to link directly with rural farmers via
theInternet for procurement of agricultural and aquaculture
products like soybeans, wheat, coffee, and prawns.
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WELOCOME GROUP OF HOTELS
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THE STARTERS
The Starting point of The company was ImperialTobacco Co. of
India Ltd. The Company manufactureand distribute cigarettes and
smoking tobaccos andspeciality papers including cigarette tissue
papers(Sole manufacturer in the country). Insignia IndiaKings Due
to the Ban on cigarettes Classic addstherefore, Gold Flake NO
PREVIEW AVAILABLE SilkCut ,Navy Cut ,Scissors Capstan, Berkeley,
Bristol
Flake
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Other Products
Kitchens of India
Mint-o
Candy manBingo
Expression
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SWOT ANALYSIS
STRENGTHS- Brand Management
WEAKNESS- Unrelated diversification
OPPORTUNITY- Rural Market E choupalTHREATS- Increasing tax in
Cigarettes
Healthhazard
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MARKETING STRATEGY
They have a DIFFERANTIAL MARKETING
STRATEGY type. Always use their existing
channels. Utilizing nominal resources relatedwith the brand Eg:-
E-Chaupal, MangalDeep,
Brand Ambassador are selected according to
the brands and mostly are YOUTH ICONS They
emphasize on going with the FLOW and
making their Followers .
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EFFECT ON ECONOMY :
ITC is the Second Largest Exporter in INDIA They
have made a mark in the Business World for
their Hotels, Management, FMCG (Kitchens ofIndia),Cigarettes
Rural Development Programs
have gained National and International
Acceptance. Total turnover of ITC is 21355.94
crores in financial year 2007-08
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Competitors of ITC Ltd
Golden Tobacco Limited
Godfrey Philips India Ltd.
VST Industries Ltd.RTCL Ltd.
Hindustan Unilever Ltd. Marico
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THANK YOU
