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RAJALAKSHMI ENGINEERING COLLEGEThandalam, Chennai 602 105
Department of Management Studies
Lesson Plan
Faculty Name : Mrs. R. Sindhu
Ms. Padigi Reddy Sreevidya
Code : MB 34
MB 41
Subject Name : BUSINESS RESEARCH METHODS Code : 571216
Year : I Year Semester : II
Degree & Branch : MBA Section : A & B
Definition: Research is an organized, systematic, data based,
critical Objective, scientific
enquiry or investigation into a specific problem, undertaken
with the purpose of finding
answers or solutions to it.
Objective:
To make understand the concepts and dimension of the subject
To develop the skills pertain to the subject domain
To expose the industrial activities and preparing for the
exam
Sl.No Topics UnitBook-
Author
Ref
Page No.
1 BUSINESS RESEARCH I T3 3 - 5
2 Definition and significance- the research process 5, 56
3 Types of research exploratory and casual research 7, 119
4Theoretical and empirical research-cross functional and
time-series research
5 Research questions/problems 69
6 Research objectives 25
7 Research Hypothesis-characteristics 103
8 Research in an evolutionary perspective -
9 The role of theory in research -
10 RESEARCH DESIGN II 117
11 Definition types of research design 119
12 Exploratory and casual research design
13Descriptive and experimental design- Different types
ofexperimental design
144
14 Validity of findings- Internal and external validity 149
15 Variables in research 174
16 Measurement and scaling different scales 185
17 Construction of instrument 195
18 Validity and reliability of instrument 195
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19
DATA COLLECTION Types of data primary Vs
secondary data III
223
20 Methods of primary data collection 224
21 Survey Vs observation 256
22 Experiments- construction of questionnaire and instrument
236
23 Validation of questionnaire 20724 Sampling plan 265
25 Sample size- Determinants of optimal sample size 292
26 Sampling techniques 268
27 Probability Vs Non-probability sampling methods 269 - 279
28 Data preparation- editing-coding-data entry IV 301 - 308
29 Validity of data-Qualitative and Quantitative data
analysis
30 Bi-variate and multivariate statistical techniques 407
31 Factor analysis 408
32 Discriminate analysis
33 Cluster analysis
34 Multiple regression & correlation 398, 40335
Multidimensional scaling 176
36 Application of statistical software for data analysis 322
37 Research report- Different types V 341
38 Contents of report-need of executive summary 346
39 Chapterization - contents of chapter 348
40 Report writing-the role of audience 349
41 Readability -comprehension 347
42 Tone-final proof- report format
43 Title of the report
44 Ethics in research-ethical behavior of research 259
45 Subjectivity and objectivity in research 25, 385
TEXT BOOKS:1. Business Research Methods - Donald R. Cooper and
Pamela S. Schindler, ,
9th Edition, Tata Mc Graw Hill, 2006
2. Business Research Methods Alan Bryman and Emma Bell,
OxfordUniversity Press, New Delhi, 2008
3. Research Methods for Business Uma Sekaran, Wiley India, New
Delhi,
20064. Management Research Methodology, K.N. Krishnaswamy, Appa
Iyer
Sivakumar and M. Mathirajan, Pearson Education, New Delhi,
2006
Signature of Staff Signature of HOD
