5E ELECTRONIC CO.

Outline

5E ELECTRONIC CO.

• In 2010 • By Gökhan Toker (CEO) Mehmet İveynat

(CFO), Ekim Kurtulmaz (CTO), Serkan Atrek (CTO), Kaan Denizer (CTO)

• Şişli, İstanbul

Mission

• ‘’Our main ambition is to make teaching and being taught easier and better by using technology with reduced cost. We increase the education quality for every student. It is important to be reliable and to provide customer satisfaction for us. In the light of this vision we want to become best company in this sector.’’

Vision

• ‘’Our firm aims to improve education system by selling the Electronic Tables with reduced cost. The product has many useful properties that have benefits for both teacher and students. We try to produce and universalize our product in principles of quality, reliability and business ethics.’’

Our Goals

• Easier teaching & presenting• Affordable & Useful boards• Making prevelant• Mobilized

Our Values

• Respect to customers• Honesty• Reliability• Accessibility

Our Objectives

• Innovating electronic board to make it more useful

• Reducing cost of electronic board to encourage customers to buy the product

• Becoming a reliable and great company in market

Organizational Chart

Corporate Identity

Smart Board

• Detecting the movements computer

• Reflecting Board

Development Plan

Development Plan

3D Model

Target Market

• Educational Institutions (universities, high schools, etc.)

• Big Companies

Pricing Strategy

Sales Strategy

• Personal contacts

• Online orders

Promotion Strategy

• Brochures

• Media advertising to newspapers

Financial Assumptions

• Selling price is 599 TL for first year. The price of a unit increases 6.5% per year because of inflation rate.

• Cost of one product is about 311 TL for first year and 331 TL for second year, 353 TL for third year, 376 TL for fourth year and 401 TL for fifth year according to inflation rate.

Financial Assumptions

• No depreciation cost for the company because of no need to buy machines or equipments except office materials

• 4000 TL per month for advertising• Long term loan about 100.000 TL for 60

months option with 0.95% interest rate per month and interest payment about 2194 TL per month

Break-even Analysis

Income Statement

Summary of Financial Projections