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About Summit Tech
• Established in 1996
• GSMA industry accredited platforms: https://www.gsma.com/futurenetworks/wp-
content/uploads/2020/01/Lists-of-current-accreditations-for-RCS-client-manufacturers-clientsv13.pdf
• Applications embedded in millions of smartphones across several carriers
Doug MakishimaCSMO
5G Cloud Mobile Edge Computing (MEC) Use CasesVR360 Event and eCommerce Streaming and Engagement Platform
Supports interoperable and federated Telco Edge Cloud: Operator MEC or hyperscaler cloud at operator edge
Live stream Shopping Gaining Traction in Asia
• Often up to 600,000 viewers per session for a single influencer, 560 million viewers as of
March 2020
• Averaging 22.3 million in sales per day, with projected results topping 8 billion USD annually
• Influencers live-streaming on Taobao online marketplace
• Viewers buy products from presenters showing off products and offering discount codes
• Interactive experience lets buyers engage with the presenter and ask questions
Market Opportunity: Live stream Shopping
Digital Transformation for click and mortar retailers
• Users have been acclimated to live streaming during pandemic
• Retailers need to evolve and differentiate from established
ecommerce behemoths
• Customers need personalized high-end engagement
• Digital “White Glove” service
• Hard to achieve with other technologies such as Zoom, YouTube,
Facebook, Instagram, etc.
• Buying experience needs to be seamless and integrated
Market Opportunity: Live stream Shopping
One Virtual platform - 5 distinct best-of-breed components
The Odience Platform: Turn-Key and Ready!
from HOME
from STADIUM
See slide LEGEND for definition
Odience: Built for 5G and MEC
Operators with 5G deployments can take advantage of cloud-based
stitching, ultra-low-latency and a bandwidth reduction of up to 80% for live
8K 360 video streams.
• 5G Features:
• Low Latency for sub 30 ms Motion Photon delay
• Mobile Edge Compute capable, including application mobility
• Live 8K/4K Streaming from 5G portable consumer-grade cameras
• MEC Features:
• Enables personalized streams with interactivity and AI
• Reduced content distribution costs compared to traditional methods
• 8K Live Streaming with sub-1.2 second glass to glass latency
• Up to 80% savings in bandwidth efficiency for equivalent quality, reducing network load and
users’ mobile data usage
• Gives content creators access to instant on-demand scale from 1 user to 1 billion users
• Significant improvements in device battery life *With or without 5G, Odience will always provide users with an optimized
experience which adapts to their current network conditions and preferences.
Live stream ShoppingShopping events can be High Production Value events at large stores or shopping malls, Quick & Easy live stream events from store departments and small shops,or even live streams by influencers from their homes.
Produce High Production Value events
or Quick & Easy live streamsstream to
stream to
Quick & Easy live streams from store departments
Quick & Easy live streams from small shops
Modern Day Agent can be professional presenters, sales associates or influencers etc.
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In-stream apps | VR Chatbots
See slide LEGEND for definition
Case Study: Live Stream Shopping w/ 5G MEC
During live 360 video sessions, users can send comments and questions to the video wall
360 live stream allows viewers to rotate device for a full view of shopping area
Example: Birks Jewelry (luxury retailers)
Customer Readiness trials have begun
Linear, passive, one-way stream
During live 360 video sessions, users can send comments and questions to the video wall
360 live stream allows viewers to rotate device for a full view of shopping area
Example: Birks Jewelry (luxury retailers)
Customer Readiness trials have begun
Engaging, interactive, social, eCommerce-enabled, 8K full 360 view (you are the cameraman)
Live stream EventsPerformances can be High Production Value events at arenas and stadiums, Quick & Easy live stream events from small venues,or live streams by performers from their homes,or eSports .
Produce High Production Value events or Quick & Easy live streams
Live stream to mobile devices & HMDs
*
ViLTE/IR.94, IR.39 + RCS
Virtual Spectators, Front RowImage Share, Messages
In-stream apps | VR Chatbots
See slide LEGEND for definition
Telco Edge Cloud enabling multi-operator distribution
• Brands using Odience demand maximum reachability to deliver
content to all of their customers
• Multi-MNO MEC solution is a must for users wishing to share the
experience across different carriers
• Odience is presently performing aggregation across multiple carriers
at the application layer
• Long term objective is to align with OP architecture and offload MEC
interworking and orchestration tasks
• Adding support for roaming, resource reservation and other features
not available without direct OP integration
• Integration with hyperscalers is key to achieving rapid scale and
Public Cloud Edge Interface already a reality with LF Akraino
Alignment with OPG for Universal Reach TEC Interop and Federation
During live 360 video sessions, users can send comments and questions to the video wall
360 live stream allows viewers to rotate device for a full view of shopping area
Example: Birks Jewelry (luxury retailers)
Customer Readiness trials have begun
Engaging, interactive, social, eCommerce-enabled, 8K full 360 view (you are the cameraman)
