5th Avenue - Capability Statement

Capability statement

5th Avenue Properties is a real estate service

provider, providing real estate services in

South Africa and Sub-Saharan Africa.

5th Avenue is partnered with Pam Golding

Properties with a network over 300 offices

in Sub-Saharan Africa.

5th Avenue is led by a team headquartered

in Johannesburg with significant experience

in Africa and emerging markets across the

world. Our presence in the majority of the

established and emerging markets across the

continent affords us unparalleled local market

knowledge and experience in extremely

challenging markets.

As the international associate for Savills

in sub-Saharan Africa, we are affiliated

with one of the world’s largest real estate

agencies. This partnership facilitates our

access to global real estate markets and

taps into inbound and outbound business

for Africa, whilst also offering the expertise,

relationships, specialised skills and best

practice from one of the world’s leading

real estate companies.

COmpany OVeRVieW

5 t h a V e n U e p R O p e R t i e s

ThrOuGh Our

ASSOSiATiOn wiTh PAm

GOldinG COmmerCiAl,

we hAve OffiCeS in:

• nigeria

• Kenya

• Seychelles

• namibia

• mozambique

• Swaziland

• Zambia

• Zimbabwe

• Botswana

• mauritius

• uganda

ASSOCiATe OffiCeS

• Angola

PrOjeCT OffiCeS

• Ghana

• Tanzania

South African Offices

• johannesburg

• durban

• nelspruit


agenCy

5th Avenue ProPerties

Capital maRkets COnsUltanCy

landlORd agenCy

tenantRepResentatiOn

aCqUisitiOns

dispOsals

OCCUpieRCOnsUlting

deVelOpeRCOnsUlting

bUsiness lines

the team


Peter AAronson

Peter is the Commercial leasing director at 5th Avenue Properties. he has over 25 years’ experience in the industry and his market knowledge and a track record in the Greater johannesburg area has positioned him as an invaluable resource and trusted advisor to some of the largest and highest profile occupiers and landlords in the city.

Gordon dAwson

Gordon is responsible for 5th Avenue Properties operations in KwaZulu-natal. Previously based in johannesburg Gordon was one of the highest profile professionals in the market concluding numerous transactions with both domestic and international multinationals during his 17 year career in real estate.

steve Burnett

Steve is responsible for operations at 5th Avenue Properties. he has a strong sales and marketing background and a number of years as a professional golfer. in addition to his managerial responsibilities Steve is active in both leasing and investment sales.

Anthony Green

Anthony is responsible for business development at 5th Avenue Properties. with over 15 years of real estate experience, Anthony has been responsible for numerous transactions on behalf of both landlords and tenants. his previous experience is in business broking and franchising.

shAun wAtters

Shaun is responsible for management of the sales team at 5th Avenue Properties. Shaun has over 10 years of experience in the industry, specialising in leasing and sales of new developments at 5th Avenue. Shaun is also responsible for coaching and mentoring new recruits to the business and over his term has managed to put together a dynamic team capable of covering all aspects of the industry.

5th Avenue Properties was established in 1988 and has been

delivering real estate solutions to our clients for over 25 years.

Specialising in agency and advisory, 5th Avenue employ one of the most

experienced and highly regarded teams of real estate professionals

operating in South Africa. This has resulted in a track record and client

base that spans domestic and international companies in addition to

the public services sector.

5th aVenUe pROpeRties


Savills have established a significant

presence in Europe, Asia Pacific, Africa and

the Americas, employing more than 30,000

people across a network of 700 offices and

associates worldwide.

Savills are the uK’s leading agency group by

turnover. Savills are the number four global

agent by world turnover, with a particular

strength in Capital markets transactions.

Savills services the needs of the investor,

owners and occupiers offering transactional

advice, property management, consultancy

and asset management expertise.

Savills have a fund management service

through Savills investment management,

which provides indirect investment to clients

focused primarily on core and opportunistic

european funds.

Throughout our international network of

over 700 offices and associates, we offer

a range of real estate expertise across

residential, office, industrial, retail, leisure,

healthcare, rural, hotel and mixed use

development schemes.

Savills was ranked the property industry’s

number one employer by The Times for the

last six years and has been ranked the best

Business Superbrand in the real estate sector

by The Centre for Brand Analysis.

saVills key FaCts

An internationalassociate of Savills

AMERICAS50 Owned AndAffiliATed OffiCeS

ContInEntAlEuRopE57 Owned AndAffiliATed OffiCeS

MIddlE EASt& AfRICA273 Owned AndAffiliATed OffiCeS

unItEd KIngdoM& IRElAnd105 Owned AndAffiliATed OffiCeS

ASIA pACIfIC120 Owned AndAffiliATed OffiCeS

glObal COVeRage

Savills operates from over 700 owned and associate offices, employing more than 30,000 people in over 60 countries

Our dedicated Tenant Representation

teams provide expert and impartial property

advice to occupiers of all classes of

commercial real estate space. It’s a powerful

arrangement of best-in-class professionals

delivering cost effective and creative

solutions to our clients.

To provide the best possible solutions,

we make it our business to understand

your business. we listen and learn about

your business planning and operational

requirements to accurately determine how

they will impact your real estate needs.

Lease events consistently represent landmarks and opportunities in a business cycle. An expertly negotiated lease can support business success in many ways:

Systematic approach to arbitrage and

negotiation, which secures the very best

commercial terms

Negotiating flexibility of terms assists

agility and allows for your businesses’

development, as unexpected growth or

contraction is quite often a business’

biggest challenge

understanding your requirements for

new or existing space.

As we guide tenants through the process of

identifying best space options and zealously

negotiating exceptional commercial terms,

it is our deep understanding of the role

that real estate plays in corporate success,

that explains our track record of achieving

outstanding results for our clients.

tenant RepResentatiOn


Africa is in the midst of an unprecedented

commercial real estate development cycle,

with significant amounts of new supply

coming to market. This leads to increased

competition between buildings and therefore

the need to differentiate projects and

implement strategic marketing and leasing

structures that are based on experience

gained in emerging markets around the world

and customised for local market conditions.

we take the building to occupiers, rather than

wait for occupiers to come to the building.

This is done by developing a marketing

strategy that brands the building and

creates an attractive, unique identity.

The brand is built by producing marketing

collateral, identification of the target

market and strategy, implementing locally

and internationally.

following the creation of collateral, we’ll

utilise a number of marketing channels to

communicate the opportunity. This includes

an extensive database of occupiers, our

existing relationships and retained clients

disseminating the opportunity through our

global platform with Savills. Typically,

we’ll make use of digital and more traditional

media channels to reach the decision makers.

landlORd agenCy


a marketing strategy that brands the building and creates an attractive, unique identity.

“

“

Research & Development Consultancy

Advice on building design and technical

specifications benchmarking studies

Competition and future supply analysis

Sustainability and environmental

initiatives market trends & forecasts

Occupier trends and tenant profiling.

Marketing Consultancy

Strategic advice on timelines & critical

path analysis

Preparation of comprehensive budgets

encompassing printed materials, public

relations, show suites & advertising

recommendation & co-ordination of

specialist consultants

development of project images,

brands, identities, key differentiators

and key messages

Preparation and implementation of

marketing and Pr initiatives including

site hoardings, brochures, websites,

marketing films and events.

Leasing

Profiling & selection of anchor and

target tenants

development of strategic rental and

leasing strategies reviewed in line

with market conditions

Provision of expert on-site sales staff

if required.

Complete co-ordination of marketing

and leasing process

High level reporting and financial analysis

Advice on all documentation and

handover issues.

Lease Management – Unlocking the potential of existing assets

Existing and future competitor analysis

Product repositioning & enhancement

analysis, tenant retention and restacking

plans, renewal and new letting rental

strategies.

landlORd agenCy - seRViCes


identify and appoint a suitable marketing & branding consultant

Prepare marketing collateral, including an e-mail flyer, building brochure,

website, media & Pr strategy identify the target market for

the building Prepare the contacts database

for the target market Sign off and approvals for the

marketing collateral Agree reporting format and

meeting schedule identify any conferences or

seminars that should be attended Agree key project milestones Prepare lease and offer documentation determine pricing and strategy.

PhAse iPrOjeCT SeT uP

30-60 dAyS

PhAse 3TrAnSACTiOnS

negotiations with potential tenants Submission of indicative Term

Sheet (iTS) and conditions Credit checks Approval from landlord Submission of heads of Terms

(hoT) Submission of Tenant Criteria document (TCd)

finalisation of lease Agreement Payment of deposits design approval.

landlORd agenCy

PhAse 2mArKeTinG & leASinG

distribute e-mail flyers to contact database

follow up marketing calls Arrange meetings with decision

makers of key pursuits identified in the target market

leverage local and international relationships to market the opportunity to prospective tenants

distribute project information to local, regional and international partners

distribute project information to 3rd party agents locally and internationally

implement marketing and Pr strategy to build the brand and raise awareness.

180 dAyS OnGOinG

Our investment experts provide acquisition

and disposal advice to investors looking

at Africa and Cross Border investment

opportunities via our global network of offices.

Knowing which international markets offer

true investment potential is crucial for those

looking to invest in global capital markets.

We offer a full cross-section of investment, development funding and financial advice.

With our specialist sector-specific knowledge,

we are able to help clients to optimise returns

and minimise risk.

Our investment clients cover a broad

spectrum from institutional global funds,

private / public property companies,

investment / private banks, open and closed-

ended funds, opportunity funds and high net

worth individuals.

We have dedicated Investment teams in all the major financial centres around the world including:

hong Kong

frankfurt

london

new york

Paris

Shanghai

Tokyo

johannesburg

Capital maRkets


we handle a variety of rent reviews, lease

renewals and lease restructuring on behalf of

landlords and occupiers across all property

sectors throughout Africa.

From rent reviews to more complex lease

restructuring issues, the lease Consultancy

team utilises their technical and market

knowledge to assist and advise on all aspects

of tenant and landlord work.

Our specialists provide a range of lease

consultancy services across all property

sectors - including office, industrial, out

of town and high street retail, leisure,

shopping centres.

Our services include:

rent reviews Lease Expiries and Renewals lease restructuring –

re-gears, surrenders and renegotiation lease due diligence

lease COnsUltanCy

Our network of development consultants work

across multiple disciplines to assist clients

throughout the development process to achieve

financially viable and successful schemes.

we advise a wide range of clients including

private residential and commercial

developers, land owners, banks and

local authorities to ensure developments

are deliverable.

From site identification through to product delivery, we offer a fully-integrated end-to-end service. Our services cover:

Viability - delivering financially viable planning

consents within development schemes.

Research - expert advice on investment

strategy, market trends, development product

pricing and bespoke analytical services.

Portfolio advisory - advising landowners and

developers on maximising the value of or

generating enhanced receipts from a portfolio

of residential or commercial sites.

Funding & Development - matching

capital with opportunity in residential

and commercial investment and

development sectors.

Energy and sustainability - assisting

the inception, funding, development,

management and trading of energy

assets and infrastructure.

deVelOpment COnsUltanCy


South Africa’s leading real estate business

5th Avenue Properties forms part of the Savills international network

Experienced delivery team

Local market knowledge and expertise

Global best practice

Access to relationships

Senior management led projects

Track record

Why 5th aVenUe pROpeRties?

p a m g O l d i n g C O m m e R C i a l

5th aVenUe pROpeRties

WWW.5thaVeUne.CO.za

+ 27 (0) 11 234 6111

Documents

5th Avenue - Capability Statement