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GenieConnect is set to showcase their Award-Winning MarketingConnect, the intelligent marketing automation system for events, at this year’s Expo! Expo!
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Press Release:
GENIECONNECT SHOWCASES AWARD-WINNING EVENT TECHNOLOGY
AT EXPO! EXPO!
GenieConnect (www.genie-connect.com), the event participation solutions
provider for the events industry, is set to showcase their Award-Winning
MarketingConnect, the intelligent marketing automation system for events, at
this year’s Expo! Expo! taking place 11-12 December 2013 at George R. Brown
Convention Center, Texas, USA.
MarketingConnect, won the EIBTM Technology Watch Award this year for
innovation within the events industry. As an integrated marketing automation
solution, MarketingConnect has been designed to utilize event and attendee
behavior information gathered from other GenieConnect tools to generate
relevant and personalized content, which is then channeled through attendee
communications channels such as emails, and mobile push messages. This allows
event organizers to send highly targeted and relevant information to attendees
to maximize engagement throughout the entire event life cycle.
Giles Welch, CEO of GenieConnect comments, “We are excited to showcase
MarketingConnect to Event Organizers in North America. Our team will be
holding live demonstrations of MarketingConnect as well as our mobile event
apps and attendee web portals, throughout Expo! Expo! to show event
organizers how they can improve engagement throughout the event lifecycle and
ultimately increase returns for their events.”
GenieConnect are inviting all Expo! Expo! attendees to visit booth 556 to discuss
the benefits of personalization for event attendees, as well as the benefits of
email marketing for increasing event app uptake and attendee engagement, and
maximizing event communications throughout the year.
The Event Participation Solutions provider has also confirmed that they will be
participating in the IAEE Treasure Hunt. This competition will provide one lucky
winner with a Holiday to Hawaii for two people. The prize will include two
round-trip American Airline flights and accommodation at the Hilton Hotel
Resort in Honolulu. To enter the competition, visit the GenieConnect booth (556)
at Expo! Expo!
If you would like to make an appointment with GenieConnect, please email
[email protected] or contact via
www.genie-connect.com/about/contact. For more information about Expo!
Expo! and how to register, please visit www.iaee.com/events--education/expo-
expo-annual-meeting.
Notes to Editors:
Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467
Email: [email protected]
Sophie Ahad
Tel: +44 (0) 208 334 4009
Mob: +44 (0) 776 8211629
Email: [email protected]
About GenieConnect:
Established in 2010, GenieConnect is a leading provider of event participation
solutions, offering unique insight and business intelligence to organisers and
enhanced event experiences for their attendees.
The mobile apps and web portals created are best of breed solutions for event
organisers, corporations and associations to deploy under their own brand to
deliver more for participants at their events.
