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5th World Water ForumCommunications
Big Eyes, Big Ears, Big Voice
Bridging Divides for Waterconnections consensus
commitments
5th World Water ForumCommunications
ISTANBUL 09
THE HUB
ASIA – EUROPE – MIDDLE-EAST – AFRICA
….. And the rest of the world
TURKEY UNITES
EUROPE AND ASIA
LET’S MEET WHERE THE
CONTINENTS MEET
TURKEY IS A COUNTRY ENRICHED BY ITS WATER CULTURE
THE IMPORTANCE OF WATER RESOURCES, HISTORY AND CULTURE
ALL ADD TO TURKEY’S ALLURE
ISTANBULISTANBUL 09 09WATER, CULTURE & CROSSROAD
BRIDGE
TO
KNOWLEDGE
&
PARTNERS
ISTANBUL ISTANBUL TREASURE CHEST- HISTORY & PRACTICE
BRIDGING DIVIDES FOR WATER
ISTANBUL 09ISTANBUL 09
5th World Water ForumCommunications
WATER IN THE WORLD
• What do we need to do to raise the lantern of water?
• What can the World Water Forum process contribute?
• What will you do to contribute?
• What is the next practical step forward?
5th World Water ForumCommunications
Istanbul ’09Bridging Divides for Water
brings worlds togetherbrings worlds together: rich-poor, north-south, east-west
combines strandscombines strands: perceptions – passions – practical actions
links sub-sectorslinks sub-sectors: policy – practice – technology – science
connects peopleconnects people: stakeholders & world-leaders
5th World Water ForumCommunications
Istanbul ’09more than only one eventMarch 2007- March 2009
creating attentioncreating attention - water top priorities
building coalitionsbuilding coalitions - inside & outside of ‘water’
developing strategiesdeveloping strategies - linked to action (ie MDGs)
preparing pledgespreparing pledges - announced at the Forum
5th World Water ForumCommunications
Istanbul ’09Audiences
Water Professionals Key Stakeholders Policy and Decision Makers Mass Media Representatives World Leaders
5th World Water ForumCommunications
Istanbul ’09
Focus•issues to highlight over the next two years….•programmatic focus – focus sessions….•priorities water constituency…..
Turkey, Council members, Water Stakeholders
5th World Water ForumCommunications
Istanbul ’09Process
carefully, coordinated communications strategy thematic and regional water events, meetings and conferences (2007-2009)
New York, Stockholm, Zaragoza, Vienna, Seoul, Barcelona, linkages to other related global conferences create momentum and build support for definitive actions
5th World Water ForumCommunications
Istanbul ’09
Impact a real sense of direction to the 5th World Water Forum focus global attention on its daily activities real actions (commitments, pledges) to help the poor = process driver