6.1 The Presidency

Do Now:

What makes a good leader?

Qualifications/Term/Compensation

Qualifications:“Natural Born Citizen”35 Years of Age14 years residency

Term: The 22nd Amendment limits the Presidency to two four-year terms.

Compensation:Salary: $400,000Expense Account: $50,000Travel Account: $100,000Entertainment: $19,000

Presidential Succession

Vice PresidentSpeaker of the HousePresident Pro Tempore of the SenateSecretary of StateSecretary of the TreasurySecretary of DefenseAttorney General

Chief of State

The ceremonial head of the government of the United States.

Chief Executive

Controller of the “Executive Powers” outlined by the Constitution.

Chief Administrator

Director of the Federal Fovernment.

Chief Diplomat

The United States’ spokesperson to the rest of the world.

Commander in Chief

The President is directly and immediately in control of the armed forces.

Chief Legislator

The President is the architect of public policy and the agenda-setter of congress.

Chief of Party

The acknowledged leader of his political party.

Chief Citizen

The expectation that the President works for and represents “the People.”

Reflection

Which of the presidential roles is the most crucial to the presidency and why?

(1/2 page)

Presidential Campaigns

Presidential candidates use many tools in their quest for victory. Most common presidential campaign techniques involve media.

Debates

In most elections there are two presidential debates between the primary (2 or 3) candidates. One focuses on foreign policy and the other on domestic policy. There is also a Vice Presidential debate, though it receives much lower viewer numbers.

Presidential Campaigns

View the following video about the branding of Presidential campaigns through television ads.

Group Project

Create either a full page print ad or video ad script for a presidential campaign. You can use a previous or possible future campaign, or come up with your own fictitious one. Make sure to use at least 5 Ad Campaign Techniques.

6.1 Assignment

Reflect on your group’s campaign ad. Would it effectively change public opinion about your candidate? Or their opponent? How?Identify each of the techniques you used and how they helped create an effective advertisement.