· 66.5 78.0 % of Sales 7.5% 7.2% 7.4% Cost of Selling 12.9 23.6 25.0 Journal Adv 1998 Actual 1999...
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· 66.5 78.0 % of Sales 7.5% 7.2% 7.4% Cost of Selling 12.9 23.6 25.0 Journal Adv 1998 Actual 1999 Aug Update ... increased promotional intensity substantially. Most noteworthy have