6.7 Packaging

Think about this…

•Why do we need packaging?•Why do some products come packaged

and other products do not?•What kinds of products come without

packaging?

Brainstorming

•In groups of 4, try to decide what the functions/purposes of packaging are.

•You must also come up with examples to illustrate your ideas!

•The group that comes closest to the ACTUAL Functions of Packaging wins Moolah!

PACKAGING • Who packages the items?

▫ Raw material processors, manufacturers, retailers

• Why and how are things packaged? 1. Protection2. Promotion 3. Appearance and Brand Identification4. Consolidation5. Information 6. Convenience 7. Environmental Friendliness

**THE SILENT SALESPERSON**

Functions of Packaging

• Protection▫ from breakage

bubble wrap, foam

▫ from germs, air, sunlight, dust/dirt (air tight

seals)

▫ Protect the consumer: safety seals, child-proof, warning labels, tampering,

theft (sensor tags, cotton in medicine bottles)

▫ Helps to ensure the product remains safe and

high quality

Functions of Packaging

• Promotion ▫ re-usable after the original contents are

consumed

drinking glasses, jewellery boxes

▫ Tie-ins with movies or coupons for other products

▫ Use of popular figures to attract attention

▫ Promoting a cause

environment, illnesses, poverty, children’s aid,

natural disasters

Functions of Packaging

• Appearance and Branding ▫ helps customers identify a brand or product

shapes, colour

▫ Attractive packages are colourful and eye-

catching with graphics

▫ Must design the packaging with the

assumption that it will look good from any

angle

Functions of Packaging

• Information

▫ Labelling laws require specific

information to be included (refer

to textbook notes)

Functions of Packaging

• Consolidation▫ contain the product, to keep it all

together Liquids or small items in bottles,

cans or jars Shrink wrapping boxes together for

the same retailer/destination Easier to ship, store and display

Functions of Packaging

• Convenience

▫ Packaging a product so that it is

easy to carry (transport) and use

▫ Special handles, grips, re-sealable

bags and boxes

Functions of Packaging

• Environmental Friendliness

▫ Minimal or reduced packaging

▫ Biodegradable material

▫ Reused and recyclable material