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Fundamentals and architecture of SAP CRM 7.0 System

Why Choose SAP CRM

SAP CRM solutions help integrate sales, service and marketing through business processes and enterprise applications. These solutions help organizations manage three important customer-focused issues: generating new growth, attaining operational excellence, and enhancing competitive agility.

Support of Seamless End-to-End Process

Industry Specific Solution as Strategy

CRM Definition

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects.

It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,Customer service, and technical support.  

The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.[2]