BC FCTrim:

Bleed:Live:

CYAN MAGENTA YELLOW BLACK PMS 202 ZALES 8200

Job#: File Name:

Output:Element: 2012 Mother’s Day Insert

111011805111011805_P_BC_FC_3March 29, 2012 1:34 PM

9" X 10.5".125".25"

Peoples

SHOP OUR LARGEST DIAMOND STORE ANYTIME WITH THOUSANDS OF ITEMS TO CHOOSE FROM AT …

PeoplesJewellers.com

12 MONTHS NO INTEREST. NO PAYMENTS. NO DOWN PAYMENT.** O.A.C.$1500 Minimum Purchase. $34.99 Administration Fee. Terms and conditions apply. See Jewellery Consultant for details.

**12 Months No Interest No Payment (Same As Cash) Offer: OAC with Peoples credit card account. A minimum purchase of $1500 or more is required. No payments are required during the promotional period. Interest will accrue at the Preferred Rate from the date of purchase. If the purchase amount, plus any applicable fees or charges, is not paid in full by the Promotional Due Date, the accrued interest is charged to the account. If during the Promotional Term you do not make a required monthly payment the Promotional offer will terminate and accrued interest will be charged to the account. The remaining balance owed on the promotional purchase will then be charged interest at the Preferred Rate until the account balance is paid in full. The Preferred Rate of Interest is 28.9% per annum. The retailer charges an Administration Fee of $34.99 for the 12 Months No Interest No Payment promotion that may be charged to your credit card account. Ask your Peoples Jewellery Consultant for details.

*Prices shown reflect additional savings and are valid May 7-13, 2012. Cannot be combined with any other offer. Merchandise selection at each store may vary and all styles may not be available on PeoplesJewellers.com. All items featured are available by special order. Selections may vary by style. Typographic errors subject to correction. Interim markdowns may have been taken. Limited quantities. CT. T.W.=carat total diamond weight. Merchandise enlarged to show detail and may not always be exactly as pictured. †Denotes 10K gold. ♥Coloured gemstones are often processed by one or more industry accepted practices from the time they are extracted from the earth. Gemstones, blue and black diamonds may have been treated or enhanced by heating (generally), irradiation (blue topaz), oiling and waxing (opal). Most gemstones, including opals, require special care in cleaning. Cultured freshwater multicoloured pearls are dyed. Persona and Discover Your Charm are trademarks of JPI Limited. Honora is a trademark of Honora Industries, Inc. Sirena Collection™ is a trademark of Merit Diamond Corporation. ® is a registered trade-mark of Zale Canada Co. ‡Earn 50 Bonus AIR MILES® reward miles when you spend at least $300 in a single transaction after discounts and before taxes, at participating Peoples locations. Offer excludes gift cards and prior purchases. Offer valid through May 3-13, 2012. No coupon required. See Jewellery Consultant for details. ® Trademarks of AIR MILES International Trading B.V. Used under license of LoyaltyOne, Inc. and Zale Canada Co. ♦NO PURCHASE NECESSARY. Correct answer to math skills test required to win. This Sweepstakes is open only to legal residents of Canada who are 18 years of age or older, at time of entry. Void in Quebec, Canada and where prohibited by law. To enter, beginning at 12:01 a.m. ET on April 1, 2012 through 11:59 p.m. ET on May 13, 2012 go to PeoplesJewellers.com and follow the online instructions to register and complete your entry. Registration is free. Subject to the complete Official Rules at PeoplesJewellers.com. Void where prohibited. Sponsor: Zale Canada, Co., 901 W. Walnut Hill Lane, Irving, TX 75038-1003. Zale Canada Co.

For a Peoples location near you: 1-800-211-CARAT (2272)

or Shop at PeoplesJewellers.comAll items featured are available

at Peoples, PeoplesJewellers.com or by special order.

We accept

$499-$1099 E 14K gold.

0.25 CT. T.W., $499 0.50 CT. T.W., $1099 $899-$1899

F 14K gold. 0.50 CT. T.W., $899 1.00 CT. T.W., $1899

SAVE $200 NOW $3299

G 1.00 CT. T.W. in 14K gold.

Centre stone is Canadian Diamond. Orig. $3499

$399-$1999 C 14K gold.

0.20 CT. T.W., $399 0.40 CT. T.W., $799 0.60 CT. T.W., $1999

NEW! $399 D 0.20 CT. T.W.

in 14K gold.

B

A

D

C

E

G

F

SAVE $50 NOW $149† Your Choice

H-J Diamond accent.Orig. $199

NOW $99 k Diamond accented

sterling silver. Orig. $129

$99 Set of 10T 7-8mm cultured freshwater pearl stretch

bracelets in sterling silver.♥ Orig. $129

NOW $69H Sterling silver

locket. Orig. $79

NEW! $129 Set of 3Will Be $179

S Lab-created white sapphire in sterling silver.

SAVE $50 NOW $99†

A Diamond accent. Orig. $149

NOW $99Your Choice

B Lab-created white sapphire and diamond in sterling silver.

C Diamond accented sterling silver. Orig. $129

NOW $129 Set of 3

E Diamond accented sterling silver. Orig. $149

NOW $129D Diamond

accented sterling silver. Orig. $149

SAVE $50 NOW $149†

F Diamond accented. Orig. $199

NOW $129G Diamond

accented sterling silver. Orig. $149

NOW $14999†

Will Be $16999

J Locket.$21999†

k Diamond accented locket in yellow or white gold.

NEW! $99 Set of 3Will Be $149

L Lab-created white sapphire, lab-created pink sapphire and blue topaz frame studs.

AB C

D

E

FG

H

J

k

N

P

R

S

L

T

OVER 300 BEAUTIFUL HANDCRAFTED BEADS TO CREATE A BRACELET FULL

OF UNIqUE MEMORIES

FREE BRACELET!Buy 3 Persona beads

and get this bracelet FREE! A $45 value. While quantities last.

H

J

k

BIRTHSTONE JEWELLERY STARTING AT $99 Other styles available in-store or online at PeoplesJewellers.com.

M-R Not all styles available in all birthstones.♥

EARN

AIR MILES® REWARD MILES50BONUS ON A PURCHASE OF $300 OR MORE.‡ Limited time offer. See store for details.

M

GREAT MOTHER’S DAY GIFTS FROM $69

May Birthstone

October Opal

November Citrine

December Blue Topaz

January Garnet

FebruaryAmethyst

MarchAquamarine

May Lab-created Emerald

June Cultured Pearl

July Lab-created Ruby

August Peridot

September Lab-created Sapphire

NOW

$99

NEW

$399

LOWEST PRICE OF THE SEASON$14999

NEW $129 Set

NOW $229†

A 0.05 Carat in white or yellow gold. Orig. $269

SAVE $50 NOW $599

B 0.20 Carat in 14K white or yellow gold. Orig. $649

VISIT PEOPLESJEWELLERS.COM FOR A CHANCE TO WIN A $2000

PEOPLES GIFT CARD ♦See back for details.

NEW $99 Set

THREE-PIECE BOXED SET

celebrate your

supermom

02 03Trim:

Bleed:Live:

CYAN MAGENTA YELLOW BLACK PMS 202 ZALES 8200

Job#: File Name:

Output:Element: 2012 Mother’s Day Insert

111011805111011805_P_02_03_5March 29, 2012 3:10 PM

9" X 10.5".125".25"

Peoples

2 3

Merchandise on these two pages enlarged to show detail and may not always be exactly as pictured. Merchandise may vary by store and may not be available on PeoplesJewellers.com. Selections may vary by style. Typographic errors subject to correction. Interim markdowns may have been taken. Limited quantities. CT. T.W.= carat total diamond weight. ♥Blue and black diamonds may

have been treated or enhanced by heating (generally). †Denotes 10K gold. Sirena Collection™ is a trademark of Merit Diamond Corporation. ® is a registered trade-mark of Zale Canada Co.

SAVE $300 NOW $499†

Your ChoiceA-C 0.50 CT. T.W.

Orig. $799

SAVE $600 NOW $2299

D 0.96 CT. T.W. in 14K gold. Orig. $2899

NOW $149E Diamond accented

sterling silver. Orig. $179

$499†

F 0.10 CT. T.W.

SAVE $200 NOW $1299†

G 1.00 CT. T.W. Orig. $1499

FROM $149

DIAMOND JEWELLERY

SAVE $100 NOW $699†

L 0.75 CT. T.W. Orig. $799

SAVE $100 NOW $899†

M 1.00 CT. T.W. Orig. $999

$149 Your Choice

H-K Diamond accented sterling silver.

NOW $149N 0.20 CT. T.W.

in sterling silver.♥ Orig. $179

SAVE $50 NOW $249

P 0.50 CT. T.W. in sterling silver.♥ Orig. $299

SAVE $100 NOW $399†

R 1.00 CT. T.W.♥ Orig. $499 NOW $349†

Will be $399S 0.20 CT. T.W.♥

Orig. $499

SAVE $100 NOW $499†

T 0.50 CT. T.W. Orig. $599

SAVE $100 NOW $799†

U 0.63 CT. T.W.♥ Orig. $899

$99V 10K yellow

or white gold.

NEW! $199W Sterling silver

and 14K gold necklace.

NEW! $99X Sterling silver

and 14K gold bracelet.

SAVE $50 NOW $149

Y 0.20 CT. T.W. in sterling silver. Orig. $199

SAVE $100 NOW $199†

Z 0.20 CT. T.W. Orig. $299

SAVE $50 NOW $349†

AA 0.25 CT. T.W. Orig. $399

B

D

A

C

E

G

J

F

HK

M

P

L

N

R

T

V

S

U

W

X

AA

Y

A

C

B

K

J

L

N

R

M

P

S U

W

T

V

SAVE UP TO $1000 NOW $5699-$15,999Your Choice

D-F 1.00-2.00 Carat in 14K gold. Orig. $6299-$16,999

SAVE UP TO $1000 NOW $3799-$6999Your Choice

A-C 1.00-1.50 Carat in 14K gold. Orig. $3999-$7999

THE CROWNDIAMOND® COLLECTION

D

E F

ONE CARAT TOTAL WEIGHT AND ABOVE SOLITAIRES FROM $2599

NOW $3499 Will Be $3999J 1.70 CT. T.W.

in 14K gold. Orig. $4299 Also available: 0.50 CT. T.W., $999 1.00 CT. T.W., $2499

NOW $799†

Will Be $899K 1.00 CT. T.W. in white

or yellow gold. Orig. $1199

SAVE UP TO $500 NOW $2499-$4199

L 14K gold. 1.00 CT. T.W., $2499 2.00 CT. T.W., $4199 Orig. $2699-$4699 Also available in round-cut.

SAVE $500 NOW $5499

M 4.00 CT. T.W. in 14K gold. Orig. $5999

$2399N 1.50 CT. T.W.

in 14K gold.

$199†

Your ChoiceP-S 0.15 CT. T.W.

NOW $599†

Will Be $699U 1.00 CT. T.W.

Orig. $799

SAVE $100 NOW $399†

T 0.50 CT. T.W. Orig. $499

$299†

Your ChoiceX-Y 0.10-0.12 CT. T.W.

SAVE UP TO $200NOW $399-$3499

Z 14K gold. 0.20 CT. T.W., $399 0.33 CT. T.W., $699 0.50 CT. T.W., $1099 0.75 CT. T.W., $1999 1.00 CT. T.W., $3499 Orig. $429-$3699

SAVE $70 NOW $829 AA 0.37 CT. T.W. in 14K gold. Orig. $899 Also available in two-tone gold.

SPECIAL VALUE COLLECTION

SAVE UP TO $1000 NOW $299-$3999

Your ChoiceV-W Round or princess-cut in 14K white gold. 0.37 CT. T.W., $299 0.60 CT. T.W., $499 1.20 CT. T.W., $1499 2.00 CT. T.W., $3999, round only. Orig. $399-$4999

Y

AA

X

Z

Z

NOW $2599 Will Be $2699

Your ChoiceG-H 1.00 CT. T.W. in 14K gold.

Orig. $2999

G

H

LOWEST PRICE OF THE SEASON$599

LOWEST PRICE OF THE SEASON$799

LOWEST PRICE OF THE SEASON$2599

LOWEST PRICE OF THE SEASON$3499

SAVE

$200

NEW

$199

SAVE

$600

LOWEST PRICE OF THE SEASON$349