2
Business Ethics in Internti!n" Scenri!. • I# $e e%ine the
re"ti!nshi' (et$een M!r"it) n* Re"i+i!n, $e sh"" see tht
*i##erent
Re"i+i!ns +enerte *i##erent M!r" C!*es. A S!ciet) in $hich there is
*!innt Re"i+i!n !# I*e!"!+) cn (e e%'ecte* t! 'r!*uce res!n(")
uni#!r set !# V"ues.
• In !*ern Eur!'e, C'it"is #"!urishes $ith its e'hsis !n 'rite
!$nershi', c!'etiti!n n* the 'r!#it !tie. A c!untr)s success is
esure* in ters !# its GNP n* c!nsu'ti!n is enc!ur+e* () A*ertisin+
tht tte'ts t! stiu"te $nts n* (!!st u' *en*s.
• The ens !# 'r!*ucti!n resu"ts #r! s)ste in $hich inestent !# !ne)
is re$r*e* () interest. The interest is n!t erne* () the inest!r
thr!u+h his ie*ite "(!ur.
• T!*)s 'rei"in+ N!r intins tht $!r/ is +!!*, (iti!n sh!u"*
enc!ur+e* n* une'"!)ent is un*esir("e.
• At the "ee" !# Pers!n" Ethics, certin Ethic" Stn*r*s re intine*
n* res!n("e stn*r*s !# Inte+rit) re e%'ecte*. Se%u" Hrssent, Rci"
0iscriinti!n, Bri(er), In*ustri" Es'i!n+e, E(e11"eent, Breches !#
Trust re "" cti!ns tht #"" sh!rt !# I*e"s tht re e%'ecte* in the
Business 2!r"*.
3
Business Ethics in Internti!n" Scenri! . • Incresin+"), Business is
c!n*ucte* cr!ss Nti!n" B!un*ries. Lr+e Mu"tinti!n"
C!r'!rti!ns 4MNCs5 tht he "!n+ !'erte* in !ther c!untries re (ein+
6!ine* () s""er *!estic #irs +!in+ (r!* #!r the #irst tie.
• Intense c!'etiti!n is #!rcin+ c!'nies $!r"*$i*e t! enter the
G"!(" Mr/et P"ce, $hether the) re re*) !r n!t. This *ee"!'ent
'resents h!st !# Ethic" Pr!("es tht Mn+ers re !#ten un're're* t!
**ress.
• S!e !# these 'r!("es rise #r! the *iersit) !# Business Stn*r*s
r!un* the $!r"* n* es'eci"") , #r! the "!$er stn*r*s tht +ener"")
'rei" in Less 0ee"!'e* C!untries 4L0Cs5.
• C!'nies "i/e NI8E9 re ("e t! ') 2+es n* I'!se 2!r/in+ C!n*iti!ns
tht re sh!c/in+") L!$ s 'er US stn*r*s, n* )et the) usu"") !'erte
$e"" (!e the stn*r*s !# L!c" 3irs. Enir!nent" Stn*r*s in L0Cs re
"s! "!$er thn th!se !# !re *ee"!'e* c!untries.
• An* in C!untries $ith 'ersie C!rru'ti!n, it ) (e *i##icu"t t!
c!n*uct Business $ith!ut ')in+ Bri(es. MNCs !#ten e%'"!it the Che'
L(!ur n* Ntur" Res!urces !# L0Cs $ith!ut /in+ Inestents tht $!u"*
*nce Ec!n!ic 0ee"!'ent.
4
WHAT TO DO IN ROME. • THE MAIN CHARGE AGAINST
MULTINATIONAL COMPANIES IS THEY ADOPT A DOUBLE
STANDARD, DOING IN LESS DEVELOPED, THIRD WORLD COUNTRIES, WHAT
WOULD BE REGARDED AS WRONG IF DONE IN DEVELOPED FIRST WORLD.
• HOWEVER, MANY CRITICIZED PRACTICES ARE LEGAL IN COUNTRIES IN
QUESTION AND ARE ALSO NOT CONSIDERED UNETHICAL BY LOCAL
STANDARDS.
• SHOULD MNCS BE BOUND BY THE PREVAILING MORALITY OF THE HOME
COUNTRY AND, IN CASE OF AMERICAN FIRMS ACT EVERYWHERE AS THEY
DO IN THE UNITED STAES?
• SHOULD THEY FOLLOW THE PRACTICES OF THE HOST COUNTRY AND ADOPT
THE
ADAGE“WHEN IN ROME, DO AS THE ROMNS DO”? • OR ARE THERE
SPECIAL ETHICAL STANDARDS THAT APPLY WHEN BUSINESS IS
CONDUCTED ACROSS NATIONAL BORDERS?
• IF SO, WHAT ARE THE APPROPRIATE STANDARDS FOR INTERNATIONAL
BUSINESS? • UNFORTUNATELY, THERE ARE NO EASY ANSWERS TO THESE
QUESTIONS. • IN SOME CASES, THE STANDARDS CONTAINED IN AMERICAN LAW
AND MORALITY
OUGHT TO BE OBSERVED BEYOND THEIR BORDERS; AND IN OTHER CASES,
THERE IS NO MORAL OBLIGATIONS TO DO SO.
• SIMILARLY, IT IS MORALLY PERMISSIBLE FOR MANAGERS OF MNCS TO
FOLLOW LOCAL
PRACTICE AND“DO AS THE ROMANS DO”, IN SOME SITUATIONS BUT NOT
OTHERS.
5
ABSOLUTISM VERSUS RELATIVISM. • IN ANSWER TO THE QUESTION
“WHEN IN ROME, DO WHAT?” • THERE ARE TWO EXTREMES. •
THE ABSOLUTIST POSITION IS THAT BUSINESS OUGHT TO BE
CONDUCTED IN THE SAME WAY, WORLD OVER, WITH NO DOUBLE
STANDARDS.
• THIS VIEW MIGHT BE EXPRESSED AS“WHEN IN ROME OR ANYWHERE
ELSE, DO YOU AS YOU WOULD AT HOME”.
• THE OPPOSITE EXTREME IS RELATIVISM, WHICH MAY BE EXPRESSED
IN FAMILIAR
ADAGE, “WHEN IN ROME, DO AS ROMANS DO”. THAT IS,
THE ONLY GUIDE FOR BUSINESS CONDUCT ABROAD IS WHAT LEGALLY AND
MORALLY ACCEPTED IN ANY GIVEN COUNTRY, WHERE A COMPANY
OPERATORS.
• NEITHER OF THESE POSITIONS CAN BE ADOPTED WITHOUT EXCEPTION. •
THE GENERALLY HIGH LEVEL OF CONDUCT THAT FOLLOWS FROM “WHEN
IN ROME, DO AS WOULD AT HOME”, IS NOT MORALLY REQUIRED OF
MNCS IN ALL INSTANCES, AND THEY SHOULD NOT BE FAULTED FOR
EVERY DEPARTURE FROM HOME COUNTRY STANDARDS IN DOING BUSINESS
ABROAD.
• HOWEVER “WHEN IN ROME, DO AS ROMANS DO”, IS NOT WHOLLY JUSTIFIED
EITHER.
• THE MERE FACT THAT A COUNTRY PERMITS BRIBERY, UNSAFE
WORKING CONDITIONS, EXPLOITIVE WAGES, AND VIOLATIONS OF HUMAN
RIGHTS DOES NOT MEAN THAT THESE PRACTICES ARE MORALLY ACCEPTABLE IN
THAT COUNTRY.
• THE DEBATE OVER ABSOLUTISM AND RELATIVISM REVOLVES AROUND
FOUR IMPORTANT POINTS.
;5MORALLY DIFFERENT DIFFERENCES: • FIRST, SOME CONDITIONS IN
OTHER COUNTRIES, ESPECIALLY THOSE IN LESS
DEVELOPED PARTS OF THE WORLD ARE DIFFERENT IN MORALLY RELEVANT
WAYS. • AS A RESULT, DIFFERENT STANDARDS MAY BE NORMALLY,
PERMITTED, INDEED
REQUIRED.
6
• ALTHOUGH SUCH PRACTICES MAY BE DESIGNED SOLELY TO PROMOTE
SALES, SOME DRUGS MAY BE MEDICALLY APPROPRIATE IN AN LDC FOR A
WIDER RANGE OF CONSIDERATIONS.
• WITH REGARD TO ONE POWERFUL BUT DANGEROUS ANTIBIOTIC, WHICH
IS PRESCRIBED IN USA ONLY FOR VERY SERIOUS INFECTIONS, DOCTORS IN
BOLIVIA CLAIM THAT THIS LIMITED USE IS A LUXURY THAT AMERICANS CAN
AFFORD BECAUSE OF GENERALLY BETTER HEALTH.
• “HERE” THEY SAY “THE PEOPLES’ GENERAL HEALTH IS SO POOR THAT ONE
MUST MAKE AN ALL OUT ATTACK ON ILLNESS”.
• THUS AN ANTIBIOTIC THAT SHOULD BE MARKETED IN THE UNITED
STATES WITH ONE SET OF INDICATIONS MIGHT BE JUSTIFIABLY SOLD ABROAD
WITH A MORE EXTENSIVE LIST.
• MORE GENERALLY, THE RELATIVE LEVEL OF ECONOMIC DEVELOPMENT MUST
BE TAKEN INTO ACCOUNT IN DECIDING THE APPROPRIATE STANDARDS
FOR DIFFERENT COUNTRIES.
2. THE VARIETY OF ETHICAL CODES : • SECOND, THE ABSOLUTIST
POSITION ASSUMES THAT ONE COUNTRY’S STANDARDS ARE
CORRECT AND THAT THEY SHOULD BE IMPOSED ON PEOPLE ELSEWHERE,
PERHAPS IN CONFLICT WITH THEIR OWN MORAL VALUES AND
PRINCIPLES.
• ACTING ON THESE ASSUMPTIONS IGNORES THE WIDE VARIETY OF
ETHICAL OUT LOOKS IN THE WORLD.
• ALTHOUGH SOME BEDROCK CONCEPTIONS OF RIGHT AND WRONG EXIST
AMONG PEOPLE EVERYWHERE, MANY VARIATIONS OCCUR DUE TO CULTURAL,
HISTORICAL, POLITICAL AND ECONOMIC FACTORS.
• CULTURAL DIFFERENCES ARE IMPORTANT, BECAUSE THEY MAY AFFECT THE
MEANING OF ACTS PERFORMED.
• FOR EXAMPLE, LAVISH GIFTS THAT WOULD BE CONSIDERED BRIBES OR
KICKBACKS IN UNITED STATES, ARE AN ACCEPTED AND EXPECTED PART OF
BUSINESS IN JAPAN AND SOME OTHER ASIAN COUNTRIES.
• CULTURAL CONSIDERATIONS IN INTERNATIONAL MARKETING ARE LESS WITH
PERCEPTION OF PRODUCTS AND MORE WITH PROBLEMS IN PERSONAL
SELLING.
• PARTLY, THIS IS BECAUSE INDUSTRIAL PRODUCTS ARE MORE HOMOGENEOUS
WORLDWIDE THAN CONSUMER PRODUCTS.
• PERSONAL SELLING, ON THE OTHER HAND, PRESENTS THE INTERNATIONAL
MARKETER WITH SPECIAL PROBLEMS BECAUSE OF THE DIFFERENCES IN
CULTURAL ATTITUDES AMONG NATIONS - DIFFERENCES, THAT IF NOT
RECOGNIZED AND ADAPTED TO CAN CRITICALLY AFFECT MARKETING
EFFECTIVENESS.
• CULTURAL ATTITUDES, ESPECIALLY WITH RESPECT TO TIME, SPACE,
MATERIALISM, FRIENDSHIP, AND CONTRACTUAL AGREEMENTS DIRECTLY AFFECT
THE CLIMATE FOR INTERNATIONAL BUSINESS.
1. TIME PERCEPTION : AMERICANS, BRITISHERS AND GERMANS
ARE OBSESSED FOR DOING THINGS IN A TIMELY FASHION AND ARE QUITE
PUNCTUAL AND VALUE THEIR TIME VERY MUCH. LATIN NATIONALS HAVE
LESS VALUE FOR TIME, FOLLOWED BY ASIANS AND ETHIOPIANS.
8
3. MATERIALISM PERCEPTIONS : IN USA, MATERIALISM AND ITS
REWARDS HAVE LONG BEEN AN IMPORTANT MOTIVATOR IN RECRUITING,
KEEPING AND INSPIRING EMPLOYEES TO BE PRODUCTIVE. IN USA STOCKS AND
BONDS ARE HIGHLY VALUED.
4. FRIENDSHIP PERCEPTIONS : IN MOST OF THE WORLD, THE
MARKETING OF INDUSTRIAL GOODS DEPENDS MORE ON FRIENDSHIP, TRUST AND
SERVICE THAN IS THE CASE IN THE MORE PRAGMATIC CASE BY CASE BASICS
ORIENTED IN U.S. AMERICANS HAVE SEPARATE SOCIAL RULES FOR BUSINESS
AND PERSONAL FRIENDSHIPS.
5. CONTRACTUAL AGREEMENTS : IN AMERICA, HIGH VALUE IS GIVEN ON
CAREFULLY WRITTEN CONTRACTS THAT HAVE BEEN NEGOTIATED.IN LATIN
AMERICA AND GREECE MORE IMPORTANCE IS GIVEN TO PERSONAL FRIENDSHIP
AFTER SIGNING. IN JAPAN, ORAL CONTRACTS ARE CONSIDERED TO BE AS
IMPORTANT AS
9
The P!"itic" &Le+" Enir!nent. • The Prctice !# Internti!n"
Mr/etin+ is si+ni#icnt") in#"uence* () the P!"itics n* L$s !#
the H!st Nti!ns. 2ht t/es '"ce in the P!"itic"<Le+" Enir!nent
##ects= ;5 2hether !r n!t 3ir $i"" en++e in Internti!n" Mr/etin+ in
'rticu"r c!untr). >5 Its #!r !# Internti!n" Mr/et Entr). ?5 H!$
it *!'ts Mr/etin+ Strte+ies.
• A Nti!ns P!"itic" n* Le+" Acti!ns tht n!r"") ##ect the
Internti!n" Mr/eter re ;5 Restrictin+ I'!rts >5 Est("ishin+
Mr/etin+ n* M!netr) C!ntr!"s ?5 T/in+ C!ntr!" !# 3!rei+n O$ne*
Assets.
• I'!rt Restricti!ns= T! restrict in#"!$ !# 3!rei+n G!!*s, Nti!ns
use Tri##s, I'!rt 0uties, @u!ts, Arti#ici" Brriers n* V!"untr)
A+reeents. I'!rt Restricti!ns he"' t! 'r!tect the Nti!n" Ec!n!).
2hen 3!rei+n Pr!*ucts re !re e%'ensie !r inccessi("e, 6!(s n* c'it"
rein t h!e.
The P!"itic" & Le+" Enir!nent 4C!nt*5
• T/in+ C!ntr!" !# Assets= There re #ie $)s in $hich
G!ernents
t/e c!ntr!" !# Assets $ithin their Nti!ns. These re
E%'r!'riti!n,
C!n#iscti!n, Nti!n"i1ti!n, S!ci"i1ti!n, n* 0!esticti!n.
• E%'r!'riti!n !ccurs $hen G!ernent t/es C!ntr!" !# 3!rei+n
3irs Assets n* C!'enstes the 3ir #!r the Assets.
• C!n#iscti!n is E%'r!'riti!n $ith!ut C!'ensti!n.
• Nti!n"i1ti!n !ccurs $hen G!ernent t/es C!ntr!" !# Sin+"e
!r 3e$ In*ustries 4 B!th 3!rei+n n* L!c"5.
• S!ci"i1ti!n in!"es G!ernent t/in+ C!ntr!" !# A""
In*ustries.
4 E%'"e= C!unist C!untries "i/e Russi5
• 0!esticti!n ens 3!rei+n C!'nies +r*u"") Trns#errin+
C!ntr!" t! L!c" Citi1ens.
11
3. THE RIGHT OF PEOPLE TO DECIDE. • THE THIRD ABSOLUTIST
POSITION DENIES THE RIGHT OF THE PEOPLE WHO ARE AFFECTED TO
DECIDE ON IMPORTANT MATTERS OF BUSINESS CONDUCT.
• THE PRIMARY RESPONSIBILITY FOR SETTING STANDARDS SHOULD
REST ON THE GOVT AND THE PEOPLE OF THE COUNTRY IN WHICH
BUSINESS IS BEING CONDUCTED.
• THE ARGUMENT THAT THE PEOPLE AFFECTED HAVE A RIGHT TO
DECIDE IS NOT A FORM OF ETHICAL RELATIVISM.
• JUST BECAUSE PEOPLE APPROVE OF A CERTAIN PRACTICE, DOES NOT
MAKE IT RIGHT. • THE ARGUMENT IS RATHER AN EXPRESSION OF
RESPECT FOR THE RIGHT OF PEOPLE TO GOVERN THEIR OWN AFFAIRS,
RIGHTLY OR WRONGLY.
• IMPOSING THE STANDARDS OF A DEVELOPED, FIRST WORLD, COUNTRY IN
THE THIRD WORLD IS CRITICIZED BY SOME AS, A FORM OF “ETHICAL
IMPERIALISM.”
• A RESPECT FOR THE RIGHT OF PEOPLE AFFECTED TO DECIDE THEIR
OWN STANDARDS DOES NOT AUTOMATICALLY JUSTIFY CORPORATIONS IN
INFLICTING GRAVE HARM TO INNOCENT, PEOPLE, FOR EXAMPLE – VIOLATING
BASIC HUMAN RIGHTS.
• FURTHERMORE IT MAY BE DIFFICULT TO KNOW WHAT PEOPLE HAVE
DECIDED.
4. REQUIRED CONDITIONS FOR DOING BUSINESS :- • SOME PRACTICES MAY
BE JUSTIFIED, WHERE LOCAL CONDITIONS REQUIRE THAT
CORPORATIONS ENGAGE IN THEM AS A CONDITION OF DOING BUSINESS.
• THIS POINT MAY BE EXPRESSED BY SAYING “WE DO NOT AGREE WITH
ROMANS, BUT FIND IT NECESSARY TO DO THINGS THEIR WAY”.
• AMERICAN FIRMS WITH CONTRACTS FOR PROJECTS IN THE MIDDLE
EAST, FOR EXAMPLE, HAVE COMPLIED IN MANY INSTANCES WITH THE
REQUESTS NOT TO STATION WOMEN AND JEWISH EMPLOYEES IN THOSE
COUNTRIES.
• ALTHOUGH DISCRIMINATION OF THIS KIND IS MORALLY REPUGNANT,
IT IS ARGUABLY MORALLY PERMISSIBLE, WHEN ALTERNATIVE IS TO RISK
LOSING BUSINESS IN THE ARAB WORLD.
12
GUIDELINES TO MULTINATIONALS. THREE KINDS OF GUIDELINES HAVE BEEN
OFFERED TO MNCS, BASED ON CONSIDERATIONS OF HUMAN RIGHTS, WELFARE,
AND FAIRNESS OF JUSTICE.
a) HUMAN RIGHTS :- THOMAS DONALDSON SUGGESTS THE FOLLOWING
FUNDAMENTALS AS A MORAL MINIMUM :
1) THE RIGHT TO FREEDOM OF PHYSICAL MOVEMENT 2) THE RIGHT TO
OWNERSHIP TO PROPERTY 3) THE RIGHT TO FREEDOM FROM TORTURE 4) THE
RIGHT TO A FAIR TRIAL 5) THE RIGHT TO NON DISCRIMINATORY TREATMENT
6) THE RIGHT TO PHYSICAL SECURITY 7) THE RIGHT TO FREEDOM OF SPEECH
AND ASSOCIATION 8) THE RIGHT TO MINIMAL EDUCATION 9) THE RIGHT TO
POLITICAL PARTICIPATION 10) THE RIGHT TO SUBSISTENCE
b) WELFARE :- RICHARD DEGEORGE OFFERS SEVEN BASIC
CONSIDERATIONS, INCLUDING RIGHTS. HIS GUIDELINES ARE :
1) MNCS SHOULD DO NO INTERNATIONAL DIRECT HARM 2) MNCS SHOULD
PRODUCE MORE GOOD THAN HARM TO HOST COUNTRY 3) MNCS SHOULD
CONTRIBUTE BY THEIR ACTIVITY TO THE HOST COUNTRY’S DEVELOPMENT. 4)
MNCS SHOULD RESPECT THE HUMAN RIGHTS OF THEIR EMPLOYEES. 5) TO THE
EXTENT THAT LOCAL CULTURE DOES NOT VIOLATE ETHICAL NORMS, MNCS
SHOULD
RESPECT LOCAL CULTURE AND WORK WITH IT AND NOT AGAINST IT. 6) MNCS
SHOULD PAY THEIR FAIR SHARE OF TAXES. 7) MNCS SHOULD CO-OPERATE
WITH THE LOCAL GOVTS IN DEVELOPING AND ENFORCING JUST
BACKGROUND INSTITUTIONS
13
M!r" E!"uti!n. • Pr!"!n+e* Muteness !n+st (!th !ur T!' Mn+ers n*
Mn+eent Ac*eics (!ut M!r"
0iensi!n !# Mn+eent is stri/in+ Phen!en!n.
• This is Pr*!%ic" in Cu"ture $hich '!ssesses Per#ect Insi+ht (!ut
Hun En*s n* Mens (!th Secu"r n* Scre*.
• In "n* $here S$i Vie/nn* h* *ec"re* tht The Unierse is si'")
G)nsiu in $hich the S!u" is t/in+ n E%ercise9 n* $here Rin*rnth
T+!re h* tu+ht tht Se"# A(ne+ti!n "e*s t! the #un*ent" re"it) !#
se"#, the re"it) $hich is the M!r" n* S'iritu" (sis !# the re" !#
Hun V"ues9
• An* $here Gn*hi6i h* sserte* tht A"truis is the hi+hest #!r !#
M!r"it)9, it is )ster), $h) !st !# us (ehe the $) $e *!D
• It ''ers tht s th!u+h these !*ern Pr!'hets neer "ie* !n+st us.
Th!se $h! $rite !n Mn+eent in In*i !#ten insist !n /ee'in+ the
Secu"r 2!r"* !# Business G!"s n* Mens.
• This is n e%'"e !# *ee' sete* 3r+entis.
• T! I""ustrte= A!n+st the M6!r C!nse:uences !# ;> St!c/ E%chn+e
& Bn/in+ S)ste Sc !# !er RsFF Cr!res, hs (een *+in+ er!si!n !#
In*is cre*i(i"it) in 2!r"* 3innci" Mr/ets.
• H!"istic"") s'e/in+, the c!untr) s $h!"e hs (een "!ser in this
3r+entist +e !# Gree* '")e* () #e$ '!$er#u", 'rii"e+e* citi1ens. et
the Scn*" is #re:uent") *escri(e* s !ne !# S)stes 3i"ure9,
c!nenient") /in+ the s)ste sc'e+!t #!r !ur s"u(erin+
c!nscience.
U. S. A. IN QUEST OF MORAL MANAGEMENT.
THE FOLLOWING TOPICS HAVE BEEN DISCUSSED /DEBATED IN GREAT DETAIL
NOT ONLY IN U. S. A. BUT ALL OVER THE WORLD.
1. CAN ETHICO-MORALITY BE TAUGHT? 2. HOW FAR CAN THE CONCEPT OF
BUSINESS BE EXTENDED? 3. DOE ETHICO MORALITY APPLY TO CORPORATE
ENTITY? 4. INDIVIDUAL VS CORPORATE ETHICS.
BUSINESS ETHICS VS ETHICS IN BUSINESS. 1. QUANTIFICATION AND
BUSINESS ETHICS. 2. THE ROOTS OF ETHICS-MORAL CAPABILITY. 3. THE
RATIONAL-ANALYTICAL VS EMOTIONAL –HOLISTIC APPROACHES TO
ETHICALITY. 4. CODES OF ETHICS.
5. IN INDIA, IIM KOLKATA STARTED TEACHING THE COURSE OF
“”MANAGERIAL EFFECTIVENESS AND VALUE SYSTEM” FOR MBA STUDENTS
FROM 1983 ONWARDS.
6. THEREAFTER SLOWLY, BUT STEADILY OTHER MANAGEMENT INSTITUTES LIKE
XLRI, JAMSHEDPUR, JBIMS AND MUMBAI UNIVERSITY STARTED
TEACHING THE COURSE “ETHICS IN BUSINESS” AS A COMPULSORY SUBJECT
FOR 2ND YEAR MBA STUDENTS.
EXTENSION OF THE CONCEPT OF BUSINESS. • HOSMER HAS RECENTLY
SUGGESTED AND EXTENDED VIEW OF ORGANIZATION, SO AS TO ENABLE IT
TO ELICIT CO-OPERATION AND COMMITMENT FROM ALL
STAKEHOLDERS.
• AND FOR THIS HE PUTS THE “ETHICAL LEVEL” OF MANAGERIAL
RESPONSIBILITIES AT THE TOP OF THE HIERARCHY.
• HE EXPECTS SENIOR EXECUTIVES TO USE ETHICAL PRINCIPLES RATHER
THAN ECONOMIC IMPERATIVES IN DECISION MAKING.
15
THE ROOTS OF ETHICO-MORAL CAPABILITY :- HOSMER PROVIDES US WITH A
GOOD SUMMARY AND CRITIQUE OF THE FIVE ‘’MAJOR ETHICAL SYSTEM: 1)
ETERNAL LAW(FROM REVEALED SCRIPTURE) 2) UTILITARIAN THEORY
(OUTCOME-ORIENTED, GREATEST GOOD FOR THE GREATEST NUMBER) 3)
UNIVERSALISTIC THEORY (INTENT-ORIENTED, SAME DECISION UNDER THE
SAME CIRCUMSTANCES) 4) DISTRIBUTIVE JUSTICE 5) PERSONAL LIBERTY
(FREEDOM OF CHOICE) THE PRO’S AND CON’S OF EACH ARE ANALYSED
SHOWING THE EXCLUSIVE RELIANCE ON ANY ONE OF THEM WILL NOT BE
USEFUL IN ALL SITUATIONS.
HOSMER, THEREFORE, EMERGES WITH AN ELECTRIC SOLUTION. “WHAT SHOULD
WE DO? INSTEAD OF USING JUST ONE ETHICAL SYSTEM, WHICH WE MUST
ADMIT IS IMPERFECT, WE HAVE TO USE ALL SYSTEMS AND THINK THROUGH
THE CONSEQUENCE OF OUR ACTIONS ON MULTIPLE DIMENSIONS.
GANDHIJI’S PRINCIPLE OF TRUSTEESHIP (CONT’D)