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Second generation of web technology, services, and tools
Communication, creativity, collaboration, and
information sharing
Conversational marketing
EB 2.0
Page 90
Blogs for Real Estate Professionals
Tremendous marketing opportunity
18% of REBAC members have a blog
Growing rapidly
Pages 90-91
Why Blog?Web presence
Networking
Remain top of mind
Demonstrate expertise
Build your brand
Improve search results
Showcase personality
Provide valuable
information
New clients & referrals
Media exposure
Answer questions
Page 92
Who Should Blog? Anyone! Need desire, dedicated
time, and something to say
Integrate into overall prospecting strategy
Allocate time How often? 2-3 hours
weekly
Pages 95-96
How Do I Get Started?> Review variety of other
blogs> Select blog software> Populate site> Make site available for
others> Review “Your Toolbox”
and “Bright Idea” take-away tips
Page 96-98
What Should I Blog About? Industry trends Home buying tips Common mistakes Local activities Restaurants Guest bloggers Weekly features Community events
Personal stories and anecdotes
local news commentary Home warranty
overview Buyers and FSBO Foreclosure issues Blog roundup
Page 99
Exercise: 6-Minute Brainstorming: Blog Topics
> What topics would you like to blog about?> What would be of interest to your buyers?
Page 100
Largest online social network for personal and business
300 Million Users
Worldwide > Share photos, links, videos, blog posts> Make far-flung connections> Network is called “friends”
www.facebook.com
Readers are followers
TweetsRetweets
@RTHandles
> Microblogging site—140 character limit> Exchange “tweets” > Asks, “What are you doing?”> Readers are “followers”
www.twitter.comtwitter
Ask buyers to add a testimonial
Contacts are recommendedEstablishes a baseline of trust
> Professional social network > Find, meet, and connect with qualified professionals> Receive recommendations > Invite others to be part of your network
www.Linkedin.com
Page 104
> Share photos and videos—educational, entertainment, and marketing
> Link to your blog or Web site
> Publish to the world or restrict access to a viewer list
www.youtube.com
Page 104
> Collaborative photo management and
sharing site
> Upload and tag photos and link to your blog
or Web site
> Used as a photo repository for bloggers
www.flickr.com
Page 104
Flickr
> Personal social networking tool
> Create private communities
> Share photos, journals, interests, music, status, Web sites and more
> Used mostly by teenagers, college students, and young adults
www.myspace.com
Page 104
Real Estate Sites> Active Rain
> Active Rain-Localism
> Trulia Voices
> RealTown
> Talk.Realtor.com
> Zillow Communities
> Inman
> RE Bar Camps
> Real EstateVoice
> Zolve
> WannaNetwork
Pages 105-106
Social Media Best Practices> Use sites for intended
purposes> Connection requests to
those you know> Create groups and
customize settings> Include links> Complete profiles
> Use key words
> Schedule time and set time limits
> Actively participate
> Don’t get overwhelmed
> Focus on the sites you enjoy
Pages 112-113
Social Media Best Practices> Ask clients to write
recommendations on LinkedIn
> Send a Facebook “friend request” after meeting potential clients
> Post house-hunting photos to Flockr
> Post testimonials on YouTube, link to Facebook and LinkedIn
> Tweet open house alerts to followers
> Use TweetLocal.com > Who is twittering about
houses?
Pages 112-113