7 Reasons Businesses Need to Invest in SEO

The Web and SEO ExpertsSearch Engine Optimization (SEO) continues to be shrouded in a

deep mystery that even Columbo would have a hard time cracking.

Can this often misunderstood perplexing professional service help you leverage the onlinefrontier? How do business owners justify spending their valuable marketing dollars onsomething that is difficult to measure and often times difficult to relate to their ROI (Return onInvestment)? Should Michigan businesses take a leap of faith in this fragile economy to investin SEO? Let’s list at least 7 reasons why businesses should invest in SEO and why you maynot have a choice.

Get people to visit your website.

One of the most frustrating things I see as an SEO on a regular basis is when a businessspends hundreds even thousands on the design of a website and then stop short of marketing itproperly. They may spend hours themselves getting quality content written they make sure T’sare crossed every I dotted only to end up with empty analytic reports. Nobody comes to theirsite. A good SEO will change that unsettled feeling you get in the pit of your stomach when yourealize the site is not optimized.

The Internet is the number one sales channel and the number one place to generate

leads.

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Make no mistake about it the Internet is the new marketing landscape. Sure in years pastbusinesses put their marketing dollars into Yellow Pages radio television and other outboundtactics. But those days are long gone these methods are outdated and NO LONGER WORK. We now live in the information age where only Inbound Marketing thrives.

The graph on the right courtesy of Marketing Graphs clearly shows the power behind InboundMarketing eclipsing all other forms of marketing generating Cost per Lead. And SEO is at theheart of this way of getting new customers and retaining existing ones.

Just “Google it”

Let’s face it. If you do not show up in the SERP your competitors will. If your customers aresearching for services and find other businesses occupying top spots they will use thosebusinesses instead of yours. There’s an awful good chance you will loose that customer forgood. You really have no choice. If you want to compete in today’s market you’ll need toallocate your marketing dollars to occupy top spots.

You will be seen as an Authority

Related to the previous reason people searching for your vertical keywords will assume authority when at the top of the first page of Google. That’s because your customers orwould-be customers will automatically (and subconsciously) assume these businesses must bethe best at what they are searching for and will assume an authoritative position in yourindustry.

PPC (Pay per Click) is expensive.

One of the most “alluring” aspects of PPC is immediate gratification. Don’t get me wrong PPChas its place and is actually a great precursor or even companion to SEO . However manytimes PPC is not sustainable (especially for the small business owners) nor cost-effective. SEOon the other hand is very cost-effective. Why? Because once a website starts ranking for thosevery same keywords you are paying for they will turn into long-tail keywords (if you stay faithfulto your content plan). This is where the real conversions begin. This is where you will findextremely targeted customers “ready to buy.” Those same long-tail keywords will most likelynot see the light of day in run-of-the-mill PPC campaigns.

Branding your company.

Branding is very difficult to quantify but nevertheless something essential if you are serious. This is where you can be on the same playing field as the big boys. If you look closely atFortune 500 companies you will see an obvious attempt to brand their company and name byusing online marketing strategies to do it. You can do the same. Online marketing is simply thebest way to brand your business and SEO will provide that means by getting your companyname in front of as many eyes possible.

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SEO is cost-effective.

SEO will in most cases beat other online marketing (paid advertising) and certainly beat thepants off traditional marketing. A good SEO is going to look at the big picture and drive targetedtraffic to your website and onto optimized landing pages to draw customers into the salesfunnel.

Summary

In summary SEO is without a doubt the most cost-effective form of marketing or advertising abusiness owner can use. If your company is not engaging in SEO to advance online presenceyou are unfortunately missing out on a very important marketing strategy and opportunity onethat will have an extremely positive effect on your bottom line.http://www.csewebsolutions.com

7 Reasons Businesses Need to Invest in SEO

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