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7 [AI] Steps to better Customer Experiences Richard McCrossan Digital Sales

7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

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Page 1: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

7 [AI] Steps to betterCustomer Experiences

Richard McCrossanDigital Sales

Page 2: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer
Page 3: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited. 3

TOO SLOWDISCONNECTED

JOURNEY MOMENTS

ILL-EQUIPPED RESOURCES

Page 4: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

$209B

3%

How much of your

CX budget converts?

Page 5: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

5

Page 6: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

6

Connecting the unconnected

Your customers want to be there instantaneously

Page 7: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited. 7

Page 8: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

AI and Machine LearningAct in the now

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

Page 9: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 10: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

EMPLOYEE JOURNEY

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 11: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 12: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 13: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 14: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 15: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 16: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 17: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 18: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 19: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 20: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 21: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 22: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 23: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 24: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 25: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 26: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

EMPLOYEE JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing for best agent match

Agent Assist in real time

Page 27: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

Genesys confidential and proprietary information. Unauthorized disclosure is prohibited.

CUSTOMER JOURNEY

Predictive engagementwith customers online

Self service withchatbots and voicebots

Check-Outvoice of the customer

Optimize agent skills via Performance DNA

AI-poweredforecasting & scheduling

Automate post interaction work

Business intelligence with interaction analytics

Predictive Routing match best agent

Agent Assist in real time

EMPLOYEE JOURNEY

Page 28: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

RETAILERPotential +7% revenue increase identified

FLIGHT RESERVATIONSPotential +40% revenue uncovered

See what you could win:

Improved CSAT 61%

Increased agent productivity 66%

Increased agent satisfaction 69%

Build a bot workshop

Where to start?

Page 29: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

See what you can win

Act

NOW

Page 30: 7 Steps to better [AI] Customer Experiences...CUSTOMER JOURNEY Predictive engagement with customers online Self service with chatbots and voicebots Check-Out voice of the customer

These brands saw what they could win