Seven Steps to Finding an Insight

Notes from a talk given by Graham Hall to the Bath & Bristol Marketing Network 12th June 2012.

Graham has worked extensively in the UK and USA.

A key mover in the development of qualitative research, consumer insight and strategic brand development.

In the 1990s he created the ground-breaking Informer Brand Development providing marketing and branding services for a wide range of brands including Nike, Coca-Cola, The Economist, Levi’s, Nokia, Bacardi and many more.

Most recently he spent 3 years in New York working as Chief Insight Officer for a major ad agency. He now lives in the West Country with his wife and 3 kids where he applies blue chip marketing principles to a range of international, national and regional brands.

With The Insight Edge he offers marketing and business planning for specific products, clients and competitive pitches. He also provides in-house training for agencies wanting to develop their own planning department.

He’s occasionally asked why he refers to himself in the third person.

Graham Hall