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BY WORLD RENOWNED FIRESTARTER JOHN LEE DUMAS
Created for atomic
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7 Ways to Build yourOnline Presence Now
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If you’ve just started your business or are fairly new to the
entrepreneurial world, then building your online presence can be time
consuming and, at times, frustrating.
But it’s also very important.
Building your online presence can be time consuming because it’s not
just something that happens overnight; it can be frustrating because…
well, it’s not just something that happens overnight; and it’s very
important because your online presence is what allows people to find
you, interact with you, and get to know, like and trust you.
But building your online presence can be less time consuming and less
frustrating if you know where to start...
by John Lee Dumas
From EOFire
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ONLINE MARKETING7 Ways to Build your Online Presence Now
Introduction
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An online presence is the sum of all the identities you’ve
created (can be both personal and business-driven)
and the interactions those identities have established,
and participated in, online.
Your online presence has a very broad reach, and when
built successfully it can spread brand awareness and
gain you fans, followers, leads, customers and anything
else you could ever want for your business.
Not sure where to start with building your online presence? You’re not alone.
There’s a lot that goes into building your online presence, from establishing your goals, to actually creating your different profiles and accounts, to building a website (your home base), all the way to figuring out the best ways to
engage and interact across these different mediums.
To help with the overwhelm, let’s break down 7 ways that you can start building your online presence right now.
LET’S DEFINE AN “ONLINE PRESENCE”?
How to start building your online presence
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It’s time to ignite!
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First and foremost, it’s important that you understand what
your business goals are – both short-term and long-term.
As you start to build and grow your online presence, you should be
constantly asking yourself how each of your online efforts are
helping you take a step towards your business goals.
Write your goals down so you can easily refer back to them when
you’re checking to make sure that what you’re doing online is
helping you take a step forward.
Don’t just build an online presence because you’re “supposed to”,
build it strategically so that it can help your overall business goals.
1. STRATEGIZE: WHAT ARE YOUR GOALS?
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For most small businesses and entrepreneurs, building a solid
platform starts with your website (your home base).
Your website is your hub: a centralized place where people can go
to learn more about what you have to offer, contact you, and
interact and engage with your content.
Things like a clear message (what your business is all about),
easy-to-use navigation, an opt in giveaway (so you can start
building your email list), a contact page, an about page, and some
type of valuable content are required.
SEO is an important piece of the puzzle, too.
Not an SEO expert? That’s okay. There are a ton of great resources
out there that can help, including those who you already know.
Ask for help from those around you who have enough knowledge
to help you get started. The Google Keyword tool is also a great
resource if you want to start with at least finding out what
keywords you want your website to rank for.
2. BUILD A SOLID PLATFORM
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3. ALWAYS BE OPTIMIZING AND IMPROVING
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Don’t get stuck in thinking that you can’t put something out
there until it’s perfect – it’s never going to be perfect.
Just start, knowing that you will always be improving upon your
content and what you have to offer. Continuously looking for ways
to improve and optimize your site and your content post-launch is
100 times better than not launching.
It’s a process. The longer you wait to start, the longer it’ll be until
you’re able to reach your goals.
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4. PROVIDE CONSISTENT VALUE
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Whether it’s via your website, an online community, or through
your social media channels, you should always be looking to
provide consistent value first and foremost.
What content are you providing your audience?
It might be a blog, a podcast, videos or books; whatever form that
content takes, make sure it’s consistent and valuable. Creating
consistent and valuable content will help you gain credibility and
authority in your industry or niche, which is important for your
online growth and visibility.
Providing value through the online communities you manage and
on all of your social media channels is important for your online
growth, too.
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4. PROVIDE CONSISTENT VALUE pt.2
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What type of content or knowledge can you share with your
community and followers that might not be your own content,
but that will still be of value to them?
A mix of 80 / 20 is a rule I like to follow: share other peoples’
content 80% of the time, and your own content 20% of the time.
This will not only build trust with your followers (they’ll start to
recognize that you’re not just in it for yourself), it will also help you
build relationships with others in your industry or niche (through
sharing their content with your audience). It’s also a great way to
reach others’ followers who might be interested in your content,
too!
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One of the greatest things about the Internet is that it allows you
to be everywhere.
Disclaimer: I don’t agree with the be everywhere strategy on social
media specifically; however, I do believe in testing and then choosing
two or three social channels that work best for your business.
Being social doesn’t mean you HAVE to have a Facebook page,
Twitter profile, Google+ profile, Pinterest board, Quora blog,
YouTube channel, LinkedIn profile and so on.
But being social DOES mean you should have at least two or three
of these profiles set up that you regularly post and engage on.
Consistency here is key. If you’re not able to manage your social
channels by posting regularly and being a part of the conversation,
then it’s going to be hard to increase your following.
Social media can be a GREAT marketing tool to help you gain those
initial fans and followers, and once you have those followers, it’s
also a great tool to reach those who know, like and trust you.
5. BE SOCIAL
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6. START BUILDING RELATIONSHIPS
Something that’s really important when you’re trying to build
your online presence is, of course, “being seen”.
If no one knows you, then presumably they won’t be looking for
you on your website, on Facebook, Twitter, LinkedIn and so on.
So what’s the best way to draw people into your world?
Find a group or online community that is made up of individuals
who share the same interests or who run similar businesses in
your industry or niche.
Then, start building relationships with them through providing
value and being an active member in the group.
If you’re just starting out, chances are these people are better
connected than you are, and they might be able to help introduce
you to others who are in your industry or niche.
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6. START BUILDING RELATIONSHIPS pt.2
You should also find a group or community of individuals who fit
the description of your audience, or your avatar, because joining
this type of community has the potential to give you priceless
insights into what your avatar’s biggest pain points are. Knowing
this can help you pivot and create the exact content your avatar
wants and needs.
Again, always start by adding value for others FIRST. When
entering a group or community, it’s important for you to NOT
advertise yourself or your business.
Once you start building strong relationships with others in the
community, they’ll naturally become interested in what it is you
have going on, and you can start to share your content over time.
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You can start building your online presence today, but how do you
know if it’s working? You’ll know if you’re tracking your progress.
Every single week I look at the number of likes we have on Facebook,
the number of Twitter followers we have, how many circles we’re a
part of in Google+ and also our download numbers in Libsyn. Google
Analytics is also a great way to track your website traffic.
If you’re not tracking these types of things, then you won’t be able to
recognize trends or identify why a large spike in traffic (or a decreased
number of visitors) may have happened. It’s important to test
different things and figure out what’s working best for you.
For example, guest posting is a great way to get your name out there,
build relationships with other bloggers, and show people the value
you have to offer. Guest posting could result in increased traffic to
your website, a strong backlink and a lot of social love, but only if
you’re tracking these things.
Being able to track your online presence may not necessarily help you
with ROI, but it will help you establish what is working for your
business and what’s not.
7. TRACK
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PATIENCE
As you can see, your online presence has huge potential to get
you and your business known through various online channels.
But it takes time, and so you have to be willing to be patient.
If you’re able to start building a strong platform, create consistent
and valuable content, establish a presence on social media, and
build meaningful relationships online, then momentum will be on
your side.
Remember: the way you interact and connect with people online
can help expand your reach (brand awareness) while
simultaneously growing the number of fans, followers, leads and
customers your business has.
You don’t have to be everywhere online, but you do have to be
somewhere online.
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There you have it! The top 7 ways you can start to build your
online presence right now. Always remember that building
your online presence will take time and may be frustrating, but
using these tips you can go forward confidently and
experiment yourself.
I hope you have found this enlightening, I look forward to
connecting with you online.
Best wishes,
John Lee Dumas
Conclusion
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by John Lee Dumas,From EOFire
www.eofire.com
John Lee Dumas is the Founder and Host of
EOFire, a top-ranked podcast named "Best of
iTunes 2013".
John interviews today's most inspiring and
successful Entrepreneurs 7-days a week and has
been featured in Forbes, TIME and Inc.
Magazine.
36 video tutorials
Step by step videos tutorials walking you through the exact process
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GROW YOUR ONLINE PRESENCE WITH THE WEBINAR COURSEWITH JOHN LEE DUMAS
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