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The PIE is an independent media, recruitment and events company connecting a global community of professionals working in international education.
Readership
We are read in 143 countries and our readers include senior stakeholders in higher ed, business leaders, directors and other decision makers who work for:
Education institutions including universities, colleges, language providers and K12 schools
Education agents
Service providers
Government bodies and agencies
Industry associations
Our services are for everyone around the world who is involved with international education.
Top 10 countries for readership
1. USA
2.7 million
70k 52k124k
4.4 million 6.8 million
2. UK
3. India
4. Australia
5. Canada
9. Malaysia
6. New Zealand
8. Germany
10. Hong Kong
7. Singapore
unique users
unique users each month
social media followers
monthly page views
website visits page views
November 2019 marks our 8th birthday.
Since we launched The PIE, we have had:
We now have:
Media Pack
To find out more or to book your ad spots, contact [email protected], +44 203 535 0872
PLEASE NOTE Figures are correct as at date of publication – June 2019 Ad spots are offered subject to availability and alternatives may be offered.
1 ISSUE #22 | THE PIE REVIEW |
SECTION HEAD
A MAGAZINE FROM THE TEAM BEHIND THE PIE NEWS
The essential magazine for all Professionals in International Education
ISSUE #22 2019
Ireland’s boom When study abroad goes wrong Immigration enablers
The delivery of education offshore evolves and diversifies via joint campuses and partnerships
Branching out
News and business intelligence for the global international education industry. Daily stories, weekly PIE chat with key industry figure, features, events calendar, photo gallery and blog.
thepienews.com
Quarterly magazine covering in-depth analysis of hot topics and talking points in international education, available in print and digitally.
thepiereview.com
Weekly newsletter covering some of our top news stories and latest jobs board postings.
Where can you advertise on The PIE? Our clients include:
The PIE has been a valuable and reliable platform for our organisation for a number of years now. They engage with the right audiences, at the right time and place. From their inception they have grown to be a trusted outlet in the international education space. We have used The PIE as a channel to support our strategic objectives from a brand awareness and business development standpoint, which have resulted in tangible results. The team at The PIE are patient, responsive and always look to add value. They’re a joy to work with.Christopher Beaton, International Customer Marketing Manager, SQA, Scotland
“
The PIE News homepageHighlighting the latest international education news daily, our homepage is the first stop for readers and a great way for you to immediately align your brand with our international education expertise.
thepienews.com
LEADER ADVERT/FEATURED SPONSOR
250 X 250 PX
RIGHT SIDE ADVERT 1
300 X 250 PX
RIGHT SIDE ADVERT 2
300 X 250 PX
RIGHT SIDE ADVERT 3
300 X 250 PX
LEFT SIDE ADVERT
300 X 250 PX
1 MONTH £895 USD 1170 AUD 1620
3 MONTHS £2550 USD 3330 AUD 4610
6 MONTHS £4830 USD 6305 AUD 8725
1 MONTH £795 USD 1040 AUD 1440
3 MONTHS £2265 USD 2960 AUD 4095
6 MONTHS £4295 USD 5610 AUD 7760
1 MONTH £695 USD 910 AUD 1260
3 MONTHS £1980 USD 2585 AUD 3580
6 MONTHS £3755 USD 4905 AUD 6785
1 MONTH £595 USD 780 AUD 1075
3 MONTHS £1695 USD 2215 AUD 3065
6 MONTHS £3215 USD 4200 AUD 5810
1 MONTH £395 USD 520 AUD 715
3 MONTHS £1125 USD 1470 AUD 2035
6 MONTHS £2135 USD 2790 AUD 3860
Now includes a social media shout out across our main social
media platforms LinkedIn, Facebook, Twitter & Instagram
(52K followers)
Rob Lawrence, Principal, Prospect Research and Marketing, Australia
You have built an informative, insightful and truly global business. You have massive credibility here and what you have achieved is exemplar across the entire sector!”
“
Live news & feature pagesIn-depth coverage of the global international education sector. Our news and features pages provide targeted advertising to informed readers who want the story behind the headline.
View example page
TOP ADVERT
300 X 250 PX
RIGHT SIDE ADVERT 1
300 X 250 PXRIGHT SIDE ADVERT 2
300 X 250 PX
1 MONTH £850 USD 1100 AUD 1540
3 MONTHS £2420 USD 3160 AUD 4375
6 MONTHS £4590 USD 5995 AUD 8295
1 MONTH £795 USD 1040 AUD 1440
3 MONTHS £2265 USD 2960 AUD 4095
6 MONTHS £4295 USD 5610 AUD 7760
1 MONTH £695 USD 910 AUD 1260
3 MONTHS £1980 USD 2585 AUD 3580
6 MONTHS £3755 USD 4905 AUD 6785
Carmela Delle Donne, Marketing and International ELP Recruitment, University of Guelph, Canada
If you’re going to trust news in the educational sector, The PIE News should be your first resource.
“
Now includes a social media
shout out on our LinkedIn page (22K followers)
Hub page packageListing all news articles, analysis and the acclaimed PIE Chat series, advertising on the hub page package is a high-value opportunity covering three separate web pages.
thepienews.com/section/news
thepienews.com/section/analysis
thepienews.com/section/pie-chat
TOP ADVERT
300 X 250 PX
RIGHT SIDE ADVERT 1
300 X 250 PXRIGHT SIDE ADVERT 2
300 X 250 PX
1 MONTH £650 USD 850 AUD 1175
3 MONTHS £1850 USD 2415 AUD 3345
6 MONTHS £3510 USD 4585 AUD 6345
1 MONTH £550 USD 720 AUD 995
3 MONTHS £1565 USD 2045 AUD 2830
6 MONTHS £2970 USD 3880 AUD 5365
1 MONTH £350 USD 460 AUD 635
3 MONTHS £995 USD 1300 AUD 1800
6 MONTHS £1890 USD 2470 AUD 3415
Gallery page
TOP ADVERT
300 X 250 PX
RIGHT SIDE ADVERT 1
300 X 250 PX
RIGHT SIDE ADVERT 2
300 X 250 PX
1 MONTH £650 USD 850 AUD 1175
3 MONTHS £1850 USD 2415 AUD 3345
6 MONTHS £3510 USD 4585 AUD 6345
1 MONTH £550 USD 720 AUD 995
3 MONTHS £1565 USD 2045 AUD 2830
6 MONTHS £2970 USD 3880 AUD 5365
1 MONTH £350 USD 460 AUD 635
3 MONTHS £995 USD 1300 AUD 1800
6 MONTHS £1890 USD 2470 AUD 3415
One of our most popular pages, we present photos from many different international education events around the world. Our readers always love to see who was where, and to see if they can spot themselves!
thepienews.com/gallery
Events pageOur events calendar lists key international education events around the world, and so helps people plan their travel schedule each year.
thepienews.com/events
TOP ADVERT
300 X 250 PX
RIGHT SIDE ADVERT 1
300 X 250 PX
RIGHT SIDE ADVERT 2
300 X 250 PX
1 MONTH £650 USD 850 AUD 1175
3 MONTHS £1850 USD 2415 AUD 3345
6 MONTHS £3510 USD 4585 AUD 6345
1 MONTH £550 USD 720 AUD 995
3 MONTHS £1565 USD 2045 AUD 2830
6 MONTHS £2970 USD 3880 AUD 5365
1 MONTH £350 USD 460 AUD 635
3 MONTHS £995 USD 1300 AUD 1800
6 MONTHS £1890 USD 2470 AUD 3415
The PIE Weekly newsletterOur popular weekly newsletter, featuring news and jobs highlights from the week, sent to our highly-engaged, global subscribers, currently over 19K and with an average open rate of 31-35%.
HEADER ADVERT
468 X 60 PX
MIDDLE ADVERT
468 X 60 PXBOTTOM ADVERT
468 X 60 PX
1 WEEK £1395 USD 1825 AUD 2520
2 WEEKS** £2650 USD 3460 AUD 4790
NEW SPONSORED CONTENT BANNER
Book a top banner in The PIE Weekly and have a sponsored content feature as part of your promotion. This includes 60-70 words about something you wish to highlight and link directly to your site. We will collaborate with you to ensure the message is on brand.
Social media posts on LinkedIn, Twitter, Facebook and Instagram
AVAILABLE ON A QUARTERLY BASIS £1500
1 WEEK £525 USD 665 AUD 950
2 WEEKS** £995 USD 1260 AUD 1780
1 WEEK £275 USD 350 AUD 500
2 WEEKS** £520 USD 660 AUD 940
** Available on a non-consecutive basis.
Arthur Chin, UCOL Universal College of Learning, New Zealand
I very much enjoy the work your team produce, it’s high quality, unbiased, thought provoking and future looking.
“
Now includes a social media shout out across our main
social media platforms LinkedIn, Facebook, Twitter & Instagram
(52K followers)
The PIE Weekly newsletter Subscriber breakdown
Top 5 countries
Most popular age range
Average % open rate
1. USA
2. UK3. Canada
5. India
4. Australia
This includes higher education institutions & FE colleges, language teaching institutions, boarding schools, independent schools, high schools, online education companies and multi-sector education institutions.
34% of our Educator subscribers are from higher education.
Educators 54%
Service providers & other 22%
Education agencies 24%
25-35 & 35-44 yr
31-35%
9. Germany8. Spain
7. Ireland
6. Vietnam
10. China
The PIE ReviewThe PIE Review is a quarterly, luxury magazine, brought to you by the team behind The PIE News. It gives in-depth analysis of the latest hot topics and talking points from across the international education world.
We are regularly told by our global readers that they value and love both our unique content and the fresh, stylish design of the magazine.
Why advertise in The PIE Review?
Cutting-edge analysis of trends and developments in international education
Reach our loyal readership, which includes decision-makers working in all areas of the industry
Luxury magazine format, which people take time out to read, often after events on trains and planes!
The opportunity to be associated with The PIE brand, which is trusted and loved by readers worldwide.
2019 editions
Edition 21: March
Edition 22: May
Edition 23: September
Edition 24: November
2020 editions
Edition 25: March
Edition 26: May
Edition 27: September
Edition 28: November
5000Print run averages
5000 copies per editionDistributed at the
key industry events around the world
Mail subscription Paying subscribers who get a copy sent directly to them
Sent to 1000 hand-selected
education agents
Sent to PIE Weekly subscribers,
currently 19K
Digital version available on
thepiereview.com
www
Distribution
1 ISSUE #21 | THE PIE REVIEW |
SECTION HEAD
A MAGAZINE FROM THE TEAM BEHIND THE PIE NEWS
The essential magazine for all Professionals in International Education
ISSUE #21 2019
Alma matters
Dubai’s TNE boom Africa turns to China Boarding trends
How universities can benefit from the expertise and advocacy of their global alumni networks
1 ISSUE #20 | THE PIE REVIEW |
SECTION HEAD
A MAGAZINE FROM THE TEAM BEHIND THE PIE NEWS
The essential magazine for all Professionals in International Education
ISSUE #20 2018
The picture below the peaks
Commission creep Canada’s growth curve Student cheating
Which countries below the top tier are cultivating growth in global student traffic?
1 ISSUE #22 | THE PIE REVIEW |
SECTION HEAD
A MAGAZINE FROM THE TEAM BEHIND THE PIE NEWS
The essential magazine for all Professionals in International Education
ISSUE #22 2019
Ireland’s boom When study abroad goes wrong Immigration enablers
The delivery of education offshore evolves and diversifies via joint campuses and partnerships
Branching out
The PIE ReviewAdvertising optionsTo discuss an advertising package, contact [email protected] or call +44 (0)203 535 0872.
1 ISSUE #22 | THE PIE REVIEW |
SECTION HEAD
A MAGAZINE FROM THE TEAM BEHIND THE PIE NEWS
The essential magazine for all Professionals in International Education
ISSUE #22 2019
Ireland’s boom When study abroad goes wrong Immigration enablers
The delivery of education offshore evolves and diversifies via joint campuses and partnerships
Branching out1/4 PAGE £895 USD 1170 AUD 1620
1/2 PAGE £1755 USD 2295 AUD 3175
FULL PAGE £2520 USD 3290 AUD 4555
INSIDE FRONT DOUBLE PAGE SPREAD £6655 USD 8690 AUD 12025
DOUBLE PAGE SPREAD £4969 USD 6490 AUD 8980
INSIDE BACK COVER £3990 USD 5210 AUD 7210
OUTSIDE BACK COVER £5980 USD 7810 AUD 10805
DISCOUNTS
Book 2 editions 10% discount Book 3 editions 15% discount Book 4 editions 25% discount
PRICES
LEADER ADVERT/FEATURED SPONSOR
300X 250 PX
3 MONTHS £995 USD 1305 AUD 1800
Includes a banner ad on The PIE Review digital version mailshot, sent to all PIE Weekly newsletter subscribers.
All figures correct as at date of publication – June 2019
I got to The PIE Review that you shared with me today, read it cover to cover
on a flight and absolutely loved it. Tons of relevant and timely content and I’m a big fan
of the design and layout, great work.“
Imran Oomer - Vice President, International University Alliance
2019 features list & event distributionMARCH ISSUE EDITION 21 FeaturesTopic Global citizens style courses
Focus Boarding schools
Business barometer Dubai
Insights Community college success story
Central feature Global Alumni networks
Trend China-Africa in education
Event distributionAPAIE Conference, BAISIS Conference, Baltic Council Days of International Education, BBSW Conference, CAPS-I Conference Eaquals Conference, English UK Annual Conference, Going Global, Go International (UUKi), Groningen Declaration Network Annual Meeting, IALC Conference, IATEFL, ICEF Vancouver, IHEF (UUKi), NEAS Conference
MAY ISSUE EDITION 22 FeaturesTopic Online education and the online student
Focus Migration assistance schemes
Business barometer New Zealand
Insights When study abroad goes wrong
Central feature TNE - global developments
Trend Work rights fuel interest in Ireland
Analysis Risk management with global financial transactions
Event distributionBCCIE Summer Seminar, BUILA Conference, CISA Conference, GIC Conference, IC3 Conference, International ACAC Conference NAFSA, New Zealand International Education Conference, UKCISA Annual Conference
SEPTEMBER ISSUE EDITION 23 FeaturesTopic Exam testing - latest trends
Focus Student support via regional consortia in Australia
Business barometer China
Insights Latest trends in public-private partnerships
Central feature How digital developments are shaping our sector
Trend PIEoneer Shortlist
Analysis Students accessing part-time work in Canada
Event distributionAIEC Conference, ALTO London, AFS Global Conference, Baltic Council Days of International Education, CAIE, EAIE Conference, English Australia, MEI Workshop, Navitas Partners Conference, The PIEoneer Awards, StudyWorld
NOVEMBER ISSUE EDITION 24 FeaturesTopic Accommodation landscape, changes to sector
Focus Top 10 biggest education companies
Business barometer Germany
Insights Medicine/dentistry training for the international student market
Central feature Student services - best practices
Trend PIEoneer winners
Analysis Embassies and their impact
Event distributionAIEA Annual Conference, AIRC Annual Conference, CBIE Annual Conference, English UK Marketing Conference, EURIE, ICEF Berlin, ICEF Miami, IES Conference, IIE Summit Languages Canada, Independent Higher Education Conference, OBHE, The Class of 2020 Conference, UK NARIC, Universities Australia Higher Education Conference
PLEASE NOTE: event distribution is subject to change
2020 event distributionMARCH ISSUE EDITION 25 APAIE Conference BAISIS Conference Baltic Council Days of International Education BBSW Conference CAPS-I Conference Eaquals Conference English UK Annual Conference Going Global Go International (UUKi) Groningen Declaration Network Annual Meeting IALC Conference IATEFL ICEF Vancouver IHEF (UUKi) NEAS Conference
MAY ISSUE EDITION 26 BCCIE Summer Seminar BUILA Conference CISA Conference GIC Conference IC3 Conference International ACAC Conference NAFSA New Zealand International Education Conference UKCISA Annual Conference
SEPTEMBER ISSUE EDITION 27 AIEC Conference ALTO London AFS Global Conference Baltic Council Days of International Education EAIE Conference English Australia MEI Workshop Navitas Partners Conference The PIEoneer Awards StudyWorld
NOVEMBER ISSUE EDITION 28 AIEA Annual Conference AIRC Annual Conference CBIE Annual Conference English UK Marketing Conference EURIE ICEF Berlin ICEF Miami IES Conference IIE Summit Languages Canada Independent Higher Education Conference OBHE The Class of 2020 Conference UK NARIC Universities Australia Higher Education Conference
PLEASE NOTE: event distribution is subject to change
The PIE Insider is our members’ club, giving you access to exclusive analysis of key data and trends impacting the education sector
Compare and understand data analysis for major education destinations – new content will be added every two weeks. Receive our amazing quarterly magazine, The PIE Review, with thought-provoking articles
thepieinsider.com
The PIE Insider
There are three levels of membership available depending on how many logins you need
By joining The PIE Insider, you will receive
Unrestricted access to our regular statistics and analysis informed by recognised data sources from around the world and expert comment from industry insiders.
Our quarterly magazine, The PIE Review, which provides exclusive, in-depth features of hot topics in international education. Choose to receive a print and/or app version.
Priority invitations to join us at events and round-tables that The PIE organises around the world.
The opportunity to access The PIE’s unique network via dinners that we organise for you, inviting carefully targeted guests.
The PIE Insider includes
Country data and data-led features for major study destinations, using publicly available sources. Benefit from having all the relevant data you need in one place, under one login, as well as our analysis of the key stats.
An overview of the policy affecting student and student recruitment in the main destination countries.
Thematic data, including TNE, online learning, language learning and K-12.
INDIVIDUAL MEMBERSHIP
one login for your own
personal use
£275
COMPANY MEMBERSHIP
Unlimited logins for everyone in
your organisation
£999
TEAM MEMBERSHIP
Up to five logins for your team
£650
TWO-WEEK FREE TRIAL
TestimonialsHere are some of the many testimonials we have received from our readers explaining how much they value what we do, and why
I love the PIE! I look forward to the newsletter every week, and I tell anyone new to the international sector to sign up to it so they can get a good understanding of what's happening around the world. Unlike other publications, I always feel I can trust what's in The PIE.”
Josephine Page, Director, International
Education Division, University of limerick,
Ireland
“You have built an informative, insightful and truly global business. You have massive credibility here and what you have achieved is exemplar across the entire sector!”
Rob Lawrence, Principal, Prospect Research
and Marketing, Australia
“I very much enjoy the work you produce, it's high quality, unbiased, thought provoking and future looking.”
Arthur Chin, Executive Director of Business
Development, UCOL Universal College of
Learning, New Zealand
“I like your comprehensive approach and your content is easily accessible”
Lynne Warner, Director, University of Denver, US
The PIE is a fantastic resource.“Elizabeth Koprowski, Content Strategy Director, Keystone
Academic Solutions, Norway
I’ve been following The PIE’s work and I must say it is the most reliable and brilliantly presented news outlet in the industry.
“Cynthia C Ebert, Univali, Brazil
I’m proud to be a daily PIE News reader.“Mei Dong, Senior International Recruiter, UNT International
Recruitment Center, University of North Texas, US
“I have followed The PIE (News, Review, Jobs board etc) for years and think it’s such a great news source for all of us in Int Ed.”
Joy Macfarland, Product Marketing Manager,
National Geographic Learning, US
“Thank you very much for the superb work your team does, for always bringing us up to date in this industry. Much appreciated.”
Amy Choo, ACT Government, Australia
"Keep up the great journalism. We all really enjoy reading The PIE. It's very informative and highlights the industry. We always look forward to the online version on Fridays.”
Iris Hormann, President of Languages Abroad,
EF Education First, Global
“The PIE has probably the best news that people in the international student recruitment sector have heard in the last 5 years.”
Kelvin Jones, Director of International,
University of Law, UK
“I really appreciate all that The PIE does for international education.”
Jennelle Dronkers, Director of Communications,
Educational Perspectives, US
“I wait eagerly every week for the newsletter you put out. The articles are written in consumable chunks, are informative, have an easy reading rhythm, and focus is timely and relevant to the machinations of the IE world.”
Shabnam Ivkovic, Manager - International
Co-op Mobility, University of Waterloo, Canada
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