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72 startups that will boom in 2020, according to VCs
Julie Bort 3 hours ago
Shutterstock/fizkes
We asked a group of investors at successful venture capital �rms to name the startupsthat will boom this year.
Each VC was asked to name two startups: one that they or their �rm invested in, andone where they have no �nancial ties or any other interest, but believes will do well.
The result is an exciting list of startups to watch in 2020 from the people who maketheir livings watching startups
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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their livings watching startups.
Whether you are looking for a hot startup to join as an employee or looking out for techtrends, this list will serve as an indication of what Silicon Valley thinks is hot.
Click here to read more BI Prime stories.
2020 is upon us and one of the best ways to see what the year holds for the tech industry is
to ask the venture capitalists that fund, advise and hear pitch after pitch from tech
startups.
In that spirit, we reached out to a select group of successful venture capital �rms and
asked them name the startups that are poised to have very good years.
When we spoke to each VC, we set some ground rules for participation:
1. The VC must tell us about one startup in their portfolio. After all, they believed in the
startup in question enough to fund them.
2. And they must also tell us about one startup where they have no �nancial ties or any
other interest. After all, they can't invest in every single cool-sounding startup.
The result is a fascinating list of companies to watch, ranging from tiny, seed stage to
under-the-radar growth companies, organized alphabetically. We've noted each startup's
estimated total funding to date based on the info from deal database Pitchbook. In the
event that we could not determine total funding from Pitchbook, we've included what
funding info we could.
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Here are the 72 startups that they named:
1Password: Password management for people and companies
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Startup: 1Password
VC: Ethan Choi, Accel
Relationship: Investor
Total funding raised: $200 million
What it does: O�ers a password manager for consumers and enterprises.
Why it will boom in 2020: "1Password is seeing explosive traction in the enterprise
because users love the product and bring it into the workplace, bottoms-up. In just three
short years since launching its enterprise product and with very little marketing and sales,
1Password has built a customer base of over 50,000 enterprise customers and millions of
paid users," Choi says.
Abnormal Security: AI-powered cloud email security
Ethan Choi, Accel Accel
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Startup: Abnormal Security
VC: Saam Motamedi, Greylock Partners
Relationship: Investor
Total funding raised: $24 million
What it does: O�ers AI-powered cloud email security to stop known and unknown
threats.
Why it will boom in 2020: "According to the FBI, business email compromise is the No. 1
cyber crime for enterprises," says Motamedi. "Unlike other enterprise solutions, their
technology models the identity of users, graphs their relationships and analyzes content
to stop attacks that bypass other solutions."
Saam Motamedi, Greylock Greylock
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Abstract: Collaboration tools for design teams
Startup: Abstract
Jomayra Herrera, Cowboy Ventures Cowboy Ventures
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VC: Jomayra Herrera, Cowboy Ventures
Relationship: Investor
Total funding raised: $54.25 million
What it does: Provides collaboration and version control for design teams.
Why it will boom in 2020: "Unlike engineers who have tools like GitHub to keep track of
their work, designers have historically been left to manually track changes," says Herrera.
"Abstract identi�ed this gap and is quickly becoming the go-to place for design teams who
want to move faster and collaborate better," she says.
Accolade: Understand employee benefits
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Startup: Accolade
VC: Steve Singh, Madrona Venture Group
Relationship: Madrona is an investor in Accolade, via Matt McIlwain; the CEO of
Accolade is Steve Singh's brother.
Total funding raised: $240.34 million
What it does: Software that helps companies and employees understand, use and manage
their healthcare bene�ts.
Why it will boom in 2020: Accolade "radically improves the capacity to consume the
right healthcare services," says Singh.
Concur CEO Steve Singh LinkedIn/Steve Singh
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AirGarage: Tech for parking garages
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Startup: AirGarge
VC: Shaun Maguire, Sequoia Capital
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $2 million
What it does: AirGarage provides tech for parking garage companies that lets them sell
spaces and enforce parking regulations without an attendant on duty.
Why it will boom in 2020: "Parking makes up a large fraction of the urban footprint of
cities and it's currently ine�ciently utilized," says Maguire.
AMP Robotics: Robots for the dirty, unwanted job at recycling centers
Shaun Maguire, Sequoia Sequoia
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Startup: AMP Robotics
VC: Shaun Maguire, Sequoia Capital
Relationship: Investor
Total funding raised: $22.58 million
What it does: Builds robots for the recycling industry that sorts through recycling.
Why it will boom in 2020: "AMP Robotics was born from the insight — all the way back
in 2012 — that deep learning will commoditize computer vision, and computer vision +
robotic arms is the future of automation," says Maguire.
He says recycling was the �rst choice for the company because it involves "some of the
dirtiest and most dangerous jobs" that few people want to do, creating a labor shortage.
"It's also good for the planet."
Shaun Maguire, Sequoia Sequoia
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Auth0: Handling sign-in security for developers
Startup: Auth0
VC: S. Somasegar, Madrona Venture Group
Relationship: No relation. VC just thinks it's cool.
© 2020 Best Buy
S. "Soma" Somasegar Madrona Venture Group
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Total funding raised: $213.47 million
What it does: Auth0 provides authentication and authorization security as a service used
by developers for their applications.
Why it will boom in 2020: "Auth0 has built an elegant solution to solve this problem for
all kinds of developers across all kinds of applications," says S. Somasegar, adding: "Their
developer-�rst and ease-of-use approach is a work of art."
Benchling: Collaboration for drug researchers
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Startup: Benchling
VC: Brian Feinstein, Bessemer Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $61.8 million
What it does: Collaboration and data management platform for drug development.
Why it will boom in 2020: "Benchling is helping researchers at pharmaceutical
companies better collaborate and manage their research data internally. They are working
with some of the largest biopharma companies in the world," says Feinstein.
Brian Feinstein, Bessemer Venture Partners Bessemer Venture Partners
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Bevi: Make your own flavored water
Startup: Bevi
VC: Kent Bennett, Bessemer Venture Partners
Relationship: Investor
Total funding raised: $64.03 million
Kent Bennett, Bessemer Venture Partners Bessemer Venture Partners
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What it does: A smart water machine that pours still, sparkling, and �avored water on
demand.
Why it will boom in 2020: "What if MIT geniuses dedicated their lives to make your
o�ce water cooler delightful and cheaper than existing o�ce beverage solutions? That's
Bevi," says Bennett. "The company is growing incredibly quickly."
Calm: Meditation app moving into mental health
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Startup: Calm
VC: Nicole Quinn, Lightspeed Venture Partners
Relationship: Investor
Total funding raised: $143.63 million
What it does: Calm is a popular meditation app, featuring partnerships with celebrities
including Matthew McConaughey and, more recently, Lebron James.
Why it will boom in 2020: "Calm now has a full mental health o�ering with meditation,
yoga, masterclasses and sleep stories. Often called 'the Matthew McConaughey app,' and
with their latest LeBron James partnership, Calm has successfully leveraged celebrities to
reach new audiences," says Quinn.
Catch: Benefit management for the self-employed
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Startup: Catch
VC: Evan Moore, Khosla Ventures
Relationship: Investor
Total funding raised: $6.22 million
What it does: Catch o�ers health insurance, retirement planning, and tax withholding
planning to self-employed workers and those without employer bene�ts.
Why it will boom in 2020: "It's crazy that bene�ts are still tied to employment. Catch is
the �rst portable bene�ts platform built for freelancers, contractors, part-time, and other
non-traditional workers, and they've seen signi�cant momentum over the past year," says
Moore.
Even Moore, Khosla Ventures Even Moore
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Clari: Intelligent revenue analysis
Startup: Clari
VCs: S. Somasegar and Steve Singh, Madrona Venture Group
S. "Soma" Somasegar Madrona Venture Group
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Relationship: Investors
Total funding raised: $121 million
What it does: Ingests data from a company's enterprise apps then uses AI for revenue
analysis and forecasting.
Why it will boom in 2020: "More enterprises are looking to have a top-level leader who
looks holistically at all aspects of revenue operations," says Somasegar. "Customer traction
has set the foundation for a breakthrough in the next year and beyond.
"I have found that Clari is more accurate that the sales rep, sales manager, or the VP of
Sales in predicting how the business will perform in the quarter," adds Singh.
Deliverr: Warehousing and delivery service for hire
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Startup: Deliverr
VC: Talia Goldberg, Bessemer Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $70.1 million
What it does: Built a network of warehouses and AI powered software that allows any
ecommerce seller to o�er fast delivery of items to customers.
Why it will boom in 2020: "Deliverr is creating Amazon Prime for everyone else," says
Goldberg, adding that the company has built "a sophisticated ful�llment network that
enables any merchant to access fast and a�ordable two-day shipping."
Divvy: A new way to finance a home
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Startup: Divvy
VC: Nicole Quinn, Lightspeed Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $180 million
What it does: Divvy is a real estate and mortgage company that buys the home and rents
it back to the customer, with a portion of the monthly rent set aside as a down payment to
one day buy the house themselves.
Nicole Quinn Lightspeed
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Why it will boom in 2020: "After a decade long bull market run, many are priced out of
home ownership. Divvy turns your monthly rent payments into a down payment, allowing
home ownership for those who could not otherwise it," says Quinn.
Doximity: A business social network for medical professionals
Startup: Doximity
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VC: Sean Jacobsohn, Norwest Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $81.80 million
What it does: A business and professional social network for medical professionals which
also lets them get continuing education credits for reading medical journals from their
phones.
Why it will boom in 2020: "It now has over 70% of all doctors on the platform," says
Jacobsohn. The company says it has more than 1 million users.
DoNotPay: A robot lawyer
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Startup: DoNotPay
VC: Evan Moore, Khosla Ventures
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $6.05 million
What it does: O�ers a robot lawyer that lets people easily do things like appeal parking
tickets or sue companies over �nes and penalties.
Why it will boom in 2020: "Consumers today want to hold companies accountable for
their practices, and DoNotPay gives everyone the tools to do so. For example, you can sue
Comcast, recoup hidden bank fees, and �ght parking tickets. I'm particularly impressed
with this team's speed of releasing new products," says Moore.
Even Moore, Khosla Ventures Even Moore
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Eight Sleep: A bed loaded with sleep technology
Startup: Eight Sleep
VC: Trae Stephens, Founders Fund
Relationship: Investor
Total funding raised: $73.86 million
Trae Stephens, Founders Fund Founders Fund
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What it does: Makes a smart mattress loaded with sleep technology such as dynamic
thermal controls, personalized analytics, and sleep coaching.
Why it will boom in 2020: While direct-to-consumer mattress companies are in vogue
right now, Eight is "tackling core issues people face with sleep to actually help them
improve �tness in this core area of health. I was a user before I became and investor and
have become a total believer in what they are doing," Stephens says.
Eternal: Avatar social network expected to launch this year
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Startup: Eternal
VC: Andy Weissman, Union Square Ventures
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $1.1 million, according to an SEC �ling.
What it does: Still in stealth but reportedly building an avatar game/gaming social
network, according to LA TechWatch.
Why it will boom in 2020: Founder Reggie James has somewhat of a cult following in the
LA and New York startup scene for his newsletter Product Lost, helped by his role at Jump
Bikes before it was acquired by Uber.
"The founder Reggie writes so eloquently about technology and humanity that I have to
think it will be interesting," Weissman says.
Andy Weissman, Union Square Ventures Getty/Jemal Countess
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Evervault: Bakes data privacy into apps
Startup: Evervault
VC: Shardul Shah, Index Ventures
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $3.2 million
What it does: Allows developers to integrate data privacy into their apps using simple
developer tools.
Shardul Shah, Index Ventures Index Ventures
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Why it will boom in 2020: "Data privacy made simple," says Shah. "The best chance for
private data to be treated with respect is to make data privacy super simple to implement."
Figma: Collaboration tool for web design teams.
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Startup: Figma
VC: Ethan Kurzweil, Bessemer Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $82.87 million
What it does: Figma is a cloud-based collaboration tool for web design teams.
Why it will boom in 2020: "Figma has become the leading web-based design tool,"
Kurzweil says. "Designers can easily collaborate on designs Google Docs-style, and version
control is no longer a tangle of emails, �le names, and frustration over internal con�icts."
Ethan Kurzweil, Bessemer Venture Partners Bessemer Venture Partners
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Flyhomes: The realtor that buys the homes and finds the mortgage
Startup: Flyhomes
VC: Elisa La Cava, Madrona Venture Group
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $158 million
What it does: A real estate agent that helps people buy and sell homes by o�ering
�nancially-backed guarantees that lets homebuyers make a cash o�er, then helps with the
�nancing.
Elisa La Cava, Madrona Venture Group Madrona Venture Group
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Why it will boom in 2020: "I used Flyhomes when I bought my house," says La Cava. "It is
o�ering a new kind of �nancial �exibility for homebuyers that has never been seen before.
Flyhomes quickly made a name for itself with its incredibly successful �rst product –
helping the average Joe make an all-cash o�er by �rst fronting the cash and then helping
'Joe' secure a traditional mortgage on the back end."
The company is now expanding into new services and new markets, La Cava says.
Grafana: Popular open source analytics and monitoring software
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Startup: Grafana
VC: Gaurav Gupta, Lightspeed Venture Partners
Relationship: Investor
Total funding raised: $25.23 million
What it does: O�ers a popular open source analytics and monitoring software for IT
infrastructure.
Why it will boom in 2020: "Walk into any enterprise that needs to monitor IT
infrastructure and applications today, and there's a very good chance you'll bump into
someone using Grafana," says Gupta.
"With over 400,000 active installations and millions of users, it's arguably the most
popular open source project for time series data, metrics, and monitoring," he says.
Gaurav Gupta, Lightspeed Venture Partners Lightspeed Venture Partners
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HashiCorp: Popular tools for cloud admins and app developers
Startup: HashiCorp
VC: Arif Janmohamed, Lightspeed Venture Partners
Relationship: No relation. VC just thinks it's cool.
Arif Janmohamed, Lightspeed Venture Partners Lightspeed
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Total funding raised: $174.53 million
What it does: O�ers a number of popular infrastructure products that lets enterprise
developers ditch legacy applications, move to the cloud, and build cloud applications.
Why it will boom in 2020: "The HashiCorp product suite for enterprise infrastructure has
gained incredible traction among developers and helps companies adopt the cloud and
build modern applications," says Janmohamed.
Headway: Making mental health services more accessible
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Startup: Headway
VC: Amit Kumar, Accel
Relationship: Investor.
Total funding raised: $6.29 million
What it does: Headway helps patients �nd mental health therapists who accept their
health insurance.
Why it will boom in 2020: "It's no secret the country is having a mental health crisis, but
what makes it especially painful is that care is una�ordable for most who su�er from this
disease. Headway's thoughtful approach allows it to help the maximum number of
patients," Kumar says.
Highspot: Sales and marketing software
Amit Kumar, Accel Accel
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Startup: Highspot
VC: Tim Porter, Madrona Venture Group
Relationship: Investor
Total funding raised: $212.2 million
What it does: O�ers a broad suite of sales and marketing software, serving a market
known as sales enablement.
Why it will boom in 2020: "Their customers love them," says Porter, adding, "the sales
enablement market is hot and companies have realized they need a system of intelligence
to help guide their salespeople on what to know, say and show to their customer prospects
to maximize sales."
Tim Porter, Madrona Venture Partners Madrona Venture Partners
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Incredible Health: Job-hunting for nurses
Startup: Incredible Health
VCs: Jomayra Herrera, Cowboy Ventures and Jana Messerschmidt, Lightspeed Venture
Partners
Relationship: No relation. VCs just think it's cool.
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Jomayra Herrera, Cowboy Ventures Cowboy Ventures
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Total funding raised: $17.41 million
What it does: A job-hunting site for nurses.
Why it will boom in 2020: "With the projected shortage in nurses in the US, Incredible
Health plays an important role in ensuring hospitals are well positioned to �ll job
vacancies with high-quality candidates quickly," says Herrera, adding that the company
has helped hospitals reduce average hiring time from 90 days to 30 days.
"2020 may become the year for the unbundling of LinkedIn with more startups focusing
on vertical labor marketplaces," says Herrera.
Joby Aviation: Electric flying cars
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Startup: Joby Aviation
VC: Byron Deeter, Bessemer Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $718.3 million
What it does: Developing a new class of electric, personal four-person aircraft that's like a
cross between a helicopter, airplane, and EV �ying car.
Why it will boom in 2020: "Joby is one of the many electric Vertical Take-o� and
Landing (eVTOL) mobility companies aiming to �nally bring us �ying cars," says Deeter.
"I'm eager for this entire class of companies to bring product to market, and �nally make
this Jetson-era dream a reality!"
Beyond developing the vehicle, the whole �ying-car industry will have to build everything
from EV charger networks, to AI tools, to governance for regulators, he notes.
Byron Deeter, Bessemer Venture Partners Bessmer
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Knotch: Helping assess the effectiveness of content marketing
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Startup: Knotch
VC: Steve Singh, Madrona Venture Group
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $34.28 million
What it does: Helps marketeers measure the e�ectiveness of their ads, including branded
content-type advertising.
Why it will boom in 2020: "Great growth, incredible CEO," says Singh, referring to Anda
Gansca, cofounder and CEO of Knotch.
LaunchDarkly: Continuous new features launched safely
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Concur CEO Steve Singh LinkedIn/Steve Singh
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Startup: LaunchDarkly
VC: Amanda Robson, Cowboy Ventures and Ethan Kurzweil, Bessemer Venture Partners
Relationship: Kurzweil is an investor. Robson has no relationship, just thinks it's cool.
Total funding raised: $132.84 million
What it does: LaunchDarkly helped pioneer what's known as a feature management
platform, where DevOps teams can quietly test new features in their live environments
before rolling them out to production environments.
Why it will boom in 2020: "Developers want to spend their time building new features,
not testing for bugs. LaunchDarkly gives them tools for exactly this," says Robson.
"LaunchDarkly is a feature management platform that has come to de�ne its market,
becoming the de facto standard in deploying product changes through �ags...while also
allowing for secondary use cases including canary testing and A/B testing," says Kurzweil.
Amanda Robson, Cowboy Ventures Cowboy Ventures
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Legion: AI-powered help for hourly workforces
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Sean Jacobsohn, Norwest Venture Partners Norwest Venture Partners
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Startup: Legion
VC: Sean Jacobsohn, Norwest Venture Partners
Relationship: Investor
Total funding raised: $10.5 million
What it does: AI powered HR tool geared toward companies with hourly workforces.
Why it will boom in 2020: "Hourly workers are more than half of the workforce, but until
now haven't had access to a workforce management platform that's cloud-based, mobile-
�rst, and AI-powered," says Jacobsohn.
Level: self-funded dental insurance made easy
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Startup: Level
VC: Angela Strange, Andreessen Horowitz and Jana Messerschmidt, Lightspeed Venture
Partners
Relationship: Messerschmidt is an investor. Strange has no relationship, just thinks it's
cool.
Total funding raised: $3.8 million
What it does: Helps small- and medium-sized businesses provide self-funded dental
insurance.
Why it will boom in 2020: "Imagine a best-in-class consumer experience across multiple
categories created by a team deep in insurance, payments and consumer experiences,"
says Strange.
"Supplemental bene�ts represent a fragmented $240 billion industry that hasn't changed
much in the last two decades," says Messerschmidt.
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Angela Strange, Andreessen Horowitz a16z
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Lever: Recruiting software that focuses on people
Startup: Lever
VC: Aileen Lee, Cowboy Ventures
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $72.8 million
What it does: O�ers recruiting software that helps companies ease the hiring process.
Aileen Lee, Cowboy Ventures International Business Times/Kleiner Perkins Caufield & Byers
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Why it will boom in 2020: "Recruiting can be so manual and require so much time and
wasted e�ort. Lever streamlines that process to enable hiring managers focus on people,
not process," says Lee.
Lee also notes that Lever founder and CEO Sarah Nahm is a leader in All Raise, a VC
networking organization for women, and is becoming known as a role model in Silicon
Valley.
Lexion: AI-enabled contract management software
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Startup: Lexion
VC: Elisa La Cava, Madrona Venture Group
Relationship: Investor
Total funding raised: $4.2 million
What it does: Lexicon o�ers AI-enabled contract management software that can organize
contracts, read them and extract terms.
Why it will boom in 2020: "Lexion is a natural language processing powerhouse that
helps large and mid-size companies understand the thousands of contracts they have with
their vendors and customers," says La Cava.
Elisa La Cava, Madrona Venture Group Madrona Venture Group
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Lightstep: Watching apps, fixing problems
Startup: Lightstep
VC: Amanda Robson, Cowboy Ventures
Relationship: Investor
Amanda Robson, Cowboy Ventures Cowboy Ventures
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Total funding raised: $70 million
What it does: Helps developers �nd and �x bugs and performance problems across
mobile apps, classic apps and newfangled micro-services apps.
Why it will boom in 2020: "Software is moving towards more scalable architectures that
use microservices; this new format requires new management tools such as Lightstep for
APM," says Robson.
Linear: Easy-to-use bug-tracking
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Startup: Linear
VC: Stephanie Zhan, partner at Sequoia Capital
Relationship: Investor
Total funding raised: $4.2 million
What it does: O�ers an easy-to-use tool for software developers to track bugs and other
issues.
Why it will boom in 2020: "Founders Karri, Jori, and Tuomas have special empathy for
today's builders. They are focused on building a tool for them, and it's exciting to see the
amount of product love from the community already," says Zhan.
Stephanie Zhan, Sequoia Capital Sequoia
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Mahmee: End-to-end care for pregnancy
Startup: Mahmee
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Julie Yoo, Andreessen Horowitz Andreessen Horowitz
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VC: Julie Yoo, Andreessen Horowitz
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $4.14 million
What it does: An online service for prenatal and postpartum healthcare that physicians
and specialists can use to share patient info and that mothers can use to track health
records.
Why it will boom in 2020: Yoo sees a trend of using technology to drive down the cost of
healthcare, particularly in "sub-populations of patients who traditionally have
represented high-cost, high-variance care." Mahmee helps one of those groups:
"Pregnancy is the top reason for hospitalization amongst women, and maternity-related
spending has experienced double-digit increases in recent years," she says.
Materialize: Instant results when sifting Big Data
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Startup: Materialize
VC: Saam Motamedi, Greylock Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $8.5 million Series A
What it does: O�ers a tool that allows developers to get instant results from searching big
data warehouses, that works with popular open source big data software.
Why it will boom in 2020: "Traditional data warehousing is a huge and critical market
with customers in every industry. As streaming and real-time data volumes explode,
Materialize is building the �rst data warehouse for this type of data," says Motamedi.
Saam Motamedi, Greylock Greylock
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Meet Cute: RomCom podcasts as a new form of fiction
Startup: Meet Cute
VC: Andy Weissman, Union Square Ventures
Relationship: Investor
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Andy Weissman, Union Square Ventures Getty/Jemal Countess
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Total funding raised: Undisclosed seed investment
What it does: Meet Cute is Weissman's brainchild, launched out of USV earlier this year
and led by former USV analyst Naomi Shah as CEO and by USV founder Fred Wilson's
daughter Emily Wilson. Meet Cute creates short, 15-minute audio �ction stories in podcast
form, primarily focused on romantic comedies.
Why it will boom in 2020: "Because stories centered around human relationships are
wonderful and delightful and �ll us with hope," Weissman says.
Modern Animal: Tech-enabled vet care for pets
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Startup: Modern Animal
VC: Scott Nolan, Founders Fund
Relationship: Investor
Total funding raised: $13.5 million
What it does: O�ers tech-enabled veterinary services on a subscription basis for an
annual membership fee of $100.
Why it will boom in 2020: "Modern Animal is the only company taking a clean-sheet
approach to all of veterinary care, bringing modern technology and innovations we've
seen in human healthcare to animal healthcare. The co-founders previously ran a pet
health company, Whistle, which was acquired by Mars Petcare in 2016," says Nolan.
Founders Fund VC Scott Nolan Twitter/@ScottNolan
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Moveworks: AI-powered IT support
Startup: Moveworks
VC: Ted Wang, Cowboy Ventures and Arif Janmohamed, Lightspeed Venture Partners
Relationship: Janmohamed is an investor. Wang has no relationship, just thinks it's cool.
Total funding raised: $108.15 million
What it does: O�ers AI-enabled, automated IT support.
Ted Wang, Cowboy Ventures Cowboy Ventures
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Why it will boom in 2020: "AI is starting to see mainstream adoption in the enterprise
and Moveworks is a great example of a company that's found a strong business use case by
reducing the number of IT service tickets," says Wang.
"The Moveworks AI product resolves enterprise users' problems via chat, instantly and
automatically," says Janmohamed. "It's magical!"
Mutiny: Using AI to personalize websites
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Startup: Mutiny
VC: Aileen Lee, Cowboy Ventures
Relationship: Investor
Total funding raised: $3.12 million
What it does: O�ers an AI based platform that lets marketers automatically personalize
websites to each visitor, without coding.
Why it will boom in 2020: "It was built by the former head of marketing at Gusto - born
out of a realization that tech could be built to automate personalization," says Lee, adding
that this is an area of AI in the enterprise that can "provide a direct business ROI."
Neuralink: Elon Musk's big bet on merging brains and computers
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Aileen Lee, Cowboy Ventures International Business Times/Kleiner Perkins Caufield & Byers
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Startup: Neuralink
VC: Scott Nolan, Founders Fund
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $158 million
What it does: Neuralink is yet another company founded by Elon Musk, best known as
the CEO of Tesla and chief engineer and founder of SpaceX. It is developing brain-
machine interfaces that can be implanted into the human body.
Why it will boom in 2020: "Neuralink's technology has the best chance of curing
multiple neurological diseases, increasing the bandwidth between humans and machines,
and someday enabling symbiosis with arti�cial intelligence," Nolan said.
Founders Fund VC Scott Nolan Twitter/@ScottNolan
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Notion Labs: Productivity apps for the modern era
Startup: Notion Labs
VC: Andrew Chen, Andreessen Horowitz
Relationship: No relation. VC just thinks it's cool.
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Andrew Chen, Andreessen Horowitz Andreessen Horowitz
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Total funding raised: $18.7 million
What it does: O�ers a suite of productivity apps for teams or individuals that includes
notes, wikis, collaborative documents, and task tracking.
Why it will boom in 2020: "Great startups are about great products, �rst and foremost,
and I really admire how the team is deeply led by design/UX from the very beginning.
Notion's app is simple but powerful, with lots of subtle upgrades from other note-taking
and productivity tools," Chen says.
"The product is on a strong trajectory, and if the company succeeds, it could build this
generation's center for all their work. We expect big things from Notion," he adds.
On Running: Swiss scientists design running shoes
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Startup: On Running
VC: Kent Bennett, Bessemer Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $3.98 million angel round
What it does: A Swiss company that makes high-performance running shoes.
Why it will boom in 2020: "Swiss engineers designed a sole that eliminates excess
volume – thus they're the lightest and most comfortable performance running shoe I've
ever worn," says Bennett. "Distinctive enough to be noticed (driving word of mouth)
without looking so weird that you feel like you're in the cast of Silicon Valley."
OneSignal: Push notifications made easy
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Kent Bennett, Bessemer Venture Partners Bessemer Venture Partners
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Startup: OneSignal
VC: Martin Casado, Andreessen Horowitz
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $34.29 million
What it does: O�ers a communication service that handles push noti�cations like mobile
alerts, web alerts, emails, and in-app pop-up messages.
Why it will boom in 2020: "Started from gaming industry and mobile, the company has
expanded to broader market and spanning across web, email channels," says Casado.
Martin Casado, Andreessen Horowitz Andreessen Horowitz
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"Today OneSignal is used by 1 million developers and sending billions of messages on a
daily basis."
Papaya Global: Cross-border payroll
Startup: Papaya Global
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Talia Goldberg, Bessemer Venture Partners Bessemer Venture Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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VC: Talia Goldberg, Bessemer Venture Partners
Relationship: Investor
Total funding raised: $50.5 million
What it does: Manages global payroll, including cross-border payments for contractors.
Why it will boom in 2020: "Companies need access to the best talent without being
restricted by geography. Papaya makes it easy for teams to hire, pay, and manage workers
across the globe," says Goldberg.
PatientPing: A way to share medical records
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Startup: PatientPing
VC: Julie Yoo, Andreessen Horowitz
Relationship: Investor
Total funding raised: $102.95 million
What it does: PatientPing o�ers a service that allows all of a patient's healthcare
providers to keep the others updated so the patient gets better care.
Why it will boom in 2020: "Many health providers still encounter huge blind spots in
knowing what happens to their patients outside of the four walls of their practice," says
Yoo. "As the majority of reimbursement continues to move towards value-based care
models, where providers assume �nancial risk for high-cost episodes of care, companies
like PatientPing will be necessary to serve as the connective tissue."
Pilot: A bookkeeping service with real people
Julie Yoo, Andreessen Horowitz Andreessen Horowitz
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Startup: Pilot
VC: Mark Goldberg, Partner at Index Ventures
Relationship: Investor
Total funding raised: $58.3 million
What it does: O�ers accounting software and services for startups, including access to a
human account manager.
Why it will boom in 2020: "With a combination of technology and people, Pilot has
created a 10x product and is building a massive new �ntech platform around it," says
Goldberg.
Mark Goldberg, Index Ventures Index Ventures
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Preset: Commercial support for Apache Superset
Startup: Preset
VC: Martin Casado, Andreessen Horowitz
Relationship: Investor
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Martin Casado, Andreessen Horowitz Andreessen Horowitz
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Total funding raised: $12.5 million
What it does: Preset is the company started by the creator of Apache Superset, a popular
open source project for data analytics and visualization, o�ering commercial support for
the software.
Why it will boom in 2020: "Superset is one of the most popular open source projects in
the world, and it's growth is buoyed by raising importance of data in guiding business
decisions," says Casado. Casado sees Superset as a way to bring data analysis to teams in
every part of the company, not just business analyst specialists.
Productboard: A helper for product teams
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Startup: Productboard
VC: Byron Deeter, Bessemer Venture Partners
Relationship: Investor
Total funding raised: $64.7 million
What it does: A cloud-based product management system that helps product teams
prioritize and build the features customers most want and need.
Why it will boom in 2020: "Companies are increasingly looking to become product-led,
and Productboard is the system of record for high performing product organizations," said
Deeter.
Productiv: Helps CIOs track app usage
Boost productivity withthe best-suited devices.
SAVEUP TO
Byron Deeter, Bessemer Venture Partners Bessmer
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Startup: Productiv
VC: Rama Sekhar, Norwest Venture Partners
Relationship: Investor
Total funding raised: $28 million
What it does: O�ers tools that helps CIOs see how employees are using cloud software,
also called software as a service (SaaS).
Why it will boom in 2020: "Productiv is pioneering a new category called Application
Engagement Analytics that enables CIOs to take complete stock of their SaaS
subscriptions, rightsize any license wastage, and measure the productivity gains being
promised by all this spending on SaaS," Sekhar says.
Rama Sekhar, Norwest Venture Partners Norwest Venture Partners
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It also helps track usage of apps that employees buy themselves and "CIOs are in dire need
of better visibility into all the SaaS apps their users are buying," he says
Pulse Q&A: A community for tech execs
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Startup: Pulse Q&A
VC: Rama Sekhar, Norwest Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $10.81 million
What it does: O�ers crowdsourced data and a community for tech executives that it
promises is "a veri�ed, agenda-free network."
Why it will boom in 2020: "CIOs routinely form peer groups to advise each other on
market research and software purchasing decisions. Pulse Q&A is supercharging these
social networks with a peer-to-peer platform," says Sekhar.
Qonto: Business banking for startups and freelancers
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Rama Sekhar, Norwest Venture Partners Norwest Venture Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Qonto
VC: Philippe Botteri, Accel
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $35.8 million
What it does: O�ers business bank accounts for freelancers, startups and small
businesses.
Why it will boom in 2020: "Qonto is changing the game by providing a seamless online
experience complemented by a suite of online services and integrations," says Botteri.
Philippe Botteri, Accel Partners. Accel Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Qualia: Cloud software for real estate transactions
Startup: Qualia
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Mark Goldberg, Index Ventures Index Ventures
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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VC: Mark Goldberg, Partner at Index Ventures
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $95.18 million
What it does: Cloud software for real estate transactions.
Why it will boom in 2020: "Creating a digital closing process for real estate transactions
is an obvious evolution in an industry that relies heavily on paper and o�ine
communication," Goldberg says, adding that by becoming "the super-connector" for the
industry, "there's massive potential to expand into new areas."
Rasa: Chatbots made easy
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1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Rasa
VC: Gaurav Gupta, Lightspeed Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $14.22 million
What it does: Open-source AI software that helps developers build chatbots.
Why it will boom in 2020: "Remember falling in love with the Star Trek computer on the
USS Enterprise? In 2020, natural language technology �nally catches up with that early
'90s vision of humans conversing with computers," says Gupta.
"In 2019 downloads grew from 300,000 to over 2 million, proof that developers are
�ocking to the technology," he says.
Restaurant365: Accounting for restaurant chains
Gaurav Gupta, Lightspeed Venture Partners Lightspeed Venture Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Restaurant365
VC: Brian Feinstein, Bessemer Venture Partners
Relationship: Investor
Total funding raised: $127.5 million
What it does: Restaurant management accounting software popular with chains and
franchises.
Why it will boom in 2020: "Restaurants have historically been neglected and
underserved by software. With over 1 million restaurant locations in the US,
Restaurant365 is attacking one of the largest vertical software markets," Feinstein says.
Brian Feinstein, Bessemer Venture Partners Bessemer Venture Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Retool: No-code apps built by regular employees
Startup: Retool
VC: Amit Kumar, Accel
Relationship: No relation. VC just thinks it's cool.
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Amit Kumar, Accel Accel
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Total funding raised: Undisclosed seed round
What it does: Retool allows non-developers to create simple apps and work�ows to be
used internally, to manage business processes. It's part of a growing trend known as low-
code/no-code development.
Why it will boom in 2020: "Companies have limited engineering bandwidth and often
aren't able to invest the appropriate amount of resources into internal tooling," says
Kumar. "Low code/no code tools like Retool are being rapidly adopted to �ll in the gap."
Shopmonkey: Software for auto mechanics
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1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Shopmonkey
VC: Nina Achadjian, Partner at Index Ventures
Relationship: Investor
Total funding raised: $10 million
What it does: Shopmonkey provides software for auto mechanics to run their businesses.
Why it will boom in 2020: "There are 280 million cars in the US and there are over 1
million car mechanics. Much of this industry is dominated by mom-and-pop auto repair
shops that have no software to allow them to communicate with customers, track how
much time it takes technicians to do repairs, order inventory or process payments,"
Achadjian says.
Silo: A smarter approach to managing perishable food
Nina Achadjian, Index Ventures Index Ventures
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Silo
VC: Mike Duboe, Greylock Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $3 million seed round
What it does: Silo is a wholesale marketplace for growers, distributors, and retailers of
perishable food that helps automate pricing, orders, payments, and broader logistics.
Why it will boom in 2020: "Produce wholesale is a $150 billion+ market, still handled
through paper price sheets and phone calls. Bringing this online not only saves time &
Mike Duboe, Greylock Partners Greylock Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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money throughout the system, but also impacts the massive problem of food waste
(estimated at 30-40% of food supply)," Duboe says.
Skilljar: Customer training for happier customers
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Skilljar
VC: Tim Porter, Madrona Venture Group
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $20.12 million plus an undisclosed private equity funding
What it does: Skilljar o�ers a customer training platform to help businesses improve
customer retention — in other words, tools to help teach customers how to get the most
from your products.
Why it will boom in 2020: "Skilljar provides a vital tool to customer success teams to
e�ectively train and delight customers," Porter says.
Snyk: Finding security holes in open source projects
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Tim Porter, Madrona Venture Partners Madrona Venture Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Snyk
VC: Philippe Botteri, Accel
Relationship: Investor
Total funding raised: $229.51 million
What it does: Snyk a security tool for developers that lets them easily �nd and �x security
holes in open source libraries and containers.
Why it will boom in 2020: "Security needs to shift left to developers, so that applications
are built securely, instead of relying on audits from security teams. Snyk is at the forefront
of this trend and we see a massive potential," says Botteri.
Philippe Botteri, Accel Partners. Accel Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Solv Health: book appointments at Urgent Care
Startup: Solv Health
Nina Achadjian, Index Ventures Index Ventures
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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VC: Nina Achadjian, Partner at Index Ventures and Mike Duboe, Greylock Partners
Relationship: Duboe is an investor. Nina has no relationship, just thinks it's cool.
Total funding raised: $23.05 million
What it does: Allows people to book and pay for same-day appointments to Urgent Care
centers, rather than wait days for their primary doctor.
Why it will boom in 2020: "While the urgent care market has reached $18 billion and
7,700 locations, the technology to power these businesses and connect consumers to care
has lagged," says Achadjian.
"Solv's two-sided marketplace is a fundamentally better experience for �nding care
providers, booking appointments, and managing the entire process," says Duboe.
Substack: Lets writers build a business from newsletters
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Substack
VC: Andrew Chen, Andreessen Horowitz
Relationship: Investor
Total funding raised: $21.21 million
What it does: Substack lets writers get paid when people subscribe to their email
newsletters.
Why it will boom in 2020: "The new economy is increasingly �lled with platforms and
tools that let talented people take their skills and turn that into a living, whether that's as a
Twitch streamer, Shopify store operator, or as a writer on Substack. There are already
dozens of writers on Substack earning six-�gure incomes doing what they love," says
Chen.
This model "could provide a new, complementary industry to ad-supported
media/journalism," he says.
Andrew Chen, Andreessen Horowitz Andreessen Horowitz
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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SVT Robotics: Software that connects to any robot
Startup: SVT Robotics
VC: Ted Wang, Cowboy Ventures
Relationship: Investor
Ted Wang, Cowboy Ventures Cowboy Ventures
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Total funding raised: Undisclosed seed round
What it does: O�ers a software service that connects any enterprise software system to
any robot.
Why it will boom in 2020: "Robots have �nally become commercially viable, however,
each robot provider has their own set of standards and capabilities creating a barrier to
end user adoption," says Wang, adding that this service "provides a bridge" that will help
companies adopt robots faster.
Tally: An app for building healthy finances
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1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Tally
VC: Angela Strange, Andreessen Horowitz
Relationship: Investor
Total funding raised: $92 million
What it does: A credit management service that helps people pay their credit cards on
time, increase savings and develop good �nancial habits.
Why it will boom in 2020: "There's more than $1 trillion of credit card debt in America. A
large percent should be paid of faster and re�nanced but the system is still too
complicated," says Strange."Tally will automate your �nancial life, starting with credit
card debt. It's like Google Maps, but for your �nances."
Tatari: Data-driven TV advertising
Angela Strange, Andreessen Horowitz a16z
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Tatari
VC: Parker Barrile, Norwest Venture Partners
Relationship: No relation. VC just thinks it's cool.
Total funding raised: Undisclosed seed round
What it does: Tatari o�ers data to measure the e�ectiveness of TV marketing campaigns.
Why it will boom in 2020: "TV still commands $70 billion per year in ad spend. Tatari is
making that spend more transparent, more data-driven, and more e�ective," says Barrile.
Parker Barrile, Norwest Venture Partners Norwest Venture Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Transmit Security: Lets developers add biometrics to mobile apps
Startup: Transmit Security
Shardul Shah, Index Ventures Index Ventures
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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VC: Shardul Shah, Index Ventures
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $40 million
What it does: Lets devopers add biometrics such as eye, �ngerprint or facial scans to their
mobile apps.
Why it will boom in 2020: "The founders Mickey [Boodaei] and Rakesh [Loonkar] have
been working on a bold vision for the past �ve years to transform how businesses can
deliver safe customer experiences. That vision will come to fruition this year," says Shah.
Verkada: Smart security cameras for companies
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Verkada
VC: Trae Stephens, Founders Fund
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $69.8 million
What it does: Verkada is building smart, internet-connected building security cameras
for the enterprise.
Why it will boom in 2020: "There has historically been a big gap between what has been
available for the consumer with Nest/Ring/et cetera, and the clunky enterprise camera
Trae Stephens, Founders Fund Founders Fund
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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available for the consumer with Nest/Ring/et cetera, and the clunky enterprise camera
systems that businesses use. Verkada has closed that gap and delivered feature-rich
cameras with an elegant user interface," says Stephens.
Voxel51: AI computer vision for scanning video
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Voxel51
VC: GV general partner Karim Faris
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $2 million
What it does: Video analytics software that uses AI to analyze raw video footage and
images into actionable intelligence.
Why it will boom in 2020: "Helps you unlock the value in video. Voxel51 has built
impressive computer vision algorithms able to cost e�ectively classify objects in video at
scale," says Faris.
Webflow: Lets non-programmers build sophisticated websites
GV
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Web�ow
VC: Stephanie Zhan, Partner, Sequoia Capital
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $73.5 million
What it does: O�ers visual software that makes it easy to build a website with no coding
required.
Why it will boom in 2020: "Web�ow is de�ning a new category around visual
development and what I love most about that is that it enables anyone of any skill or
background to build beautiful websites using simple yet powerful tools," says Zhan.
Stephanie Zhan, Sequoia Capital Sequoia
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Wyze: Affordable smart home products
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Wyze
VC: Parker Barrile, Norwest Venture Partners
Relationship: Investor
Total funding raised: $21.3 million
What it does: A�ordable smart home products.
Why it will boom in 2020: "Most American homes are still analog, with mechanical
locks, plastic light switches, no in-home cameras, etc. That's starting to change at a very
rapid pace, " he said adding that Wyze is as gaining a solid reputation as "the most
a�ordable" among popular smart home brands.
Parker Barrile, Norwest Venture Partners Norwest Venture Partners
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Zapier: Link your web apps together to make them more powerful
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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Startup: Zapier
VC: Ethan Choi, Accel
Relationship: No relation. VC just thinks it's cool.
Total funding raised: $2.56 million
What it does: Zapier allows anyone to easily connects apps together to automate sharing
data between apps. The company is also known for growing to 300 employees by raising
only two very small venture capital rounds.
Why it will boom in 2020: "The number of [cloud] apps we use everyday has exploded,"
says Choi, and "Zapier is enabling an era of the "citizen developer" by making it super easy
for anyone to connect apps and create work�ow automations without needing to know
how to code."
Ethan Choi, Accel Accel
1/22/2020 VCs name the startups that will boom in 2020 - Business Insider
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