77310560 Chocolate Packaging Industry

8/13/2019 77310560 Chocolate Packaging Industry

1/10

A

Comprehensive Project report on

A Study of Chocolate Packaging Industry in India

Submitted in partial fulfillment of the

Requirement of the award for the degree of

MASTER OF BUSINESS ASMINISTRATION

In

Gujarat Technoo!ica Universit"

Un#er the !ui#ance o$

Prof. Rucha Bhatt

(Assistant Professor)

Gandhinagar

Su%mitte# %"

Paresh Parmar itendra Parmar!nrollment "o# $%&'%'*%+& !nrollment "o# $%&'%'*%+&

&Batch' ()**+*(,

MBA semester III-I.

Go%a Institute o$ Mana!ement/ Gan#hina!ar

A$$iiate# to Gujarat Technoo!ica Universit"/ Ahme#a%a#

()**+*(


2/10

Pre$ace

All the learning,s in -BA course is practice oriented. owe/er0 hand1on e2perience in

corporate world during our course is /er3 necessar3 to be able to test the abilit3 ande2tend of learning of the student before full3 entering the corporate world.

4e ha/e assigned with our a 5omprehensi/e Pro6ect report on pro6ect title A Study of

Chocolate Packaging Industry in India

4ith the guidance and suggestions pro/ided b3 Asst. Prof. Rucha Bhatt0 Global Institute

of -anagement0 Gandhinagar. 7he contribution and significant role pla3ed b3 her help

us in preparation and submission of pro6ect report in time.


3/10

AC0NO12E3GEMENT

4e ha/e great honour to be wor8ed under the guidance of -rs. Rucha Bhatt0 Asst.

professor of Global Institute of -anagement0 Gandhinagar. 7he contribution and

significant role pla3ed b3 her help us in preparation and submission of pro6ect report in

time.

4e gratefull3 ac8nowledge the team of staff members in -.B.A department for helping

us in all aspects and gi/ing their /aluable ideas for ma8ing our pro6ect efficient and

effecti/e.


4/10

STU3ENTS 3EC2ARATION

4e0 PAR!S PAR-AR 9 I7!":RA PAR-AR0 hereb3 declare that the for

5omprehensi/e pro6ect entitled ;An Anal3tical Stud3 of 5hocolate Pac8aging Industr3 in

India with Special Reference to 5adbur3,s India< is a result of our own wor8 done under

the facult3 guidance of -rs. Rucha Bhatt0 Asst. professor of Global Institute of

-anagement0 Gandhinagar.

Place# Gandhinagar Paresh Parmar

:ate# itendra Parmar


5/10

PART * IN3USTR4 PROFI2E

Gro5th an# Evoution o$ Chocoate Pac6a!in! In#ustr" in IN3IA

7he fact that chocolate is not a traditional food0 high prices and domestic productionproblems will pro/ide the main problems to mar8et growth. As these mar8ets de/elop0

prices will fall ma8ing these products more accessible to the wider population. owe/er

the Indian mar8et is still untapped and pro/ides immense scope for growth0 both

geographicall3 as well as product bas8et wise.

5hocolates right now reaches about &%mn to &mn consumers. It is estimated that

chocolates ha/e a potential mar8et of about $$+mn consumers.

Chocoate consumption in India is e2tremel3 low. Per capita consumption is around

$+%gms in the urban areas0 compared to =1$%8g in the de/eloped countries. 7he per

capita chocolate consumption in India is still much below the !ast Asian standards.

ence per capita consumption has an immense scope for impro/ement. In rural areas0

it is e/en lower. 5hocolates in India are consumed as indulgence and not as a snac8

food. A strong /olume growth was witnessed in the earl3 '%>s when 5adbur3

repositioned chocolates from children to adult consumption. 7he biggest opportunit3 is

li8el3 to stem from increasing the consumer base. ?eading pla3ers li8e 5adbur3 and

"estle ha/e been attempting to do this b3 /alue for mone3 offerings0 which are

affordable to the masses. 4e also belie/e that the near term opportunit3 lies in

increasing penetration rather than increasing intensit3 of consumption.

In the past $ive "ears/ the chocoate %usiness !ro5n %" *7+*89 on an avera!e

an# is e:pecte# to !ro5 $urther $or at east ne:t $ive "ears;


6/10

Pro#uct Pro$ie

Canvas #ra5 strin! pouch

Printe# Cans

Aeon Chocoate Bo:

ar!e ran!e o$ ChocoateBo:es

In#ivi#ua ChocoatePac6a!in!

patic %a! 5ith


7/10

chocoate %eans

Chocoateo"pops


8/10

Pa"ers in the In#ustr"

7he ma6or pla3ers in the Indian 5hocolate Industr3 are#

$. 5adbur3,s India ?imited

*. "estle India@. 7he Gu6arat 5o1operati/e -il8 -ar8eting ederation (G5--) A-C?

. 5ocoa -anufactures and Processors 5o1operati/e (5A-P5D)


9/10

3istri%ution channe in the In#ustr"


10/10

0e" Issues

Inflationar3 pressures on raw material prices

?ac8 of go/ernment initiati/e igh e2cise and import duties

igh entr3 barriers due to duopolistic mar8et

Price1sensiti/e consumer

Current Tren#s

Chocoate Consumption Structure = ()*)

5hildren E

Adults $*E

Foung Adults @@E

Chocoate > Con$ectioner" Mar6et o$ In#ia = ()*)

5hocolate 5ounts Rs. *% 5r. $%E

5hocolate Bar Rs. @% 5r. $E

-ints 9 5hew ing gums Rs. @* 5r. $@E

Sugar Boiled 5onfectioner3 Rs. $+%% 5r. +@E

Documents

77310560 Chocolate Packaging Industry