7cs of commnctn.ppt

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7C ’s of C ommunicat io

nBusiness C ommunicat ion



04/22/16 27 C's of Communication












Bad Example (Clait!"

#i $o%n&

anted to ite !ou a )uic* note a+out,aniel& %o's o*in- in !ou depatment. #e'sa -eat asset& and 'd li*e to tal* to !ou moea+out %im %en !ou %ae time.

Best&

*ip




o+lems

0%at is t%is email a+out ell& e'e notsue. ist& if t%ee ae multiple ,aniels in

$o%n's depatment& $o%n on't *no %o *ipis tal*in- a+out.

0ext& %at is ,aniel doin-& specicall!& t%at'sso -eat e don't *no t%at eit%e. t's soa-ue t%at $o%n ill denitel! %ae to ite+ac* fo moe infomation.

0ast& %at is t%e pupose of t%is email ,oes*ip simpl! ant to %ae an idle c%at a+out04/22/16 77 C's of Communication



9ood Example (Clait!"#i $o%n&

anted to ite !ou a )uic* note a+out ,aniel :eda& %o's o*in- in!ou depatment. n ecent ee*s& %e's %elped t%e 8 depatment t%ou-%seeal pessin- deadlines on %is on time.

e'e -ot a tou-% up-ade po;ect due to un oe t%e next t%ee mont%s&and %is *noled-e and s*ills ould poe inalua+le. Could e please %ae%is %elp it% t%is o*

'd appeciate spea*in- it% !ou a+out t%is. %en is it +est to call !ou todiscuss t%is fut%e

Best is%es&*ip

8%is second messa-e is muc% cleae& +ecause t%e eade %as t%einfomation %e needs to ta*e action.

04/22/16 <7 C's of Communication



04/22/16 =7 C's of Communication






Bad Example#i >att&

anted to touc% +ase it% !ou a+out t%e email ma*etin-campai-n e *ind of s*etc%ed out last 8%usda!. eall! t%in*t%at ou ta-et ma*et is denitel! -oin- to ant to see t%ecompan!'s p%ilant%opic e?ots. t%in* t%at could ma*e a +i-impact& and it ould sta! in t%ei minds lon-e t%an a salespitc%.

o instance& if e tal* a+out t%e compan!'s e?ots to +ecomesustaina+le& as ell as t%e c%ait! o* e'e doin- in localsc%ools& t%en t%e people t%at e ant to attact ae -oin- to

emem+e ou messa-e lon-e. 8%e impact ill ;ust +e -eate.

%at do !ou t%in*

$essica04/22/16 117 C's of Communication



Bad Example

8%is email is too lon-@ 8%ee's

epetition& and t%ee's plent! of AlleAta*in- up space.

atc% %at %appens %en e'econcise and ta*e out t%e lle

ods04/22/16 127 C's of Communication



9ood Example

#i >att&

anted to )uic*l! discuss t%e emailma*etin- campai-n t%at e anal!ed last 8%usda!. Du ta-et ma*et ill ant to *noa+out t%e compan!'s p%ilant%opic e?ots&especiall! ou -oals to +ecome sustaina+le and%elp local sc%ools.

8%is ould ma*e a fa -eate impact& and itould sta! in t%ei minds lon-e t%an a

taditional sales pitc%.04/22/16 137 C's of Communication



04/22/16 7 C's of Communication 14



Concete

0Concete communication implies +ein-denite& clea and specic at%e t%an a-ueand -eneal. n ode to ma*e !ou messa-esolid& a concete communication uses specicfacts and -ues.

0%en !ou messa-e is concete& t%en !ouaudience %as a clea pictue of %at !ou'etellin- t%em. 8%ee ae details (+ut not tooman!@" and iid facts& and t%ee's laseli*efocus. Fou messa-e is solid.




Bad Example

Conside t%is adetisin- cop!

The Lunchbox Wizard will save you timeevery day.




Bad Example

G statement li*e t%is po+a+l! on't sell man!of t%ese poducts.

8%ee's no passion& no iid detail& not%in- t%atceates emotion& and not%in- t%at tells peoplein t%e audience %! t%e! s%ould cae.

8%is messa-e isn't concete enou-% to ma*e adi?eence.




9ood Example

#o muc% time do !ou spend ee! da!pac*in- !ou *ids' lunc%es o moe@ $ust ta*ea complete unc%+ox iad fom !ouefi-eato eac% da! to -ie !ou *ids a%ealt%! lunc% and %ae moe time to pla! oead it% t%em@

8%is cop! is +ette +ecause t%ee ae iidima-es. 8%e audience can pictue spendin-)ualit! time it% t%ei *ids I and %at paentcould a-ue it% t%at Gnd mentionin- t%at t%e

poduct is stoed in t%e efi-eato explains04/22/16 7 C's of Communication 1<



4. Coectness (%elps in

+uildin- condence"

Besides pope -amma&

punctuation& and spellin-&coectness means an appopiatecommunication st!le t%at ts !ou

audience in tems of status&*noled-e& and educational+ac*-ound. Be!ond t%at& all

infomation s%ould +e accuate04/22/16 7 C's of Communication 1=



Coectness means to

0use t%e i-%t leel of lan-ua-e

0c%oose nondisciminato! expessions

0spell all names and titles coectl!

0send poof ead messa-es




Bad Example

#i ,aniel&

8%an*s so muc% fo meetin- me at lunc%toda!@ en;o!ed ou conseation& and 'mloo*in- foad to moin- a%ead on oupo;ect. 'm sue t%at t%e toea* deadlineon't +e an issue.

8%an*s a-ain& and 'll spea* to !ou soon@

Best&ac* >ille




Bad Example

f !ou ead t%at example fast& t%en !ou mi-%tnot %ae cau-%t an! eos. But on closeinspection& !ou'll nd to. Can !ou see t%em

8%e st eo is t%at t%e ite accidentall!t!ped conseation instead of conesation.

8%is common eo can %appen %en !ou'e

t!pin- too fast. 8%e ot%e eo is usin- ea*instead of ee*.

G-ain& spell c%ec*es on't catc% od eos

li*e t%is& %ic% is %! it's so impotant to04/22/16 7 C's of Communication 22



5. Co%eence

Co%eentcommunication is lo-ical

so !ou audience isconnected and en-a-ed.

f !ou communication isdis;ointed and doesn’t

Jo ou audience ill04/22/16 7 C's of Communication 23



Bad Example

8aci&

anted to ite !ou a )uic* note a+out t%eepot !ou nis%ed last ee*. -ae it to>ic%elle to poof& and s%e anted to ma*e sue!ou *ne a+out t%e depatment meetin- e'e%ain- t%is ida!. e'll +e ceatin- an outline

fo t%e ne emplo!ee %and+oo*.

8%an*s&

>ic%elle04/22/16 7 C's of Communication 24



Bad Example

Gs !ou can see& t%is email doesn'tcommunicate its point e! ell.

%ee is >ic%elle's feed+ac* on 8aci's epot

%e stated to mention it& +ut t%ens%e c%an-ed t%e topic to ida!'s

meetin-.04/22/16 7 C's of Communication 25






Completeness brings

the desired response Fou messa-e is KcompleteL %en it

contains all facts t%e eceie needs fo

t%e eaction !ou desie.

0,oes !ou messa-e include a Acall toaction&A so t%at !ou audience cleal!*nos %at !ou ant t%em to do

0#ae !ou included all eleant

infomation I contact names& dates&04/22/16 7 C's of Communication 27



Bad Example

#i ee!one&

;ust anted to send !ou all a eminde a+outt%e meetin- e'e %ain- tomoo@

ee !ou t%en&

C%is

04/22/16 7 C's of Communication 2<



Bad Example

8%is messa-e is not complete&fo o+ious easons.

%at meetin-

%en is it

%eeC%is %as left %is team it%outt%e necessa! infomation.

04/22/16 7 C's of Communication 2=



9ood Example

#i ee!one&

;ust anted to emind !ou a+out tomoo'smeetin- on t%e ne telecommutin- policies. 8%e meetin- ill +e at 1000 a.m. in t%esecondleel confeence oom.

lease let me *no if !ou can't attend.

ee !ou t%en&

C%is04/22/16 7 C's of Communication 30









Courtesy strengthen

relationsCouteous communication isfiendl!& open& and %onest.

8%ee ae no %idden insults opassiea--essie tones. Fou*eep !ou eade's iepoint in

mind& and !ou'e empat%etic tot%ei needs.




Bad Example

$e?&

anted to let !ou *no t%at don't appeciate%o !ou team ala!s monopolies t%ediscussion at ou ee*l! meetin-s. %ae a lotof po;ects& and eall! need time to -et m!team's po-ess discussed as ell. o fa&

t%an*s to !ou depatment& %aen't +een a+leto do t%at. Can !ou ma*e sue t%e! ma*e timefo me and m! team next ee*

8%an*s&04/22/16 7 C's of Communication 34



Bad Example

ell& t%at's %adl! couteous@>essa-es li*e t%is can potentiall!

stat oMceide -%ts. Gnd t%isemail does not%in- +ut ceate +adfeelin-s& and loe poductiit!

and moale. G little +it of coutes!&een in diMcult situations& can -o alon- a!.




9ood Example#i $e?&

anted to ite !ou a )uic* note to as* a fao. ,uin-ou ee*l! meetin-s& !ou team does an excellent ;o+ of%i-%li-%tin- t%ei po-ess. But t%is uses some of t%etime aaila+le fo m! team to %i-%li-%t t%eis. 'd eall!appeciate it if !ou could -ie m! team a little exta timeeac% ee* to full! coe t%ei po-ess epots.

8%an*s so muc%& and please let me *no if t%ee'san!t%in- can do fo !ou@

Best&

%il04/22/16 7 C's of Communication 36



9ood Example

%at a di?eence@ 8%is email iscouteous and fiendl!& and it %aslittle c%ance of speadin- +adfeelin-s aound t%e oMce.




04/22/16 7 C's of Communication 3<



04/22/16 7 C's of Communication 3=

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7cs of commnctn.ppt