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7/31/2019 7PS OF HOSPITALITY SECTOR IN COMPARISON OF TAJ MAHAL HOTEL N J.W. MARROIT
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7ps in Hospitality Industry
Taj Mahal Palace and JW Marriott Hotel, Mumbai
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ProductTaj Mahal Palace
Core product Space
582 centrally air-conditionedrooms including 49 suites
Restaurants, health club,banquets, discotheque, bar,business centers
Types of rooms :Tower Wing Rooms
Heritage Wing RoomsTaj ClubSuites
JW Marriott
5 floors , 326 rooms , 29 suites
12 meeting rooms, 14,000 sq ft of
total meeting space
Restaurants, spas, fitness centers
Types of rooms :Deluxe Guest roomsExecutive Guest RoomsPremier Ocean View Guest room
Premier Club Guest RoomPremier Guest Room
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Price
Taj Mahal Palace
Basic room rates 8713
Taj club room 21250
Grande luxury suite 65000
Price policy
JW Marriott
Basic Room rates 11500
Executive oceanic view14500
New premier club - 15500
Price policy
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Place
Taj Mahal Palace
This hotel is located 32 km fromthe airport and minutes awayfrom Mumbai's commercial,
shopping and banking districts
Located near major touristattractions including MarineDrive, Gateway of India.
JW Marriott
Located near Juhu Beach, oneof the most famous touristattractions in Mumbai.
Easily accessible through localtrains and BEST buses
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Promotion
Taj Mahal Palace
Surprises - Flexi Credits- Suite Celebrations- Extended Stay Offer
- Weekend Getaways- Early Bird Offer
Have presence in online mediasuch as Facebook, Twitter andthe official Taj website where it
lists down all amenities andtypes of rooms, etc.
JW Marriott
You Play, We Pay in India
Extended Stays
Early bird special
Business perks in MumbaiBreakfast + massages
Have online presence onFacebook, Twitter and theMarriott website
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People
Taj Mahal Palace
The Taj Inner Circle GroupTaj AdvantageTaj Epicure
medical help, consultation,traveling facilities, perks andbonuses provided to employees
Taj TISS HR Associate
Programme
JW Marriott
Marriott Rewards ProgramMarriott Senior Discount
Employees here each have theirown lockers in which they keeptheir uniforms and otherbelongings, they also havebunkers with small beds
Have lucrative internship andtraining programs which alsoincludes job rotation amongvarious properties of Marriottaround the globe.
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Process
Taj Mahal Palace
In order to ensure that the coreproduct and the supplementaryproduct is developed and
delivered in the right mannerand at the right time, the hotelhas formed certain setprocesses.
Processes are so specifically
laid down that hotel staff areeven advised on what to sayand what words to use whiletalking to a customer
JW Marriott
Make sure every stage in theprocess of delivering world-class services to customers is
efficient and is produced at rightplace at the right time.
Has a reputation of deliveringthe services with efficiency andeffectiveness.
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Physical Evidence
Taj Mahal Palace
Built in 1903 by Sitaram Vaidya
Exterior has been given amodern look while alsoretaining the old charm of thehotel protecting its richheritage.
Entrance Bronze and glassdoorsHand-woven carpets cover thefloorsThe Zodiac GrillMumbaismost exclusive restaurant
JW Marriott
Overlooks Juhu beach
Exterior of the hotel ismagnificient with 2 levels ofentry. Ground level containsthe seminar halls
1st level Entry to the lobby
whereby the concierge iswaiting to greet the guests.
Spacious lobby with a pianistand comfortable seating.
The Lotus Pond alongside theArabian Sea
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JW Marriott
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Taj Mahal Palace
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Problems Faced
No permission to click pictures
Did not provide complete information
Security measures at Taj did not provide
for much exploration
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Hospitality Sector :
Overview The hospitality sector includes all businesses
that provide food, beverages and/oraccommodation services.
This includes restaurants, pubs, bars andclubs, hotels, contract catering, and hospitalityservices.
The hospitality industry is a several billiondollar industry that mostly depends on theavailability of leisure time and disposableincome
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Overview
The industry is divided into sectors
according to the skill-sets required for
the work involved.
Sectors include accommodation, food
and beverage, meeting and events,
gaming, entertainment and recreation,tourism services, and visitor information
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