LEARN. PERFORM. GROW.

8.Strategic choices (III)

Corporate Strategy – Master Degree

The Faculty of International Business and Economics,

ASE Bucharest

LEARN. PERFORM. GROW.

Detailed Course Contents:

1.Introducing Strategy

2.The Strategic Position – The Environment; Strategic

Capability; Expectations & Purposes

3.Strategic choices - Business-Level, Corporate-Level and

International Strategy; Directions and Methods of

Development. Strategic Driving Forces. Decision Making

Process

4.Strategy into action – Organising for Success; Enabling

Success & Managing Strategic Change

LEARN. PERFORM. GROW.

Strategic choices (III)

Directions and Methods of Development Directions for strategy development – Ansoff matrix; TOWS matrix

Methods of strategy development – methods of development matrix

Strategic Driving Forces

Decision Making Process

LEARN. PERFORM. GROW.

1. Directions for strategy development

2. Methods of strategy development

3. Strategic Driving Forces

4. Decision Making Process

AGENDA for TODAY

8. Strategic choices (III)

LEARN. PERFORM. GROW.

1. Directions for strategy development

2. Methods of strategy development

3. Strategic Driving Forces

4. Decision Making Process

AGENDA for TODAY

8. Strategic choices (III)

LEARN. PERFORM. GROW.

1. Directions for strategy development matrix

Products

Markets

Existing

Existing New

New

Protect/build Product development

Market development Diversification

• Consolidation

• Market penetration

• With existing

capabilities

• With new capabilities

• Boyond current

expectations

• New segments

• New territories

• New uses

• With new capabilities

• Beyond current

expectations

• With existing

capabilities

• With new

capabilities

• Boyond current

expectations

LEARN. PERFORM. GROW.

The TOWS matrix

Strengths (S) Weaknesses (W)

Opportunities

(O)

Threats

(T)

External

Factors

Internal Factors

SO Strategic Options

Generate options here that use strenghts to take

advantage of opportunities

ST Strategic Options

Generate options here that use strenghts to

avoid threats

WT Strategic Options

Generate options here that minimise weaknesses

and avoid threats

WO Strategic Options

Generate options here that take advabtage of

opportunities by overcoming weaknesses

LEARN. PERFORM. GROW.

1. Directions for strategy development

2. Methods of strategy development

3. Strategic Driving Forces

4. Decision Making Process

AGENDA for TODAY

8. Strategic choices (III)

LEARN. PERFORM. GROW.

2. Methods of strategy development matrix

Internal development Merger

Acquisition

Joint Venture

Strategic Alliance

Merger

Acquisition

Joint Venture

Strategic Alliance

Turnkey Project

Licencing

Exporting

Office / Foreign Country

Plant / Foreign Country

Multiantional

operations

Global operations

Interior Exterior

COMPANY

Country

of origin

International

TERRITORRY

LEARN. PERFORM. GROW.

1. Directions for strategy development

2. Methods of strategy development

3. Strategic Driving Forces

4. Decision Making Process

AGENDA for TODAY

8. Strategic choices (III)

LEARN. PERFORM. GROW.

3. Strategic Driving Forces

Category Strategic Areas

I. Products/Markets Offered Products

Market needs

II. Capabilities Technology

Capacities of Production

Sales Method

Distribution Method

Natural Resources

III. Results Dimention / Growth Rate

Return / Profit

LEARN. PERFORM. GROW.

1. Directions for strategy development

2. Methods of strategy development

3. Strategic Driving Forces

4. Decision Making Process

AGENDA for TODAY

8. Strategic choices (III)

LEARN. PERFORM. GROW.

4. Decision Making Process

1. State the strategic goal

2. Establish criteria Identify strategic decision criteria

Discriminate between “MUST” and “WANTS” criteria

Prioritize “WANTS” criteria

3. Generate alternatives (using different matrix) Identify existing strategic alternatives

Develop new alternatives, if appropriate

4. Make the decision Compare strategic alternatives against “MUST” and “WANTS criteria

Identify and assess risks

Select best alternatives from those satisfying all “MUST”criteria and the majority of WANTS criteria

LEARN. PERFORM. GROW.

Milestones of strategic decision making

Issue

awareness

Issue

formulationSolution

development

Selection of

solutions

LEARN. PERFORM. GROW.

Detailed Course Contents:

1.Introducing Strategy

2.The Strategic Position – The Environment; Strategic

Capability; Expectations & Purposes

3.Strategic choices - Business-Level, Corporate-Level and

International Strategy; Directions and Methods of

Development. Strategic Driving Forces. Decision Making

Process

4.Strategy into action – Organising for Success; Enabling

Success & Managing Strategic Change

LEARN. PERFORM. GROW.

For more information:

Cosmin Joldeş

cosmin.joldes@achieveglobal.ro

Thank you!

LEARN. PERFORM. GROW.