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8 th Annual Farmer Cooperatives Conference. Joint Ventures with International Partners Doug Wilson November 2005. 8,744 Members. 7,102 Members. 19,875 Members. Genex International History. Late 1960s One-Third revenue Proficient International staff Over 60 countries - PowerPoint PPT Presentation
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8th Annual Farmer Cooperatives Conference
Joint Ventures with International Partners
Doug Wilson
November 2005
7,102Members
8,744Members
19,875Members
Genex International History
►Late 1960s
►One-Third revenue
►Proficient International staff
►Over 60 countries
►Profits utilized to strengthen member product and service
Genex International Evolution
►Market changes as global players become self-sufficient
►A new vision of not simply selling, but creating Win/Win alliances
►Create a new strategic direction
Genex Provides1. Strong product
2. Skill genetics, reproduction, marketing, and distribution
3. Cooperative management experience
4. U.S. market investment and membership access
International Cooperatives Provide
1. Access to their membership
2. Emerging strong product lines
3. Niche product lines
4. Financial resources
CRI 1999 Strategic Directives
“Strengthen international trade capacity through purchases,
partnerships, joint ventures, and alliances with foreign domiciled organizations compatible to the
mission of CRI.”
Superbrown Cooperative in Italy
►Brown Swiss genetics
►Sharing product development
►Marketing structure for niche product
Dansire Cooperative in Denmark
►Large Jersey genetic program
►U.S. market holds vast potential
►Dansire product CRI marketing and member access
►Create growth for both cooperatives
Cooperative Finland
►Finnish AI cooperatives
►Finnish Red niche
►Utilizing our marketing investment
Dutch Cooperative CRV► Exclusive U.S. distributor
Dutch genetics► CRV exclusive
Netherlands distributor of Genex sires
► Joint product development– 100 bulls per year– $14 million joint
commitment► Joint held Australian
marketing structure
CRV/CRI Board Relation Develop
►Look at other ones – Dairy Records
UNECO France►UNECO distributes
Genex product in France
►Allow relationship to build
►Strong financial reserves
IndiaGen
►NDDB x CRI
►Upgrade Genetics
– Records - Profits
CRI – 20% Ownership – Board Seat
►Contribute:
– Training
– Expertise
– On-site Support
Closing Thoughts1. We have found there are some very
real opportunities by leveraging what we sometimes overlook. Our investment in marketing, cooperative experience, and technical expertise can provide expansion of product availability, business ownerships, and alliances not previously considered.
Closing Thoughts2. We like to “pick our friends.” Said
another way, the vast majority of our work is with cooperatives that have mission statements or philosophies similar to us. We have not jumped at every opportunity. If it doesn’t “feel right,” put your energy elsewhere.
Closing Thoughts3. We like to build the relationships and
have learned “one sided” alliances will not endure. Both parties must sacrifice, as you lose some direct control, and both must receive true benefits. Communications are especially key.
CooperativesWorkingTogether