815101 Ebay Auction Secrets

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101AuctionSecretsRevealedYourInsideGuideToUnlimited

AuctionProfitswww.BayCarInsurance.com

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MANUSCRIPT NOTES:

This copy is Edition 2, Revision 1, completed January 1st 2002.

Tim Campbell2341 8th St. NW #6Birmingham, AL 35215

101 Auction Secrets Revealed Page
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Contents1 0 1 A u c t io n S e c r e t s R e v e a l e d . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . .. . . . . . . . . . 1

Introduction....................................................................................................... 4A Better Life....................................................................................................... 4Why You Should Sell On eBay............................................................................ 5AuctionApprenticeship...................................................................................... 6Avoiding Online Auction Failure ......................................................................... 7A Timelessand Stable Business Opportunity..................................................... 7Questions to Ask Yourself as You Begin............................................................. 8AuctionSecret $1: First Principle toMaking Money With Auctions...................... 8AuctionSecret $2: BestProducts Around............................................................ 9AuctionSecret $3: Goal of Owning Your Own Product.......................................10AuctionSecret $4: Best Kinds of Product to Sell................................................10AuctionSecret $5: Short-Term GoalsFor New Sellers........................................11AuctionSecret $6: Getting Started Accepting Payments....................................11AuctionSecret $7: Merchant Accounts, Do You Need Them?..............................12AuctionSecret $8: ProfitablePain &Painless Profits.........................................13AuctionSecret $9: Sell Everything Approach.....................................................14AuctionSecret $10: Focused Selling Approach...................................................15AuctionSecret $11: What NotTo Sell ................................................................15AuctionSecret $12: Strength of eBay................................................................16AuctionSecret $13: How MuchCan I Get Out Of This?.......................................16AuctionSecret $14: How To Price Your Items....................................................17AuctionSecret $15: Set Your Auctions On Fire...................................................18AuctionSecret $16: Pick a Populous Region forFree Exposure..........................19AuctionSecret $17: Most Important Aspect of aKiller Descriptions..................20AuctionSecret $18: Make YourDescription Complete........................................20AuctionSecret $19: Did You Just Gouge Me?.....................................................21AuctionSecret $20: UseKey Words in Titles To Increase Traffic.......................22AuctionSecret $21: Avoid This Costly Mistake................................................22AuctionSecret $22: Whats In a Name?.............................................................23AuctionSecret $23: Readability Rules...............................................................24AuctionSecret $24: 9 Customer Service Rules...................................................25AuctionSecret $25: Always Answer a Customer Email......................................26AuctionSecret $26: Spit-Fire Email Templates ..................................................27AuctionSecret $27: UsingOther Auction Sites...................................................28AuctionSecret $28: Notorious Buyer Archetypes...............................................28AuctionSecret $29: Final Value FeeRefund.......................................................29AuctionSecret $30: What Customers Want After an Auction.............................30AuctionSecret $31: Quick-Selling Hot Items.....................................................30AuctionSecret $32: Thomas Register................................................................31AuctionSecret $33: ProductsTo Sell at No Cost ................................................31AuctionSecret $34: Create Your Own CDor DVD...............................................32AuctionSecret $35: An EasyMoney-Maker On eBay..........................................33AuctionSecret $36: Build a PostAuction Email CD - Catalogue..........................33AuctionSecret $37: CreateYour Own eBooks....................................................34AuctionSecret $38: Putting aPhotoInto Your Ad ..........................................34AuctionSecret $39: Searchingfor a Good Used Camera ....................................35AuctionSecret $40: Editing Your Pictures..........................................................35AuctionSecret $41: Crunching Your Graphics....................................................36AuctionSecret $42: Free Web-Hosts..................................................................36AuctionSecret $43:Ftp Programs......................................................................37AuctionSecret $44: Free Image Hosts...............................................................37AuctionSecret $45: HTMLYou NeedTo Know....................................................38


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AuctionSecret $46: MasterBasic HTML In 1 Hour.............................................38AuctionSecret $47: How To Put anAttractiveBackgroundin Your Ad...............39AuctionSecret $48: Play itAgain Sam, Play thatFunky Beat.............................40AuctionSecret $49: How To Use eBayAuctions As TrafficGenerators...............41AuctionSecret $50: Another TrafficGenerating Tip...........................................41AuctionSecret $51: Buyers Want Professional Sellers.......................................42AuctionSecret $52: Local Pawn Shops...............................................................42AuctionSecret $53: Select a Niche That is Rightfor You...................................43AuctionSecret $54: Shoulder EveryOunce of Risk in the Transaction ...............44AuctionSecret $55: Vision- The Backbone of Your Business..............................44AuctionSecret $56: Orderin Your Business.......................................................45AuctionSecret $57: Serve YourCustomer With a Passion.................................45AuctionSecret $58: Become AnExpert In YourField.........................................46AuctionSecret $59: Credibility, Key Factor in Selling .........................................47AuctionSecret $60: Harness the Power of Technology......................................47AuctionSecret $61: MaximizeGains, Minimize Waste........................................48AuctionSecret $62: Your Automated OnlineSalesman......................................48AuctionSecret $63: Increase YourProducts Value With Bonuses......................49AuctionSecret $64: Perseverance Will See You Through Anything....................50AuctionSecret $65: Online Auctions- An EngineFor Success .............................50AuctionSecret $66: Make Your Listing Standout................................................51AuctionSecret $67: Usingan EmailSignature...................................................51AuctionSecret $68: Dutch Auctions...................................................................53AuctionSecret $69: Spammer Jammers.............................................................53AuctionSecret $70: Avoiding BouncedChecks...................................................54AuctionSecret $71: Quickest WayTo Get NegativeFeedback............................54AuctionSecret $72: Buyer Lives OutOf The Country..........................................55AuctionSecret $73: How Much ToChargeForShipping?...................................55AuctionSecret $74:Insurance Tips...................................................................56AuctionSecret $75:Packing Tips.......................................................................56AuctionSecret $76:My eBay Page.....................................................................58AuctionSecret $77: Using a Newsletter Boost...................................................58AuctionSecret $78: Collecting Email Addresses.................................................59AuctionSecret $79: Where to Get Forms to Collect Email Addresses .................59AuctionSecret $80: Getting Leverage By Testing Ads........................................60AuctionSecret $81: Harness the Power of Search Engines................................61AuctionSecret $82: Backup Your Data ...............................................................61AuctionSecret $83: TaxTips..............................................................................62AuctionSecret $84: Save TimeAt The Post Office..............................................63AuctionSecret $85: WhenTo Ship Your Item....................................................63AuctionSecret $86: Auction Database...............................................................64AuctionSecret $87: Narrow Yourself.................................................................64AuctionSecret $88: StoppingAuctions Gone Bad..............................................64AuctionSecret $89: TamingInformation Overload............................................65AuctionSecret $90: Selling and Buying By Consignment...................................66AuctionSecret $91: The Importance of Good Feedback.....................................66AuctionSecret $92: Leaving Feedback...............................................................67AuctionSecret $93: Learn From theBest...........................................................67AuctionSecret $94: Not All Negatives Created Equal.........................................68AuctionSecret $95: Boost YourProfits By 35% Per Sale...................................69AuctionSecret $96: Real Wayto Boost Your Profits...........................................70AuctionSecret $97: A ShortcutFor Item Descriptions .......................................70AuctionSecret $98: Price AuctionsLow To Build A Crowd..............................71AuctionSecret $99:Mister Lister.......................................................................72AuctionSecret $100: EBayIs Bugging Out!.......................................................72AuctionSecret $101: Auction AdsArch-Nemesis ..............................................73Email Support, Newsletter and Forum...............................................................74Lifetime Free Upgrades.....................................................................................74101 Auction Secrets Product Reprint Rights......................................................75


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Introductio n

W e l c o m e

H o w w ou ld y o u l ike to e a r n a c o u p l e a h u n d r e d e x t r a d o l l a r s a w e e ko n to p o fw h a t y o u a l r e a d y m a k e ? O rp o s s ib l y m or e

Y o u m a y b e l i ke m e a n d w a n t to b r e a k aw ay f r o m th e h a s s l e o f9 -5 r o u t i n e .

S e l l i n g o n e B a y is a w o n d e r f u l w a y fo rb e g i n n e r s to m ak e m o n e y o n l i n e , th e b e s t fo rm os t . N o t to m e n t i o n th e l e a r n i n g o p p o r t u n i t y o fa l i f e t im e .

I m g o i n g to g i v e y o u so m e t ips y o u n e e d to k n o w to e x c e l a t e a r n i n g a n i n c o m e wi th a u c t i o n s .

In n o t im e, i fy o u k e e p a t i twi th s o m e h e l p , y o u l l h a v e th is m a s te re d .

T h e m a in i n g r e d i e n t s y o u n e e d to b e c o m e a g o o d s e l l e r a r e

DURATION & PERSERVERANCE

( A n d s o m e g o o d a d v i c e o fc o u r s e . )

O nc e y o u s ta r t , k e e p p lu g g i n g aw ay b e c a u s e i t s n o t a w a l k i n th ep a r k . T im e a n d e x p e r i e n c e wi l l t i l t e v e r y t h i n g i n y o u r f a v o r .

A BetterLi fe

M y c a r e e r s e l l i n g b e g a n o n a c o o l a u tu m n d a y o n e B a y o v e r 3 y e a r sa g o . B a c k t h e n Im os t ly s o ld w h a t e v e r Ic o u l d g e t m y h a n d s o n

N o w Id o a lo t o fs e l l i n g t h r o u g h m y o w n w e b s i t e s , b u t st i l ll i ke to ru n afe w a u c t i o n s f r o m t im e to t im e.


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Ih a d n o e x p e r i e n c e s a tb u s i n e s s s ta r t i n g o u t , n o c o l l e g e d e g r e e , n ow o r l d l y r e c o g n i t i o n , n o n e o f th e g r e e n s tu f f - ju s t c u r i o s i t y a n d a d e s i r e to m ak e th e g r e e n s tu f f -

Andmostimportantly:adesireforsomethingbetter.W h ic h isw h a t a l l th is t o - d o i s a b o u t .

D u r i n g a 3 -y e a r p e r i o d Ie a r n e d s u b s t a n t i a l pro f i t s s e v e r a l d i f f e re n tw a y s :

Sellingeverythingofvalueofmyown

B u y i n g i te m s lo ca lly a n d o n l i n e to r e s e l l -

Sellingbyconsignment;orOtherPeoplesProperty

C r e a t i n g a n d s e l l i n g m y o w n i n f o - p r o d u c t s .

UsingauctionstogatherleadsandpromotemyWebsite

H e l p i n g p a w n s h o p s s e l l t h e i r g o o d s -

A n d a n y o t h e r c r e a t i v e w a y o fu s i n g o n l i n e a u c t i o n s Ic o u l d t h i n k o f

In 101AuctionSecretsRevealed,w e w a n t to t o u c h o n t h e m a l l - b u t I w a n t to b r i n g yo u r a t t e n t i o n to c r e a t i n g y o u r o w n p r o d u c t . I th a s th em os t p o t e n t i a l b y fa r .

I ve m ad e $ 1 0 0 0 s m on th in a n d m o n th o u t i n th e p a s t ju s t s e l l i n gs im p le i n f o rm a t i o n i te m s I ve m a d e

O n l in e a u c t i o n s a re a g r e a t s t e p p i n g s t o n e to s u c c e s s ; o n c e y o ule a rn to s e l l u s i n g the m , y o u c a n c o m e b a c k t h e m t im e a n d a g a i n .

A n d , y o u c a n e a s i l ye x p a n d th is t y p e o fb u s i n e s s to th e w e b -

W h y Y o u Sh o u ld Se l lO n e Ba y


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D o y o u w o n d e r i f th is b u s i n e s s i s th e r i g h t o n e fo ry o u ?

I t s th e p e r f e c t pa r t - t im e n o - p r e s s u r e m o ne ym a k in g h o b b y

B o r e d o m i s o n e t h i n g y o u w o n t h a v e to w o r r y a b o u t . C o n s i d e r so m ek e y b e n e f i t s o fr u n n i n g t h i s t y p e o fb u s i n e s s :

Youcanworkfromthecomfortofyourownhome...n od r i v i n g b a c k a n d fo r th to e a r n a p a y c h e c k - n o i r r i ta t ingc o w o r k e r s a n d n o o v e r b e a r i n g b o s s . You are your the boss .

Nolazyemployees- th is is o n e o f t h o s e ra re b u s i n e s s e s t h a t isb e s t d o n e s o l o , t h u s s a v i n g y o u a lo t o fm o n e y .

Youcanworkthehoursyouwants l e e p u n t i l 7 P .M . o rg o to b e d a t7 A .M . -i t re a l l y d o e s n t m a t te r a s l o n g a s y o u g e t th ejo b d o n e .

Youroverheadandstartupcostisextremelylow- It c o s t sn e x t to n o t h i n g to g e t th e b a l l ro l l ing a n d i t c o s t s re l a t i v e l y l i t t le to k e e p i tro l l i n g .

T h e l i s t g o e s o n a n d o n

A u c t io n A p p r e n t ic e s h ip

B u t , l ike a n y o t h e r p r o f e s s i o n y o u h a v e to s ta r t a t th e b e g i n n i n g , a n dtha t s th e t i m e w he n i t s r o u g h e s t - t h e r e s a l o t to l e a r n i f y o u w a n t tog e t g o o d .

P r e p a r e to s e r v e y o u r a p p r e n t i c e s h i p t h i s is a t im e w he n e v e r y

b l u n d e r a n d d r o p o f f o r t u n e i s i n s t r u c t i v e -

Andyoudonthavetoworryaboutlosingyourshirt.


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A v o id in g Onl ine A u c t io n Fa i lu re

S o , b e c o m i n g i n s a n e l y r i ch f r o m th e s o l a c e o fy o u r ho m e o f f i ces o u n d s w o n d e r f u l , d o e s n t i t?

T r u t h i s mostpeoplefailtomakeanysubstantialprofitswhenrunninganonlinebusiness.

M an y p e o p l e t ry , h it so m e t u r b u l e n c e a n d g i v e u p .

O the rs d o n t t ry o r t r e a t i t a s l i t t le m or e t h a n a h o b b y

In o r d e r to b e s u c c e s s f u l y o u n e e d to a r m y o u r s e l f wi th a positivemindset to t u rn m i s ta k e s to y o u r a d v a n t a g e .

Y o u h a v e to w o r k h a r d a t f i n d i n g w h a t w o r k s a n d e x p e c t so m e r o u g hs p o t s u n t i ly o u g e t t h i n g s i r o n e d o u t .

T h e n y o u c a n c r u i s e -

Morethananything,thisisnotaget-richquickscheme...i ti s av ia b le m o n e y m a k i n g o p p o r t u n i t y fo rany person regard less of thei rs t a t i o n in l i fe to t a k e a d v a n t a g e o f .

A T i m e l e s s a n d S t a b l e B u s i n e s s O p p o r tu n i t y

A s l o n g a s th e I n t e r n e t e x i s t s ( i t s g o i n g to b e a r o u n d u n t i l th e s u ne v a p o r a t e s th e e a r t h ) , a n d a s l o n g a s p e o p l e b u y th in gs - - -

Y o u c a n b e t y o u r b o t t o m d o l l a r t h a t o n l i n e a u c t i o n s wi l l b e a n i nc om eo p p o r tu n i t y .

S om eo ne i s a l w a y s g o i n g to c a p i t a l i z e o n t h e m , m igh t a s w e l l b e y o u .

E v e n i fe B a y m a k e s th e t r e n d t o w a r d s a c c o m m o d a t i n g l a r g e r b u s i n e s s - s o m e o n e i s g o i n g to s t e p i n th e v a c u u m t h a t o n l y sm a l l s e l l e r s c a n fill.


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Q u e s t i o n s to A s k Y ourselfa s Y o u B e g i n

H e r e a re so m e g o o d q u e s t i o n s to a s k y o u r s e l f a s y o u b e g i n to p u tt o g e t h e r y o u r s t r a t e g y fo rs u c c e s s :

Whataremystrengths,interests,orotherassets?

W h e re is m y n i c h e m a rk e t c a n Is e r v e o n e B a y ?

Whoaremyidealcustomers?

W ha t o t h e r r e v e n u e s t re a m s c a n I f ind to c o m p le m e n t th is o n e ?

WhattypeofproductdoIwanttosell?

W h e re a m Ig o i n g to g e t m y p r o d u c t ?

WhatdoIwantfromonlineauctions?

G ra n te d , t h e s e a r e n t th e e a s i e s t q u e s t i o n s in th e w o r l d to an sw e r -e s p e c i a l l y i fy o u r e n e w to all th is .

T h e y wi l lco m e u p ev en tu a l ly - and recur f requent ly .

A u c t io n S e c re t $1: First Pr in c ip le to M ak ing M one y With A u c t io n s

P i v o t a l pr inc ip le o fm a k in g m o n e y wi th a u c t i o n s :

D o n t p urchase any inventory unless you know that you can get your

money back sel l ing i t .

I ts o u n d s l i ke c o m m o n s e n s e i t i s ,b u t the re s n o l im i ts to h o w g o o d y o u c a n g e t a ti t ;a n d th e b e t t e r y o u a r e , th e m or e m o n e y y o u m a k e .


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R e f i n e y o u r e x p e r t i s e o fb u y i n g l o w a n d s e l l i n g h i g h to th e n th d e g r e e -d e v e l o p a re f l e x a n d 6 th s e n s e fo rf i n d i n g th e d e a l t h a t t u r n s apro f i t .

B e co m e a m as te r a t s t e e r i n g c l e a r o fth e b a d d e a l

A u c t io n S e c re t $2:B e s t P r o d u c t s A ro u n d

N o t h i n g i sm or e i n t e g r a l to y o u r s u c c e s s w i t h a u c t i o n s t h a n g o o dr e s e a r c h

Y o u r e g o a l is to u n c o v e r a s o u r c e t h a t fe w k n o w a b o u t .

F i n d th e b e s t i te m s to s e l l a n d s ta r t t r a c k i n g t h e m d o w n .

S o m e i te m s a re c o n s i s t e n t l y H o t , d e s i g n a t e d b y a f lam ing t o r c h o ne B a y a n d v a r i o u s o t h e r s y m b o l s e l s e w h e r e .

W o u ld n t i tb e g r e a t i fy o u c o u l d s e e so m e o ft h e s e i te m s f i r s th a n d ?

Y o u c a n , v is i tth is l i n k :

h t tp : / /l is t i n g s . e b a y . c o m / a w / l i s t i n g s / l is t / f e a t u r e d / i n d e x . h t m l

A n d s c a n a r o u n d . L o o k f o ra t e x t l i n k c a l l e d , going,going,gone...

S o m e o fth e a b s o l u t e b e s ti te m s o n th e I n t e r n e t a re r e v e a l e d r igh tb e f o r e y o u r e y e s -v i e w th e l i s t i n g s a n d f ind o u tw h a t p e o p l e w a n t .

T h i s a lso g i v e s y o u aq u i c kg l a n c e i n to a n y c u r r e n t c o n s u m e r t r e n d s .U se th is i n f o to h e l p y o u d e te rm i n e th e k i n d o fp r o d u c t s y o u d l i ke to

se l l . . .

Rememberlookfortheflamingtorch.30 or more is a good;v e r yfe w m ak e i t t h i s h i g h . W he n y o u f ind a D u t c h a u c t i o n w i t h th is m an yb i d s , p a y s p e c i a la t t e n t i o n .

P e o p l e rea l l y w a n t th is i te m . A n d y o u s h o u l d re a l l y w a n t to s e l l i t .


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A u c t io n S e c re t $3:G o a lo fO w n i n g Y o u r O w n P r o d u c t

Y o u r g o a l s h o u l d b e : toownyourownuniqueandsuccessfulproduct.

S o m e t h i n g y o u h a v e c o m p le te c o n t r o l o v e r , s o m e t h i n g y o u s p i no u t o fy o u r o w n c re a t i v i t y . T h i si s n t e a s y , b u t i t s w e l l w o r t h y o u r e f fo r t s .

U n f o r t u n a t e l y , th is i s fa rf r o m b e i n g th e c a s e s ta r t i n g o u t . Y o u se l ls o m e t h i n g o t h e r s o w n . M e a n i n g y o u r pro f i t is a l w a y s m uc h l e s s t h a nw h a t i t c o u l d b e .

W he n y o u c u t o u t th e m id d le m en , p ro f i t c o m e s m uc h e a s i e r .

A u c t io n S e c re t $4:B e s t K i n d s o fP r o d u c t to Se l l

Thelesscumbersomethefulfillmentprocessthebetter.

A n y th in g t h a t y o u c a n h a v e d r o p - s h i p p e d i s a g o o d c a n d i d a t e .

In fo rm a t io n p r o d u c t s , i . e . C D s , s o f t w a r e , b o o k s a n d e b o o k s h a v e th e b e s t p o t e n t i a l on l ine -b u t y o u n e e d to b e th e m a k e r .

Pro f i t m arg ins a re h i g h s i n c e t h e y a re e a s i l y r e p r o d u c i b le .

S e c o n d , fu l f i l lm en t c o s t s a re ni l .

I must warn you: c o m p e t i t i o n is f i e r c e s e l l i n g i n f o r m a t i o n p r o d u c t s o n

e B a y - y o u c a n m ak e m o n e y d o i n g i t, b u t t h e i r v i r t u e i st h a t i t s a s te p p i n g s t o n e aw ay f r o m a u c t i o n s .

Is t r i c t l y s o ld i n f o rm a t i o n C D s fo ro v e r a y e a r .


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A s Il e a r n e d a b o u t I n t e r n e t p u b l i s h i n g Ib e g a n to s l o w l y b r e a k a w a yf r o m o n l i n e a u c t i o n s . I n t e r n e t a u c t i o n s a re a g r e a t w a y fo ry o u t o l e a r n th e r o p e s o fm a r k e t i n g a n d b u s i n e s s -

A u c t io n S e c re t $5: S h o r t - T erm Go a ls F orN e w Se l l e rs

Ifyo u re n e w o n e B a y , t h e n c o n c e n t r a t e o n t h e s e 4EASYshort-termgoals:

G e t e x p e r i e n c e s e l l i n g so m e i te m s f r o m a r o u n d y o u r h o u s e . I t s ac o n f i d e n c e b u i l d e r a n d c r u c i a l e x p e r i e n c e .

A c q u i r e so m e o t h e r i te m s fo rre se l l f r o m d i f f e r e n t s o u r c e s s u c h a sfam i ly , f r i e n d s , f lea m a rk e ts , o n l i n e v e n u e s a n d s o o n . T h i s h e l p s y o ud e v e l o p r e s e a r c h sk i l l in l o c a t i n g a u c t i o n a b l e p r o d u c t s .

O b ta in 5 0 p o s i t i v e f e e d b a c k s to g e t a g o l d s ta r . P e o p l e s ta r t to t rus ty o u a n d b id m ore . T h i sg i v e s y o u D u t c h a u c t i o n a c c e s s . S t r i v e to k e e p y o u r f e e d b a c k s l a t e c le a n . . .

Andfindanicheyouhaveapassionfor.T a k e so m e t im e to t h i n k t h i s o n e o v e r . I t s i m p o r t a n t to m ak e c e r t a i n i t s th e d i r e c t i o n y o u w a n t

to g o i n a d v a n c e . . .

A u c t io n S e c re t $6: G e t t in g Started A c c e p t in g Pa y m e n ts

H i g h p e r c e n t a g e s o fa u c t i o n g o e r s p a y im m e d ia te ly . C o n v e n i e n tp a y m e n t m e t h o d s e x i s t fo ry o u to ex p lo i t .

L e t ' s f o c u s wi th s e l l i n g o n e B a y - i t 's th e o n l y o n e t h a t m a t te rs to m os tfo lks . . .

H e r e ' s w h a t y o u ' l l n e e d to h a v e :

Checking/SavingsAccount


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P a y p a l A c c o u n t

Driver'sLicense(fori.d.verifyifyouchoosetodoit)

e B a y A c c o u n t

Ify o u h a v e t h i s , t h e n y o u c a n a c c e p t t h e s e e s s e n t i a l p a y t y p e s t h a th o o k r i g h t u p to y o u r b a n k a c c o u n t :

P a y P a l

eBayBillPoint

e B a y E le c t ro n i c C h e c k s

Ify o u h a v e a f e e d b a c k l e s s t h a n 1 0 y o u m a y w an t to g e t i . d . v e r i f i e dfo r$ 5 . T h i s a l l o w s y o u to a c c e p t p o p u l a r " B u y N o w " p a y m e n t s . A lm o s t A L L p a y m e n ts a re p a i d wi th t h e s e m e th od s - f u n d s g o r i g h t toy o u r a c c o u n t.

Y o u c a n ac tua ll y h a v e m o n e y s t r e a m i n g in ju s t a fe w s h o r t d a y s o fy o u r f i rs t a u c t i o n , d e p e n d i ng o n a u c t i o n d u r a t i o n .

A u cti o n S e cre t $7 : Merchant A c c o u n ts ,D o Y o u Need T h e m ?

Ify o u p l a n o n d o i n g b u s i n e s s a g o o d d e a l o fb u s i n e s s v ia a w e b s i t e ,t h e n th e a n s w e r i sy e s .

O t h e r w i s e , y o u c a n g e t b y w i t h o u t t h e m .

R e m e m b e r, a u c t i o n s a re ju s t a rea l l y g r e a t f o r m o fg e t t i n g c u s t o m e r s , apopularvenueamongstmanyothers.

Ify o u p l a n o n e x p a n d i n g a n d be co m ing s u c c e s s f u l , y o u m us t h a v ethe m , h e r e s w h y :


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Youcanprocessacustomerscreditcardmanually.

Y o u c a n t a k e o r d e r s o v e r th e p h o n e . T h e p e r s o n c a n c a l l inth e i r i n f o r m a t i o n .

Yougetahugeboostincredibility.Peopletrustyoumore-thisresultsinmorepostauctionsales.

Y o u c a n p r o c e s s o r d e r s a u to m a t i c a l l y a n d s e c u r e l y o n y o u r W e b s i te . T h i s i s th e b i g g e s t r e a s o n l on g - te r m .

Youcantakeadvantageofsalesthatothersellersmiss.Thatmeansmoremoneyforyou,but...

D o n t r u s h o u t a n d c o m m it to t h e m u n t i l y o u s e e c le a r l y t h a t t h e y a reg o i n g to b e n e f i t y o u .

T h e m or e b u s i n e s s t h a t c o m e s d i r e c t l y o ffo f th e e B a y s i te th e l e s s y o u n e e d the m . T h e eB ay a u c t i o n m ar ke tp la ce i s s u p e r s a t u r a t e d wi thc o m p e t i t i v e p a y m e n t s e r v i c e s . . .

Ify o u w a n t to d o b u s i n e s s o u t s i d e o fe B a y in th e f u t u r e t h e n y o us h o u l d l o o k i n to i t .

A u c t io n S e c re t $8: P r o f i t a b l e P a i n & P a i n l e s s Profits

B e m ind fu l o fw h a t y o u s e l l i n te rm s o f th e a m o u n t o fs h e e r p h y s i c a le f f o r t y o u h a v e to d o , u n l e s s y o u r e a i n d u s t r i o u s H e r c u l e s o rs o m e t h i n g .

Y o u a re th e e m b o d i m e n t o fe v e r y d e p a r tm e n t - e x e c u t i v e , a d v e r t i s i n g ,

fu l f i l lm en t , a c c o u n t i n g , a n d c u s t o m e r s u p p o r t

A s a h u m a n b e i n g , i fy o u a re n t c a r e f u l , y o u q u i c k l y a p p r o a c h y o u r l im i ts wi th th is i fy o u g e t s e m i - s u c c e s s f u l wi th i t .


14/78

S e l l i n g b u l k y a n d o b t u s e o d d s a n d en d s fo rm e a g e r a m o u n tsa l o n g s i d e c o n t i n u a l s e a r c h i n g fo ri n v e n t o r y , p r o d u c t fu l f il l men t , c u s t o m e r c o n c e r n s , p a p e r w o r k , e t c q u i c k l y l e a d s to e B a y b u r n o u t .

Iknowburnout.

L e a v e y o u r s e l f e n o u g h s p a c e in y o u r b u s i n e s s to i m p r o v e y o u r p r o c e s s a n d a c q u i r e b e t t e r a n d b e t t e r t h i n g s to se l l .

A n d

P a y c l o s e a t t e n t i o n to th e a m o u n t o fp ro f i t p e rs a l e fo rc e r t a i n i tem s .

P ro f i t m arg ins n e e d to b e h e a l t h y e n o u g h to ju s t i f y t im e b e i n g s p e n t

d o i n g th e w o r k .

Ifyo u re s e l l i n g m a te r ia l g o o d s wi th l o w pro f i t m a rg in s t h e n p r e p a r e tow o r k y o u r ta i l o f fto g e t a n y w h e r e .

O n ly i fy o u r e a b l e to g e n e r a t e d e c e n t r e t u r n c a n y o u e x p e c t to m ak e ag o o d l i v ing a t s e l l i n g .

A u c t io n S e c re t $9:Se l lEv e ry th in g A p p ro a c h

D o y o u h a v e u n b o u n d e d e n t h u s i a s m a n d l i t t le p a t i e n c e ? I fs o ,a u c t i o n s wi l lsu i ty o u a s t h e y d id m e -w he n Is ta r te d s e l l i n g m ya p p r o a c h w a s : b u y e v e r y t h i n g t h a t Ic o u l d s e l l fo rap ro f i t .

M y e y e s w e r e c o n t i n u a l l y p e e l e d fo ra b a r g a i n .

Y o u w a n t to d e v e l o p a g o o d s e n s e fo rf i n d in g on e -

Im e l lo w e d o u tl a t e r o n a n d r e f o c u s e d m y e f fo r t s in o n e d i r e c t i o n , b u ti t s th e p e r f e c t w a y fo rn o v i c e s e l l e r s to l e a r n th e i n s -a n d -o u ts o f th ep r o c e s s .


15/78

A u c t io n S e c re t $10: F o c u s e d Sel l ing A p p ro a c h

R e c k o n i n g d a y c a m e - l a z i n e s s s e t in a f te r m y i n i t i a t i o n . E i t h e r Im ak eth in g s s im p le r o r f a c e d i s a p p o i n t i n g c a r e e r o p t i o n s .

N o w , t h a t I k n o w w ha t w o r k s , I c a n s i m p l i f y t h i n g s i n f in i te ly to th ep o i n t w h e r e m u n d a n e b u s i n e s s a c t i v i t i e s f a d e e v e r m or e i n to th eb a c k g r o u n d a n d c o n c e n t r a t e o n n o t w o r k i n g .

Il e a n in f a v o r o fs im p l i c i ty a n d e a s e o fv o c a t i o n fo rl e s s m o n e y , t h a nco m p le x i t y a n d h a r d w o r k fo r m or e i t u s e d to b e v i s a v e r s a - a n d i t s a m at t er o f t a s te a n d w h a t s im p o r ta n t to y o u .

F o c u s e d s e l l i n g m e a ns -s e l l i n g a fe w r e l a t e d t y p e s o fi te m s i n vo lum ea n d s e l l i n g t h e m w e l l a n d t a k in g a d v a n t a g e o fy o u r c u s t o m e r b a s e .

T h i s i s a n a d v a n c e d a p p r o a c h to m ak ing m o n e y w i t h a u c t i o n s - fe ws e l l e r s g e t to th is p o i n t b e c a u s e t h e y re m a in o n th e l e v e l o fh o b b y i s t s .

B u t t h o s e w h o b e c o m e f o c u s e d d o q u i te w e l l fo r t h e m s e l v e s .

A u c t io n S e c re t $11: What Not T o Se l l

I t s m or ta l s in to s e l l so m e t h i n g s on l ine - e s p e c i a l ly e B a y .

R e m e m b e r, s o m e i te m s a re c u t o u t fo r th e w e b - o t h e r s are n t . H e r e sth e s i t u a t i o n y o u d o n t n e e d to g e t in :

S e l l i n g e x p e n s i v e , w e i g h t y i tem s , wi th l o w p r o f i t m arg ins .

E x a m p l e : d o n t s e l l 8 0 0 l b . c a s t i r o n s q u a t r a c k s o n e B a y - T V s , h e a v y b o o k s a n d y o u g e t th e i d e a u n l e s s s o m e o n e e l s e d o e s th e fu l f i l lm en t .

Y o u r ai m : C h e a p , p o p u l a r , l i g h t i te m s wi th h i g h p ro f i t m ar g in s -p re fe ra b l y a p r o d u c t o fy o u r o w n .


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Y o u r e s a f e s e l l i n g b o o k s , C D s , s o f t w a re , c o l l e c t i b l e s , e b o o k s , i n fo rm a t ion , s e r v i c e s a n d th e l i k e I ve s o l d ju s t a b o u t e v e r y t h i n g , a n d k n o w - yo u re a p p r o a c h to w h a t y o u s e l l m a k e s l i fe m u c h e a s i e r .

A u c t io n S e c re t $12:Strengtho fe B a y

W he n p u r c h a s i n g i n v e n t o r y , s t e e r a w a y f r o m e v e r y d a y i te m s wi th lo wpro f i t m arg ins .

E x p l o i t e B a y s m a in s t r e n g t h :

I t s a u n i q u e v e n u e t h a t b r i n g s p r o d u c t s to th e m a rk e t t h a t p e o p l ew a n t b u t c a n n o t a c q u i r e e l s e w h e r e

T h e o t h e r a d v a n t a g e is t h a t :

It b r i n g s p r o d u c t s to th e m ark e t t h a t p e o p l e c a n b u y m o re c h e a p l yt h a n l oc a l l y

B u t u n l e s s y o u c a n f ind a p r o d u c t so u rc e to t h a t wi l l p r o d u c e th er e s u l t s , t h e n y o u n e e d to le t th e f i rs ts t r e n g t h b e a g u i d i n g pr inc ip le .

A u c t io n S e c re t $13: H o w M uc h C a n I G e t O u t O fT h is ?

I w o n d e r h o w m uc h t h i s is w o r t h o n e B a y ?

S u c h m igh t b e th e q u e s t i o n y o u l l h e a r g o i n g t h r o u g h y o u r h e a d i n th e

fu tu re .

S o h o w m uc h c a n y o u e x p e c t to g e t fo r y o u r i te m ? A l l i te m s h a v e as e m i - p r e d i c t a b l e eBayvalue t h a t f l u c t u a t e s wi th in a c e r t a i n p r i c er a n g e .


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S im p ly p u t , a lli te m s h a v e a p r e d i c t a b l e c a s h p o te n t i a l . T h e l e s sc o m m o n p l a c e a n d v a l u a b l e y o u r i t e m is , th e m o re e la s t i c i t y i n t h i sr a n g e

S e n t i m e n t a l i te m s l i ke co l lec tib le s h a v e a t r e m e n d o u s r a n g e ap a r t i c u l a r i t e m i n a co l le c t ib le a u c t i o n m igh t se l la n y w h e r e f r o m $ 3 0 - $ 3 0 0 .

Ifyo u re a g o o d a u c t i o n e e r , m ak e f i n e a d s , u s e p h o t o s a n d f o l l o w a l lth e g u i d e l i n e s fo rm ax im iz ing y o u r a u c t i o n res u l ts - t h e n y o u c a n e x p e c t to h it th e u p p e r r a n g e o fy o u r i te m s e B a y v a l u e .

A n e x t r a $ 1 . 5 0 p r o f i t p e ra u c t i o n i s w h a t m a k e s y o u o rb r e a k s y o u .

A s a ru l e : E B a y v a l u e fo rco m m o n e v e r y d a y i te m s i s b e l o w w h a t y o uw o u l d f ind in re ta i l . T ry to l e a v e t h o s e i te m s to l a r g e r m e r c h a n t s .

S o m e i te m s h a v e a d is m a l e B a y v a l u e . L i k e c o m p u t e r m o n i to rs .

A s y o u b e c o m e m o re k n o w l e d g e a b l e , y o u a c q u i r e a f e e l fo ra n i te m s e B a y v a l u e . T h i s ab i l i t y c o m e s w i t h p r a c t i c e a n d p a t i e n c e a n d i tce r ta in ly p a y s o f fw he n i t c o m e s

A u c t io n S e c re t $14:H o w T o P r i c e Y o u r I te m s

W he n i tc o m e s to p r i c i n g y o u r i t e m s, y o u m us t w a l k a f ine l i n e

O n e m i s ta k e to a v o i d is s ta r t i n g y o u r a u c t i o n to o h i g h . H i g h p r i c e d o e s i n d i c a t e v a lu e -b u t i t a l s o d i s c o u r a g e s h e a l t h y b i d d i n g .

O fc o u r s e th is l a r g e l y d e p e n d s o n w h a t y o u se l l , co m pe t i t ion a n d h o w

a c c u s to m e d y o u a re to th e eBayvalueo fy o u r i te m .

O n e m e t h o d is to p r ic e y o u r i t e m s l i gh t l y b e l o w w h a t y o u p a i d fo r i t In g e n e r a l e B a y is n o t a g o o d p l a c e to s ta r t h i g h s i n c e b i d d e r w a n t s ad e a l . I t s a l w a y s b e t t e r to s ta r t lo w a n d s e t n i c e r e s e r v e i fy o u a b s o lu te l y m us t c o v e r y o u r s e l f .


18/78

S t a r t i n g to o h i g h ki l ls th e sp i r i t o fth e a u c t i o n p r o c e s s . P e o p le co m e to th e a u c t i o n s to c o m pe te fo ra b a r g a i n .

Y o u wi l l a l s o i n c u r h i g h e r l i s t ing f e e s i fy o u p r i c e h i g h .

I t s a m a t te r o fc o n f i d e n c e -w he n y o u h a v e e x p e r i e n c e s e l l i n g c e r ta ini tem s , y o u c a n k n o w a lm o s t fo rc e r t a i nth e a m o u nt o fpro f i t i tb r i n g s

A u c t io n S e c re t $15:S e t Y o urA u c t io n s O n F i re

H av e y o u e v e r b e e n o n e B a y a n d h a p p e n e d u p o n a n a u c t i o n t h a t

w as d o i n g i n c r e d i b l e w e l l ?

L i k e a D u t c h a u c t i o n wi th o v e r a3 0 b i d s ?

H e r e s m y a p p r o a c h fo rg e t t i n g o v e r 1 0 0 b i d s s e l l i n g s im p le C D s .Y o u c a n a d j u s t i ta c c o r d i n g to w h a t y o u se l l .

I ve d o n e th is n o l e s s t h a n 1 0 t ime s . . .

T h e f i rs t d a y o fth e a u c t i o n i s c r i t i ca l . Y o u w a n t th e m a j o r i ty o fy o u r b i d s o n th e f i rs t d a y . Y o u r g o a l is to get 30 b ids as qu ic k l y a s p o s s i b l e .

W h e n y o u r a u c t i o n b r e a k s th e 3 0 - b i d b a r r i e r y o u r e B a y e x p o s u r e s h o o t s t h r o u g h th e r o o f fo rf r e e .

A f te r3 0 b i d s y o u r e a p a r t o fth e c u r r e n t a u c t i o n el i t es -p r e p a r e to m ak e a lo t o fm o n e y i fy o u g e t t h e r e wi th in th e f i rs t c o u p l e o fd a y s o fy o u r a u c t i o n .

L i s t i n g a ta n y o l d ti m e i s n t g o i n g to h e lp y o u r c h a n c e s w h e n d o i n gth is . D o n t l is t i n th e e v e n i n g , s i n c e t h i s is a n a p p r o a c h t a i l o re d fo re n d o fa u c t i o n s u c c e s s .

W e w a n t b i d s N O W .


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T h e b e s t t im e to l i s t w he n a t te m p t i n g th is i s e a r l y S a t u r d a y m o rn in ga r o u n d a b o u t 7 a . m . E S T .

A s fa ra s a d v e r t i s i n g e x p o s u r e Ino rm a l l y o p t th e $ 1 2 0 a p p r o a c h .e B a y i s a d d i n g a l l s o r t s o fe x p o s u r e o p t i o n s . Y o u c a n s p e n d a sm uc h a s $ 1 8 0 fo ra n a d . . . th e w o r k s .

Y e a h , i t s a lo t o fm o n e y . B u t i fy o u t e s t e v e r y t h i n g i t s a s u re f i rei n v e s tm e n t a n d fa r f r o m g a m b l i n g .

D r i v e b i d d e r s to y o u r a u c t i o n s try to a d d f u e l to th e f i re .

N o rm a l l y I w o u l d c o n t a c t m y m a i l i ng l i s t a n d te l l t h e m I m h a v i n g ac l e a r o u t o f m y i n v e n t o r y a n d o f fe r a s p e c i a l l i ke f ree s h i p p i n g fo r

b i d d i n g .

I e v e n c o n t a c t e d a l i s t o f l i k e l y b i d d e r s . I s im p ly c o m p i l e d a l i s t o fa b o u t 2 0 0 p e o p l e w h o a re l i k e l y i n t e r e s t e d f r o m th e e B a y s i te a n ds e n t t h e m a n i c e em a i l .

In th e a u c t i o n i t s e l f - t ry to m a k e t h e m a n o f fe r t h e y c a n t r e f u s e ; b es u r e to m a k e a p o i n t o u t o fy o u r n o - r i s k g u a r a n t e e ;

T h r o w in so m e e a s y p i e c e o fi n f o rm a t i o n t h a t th e b i d d e r wi l lb e

i n t e r e s t e d i n t h a t c o s t s y o u n o t h i n g to p r o v i d e .

G e t r o c k m o v in g do w n th e hi l l a n e a r l y a s p o s s i b l e .

Ify o u g e t t h a t a u c t i o n u p o v e r 3 0 b i d s b y S u n d a y n ig h t . . . t h a t g i v e sy o u o v e r 8 d a y s o fs i z z l i n g h o t e x p o s u r e .

A u c t io n S e c re t $16:P ic k a P o p u l o u s Re g io n forF r e e E x p o s u r e

G o l o c a l i n p o p u l a t e d a r e a s fo re x t r a t ra f f i c .

W h e n e v e r yo u re c r e a t i n g y o u r a d o n e B a y yo u re g i v e n th e o p t i o n o fp l a c i n g y o u r a u c t i o n in a r e g i o n a l c a t e g o r y -


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T ry l i s t i n g i t in a h e a v i l y p o p u l a t e d r e g i o n i tcer ta in ly c a n t h u r t .

Y o u m a y n o t l i ve t h e r e b u t i tre a l l y d o e s n t m at t er . A re t h e r e a n y r u l e sa g a i n s t i t?

J u s t d o n t t ry a n d s e l l a r e f r i g e r a t o r in M ia m is r e g i o n a l c a t e g o r y i fy o ul ive in A la s k a . N o t u n l e s s y o u w a n t to p a y fo rs h i p p i n g .

S o m e p e o p l e s c a n th e r e g i o n a l l i s t in g s - d o n t p a s s u p th e c h a n c e fo re x t ra f r e e t r a f f i c .

A u c t io n S e c re t $17: Most Important A s p e c t o fa K i l l e r D e s c r i p t i o n s

O n e o f th e m os t p o w e r f u l a d v a n t a g e s y o u h a v e o n y o u r s id e i s y o u r sa les le t te r . I t sa n a r t f o r m fe w m as te r , a n d t h o s e w h o d o g o o n tore t i re e a r l y -

I m sti l l s c r a t c h i n g m y h e a d a s to h o w th e p r o s re a l l y d o i t

T o b e c o m e t h i s u n s e e m l y a r t i s te y o u m us t k n o w y o u r c u s to m e rsm in u te s t p s y c h o l o g i c a l i n t r i c a c i e s a n d y o u m us t l o a d y o u r c o p y fu l l o fb e n e f i t s . . .

A n d P O W E R W O R D S , b u t n o t to m a n y l e s t y o u b l o w t h e m a w a y .

O n e t h i n g y o u m us t re m e m b e r : e v e r y w o r d , e v e r y p h r a s e , e v e r y p i c tu re a n d e v e r y b r e a t h y o u t a k e n e e d s to b e te l l ing th e b u y e r in th e m os t p o t e n t w ay whatisinitforthem...

Ify o u c a n c o m m u n i c a te th e e m o t i o n a l p a y o f f wi l l t h e y g e t o u t o f b i d d i n g

o n y o u r i t e m t h e n y o u s t a n d a b e t t e r c h a n c e o fs n a g g i n g t h e b i d .

A u c t io n S e c re t $18: M ak e Y o urD e s c r i p t i o n C o m p l e t e


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S om e t im es w e g e t s l a c k w he n m a k in g d e s c r i p t i o n s .

I l lb e th e l a s t to j u m p o n y o u r c a s e a b o u t i t

B u t i fy o u w a n t y o u r i t e m to d o we l l , m ak e y o u r d e s c r i p t i o n a sc o m p le te a s p o s s i b l e .

A t h o r o u g h d e s c r i p t i o n d r i v e s e v e r y d o u b t a n d q u e s t i o n o u t o fy o u r p o t e n t i a lb i d d e r s m ind .

T h e y a re c o n c e r n e d a b o u t a m yr iad o fi s s u e s -s h ip p i n g p o l i c y , y o u r i n te g r i t y , c o n d i t i o n o fg o o d s a n d s o o n . Y o u r jo b is to b l a s t t h e s ei s s u e s w i t h de sc r ip ti ve d y n a m i t e

I t s th e u n a n s w e r e d q u e s t i o n s t h a t kil lth e s a l e .

A ls o , m an y p e o p l e f ind y o u r a u c t i o n t h r o u g h th e s e a r c h e n g i n e , s ou s e a s c o m p le te a n d d e s c r i p t i v e h e a d l i n e wi th g o o d k e y w o rd s - th ism a k e s y o u r l i s t ing e a s y to f ind fo rth e p e r s o n l o o k i n g fo ry o u r i te m .

L e a v e n o s t o n e u n t u r n e d .

N e g lec t to m en t ion so m e c r u c i a l p i e c e o fi n f o a n d b i d d e r s t e n d to

m ak e a n e x o d u s vi a th e b a c k b u t t o n e n m a s s e .

A r e y o u s e l l i n g a c o m p u t e r g a m e ? F o r g e t t i n g to m en t ion i fi t s fo ra P C o rM ac wi l ls p a w n alo t o fem a i l .

A u c t io n S e c re t $19:D id Y o u JustG o u g e M e?

S o m e s e l l e r s h a v e a t a c t i c w h e r e t h e y c h a r g e u n f a i r s h i p p i n g a n d

h a n d l i n g f e e s .

Ifyo u re c o n t e m p l a t i n g e m p lo y ing th is t e c h n i q u e d o n t .

M y f a v o r i t e v e r s i o n o fth is is w h e n th e s e l l e r o f fe rs a C D fo ra p e n n ya n d c h a r g e s $ 9 . 9 9 fo rs h i p p i n g . T h e y m us t h a v e so m e t h i c k s k in .


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A ss u m e th e b u y e r i s ju s t a s m uc h o f U S P S ra te e x p e r t a s y o u .

S om e t im es t h e y om i t c r i t i ca l i n f o i n th e a d a n d f i l l i n th e b l a n k s a t th ea u c t i o n e n d . Ifyo u re th e b u y e r , d o n t b id i f t h e y ca n tb e b o t h e r e d wi th a d d i n g de ta i l s -i t s n o t w o r t h th e h e a d a c h e .

Ify o u r s h i p p i n g c o s t s a re a b it w e i g h t y e x p la i n e v e ry th i n g , a n d a l l iny o u r i t e m d e s c r i p t i o n in s u c h a w a y t h a t t h e r e c a n b e n o c o n f u s i o n . . .

Ify o u c h a r g e h a n d l i n g , i n s u r a n c e o ra n y t h i n g e l s e - m ak e i tk n o w nt o o .

A u c t io n S e c re t $20: U s e K e y Words in T i t les T o I n c r e a s e Traffic

P o t e n t i a l b u y e r s a re l i k e l y to u s e c e r t a i n p r e d i c t a b l e k e y w o r d s to f indite m s ju s t l i ke th e o n e y o u o f fe r . S a turate your titles w ith thes e wo rds and watch your t ra f fic and b id s so a r

T h e pe r fec t t i t le is a c a r e f u l b a l a n c e b e t w e e n i t e m d e s c r i p t i o n , p e r s u a s i v e n e s s a n d k e y w o r d s a t u r a t i o n .

T h e d e s c r i p t i v e a n d p e r s u a s i v e e le m e nt o f th e t i t le i s to a t t r a c t th ee B a y e r s w h o a re b r o w s i n g

K e y w o r d s a re fo r th e s e a r c h e n g i n e h o p p e r s .

B e c a u s e t h e r e a r e s o m an y i te m s o n e B a y , p e o p l e u s u a l l y f ind t h i n g su s i n g th e s e a r c h e n g i n e .

Ify o u w a n t p e o p l e to f ind y o u r i te m , t h e n p l a c e a s m an y o b v i o u sk e y w o r d s i n y o u r t i t le a s y o u c a n w i t h o u t m a k in g th e t i t le l o o k w e i r d .

N o t e : B e w a r e o fk e y w o r d s p a m m in g ! O n c e a g a i n f ind th e f ine l i n e .

A u c t io n S e c re t $21: A v o id T h is Co s t l y Mistake


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C h e c k to s e e t h a t y o u r i t e m t i t le h a s n o sp e l l i ng e r ro rs .

B u y e r s m a in ly u s e th e s e a r c h e n g i n e to l o c a t e t h e i r i t e m o fi n te re s t .

S e a r c h s a v e s t h e m l o t o f tim e a n d c a n p i c k u p it e m s p l a c e d i n th e w r o n g c a t e g o r y . I fs p e l l i n g i si n c o r r e c t , th e s e a r c h f u n c t i o n fa i l sm ise ra b ly .

A r e y o u a u c t i o n i n g t h a t ra re Pokemonc a r d t h a t y o u s t a k e d y o u r l i fes a v i n g s o n ? D id y o u m i s ta k e n l y s p e l l P o k e m o n a s P o k e m a n ? O h n o

Ki l l s y o u r a u c t i o n l i k e a d o o r n a i l .

A n d so m e r o v i n g w i s e g u y o u t t h e r e wi l l a n t i c i p a t e a s p e l l i n g e r r o r l i keth is a n d w a l k aw ay wi th th e b a r g a i n o f th e c e n t u r y b y d o i n g a s e a r c h o n s u c h a l ike ly s p e l l i n g e r ro r .

W it h i t e m d e s c r i p t i o n s , e m a i ls , t i t les a n d w h a t e v e r e l s e y o u w r i t e u s e a s p e l l c h e c k e r a n d gr am m a r c h e c k e r . P o o r s p e l l i n g a n d b a dgr am m a r wi l l t u rn o f fso m e p e o p l e .

M i s s p e l l i n g a n d b a d g ra m m a rd o e s n t f a z e m e, b u t Is h o u l d n ta s s u m e th is h o l d s fo re v e r y o n e .

If th e e r r o r s a re to o g r o s s , i tu p s e t s th e f l o w o fy o u r m e ss ag e a n dc o n f u s e s th e r e a d e r . T h e y l e av e wi th a b a d i m p r e s s i o n o f th e a u t h o r .

W e w a n t to m ak e a g r e a t i m p r e s s i o n a n d g e t o u rm e s s a g e a c r o s s .

C h e c k th e t h i n g s y o u wr i t e . A n d i fy o u f ind s p e l l i n g a n d gr am m a r in th is e b o o k - p l e a s e d o n t e m a il m e a n y n a s t y le t ters .

A u c t io n S e c re t $22: Whats In a Na me ?

W he n s e l e c t i n g a u s e r i . d . co m e u p wi th so m e t h ing m em or ab le w h i l ea t th e sa m e t i m e d e s c r i p t i v e o fy o u r t y p e o fb u s i n e s s .


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Itsimportant.

B u t d o n t l e t i tl o c k y o u r b r a i n u p ; y o u c a n a lw a y s c h a n g e i tl a t e r i fy o us e e s o m e t h i n g e l s e m o re s u i t a b l e .

O n e l i t t le t r i ck Iu s e is to n a m e m y i . d . a f te r m y w e b s i t e U R L :

w w w . a u c t i o n e b o o k . c o m

W h e n e v e r a u c t i o n em a i l g o e s o u t Iw ou ld g e t a f r e e c l i c k a b l e l i n k .

F r e e a d v e r t i s i n g - b u t g o o d t h i n g s m us t e n d a s t h e y s a y . O fc o u r s e ,e B a y b a n n e d t h i s -o t h e r s i t e s d o n tm in d .

Ify o u h a v e a s i te a n d y o u f e e l l i k e t a k in g a r i sk p u t p a r e n t h e s i s a r o u n d i to ro b s c u r e th e n a m e in so m e w a y t h a t wi l l f o u l u p th e p e s k yna m e f i l te rs w h i l e sti l l l e t t i n g b u y e r s k n o w y o u r U R L .

A u c t io n S e c re t $23: Re a d a b i l i t y Rules

S om eo ne e l s e s wr i t i n g s h o u l d n t b e a c h o r e , i n c l u d i n g m in e . H e r ea re so m e p r i n c i p l e s to l i v e b y :

Useashortopeningparagraph.F i re y o u r b i g g u n s a s t e rs e l y a sp o s s i b l e - d o n t a l l o w th e r e a d e r s a t t e n t i o n to w a n d e r t h i s e a r l y o n

Shortsentencesmakefirmfriends.F o r c e s o m e t h i n g to b e r e a d b yk e e p i n g i tbr ie f .

Makeyourparagraphslessthan5or6lines.W h a t s w o r s e t h a na n i n t im ida t ing b l o c k o fd e s c r i p ti v e p r o s e t h a t g o e s o n a n d o n ?

Underlineorboldfaceimportantwordsorphrases.S o m e p a r t s o fa s e n t e n c e a re m or e im p o r ta n t t h a n o t h e r s . A d d p i z z a z z to t h e s ep a r t s .

Includeattention-boosters:questions,newsitems,etc... Ih a v e as h o r t a t t e n t i o n s p a n a n d l i t t le i fa n y t o l e r a n c e fo rb l a n d w r i t i n g . I t s y o u r j o b to k e e p th e r e a d e r a w a k e a n d a le r t .


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Askforthebidattheendofthedescription. Ih a d to s l ip th is in , t h o u g h i ti s s o m e w h a t o u t o fp la ce - i t s important to a sk for the bid!

Usepositive

language.

T h e a u c t i o n a d i s n o t a g o o d p l a c e to s ta r t c o n v e y in g g l o o m a n d d o o m - k e e p t h i n g s b l i t h e l y op t i m is t i c

r e g a r d l e s s .

A u c t io n S e c re t $24: 9 CustomerServ ice Rules

W he n i tc o m e s to y o u r a u c t i o n c u s t o m e r , h e r e a re 9 t im e le ss r u l e s tol ive b y - t h e s e wi l l w o r k fo ra n y t y p e o fb u s i n e s s y o u m a y r u n

Your customers are everything.T r y r u n n i n g yo u r b u s i n e s sw i t h o u t the m . O rs h o u l d Is a y , d o n t e v e n t h i n k a b o u t t r y i n g .

Your customer is always right. N e v e r te l l t h e m t h e y a re a n y t h i n gb u t . R e f e r r a l b u s i n e s s w o r k s b o t h w a y s . A n d b a d n e w s t rave ls 1 0 0 t im es f a s te r t h a n g o o d .

Go the extra mile.i tis w o r t h m or e t h a n a ll th e p a id a d v e r t i s i n gy o u c a n a f fo rd . G oo d c u s to m e r s e r v i c e m e a n s h e a l t h y w o r d o fm ou th a d v e r t i s i n g i sc o m in g y o u r w a y .

Return emails fast. Ify o u c a n t , s e t u p a n a u t o - r e s p o n d e r to te l ly o u r e n q u i re rs y o u l l g e tb a c k to t h e m s o o n .

Under-promise and over-deliver.in e v e r y t h i n g y o u d o . D o y o uw a n t to h a v e s a t i s f i e d c u s t o m e r e v e r y t im e ? T u c k th is ru le u n d e r y o u r b e l t .I t ss o co m m o n fo rt h a t ru le to b e r e v e r s e d on l ine -y o u c a n h e l p c h a n g e t h a t .

Never criticize your customers directly or indirectly. I t s to o e a s y to p o p -o f f in i r r i t a t i o n wi th a n em a i l . I ft h e y s o m e h o w i n c e n s e y o u , S im m e rdo w n a n d c o u n t to a m il l i o n -n e v e r , n e v e r , t a k e a s w i p e a t a c u s t o m e r .

Make the auction process extremelysimple for the customer.


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W h e n y o u t a k e t h a t e x t r a s t e p to m ak e th e e x p e r i e n c e a ss m o o th a n d a s s e a m l e s s a s p o s s i b l e , y o u r e t h i n k i n g a b o u t th e c u s to m e r . T h i s wi l l alwaysp a y o ff in th e l o n g a n d s h o r t - t e rm .

Follow up the dayafter the sale and one week after.A s k i fthe re s a n y t h i n g m or e y o u c a n d o fo r y o u r b u y e r . T h i s l e t s th eb i d d e r k n o w t h a t y o u r pr im a ry i n t e r e s t is in t h e i r w e l l - b e i n g . . .

Make your customer feel extra special.D o w h a t e v e r i t t a k e s to le ty o u r b u y e r k n o w t h a t y o u a p p r e c i a t e t h e i r b u s i n e s s - th is m ak es th et r a n s a c t i o n a p o s i t i v e e x p e r i e n c e fo rb o t h b u y e r a n d s e l l e r .

Ify o u c a n s t i c k wi th t h e s e 9 s im p le r u l e s , t h e n y o u v e a ll b u t s e c u r e dy o u r s e l f a g o o d n a m e o n l i n e

T h a t s w o r t h m o re t h a n g o l d .

A u c t io n S e c re t $25: A lw a y s A n s w e ra Cu s to m erE m a i l

W h e t h e r th e c u s t o m e r is p r a i s i n gy o u r p r o d u c t o rc o m p la in i n g ,re c o m m e n d o rq u e s t i o n i n g , h e o rs h e d e s e r v e s a d i re c t a n d f r i e n d l ya n s w e r o rr e s p o n s e .

I ve b o u g h t a lo t o fs tu f f o n e B a y . T h e s e l l e r s w h o i g n o r e o n e em a i lt e n d to i g n o r e a w h o l e lo t m ore . T h e o n e s w h o a n s w e r m a i l a rec o n s i s t e n t . . .

G u e s s w h o s th e b e t te r s e l l e r (a s in w ea l th ie r )?

T h e f i rs t p e r s o n s a v e s t im e su re - a n d h e p r o b a b l y s a v e s h im se l f a lo t o fe x t ra b u s i n e s s t o o .

O n e B a y , w h e r e f e e d b a c k rea l l y c o u n t s - I fy o u fa i l to a n s w e r e m a ils ,y o u willr e c e i v e s u c h c o m m en ts a s u n r e s p o n s i v e s e l l e r o r b a dc o m m u n i c a t i o n a n d s o o n . . .

Y o u wi l l a l s o e a r n y o u r s e l f a p o o r r e p u t a t i o n a n d l o s e r e s p e c t in th eo n l i n e t r a d i n g c o m m u n i t y .


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K e e p y o u r a n s w e r s s h o r t , c o u r t e o u s , a n d to th e p o in t .

P r o v i d e a ll r e l e v a n t i n fo rm a t io n a n d b e f r i e n d l y , b u t d o n t g e tb o g g e ddo w n in l o n g em a i l c o n v e r s a t i o n s b a c k a n d f o r t h .

A u c t io n S e c re t $26:Sp i t -F i re E m a i l T e m p la te s

Y o u c a n a n t i c i p a t e m an y q u e s t i o n s t h a t p e o p l e a s k o v e r a n d o v e r

G e t r e a d y to a n s w e r q u e s t i o n s l i k e :

Sir,hasmyitembeenshippedyet?

Madame, when did you receive payment?

Hey, how long does shipping take?

A n d s o o n

C r e a t e a n em a i l t e m p la te a n d h a v e i tw ai t ing -i t s n o t t h a t t h e s e

h u m d r u m em a i l s d o n t m a t te r

I t s ju s t t h a t y o u s h o u l d n t h a v e to im p ro v i s e a m e s s a g e e v e r y tim ey o u r e c e i v e o n e t h a t y o u v e s e e n a mi l l i o n t im es .

S o

W h e n e v e r y o u g e t a q u e s t i o n f r o m s o m e o n e -s it do w n a n d a n s w e r it in fu l lwi th v i g o r a n d l i v e l i n e s s , a n d a l l th e n e c e s s a r y a n s w e r s to a llq u e s t i o n s . . .

S e n d th is em a i l a n d m ak e y o u r s e l f ac o p y a s w e l l

C h u n k y o u r c o p y o fi to n th e boilerplate.U s e th is a s a t e m p la te fo rt h a t q u e s t i o n i n th e f u t u r e . Y o u s h o u l d n e v e r t y p e t h a t a n s w e r o u ta g a i n .


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S a v e s l o a d s o ft i m e a n d th e em a i l wi l l s o u n d v e r y p e r s o n a l -n o tr o b o t i c ,l i k e S t e p h e n H a w k i n g .

Ie v e n s u g g e s t p l u g g i n g th e i n d i v i d u a l s na m e i n i fy o u k n o w i t .W ha t as w e e t a n d h y p n o t i cw o r d i ti s .

D ow n loa d th e f r e e w a r e p r o g r a m c a l l e d ,shortkeys light -p o p o p e ny o u r b o i l e r p l a t e d o c u m e n t a n d s ta r t a s s ig n i n g k e y b o a r d s h o r t c u t s toq u e s t i o n s a re a s k e d . . .

A u c t io n S e c re t $27:Us in g O the r A uctionS i t e s

E B a y i s th e p l a c e to b e , b u tIre c o m m e n d t r y i n g th e o th ers -m a in ly

A m az o n a n d Y a h o o .

E B a y s o n l y c o m p e t i t i o n i s Y a h o o , a n d w he n y o u u s e t h e m re m e m b ert h a t t h e y g e n e r a l l y fa l ls h o r t i n r e t u r n s

Bu t n o t a l lth e ti m e -

O n e t h i n g y o u l l n o t i c e i s p a g e v ie w s a re h i g h a t Y a h o o -a n d s a l e sa re l o w .

A s a n a u c t i o n e e r , i t s in y o u r b e s t i n t e r e s t s to s e e Y a h o o r i v a le B a y inth e a u c t i o n f o rm a t -

A u c t io n S e c re t $28:Notorio u s B u y e r A r c h e ty p e s

W e s h o u l d a lw a y s b e p o l i t e a n d c o u r t e o u s to o u rb i d d e r s , u n l e s s

W hi le Ip r o b a b l y d o n t h a v e to te l l y o u th is , t h e r e a re p l e n t y o fr u d e b u y e r s w h o wi l l p u s h y o u r p a t i e n c e to th e m ax .

T h o u g h t h e y d e s e r v e to p e r i s h (m e ta p h o r i c a l l y ,o fc o u r s e ) , n e v e r le tt h e m g e t th e b e s t o fy o u ;

T h e G o ld e n R u l e i s :DontEverWriteAnEmailinAnger.


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B e f o r e y o u l a u n c h t h a t a to m i c w a r h e a d , h a v e a c u p o fc o f fe e - k n o w t h a t y o u r e in i t fo r th e l o n g ha u l . . .c l e a r y o u r m ind , r e f l e c t o n m or es a n e h o u rs - then and on ly then can you respond.

H e r e a re so m e o f th e p e r s o n a l i t y t y p e s t h a t wi l l t e s t y o u r n e u r o l o g i c a l f ibe r :

TheImpatientBuyer-p e o p l e a re im p a t i e n t a n d w a n t t h e i r g o o d sN O W . T h e s e p e o p l e a re th e e x t re m e e m b o d im e n t o f th e t imeh o n o r e d s a l e s p r i n c ip le t h a t p e o p l e d o n t l i k e to wa i t .

ThePost-AuctionHeckler-P o s t a u c t i o n h e c k l e rs t h i n k t h a t th eh a g g l i n g b e g i n s w he n th e a u c t i o n e n d s . S o m e p e o p l e a re l i ke t h i s .

TheUnhappyBuyer-S o m e f o l k s wi l l b e d i s a p p o i n t e d wi th y o u r p r o d u c t o rs e r v i c e r e g a r d l e s s o fh o w g o o d i tis . B e s t t h i n g y o u c a n d o to a v o i d th e f a l l o u t i s to o f fe r a m o n e y -b a c k g u a r a n t e e .

TheDeadbeat-T h e m os t i r r i t a t i n g b i d d e r i n th e w o r l d i s th e o n e w h ote l ls y o u , T h e c h e c k is i n th e m a i l -o fc o u r s e i tn e v e r c o m e s .

Yo u v e b e e n f o r e w a r n e d

A u c t io n S e c re t $29: F ina l Va lu e F e e R e f u n d

Ifa d e a d b e a t s t r i k e s y o u , d o n t f o r g e t to a p p l y y o u r f i n a l v a l u e fe er e f u n d s .

T h i s p r o c e s s i sn o t a s c u m b e r s o m e a s in th e p a s t

Ir e c o m m e n d d o i n g th is fo ra l l d e f u n c t a u c t i o n s o n c e a m on th to s a v etim e.

A n d g e t t h e s e c h a r a c t e r s b o o t e d o f f e B a y , y o u c a n r e p o r t t h e m w h e nt h e y b a c k o u t o f th e a g re e m e n t - s o m e a re r e p e a t o f f e n d e r s , w o r t h y o ft o ta l a n n i h i l a t i o n , m e ta p h o r i c a l l y s p e a k i n g .


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A u c t io n S e c re t $30: What Cu s to m e rs Want A fter a n A uction

Y o u r c u s t o m e r w a n t s 3 t h i n g s a f te r th e a u c t i o n in o r d e r to b eco m p le te l y s a t i s f i e d wi th y o u r s e r v i c e :

Speedycontactaftertheauction.T h e y w a n t a l l th e n e c e s s a r yin fo rm a t ion in s t r a i g h t f o r w a r d te r m s .

Everything intact.T h e y w a n t t h e i r g o o d s s h i p p e d q u i c k l y a n d i n o n ep i e c e w h e n t h e y a r r i v e .

A1 support. If t h e y h a v e a p r o b l e m o ra q u e s t i o n t h e y w a n t a q u i c k

a n s w e r f r o m y o u .

Ify o u d o t h e s e t h r e e t h i n g s c o n s i s te n t l y t h e n b u i l d i n g a g r e a tr e p u t a t i o n i s n o p ro b le m .

T h e r e s s o m e t h i n g e l s e t h e y w o u l d a p p re c i a te a s w e l l

A t th e e n d o f th e a u c t i o n i n c l u d e th e a u c t i o n n u m b e r wi th th e e n d o fa u c t i o n n o t i c e .

P l a c e th e n u m b e r i n th e s u b j e c t l i n e s o y o u a n d y o u r c u s t o m e r c a ne a s i l y t r a c k e m a i l s .

Y o u r c u s t o m e r m ay a l s o b e b i d d i n g o n m ul t ip le a u c t i o n s . O ry o u r c u s t o m e r m ay h a v e b id a w ee k a g o a n d f o r g o t a b o u t th e w h o l e t h i n g .D o i n g th is wi l l p r e v e n t c o n f u s i o n fo ry o u b o t h .

T h i s a l s o i n c l u d e s a n y c o r r e s p o n d e n c e in th e f u t u r e .

A u c t io n S e c re t $31: Quick -Se l l ingHotI te m s

R i g h t a f te r Is ta r te d wi th a u c t i o n s Ic a u g h t th e i n f a m o u s s e l l i n g b u g . Is o l d e v e r y t h i n g Io w n e d .


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T h e n a c r is is h it w h e r e In e e d e d s o m e th in g to se l l , a n y t h i n g . Is ta r te dw i g g i n g o u t s o Ib e g a n c o m p a r i s o n - s h o p p i n g o n l i n e u s i n g s h o p p i n gb o t s .

I s tu m b le d o n s o m e th i n g t h a t w o r k e d . I w o u l d v is i t v i d e o g a m in g s i tesa n d s t o r e s a n d n o t e th e p o p u l a r g a m e s . T h e n I w o u l d c h e c k E B a y fo rf i n a l b i d s a n d M y S im o n fo r th e c h e a p e s t re ta i l p r i c e s o f th e g a m e .

If Il i k e d w h a t Is a w , Iw o u l d p o s t a n a u c t i o n fo r th e g a m e a n d w h e n t h e a u c t i o n w as o v e r h a v e th e re ta i l e r s e n d th e ga m e to th e b u y e r

A u c t io n S e c re t $32: T h o m a s R e g i s t er

W ha t i fy o u c o u l d c o n t a c t th e m a n u f a c t u r e r o fso m e p r o d u c t to b u y inb u l k i n s t e a d o fb u y i n g f r o m a re ta i l e r o rm id d le m a n ?

Y o u c a n c o n t a c t t h e m e a s i l y .

A s to w h a t h a p p e n s a f t e r w a r d s - N o rm a l l y , m in im a l o r d e r r e q u i r e m e n t s a re h i g h fo r th e i n d i v i d u a l , b u t n o t a l w a y s . A n d t h e r e a re a fe w p r o c e d u r e s o fd o i n g b u s i n e s s .

T h e T h o m a s R e g is ter h a s a l i s t o f1 7 3 , 0 0 0 U . S . a n d C a n a d i a nm a n u f a c t u r e r s -

h t tp : / /w w w . t h o m a s re g i s te r . c o m

C h e c k i to u t .

A u c t io n S e c re t $33:P r o d uctsT o Se l latN o C o s t

T h e r i s k s y o u t a k e wi th a n o n l i n e a u c t i o n b u s i n e s s a re l o w . Y o u c a ns ta r t w i t h o u t a p e n n y

I t h i n k Il i te ra l l y s t a r t e d a t z e r o o rs o m e w h e re b e l o w t h a t , a n d d i d w e l lfo rm yse l f .


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W e a l l h a v e a n a t u r a l i n v e n t o r y i n o u rc l o s e t w a i t i n g fo ra h a p p yh o m e .

S o o n t h o u g h , o u rn a t u r a l r e s o u r c e s ru n d r y -

L a t e r o n , i f y o u d o n t w a n t to i n v e s t h u g e a m o u n t s o f m o n e y ini n v e n t o r y , s im p ly p i c k a d i r e c t i o n fo r y o u r b u s i n e s s t h a t d o e s n tr e q u i r e i t .

O n e e x c e l l e n t w a y to a c q u i r e p r o d u c t to s e l lis byconsignment- o rs e l l i n g o t h e r p e o p l e s g o o d s fo ra p e r c e n t a g e o f th e p ro f i t s .

T h e o t h e r i s to s e l l y o u r o w n p r o d u c t s

T h e s e a re tw o m a in w a y s to s o l v e y o u r p r o d u c t s u p p l y p ro b le m ,w h i c h wi l la lw a y s b e a c h a l l e n g e to y o u in y o u r a u c t i o n b u s i n e s s .

B u t d o n t wr i t e o f fb u y i n g lo w a n d s e l l i n g h i g h u n t i l y o u c a n .

A u c t io n S e c re t $34: C r e a t e Y o u r O w n C D or D V D

I ve s o ld l o t s o fC D s . T h e y c o s t a lm o s t n o th i n g to m ak e , w h i c hm e a n s yo u r pro f i t m a rg in s a re g o i n g to b e h u g e .

M a k in g a C D i s th e easiestw a y fo ry o u to c r e a t e a p r o d u c t o fy o u r ow n D V D s a re a l i t t le m or e e x p e n s i v e to p u l l o f f -b u t p e o p l e ra re l ys e l l t h e m s o t h e r e i s a g r e a t p o t e n t i a l

A g o o d b u r n e r m ig h t c o s t y o u f r o m $ 1 5 0 -$ 2 0 0 b u t y o u c a n m ak e y o u r m o n e y b a c k l i g h t e n i n g f a s t .

B u y a f e w o f th e m or e p o p u l a r t i t les o f fo fe B a y a n d s ta r t re w o r k ingth e C D c o n t e n t t ry a d d i n g a n a u t o s t a r t m en u fo rpo l ish -

T h e o n l y d i s a d v a n t a g e i s th e c o m p e t i t i o n , b u t t h a t c a n b e n e g a t e d D o

y o u w a n t to k n o w m o re a b o u t h o w to m ak e y o u r o w n p r o d u c t t h a t h a s a s t r o n o m i c a l pro f i t m a rg in s a n d i s n e a r c o s t - f r e e ?


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I ve p u t a s h o r t b o n u s h o w - to m a n u a l t o g e t h e r o n C D m ak ing wi th a l lth e im p o r ta n t d e t a i l s a t :

T h i s i s h o w Im ad e a l o t o fm o n e y o n e B a y .

A u c t io n S e c re t $35:A n E a sy M o n e y -MakerO n e B a y

A s t a c k o fC D R s , a C D d u p l i c a t o r , so m e C D p r o d u c t s , a p r e d i l e c t io n f o r r u n n i n g f e a t u r e d D u t c h a u c t i o n s a n d m ak ing m o n e y i s a l l y o u n e e d .

Y o u c a n d o i tt o o - th e o n l y r e a s o n Id o n t a n y m o r e : i t sa lo t o fw o r k .C h e c k o u t s o m e o fth e s e l l e r s w h o d o th is .

T h e y s e l l p o p u l a r c o m p i l a t i o n s a n d i ft h e y a re g o o d -m ak e a k i l l i ng .

It h i n k e v e r y o n e w h o h a s b r o w s e d o n l i n e a u c t i o n s h a v e w o n d e r e da b o u t t h o s e c u r i o u s s e l l e r s w h o s e l l t h e s e i n f o C D s .

Iw a s o n e .

S e l l i n g a g e n u i n e l y g o o d s e l f - m a d e p r o d u c t w e l l is a b la s t .

A u c t io n S e c re t $36:Bu i l d a P o s t A u c t i o n E m a i l C D - C a t a l o g u e

O n e o fy o u r g o a l s s h o u l d b e to b u i l d u p a l is to fq u a l i t y p r o d u c t s t h a ty o u o f fe r th e b u y e r in th e e n d o f th e a u c t i o n e m a i l r e g a r d l e s s o f w h a t

y o u s e l l

T h i s i s es pe c ia l l y e a s y i fy o u g i v e th e C D r o u t e a t ry . H a r d l y a n y o fy o u r c o m p e t i t i o n o f fe rs m or e t h a n 2 o r3 e x t r a C D s a t th e e n d o fth ea u c t i o n


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Iu s e d to s e l l s e v e r a l C D s t h a t Ip u t t o g e t h e r wi th th e o r i g i n a l p ro d u ctt h e y b id o n i t rea l l y w o r k s .

T h i n k a l o n g th is l in e - i td ra s t i c a l l y i n c r e a s e s th e b u s i n e s s y o u d o a n d it wi l l m ak e th e c o m p e t i t i o n p re t t y m uc h a n o n - f a c to r .

A u c t io n S e c re t $37: C r e a t e Y o u r O w n e B o o k s

Ify o u l ike th e i d e a o fc r e a t i n g y o u r o w n i n f o - p r o d u c t , t h i n k a b o u tc r e a t i n g a n e B o o k .

T h e I n t e r n e t is w i d e o p e n fo rd i g i t a lp u b l i s h i n g - i fy o u k n o w s o m e t h i n g

o fv a l u e t h e n s o m e o n e e l s e i s wi l l ing to p a y fo ri t .

Y o u c a n s e l l i to n eB ay o ry o u r w e b s i t e -

J u s t t h i n k , n o s h i p p i n g , n o m a te r ia l c o s t s ju s t p u r e pro f i t .

A u c t io n S e c re t $38: Putting a P h o t o I n to Y o u r A d

N o d o u b t a b o u t i t, g o o d p h o t o s fo ry o u r a u c t i o n a d s d o w o n d e r s fo ry o u r f i n a l b i d s . I t s n o t h a r d to d o i t . I ve b o i l e d i t do w n to 6 s im p les t e p s t h a t Iwi l l co m m en t o n i n th e n e x t fe w t i p s

1 . G e t a d i g i t a l c a m e ra . I fy o u d o n t h a v e o n e , a u c t i o n s a re a g r e a tp l a c e to b e g i n y o u r s e a r c h fo ra g r e a t b a r g a i n .

2 . T a k e th e p i c t u r e . U s e a n i c e w h i t e b a c k g r o u n d

3 . T r a n s f e r p i c tu re i n to th e c o m p u t e r .

4 . E d i t th e p i c tu re . Y o u m ay h a v e so m e s o f t w a r e t h a t c o m e sa l o n g wi th th e c a m e r a to d o th is w i t h

5 . U p l o a d th e p i c t u r e v ia a b r o w s e r o rF T P P r o g r a m .


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6 . I n s e r t H tm l i n to a u c t i o n a d .

T h e r e a re t o n s o fl i t t le tw i s t s a n d t u r n s to t a k i n g th e p i c t u r e s , e d i t i n gt h e m a n d g e t t i n g t h e m o n l i n e

A u c t io n S e c re t $39:S e a r c h i n g fora Go o d U s e d C am era

U n le s s y o u h a v e m o n e y to s p a r e , t h e r e is n o s e n s e in g o i n g o u t a n db u y i n g a n e w c a m e r a . Y o u c a n g e t ag o o d o n e r a t h e r c h e a p

T o g e t th e b a s i c s o fw h a t y o u n e e d i na g o o d c a m e ra c h e c k o u t th ish a n d y a r t i c l e :

h t tp : / /w w w .a u c t i o n w a tc h .c o m /a w d a i l y / t i p s a n d ta c t i c s / s e l -p h o to s .h tm l

O nc e y o u k n o w w h a t y o u r e l o o k i n g fo rh e a d o n o v e r to e B ay o r,

h t t p : / / w w w . p r i c e w a t c h . c o m

Y o u c a n u s u a l l y f ind th e b e s t d e a l s on l ine -t ry l o c a l n e w s p a p e r a d s a s w e ll

h t tp : / /w w w .a u c t i o n w a tc h .c o m /a w d a i l y / t i p s a n d ta c t i c s / s e l -p h o to s .h tm l

A u c t io n S e c re t $40:Ed i t i n g Y o u r Pictures

O nc e y o u t a k e th e p ic tu re y o u n e e d to e d i t i t .

T h e b a s i c t h i n g is to r e d u c e th e d im e ns ion s o fth e p ic -th is wi l l a lsor e d u c e th e f i le s i z e i n K B , m a k in g fo ra q u i c k e r l o a d t im e.

Y o u c a n a l s o d o so m e o t h e r n e a t t h i n g s to th e im a g e - Il e a v e t h a t toy o u to e x p e r i m e n t w i t h

T h e s o f t w a r e Iu s e is Paint Shop Pro.


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P a i n t S h o p i s th e p o o r m an s P h o t o s h o p . Y o u c a n g e t t h e m b o t h a to n e o f th e s o f tw a re s i t e s Im e n t i o n e d e a r l i e r .

A u c t io n S e c re t $41: C r u n c h i n g Y o u r G r a p h i c s

S om e t im es im ag e f i les c a n b e h u g e , e s p e c i a l l y f r e s h d i g i t a l c a m e rap i c s .

e B a y e r s d o n t wa i t a r o u n d fo rh u g e p i c t u r e s to l o a d .

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D ow n loa d th e t r ia l v e r s i o n f r e e a t:

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Y o u c a n a l s o g o to Ho t f i l e s a n d D o w n lo a d .c o m to c h e c k fo ro t h e r s u c h p r o g r a m s . U s e th e s e a r c h e n g i n e k e y w o r d imagecrunchers.

A u c t io n S e c re t $42: F r e e W eb -H os ts

F r e e w e b h o s t s g i v e y o u so m e h a r d d r i v e s p a c e o n th e I n t e r n e t u s u a l l y in e x c h a n g e fo ra b a n n e r a d .

You can use this space to put your images or bui ld your Website.

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a u c t i o n s .

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h t t p : / /w w w .xo om .co m

A u c t io n S e c re t $43: F tp P r o g r a m s

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T h o u g h y o u w o n t n e e d a n F T P i fy o u u s e a s e r v i c e l i k e H o n e s t y toh o s t y o u r p i c s

I t s a g o o d i d e a to g e t th e h a n g o fF T P p r o g r a m s b e c a u s e l a t e r y o u r eg o i n g to u s e t h e m to s e n d f i les to y o u r w e b s i t e ;

T h e b e s t a n d e a s i e s t to u s e f r e e F T P p r o g r a m i s C u t e F T P . Y o u c a ng e t it h e r e :

h t t p : / / w w w . c u t e f t p . c o m

A u c t io n S e c re t $44:F r e e Im ag e H o s t s

Im ag e h o s t s a re o n l i n e s e r v i c e s d e v o t e d to k e e p i n g y o u r im a g e s fo ry o u

O n ly o n e i s s ig n i f i c a n t :

h t t p : / / w w w . h o n e s t y . c o m

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A u c t io n S e c re t $45: H TM L Y o u N e e d T o K n o w

O nc e y o u h a v e y o u r im a g e o n l i n e y o u n e e d to p l a c e so m e H T M L i n toy o u r a d to m ak e i ts h o w u p . H e r e i tis :

< im g s rc= h t tp : / / w w w .y o ur - im ag e -ho s t .c om / i m a ge -na m e .g i f w i d t h = xh e i g h t = x >

N o t e : fo rm o re i n f o o n im a g e h o s t s , v is i t H o n e s t y . c o m - w h e n y o uu p l o a d y o u r im a g e t h e y g i v e y o u th e U R L to p l u g in .

N o w , le t m e e x p la i n

Im g i s th e H T M L ta g na m e fo rim a g e . A l l si m p le H T M L p a g e s

a re m ad e o f t a g s a n d a t t r i b u t e s th is ta g te l ls th e b r o w s e r y o u r e g o i n g to u s e a p i c tu re .

S rc i s th e H T M L a t t r i b u te fo rs o u r c e . I t s th e U R L o f th eim ag e . N o t i c e th e = s i g n . P la ce y o u r U R L a f te r i t .

W id th i s th e H T M L a t t r i b u t e fo rw i d t h . U s e t h i s a t t r i b u t e tos p e c i f y h o w w i d e y o u w a n t a n i m a g e

H e i g h t i s th e H T M L a t t r i b u t e fo rw i d t h . U s e t h i s a t t r i b u te tos p e c i f y h o w ta l l y o u w a n t a n i m a g e

N o t e : th e h e i g h t a n d w i d t h a t t r i b u te s a r e n t n e c e s s a r y .

A u c t io n S e c re t $46:MasterB a s i c H T M L In 1 H o ur

Ifyo u re g o i n g to b e a g r e a t s e l l e r , y o u n e e d to l e a r n b a s i c ht m l .

E v e r y w e b p a g e is wr i t t e n w i t h i t . I t s n o t e f fe c t i v e to h a v e s o m e o n ee l s e d o th is fo ry o u .

B a r e b o n e s m in i m u m is a l l y o u n e e d -


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T h e p a y o f f : p r o f e s s i o n a l l o o k i n g a d s t r a n s l a t e s i n to m or e s a l e s .

N ee d a t u to r? T h e r e s a re a l g o o d i n t e r a c t i v e H T M L t u to r i a l a t :

h t t p : / / w w w . d a v e s i t e . c o m

A ls o , th e h tm l e d i t o r I ve u s e d s i n c e d a y o n e i s Homesite .T h i s i s m yp r o g r a m o fc h o i c e t h o u g h t h e r e a re m an y o t h e r f r e e o n e s o u t -th es h a r e w a r e v e r s i o n i s fu l l y f u n c t i o n a l fo r3 0 d a y s .

h t t p : / / w w w . h o t f i l e s . c o m

Ih a v e 2 o t h e r t o p - n o t c h H T M L e d i t o r s Il i k e to u s e

C o f fee C up

H o tD og

M y f a v o r i t e , a n d th e o n e Iu s e o f t e n i s H o m e s i t e e v e r y t h i n g Ik n o wa b o u t H T M L Il e a r n e d f r o m t h a t p r o g r a m .

Y o u c a n g e t th e fu l ly f u n c t i o n a l s h a r e w a r e v e r s i o n s a l l o n l i n e f r o m th es i t e s Im e n t i o n e d e a r l i e r

A u c t io n S e c re t $47:H o w T o Put a n A ttractiveB a c k g r o u n d in Y o u r A d

H av e y o u e v e r v i s i t e d a n a u c t i o n a n d n o t i c e d a p e c u l i a r a n d c a t c h yb a c k g r o u n d ?

B e l i e v e i to rn o t , i fi t s n o t g a u d y i t h e l p s y o u r s a l e s .

H e r e s h o w to d o i t

F i rs t , g o b a c k g r o u n d t e x t u r e h u n t i n g a t th is s i te :

h t t p : / / w w w . g r s i t e s . c o m / t e x t u r e s /

O nc e y o u f ind on e -u p l o a d i t to a f r e e im a g e h o s t l i k e :


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h t t p : / / w w w . h o n e s t y . c o m

N o w , fo rth e m om en t y o u v e b e e n w a i t i n g f o r

T h i s r e q u i r e H T M L s o d o n t f a i n t o n m e . M ak e s u r e th is i s th e f i rs tt h i n g t h a t a p p e a r s i n y o u r a d H T M L :

T h a t s th e c o d e y o u n e e d . M os t b o d y t a g s r e q u i r e a < / b o d y > c lo s eta g a t th e e n d o fa n H T M L p a g e . O n e B a y , d o n t i n c l u d e i t -i tg o o f sth e a d u p .

A u c t io n S e c re t $48:Play itA g a in S a m , P l a y thatF u n k y B e a t

O k, o k , m a yb e th is i s a s u p e r f l u o u s s e c r e t d e s i g n e d to d r i v e y o u r c u s t o m e r s a w a y -

Ify o u w a n t m us ic i n y o u r a d ( y o u r i n t e n t i o n s m us t n o t b e m a le vo le n t ) he re s h o w to d o i t

P u t t h a t H T M L a n y w h e r e in th e a d , p r e f e r a b l y a t th e e n d .

N o t i c e th e .midfile -t h a t s th e t y p e o fm us ic f i le y o u u s e . H e r e s al ink to th e m i d i f i le em por ium :

h t tp : / /w w w.m id i . c o m /

W he n l o o p = 1 th e s o n g p l a y s to i n f i n i t y ,s e t i tto 0i fy o u w a n t to p l a y i to n c e .

T ry n o t to g e t c a r r i e d a w a y s o m e s u b t l e m us ic c a n e n h a n c e th e a d -ju s t d o n t p l a y B r i t n e y o n l o o p = 1 .


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A u c t io n S e c re t $49: H o w T o U s e e B a y A u c t io n s A s TrafficG e n e r a t o r s

D id y o u k n o w t h a t y o u c o u l d u s e o n l i n e a u c t i o n s to d r i v e e x t r a t ra f f ic to y o u r W e b s i te ?

W el l , y o u c a n , i fy o u r e su b t le e n o u g h - Ic a n t s t r e s s h o w GREYso m e z o n e s o fs e l l e r ac t iv i ty a r e ; e B a y n e v e r t h e l e s s t r ies to im p o s ef o r m o n th e c h a o s .

W h a t e v e r y o u d o , d o n t l i n k b a c k to y o u r s i te u n d e r c u t t i n g th e p r i c e s o fy o u r p o s t e d a u c t i o n s . B ig ti m e N o - N o . B a d , b a d s e l l e r s d o tha t .

A u c t io n v e n u e s l ike Y a h o o a n d A m a z o n d o n ' t m in d i fy o u l i n k b a c k toy o u r s i te . . . a s l o n g a s y o u ' r e n o t a v o id i n g f e e s in a n y w a y .

L e t m e t h r o w i n n o rm a l l y , th is is a t o u c h y a r e a .

U s e d i s c r e t i o n . L i n k d i re c t l y to y o u r s i te wi th a f r e e o f fe r f r o m th e a u c t i o n , f r o m t h e r e t ry to g e t th e em a i l a d d r e s s - i fy o u g e t a b o u t 1 0 to 1 5 r e g u l a r a u c t i o n sr u n n i n g y o u c a n s e e u p w a r d s o f5 0 - 7 5 u n i q u e h i ts a d a y f r o m t h i s .

T h i s t r a n s l a t e s i n to a lo t o fg o o d , t a r g e t e d p r o s p e c t s in a s h o r ta m o u n t o f t im e. I t s o n e h e c k o fa w a y to b u i l du p y o u r m ai l in g l is tq u i c k a n d c h e a p .

O fc o u r s e , m ak e s u r e y o u ' r e se l l ing a n i t e m t h a t c a n c o v e r l i s t i n g c o s t s a t l e a s t . . . t h e s e s t r a t e g i e s w o rk e s p e c i a l l y we l l fo ri n f o rm a t i o np r o d u c t s .

A u c t io n S e c re t $50: A n o th erTrafficG e n e r a t i n g T ip

Y o u co u ld c r e a t e so m e k in d o f e b o o k o r m a n u a l t h a t is o f u s e to y o u r p o t e n t i a l c u s t o m e r s e v e n i f y o u s e l l a m a te r ia l p r o d u c t - a n e b o o k t h a tt h e y c a n d o w n l o a d fo r f r e e f r o m th e a u c t i o n s i te t h a t h a s l i n k s b a c k to


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y o u r s i te .

T h i s n e e d s to b e s o m e t h i n g t h a t s f r e e l y d i s t r i b u ta b le - t h e s e t y p e s o fp u b l i c a t i o n s a re c a l l e d ' v i ra l e b o o k s ' ,a n d t h e y wi l l g i v e y o u r W e b s i te a m uc h n e e d e d t ra f f i c b o o s t .

Y o u c a n o n l y t a k e a d v a n t a g e o f th is i fy o u h a v e a n i c h e

A u c t io n S e c re t $51: B uy ers Want P r o f e s s i o n a l Se l l e rs

C re d ib i l i t y i s a b ig f a c to r to o n l i n e s u c c e s s - b u y e r s w a n t to k n o w t h a t

y o u r e a s e r i o u s s e l l e r s o m e o n e w h o d o e s n t t a k e t r a n s a c t i o n s li g h t l y .

Bu i l d g o o d f e e d b a c k , a n s w e r em a i l s p ro m p t l y , a v o i d e x c e s s i v e t y p o s , b e t h o r o u g h in y o u r d e s c r i p t i o n s , h a v e a s o u n d s a l e s p o l i c y a n d k n o w y o u r p r o d u c tl i k e th e b a c k ofy o u r h a n d . Ifa u c t i o n s a re y o u r h o b b y , t r e a t t h e m l i ke a s e r i o u s b u s i n e s s a n d n o tl ike a h o b b y - . M a in ta in a p r o f e s s i o n a l i m a g e

Ify o u d o , s o m e d a y y o u wi l lb e a p r o .

A u c t io n S e c re t $52: L o c a l P a w n S h o p s

R e c e n t l y , w h e n b r o w s i n g t h r o u g h th e n e w s p a p e r , Is a w th is a d :

L o c a l P aw n S h o p In N e e d o fe B a y A s s o c ia te O n e p o s s ib i l i t y o p e n to y o u i s to a c c u m u l a t e e x p e r i e n c e a n d o f fe r y o u r s e r v i c e to a l o c a l p a w n s h o p o ro t h e r b u s i n e s s .

I ve d o n e th is o n th e s id e f r o m t im e to t im e.


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T h e y n e e d h e l p in a l la s p e c t s o fth e a u c t i o n p r o c e s s -m a k in g a d s ,l i s t ing , s e t t i n g u p c u s t o m e r d a t a b a s e s a n d s o o n .

P r e p a r e a re s u m e i n a d v a n c e a n d h i g h l i g h t i n g y o u r s e l l i n g sk i l la n dc o n t a c t l o c a l b u s i n e s s e s t h a t y o u m igh t b e a b l e to a s s i s t i fy o u k e e p a t i tl i k e

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