9 Frame Analysis

Joshua Howie

\m/ Don Broco – Priorities \m/

Shot 1.

The establishing shot, gives the setting and sets the mood and theme almost Immediately. This is done well by using the light to Draw your attention to the inside of the warehouse.

Shot 2.

The medium shot supports Andrew Goodwin’s theory of Star image links well to my project, the front man of the band (Rob Damiani) is shown within the first few shots, making the audience assume he’s the main focus. This is what I would wish To include, in the given music genre Metal-Core, image is important.

Shot 3.

The long shot still revealing Andrew Goodwin’s theory of starimagine the music video cuts between the band playing in theFactory and the narrative. By doing this it supports and makesThe music video well, the narrative linking to the theme and lyricsTo the song of choice, making it easier to follow and keeping theAudience interested.

Shot 4.

This scene relates well to the song and the music video well. Thelong shot reveals the band round a table having a discussion abouttheir priorities. This relates to the song title ‘Priorities’ and the lyrics Well. ‘When you’re out with the boys, ever contemplate not telling her’Suggesting the band are discussing their plans for the weekend orForthcoming events.

Shot 5.

In this shot we see a female, being provocative by dancing on the table and the clothing she is wearing. This supports Laura Mulvey ideaof the ‘Gaze Theory’ Where the audience is put in the perspectiveof a heterosexual male. The audience is immediately drawn in. To include something that would draw the attention of a male would be ideal in myproject, to keep the audience entertained.

Shot 6.

In this shot we see that the band have been arrested, the pull focus reveals the band about to get their pictures taken. David Buckinghamargues that genre constantly changes, given that we could say this musicvideo has changed, it went from them playing to them being arrested.The way they are stood links well to the mise en scene. The outfits and the body language are important. I must make sure performance andcostume are of a good standard in my project.

Shot 7.

Again in this shot we see the ‘Gaze Theory’ being used well and the female furthermore being exposed more provocative drawing attentionfrom the male audience. The shot shows the female in a police hat andrevealing clothing, this links into a male fantasy and keeps them on theirtoes wanting more.

Shot 8.

In this medium shot we see the main star once again supporting AndrewGoodwin’s Theory of star image well. the character is portrayed in a comedy way by having the mask. giving comedy to the music video makes it appeal to everyone.

Shot 9.

In the final shot we see of the band we see Rob Damiani, the mainman of Don Broco, we see star image once again. the lighting is high key making the character look of some significance, by having him in the closing scenes it shows the importance of the band. This technique will be incorporated into my music video, to show the importance of thefront man and blend in the music genre which is metal core.