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SCHOOL OF URBAN PLANNING Pro Walk/Pro Bike Conference September 11, 2012 Kevin Manaugh PhD Candidate McGill School of Urban Planning

#9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

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Page 1: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

SCHOOL OF URBAN PLANNING

Pro Walk/Pro Bike Conference September 11, 2012

Kevin Manaugh PhD Candidate McGill School of Urban Planning

Page 2: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Context

Why do people walk? Quality of walking environment Convenience Necessity Environmental Awareness Cultural or family values Financial Constraints Enjoyment Exercise Social connections

Page 3: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Walkability/Propensity to Walk

A vast literature explores walkability from a built environment standpoint

A vast literature also explores propensity to walk from a behavioural/psychological perspective

However, attempts to integrate these strands are less common

Many research and policy contexts ignore issues of motivation and satisfaction

Page 4: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Big Questions

Built form versus personal, household, neighbourhood,

cultural characteristics in walking decisions

Does satisfaction with walking trips vary by personal motivations? In addition to distance, slope, safety etc.

Page 5: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

1) Context/Research Questions

How well do existing walkability indices explain the

variance in the choice to walk? Does this vary by trip purpose and socio-

demographic factors? What are the social equity implications of this?

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Quality of Walking Environment

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Percentage of shopping trips by walking by decile

Walkscore

WI (800 m)

Walk Oppotunities

Pedshed (800m)

Page 9: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

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Percentage of shopping trips by walking by decile

Walkscore

WI (800 m)

Walk Oppotunities

Pedshed (800m)

581 trips 271 by foot

468 trips 24 by foot

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Percentage of School trips by walking by decile

Walkscore

WI (800 m)

Walk Oppotunities

Pedshed (800m)

Page 11: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

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253 out of 917 trips

105 out of 1063 trips

Page 12: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Sensitivity Analysis

Probabilities calculated at the mean* by walkscore deciles

No car low

income Retired Wealthy

no kids Middle age no

Kids Middle Class Large

Families Young

Families Wealthy

First Decile 72.1% 36.1% 12.6% 21.4% 30.6% 29.7% 18.5% 3.3% Fifth Decile 74.8% 65.2% 38.4% 43.6% 43.6% 49.7% 35.8% 16.2% Tenth Decile 78.0% 89.4% 79.5% 74.1% 61.0% 74.1% 63.1% 63.2%

*36 year old female making a 734 meter (average length) shopping trip

Page 13: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Urban Form Streets Intersections Sidewalks Trails

Content Destinations Parks Transit Schools

Resident Needs Desires Expectation Culture

Page 14: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Urban Form Streets Intersections Sidewalks Trails

Content Destinations Parks Transit Schools

Resident Needs Desires Expectation Culture

Page 15: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Urban Form Streets Intersections Sidewalks Trails

Content Destinations Parks Transit Schools

Resident Needs Desires Expectation Culture

Walkability

Page 16: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Conclusions (Part 1)

Equity Issues

• People with limited choices are walking in neighborhoods that are not ideal for walking

• Generalized indices (and performance measures) might miss this distinction

• People walking does not necessarily equal good walking environment

• Greater observed response among wealthy households should not imply directed policy response

Page 17: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Lessons Learned

Walkability is not “one size fits all” but depends on: Trip Purpose Socio-economic factors Gender Age

Can perhaps best be described as a “match” between built form factors and needs, preferences, and desires of local residents.

What next?

Page 18: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Does Distance Matter? Exploring the links between motivations and satisfaction in walking trips

Part 2

Page 19: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Context

How do values and motivations relate to satisfaction

with walking trips? Much of travel behaviour research focuses on built

environment and proximity/accessibility issues Motivations to engage in active transportation and

derived satisfaction are often ignored

Page 20: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Context

Most utility-maximization frameworks assume that

travel time and distance are elements of a trip to be minimized

However, recent research has highlighted the fact that this may not always be the case

For example, do ‘environmentalists’ or ‘exercise junkies’ show a different response to trip characteristics?

Page 21: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Data

Survey Description of commute Motivations for using chosen mode Residential choice factors Trip satisfaction

GIS Slope Other walkability variables Trip Distance

Page 22: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Methodology

Correlations among values, motivations, satisfaction

levels, and trip characteristics

Clustering of respondents by motivations to engage in active transportation

Page 23: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Initial Findings

No significant relationship between satisfaction and

distance travelled or slope of path Clustering of respondents by (self-reported)

motivation for walking

Page 24: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Cluster Count

Elevation change

(m) Very

satisfied (%) Distance (m)

Min (m)

Max (m)

Active cost Mimimizers 134 61.0** 19.4%**** 2034.2* 335.5 6068.6 Close Cost Mimimizers 88 29.7 25.0%**** 958.3 337.0 2354.3 Active Environmentalists 53 57.0** 52.8%*** 1801.3* 327.0 4020.9 Convenience 224 24.6 35.7% 846.3 194.5 3267.4 Close and exercise 106 30.9 40.6%*** 963.7 26.5 2862.5 Convenience and exercise 66 51.7** 39.4%*** 1675.6* 431.6 3561.6

*Statistically significant (ANOVA) F(5,671) = 61.18, p < .01(in relation to non-asterisks) ** (ANOVA) F(5,671) = 37.926, p < .01(in relation to non-asterisks) ***Chi-square (5, N = 671) = 27.58, p = .0001, higher than expected value **** Chi-square (5, N = 671) = 27.58, p = .0001, lower than expected value

Cluster membership

Page 25: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

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Expon. (Close Cost Mimizers)

Expon. (Convience)

Expon. (Convinience and exercise)

Page 29: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

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Expon. (Close and exercise)

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Expon. (Active cost Mimizers)

Expon. (Close Cost Mimizers)

Expon. (Active Environmentalists)

Expon. (Convience)

Expon. (Close and exercise)

Expon. (Convinience and exercise)

Page 32: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

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Expon. (Close Cost Mimizers)

Expon. (Active Environmentalists)

Expon. (Convience)

Expon. (Close and exercise)

Expon. (Convinience and exercise)

2817 metres 507 metres

Page 33: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Conclusions

People walk for a variety of reasons and motivations (many of which have nothing to do with built environment factors)

People's satisfaction with walking is correlated with these motivations

Satisfaction rates are generally high

Page 34: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Conclusions

Some people, particularly those with more

environmental awareness and propensity to exercise, are more satisfied with longer distance and greater slope

Page 35: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Conclusions

This might have important implications about how

walking behavior is understood, predicted, and modeled, particularly in terms of further expanding utility maximization models to include preferences

Page 36: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Conclusions

Policy implications: Is the goal to:

Increase mode share? (GHG and CC) Increase total walking? (Population Health) Improve satisfaction of those already walking? (Equity)

Page 37: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

Conclusions

What does this all mean?

What are the most important, effective, efficient levers to increase walk/bike mode share?

Policies, social marketing, infrastructure?

Page 38: #9 New Research on Pedestrian and Bicycle Behavior: Perceptions, Attitudes, and Habits - Manaugh

SCHOOL OF URBAN PLANNING

Kevin Manaugh [email protected]