9 weeks to open guide 02.15¾ Valpak ‘Now Open’ – grand opening piece. ... ¾ Various promo items; Frisbees, pens, note pads. ¾ Coupons and offers for direct mail pieces. Page

Date ______________

9 Weeks to Open Guide

Store Name _______________________________ Date ______________

Version 02.06.12

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Timeline to Opening Day!

It’s time to start counting down to the big day! This guide will be a valuable resource as you go through the exciting and hectic weeks before Opening Day. Use this guide as a place to keep track of all of your important contacts and dates. Every step of this 9 Weeks to Open Guide gives you space to write down all this important information plus room for notes. Keep this with you at all times for quick reference and use it to its fullest potential. This will ensure that your opening process will be a low-stress and successful one! This guide begins at the time your contractor starts working. It is assumed that you have attained all of your tenant improvement permits and are legally able to begin construction of your store. It is also assumed that you have completed the franchisee training program. Your duties during the ‘Nine Weeks to Open’ are broken into two categories; Marketing & Training, and Build-Out. This guide contains an overview of both of these duties as well as a timeline of what to do by when to ensure your store is fully functional, well staffed and ready for opening day! Congratulations and good luck!

Dwayne Northrop President and CEO Garlic Jim’s Franchise Corp.

KEY PO=Pre-Open week; counting down to your store open. C=Construction week; counting the weeks it takes to build your store. PPL=Permit and punch list week; construction has been completed and your contractor is acquiring your occupancy permit as well as finishing punch list construction items. O=Open week; counting the weeks after open

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Contact/General Information Store Name: ___________________________ Store #_________________________________

To be issued by Garlic Jim’s Franchisee: ____________________________________________________________________ Address: ______________________________________________________________________ City: _______________________ State: __________________ Zip: ______________________ Phone #: ____________________ Email: ____________________________________________ Construction Completion Date: ___________________________________________________ Store Grand Opening Date: _______________________________________________________ IMPORTANT CONTACT INFORMATION Franchise Consultant: ___________________________________________________

Phone Fax Email Architect: ___________________________________________________________

Phone Fax Email Contractor: __________________________________________________________

Phone Fax Email Accountant: _________________________________________________________

Phone Fax Email Market Analysis Total Rooftops: ________________________ Homes: ______________________________ Apartments/Condos: ____________________ Businesses: ___________________________ Will your store be open for lunch? _________ If yes, explain the reasons why you believe your lunch business will be successful. ______________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________ Competition (highlight those who focus on delivery): National Chains: Local Stores:

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Marketing & Training Overview Marketing techniques that you will employ: Doorhanging

10,000 ‘Coming soon’ doorhangers beginning PO4. 10,000 ‘Grand Opening’ doorhangers starting opening week and continuing for five weeks.

Direct Mail

Valassis ‘Meet the Manager – free’/now hiring - PO6. Valassis ‘Coming Soon’/‘Now Hiring’/with grand opening offers. Valassis hit on opening day – ‘Grand Opening’ piece – opening week. Valpak ‘Coming Soon’/‘Now Hiring’ with offers. Valpak ‘Now Open’ – grand opening piece. Marketing Package Tri-Fold menu/coupon mailer sent to homes-delivery O1 & O2. Local distributor – utilize local advertising vehicles to fill in the off weeks in an attempt to have some form of direct mail hit every week for at least the first 8 weeks of business.

If open for lunch, send business mailings O1 & O2. Business Visits if open for lunch daily

25 daily visits by franchisee or manager beginning PO3 and continuing until all businesses in the delivery area have been visited.

Opening week menu tape coupons at retail businesses. Product Sampling

As many samplings as possible; Blockbuster, any local video stores, QFC, Albertsons… beginning PO3. Minimum of four before opening.

Sample nights at each major apartment complex beginning PO3. Banner Waving

‘Opening Soon’ selected days in the two weeks before open at busy intersections ‘Now Open’ everyday of opening week. Continue on select days during the first month of business.

Community Bulletin Boards

‘Now Open’ flyers posted opening week

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Final Days’ Techniques Parade of cars with car-tops Sunday prior to Open. ‘Mock-Rush’ the Monday before Open. Early a.m...... hand out flyers at office buildings. Leave coupons at transit stops. Windshield store parking lots. New Customer Kits to hand out in delivery area and on deliveries until supply runs out. Press releases to all area papers/newsletters, try to incorporate ribbon cutting ceremony. Chamber of Commerce, set up Grand opening ribbon cutting ceremony with Mayor. “Thanks for being one of the first” mailer.

List of marketing materials:

Menus --------------------------- 5,000 Magnets -------------------------- 5,000 ‘Coming Soon’ doorhangers -------10,000 ‘Grand Opening’ doorhangers -----10,000 Sample Night doorhangers-----------2,500 Tri-Fold coupon mailers -------------15,000 (more may be purchased at additional cost) ‘Opening Soon’ banner Business cards with the store’s address and phone number. (purchased separate from marketing package)

Various handouts and custom pieces in small quantity. Various promo items; Frisbees, pens, note pads. Coupons and offers for direct mail pieces.

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Training techniques that you will employ: Recruiting

Place job orders employment agencies, state & private. Letters to all area church pastors. Newspaper ads. www.craigslist.com (internet). www.worksource.com (internet). Post ‘Now Hiring’ flyers at area colleges’ bulletin boards. High school counselors – letters ask for referrals. High school clubs – DECA, FBLA, etc. ‘Opening Soon’ & ‘Now Open’ doorhangers printed with recruit message. Hang ‘Now Hiring’ banner and ‘Opening Soon’ banner. Have applications available for prospective employees outside the store’s front door (printed from online resource page).

Pre-Opening

Crew Pep Rally- invite their families to taste your pizzas – possibly “parade of cars”. New Employee Orientation class for new crew PO3. Crew members work in other stores for practice. Delivery area tour. Mock Rush – distribute 200 free cards with specified time frame for customers to order night before opening.

Training Hiring goal:

Franchisee / manager 1 assistant manager 1 lunch manager (if open for lunch)

15 drivers 12 insiders

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List of recruiting and employment materials: ‘Now Hiring’ banner (received as part of marketing package). ‘Now Hiring’ store window signs (received as part of marketing package). Applications (online under employment forms). Employment packets I9, W4, employee information sheet (online under employment forms).

Final Employee Check off Sheet (online under Management Tools). GJ University ‘freshman’ studies material (online under Garlic U training). Custom flyers (flyers in marketing package, additional handouts ordered from catalogue).

Ad copy for newspapers and employment papers (franchisee sets up)

Build-Out Contractors should complete build-out within 6 weeks from commencement. Items that

must be coordinated with build-out are:

Heavy equipment package delivery Phone system install Neon sign install POS install

Forward the build-out schedule to the equipment coordinator and the local commissary manager to ensure that the appropriate equipment is ordered, available and shipped to the store location for proper electrical and plumbing installation. Notes and Important Dates: ________________________________________________________________________

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As soon as store lease is signed.... These items should be done as soon as you have a signed lease.

Secure phone number. _______________________________

Name of Phone Company_____________________________________

Set up voicemail. Bind insurance policy with ‘Gallagher Risk Management &

Insurance Solutions’ 1.800.334.1634. Order heavy equipment package.

Arrival Information _______________________________________________________ Order phone system.

Name of phone system and contact info: ________________________________________________________________________

Order Business cards. Get DSL ordered with a Static IP address. Order Breakaway POS system: contact Garlic Jim’s Acct Mgr.

1.817.299.4500 Order exterior sign.

Sign company and estimated arrival date: ________________________________________________________________________

Sign up for Payroll Service.

Apply for Building and Health permits.

Start Hiring Process for Store Manager.

Order all Pre-Open/Grand Opening marketing material. (no later than PO9) Your franchise consultant will provide a copy of the Marketing Package form for you to fill out and will explain the use for all the contents in the Marketing package.

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PO9/C1__ /__ /__

Confirm in-home dates for direct mail pieces. Date____________________________Mail Piece_______________________________

Date____________________________Mail Piece_______________________________

Date____________________________Mail Piece_______________________________

This is the time to order your Valassis piece that will go out six weeks before opening date. This piece will have the ‘FREE-Meet the Manager’ coupon on it. Valassis contact info______________________________________________________

Make sure that you insist on proofs for all of your direct mail pieces. Then have at least 2 different individuals proof the pieces very carefully! THEN keep your approved proofs to use as a reference when the ad pieces come out. 5467 is more than just a series of numbers-it’s JIMS! When you contact your phone company, try to get a JIMS number for your main line (line 1) if possible!

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Copy Franchise consultant on all advertising proofs to ensure a

successful Grand Opening.

Hang ‘Opening Soon’ Banner.

Pass out 25 business cards to businesses in your area, start networking and building relationships within the community.

Complete and fax to your Franchise Consultant.

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PO8/C2__ /__ PO8/C2__ /__ /__

Drive the delivery area and make a detailed map of all: schools churches community centers apartment complexes competitors housing developments

Pass out 25 business cards to businesses in your area, continue

networking and building relationships.

Begin Collecting Apartment Maps and arranging for sampling nights. Date/Apartment:______________________________________________________

Date/Apartment:______________________________________________________

Date/Apartment:______________________________________________________

Date/Apartment:______________________________________________________

Order all extra recruiting and promotional material that weren’t

part of the marketing package. (newspaper ads, additional hiring flyers from media catalogue, etc.) Details: ________________________________________________________________________

________________________________________________________________________

Join the Chamber of Commerce, schedule an insert in their newsletter and arrange for the Chamber to conduct a ribbon cutting ceremony on opening week. (This is ideally done the Monday of opening week during off peak time) Ribbon cutting date and contact info:

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________________________________________________________________________

Order delivery area map. See Page 12 for instructions on how to order through randmcnally.com


Rand McNally 1. Go to www.randmcnally.com 2. Scroll down, bottom left hand corner there is a heading, ‘For your Business’ 3. Underneath the heading ‘For Your Business’, you will see ‘Custom View Wall Maps’, click on ‘Custom View Wall Maps’. 4. Enter your store’s address underneath the heading ‘Start your Custom Wall Map’, then click next. 5. Enter the Title for your map. The store name is all you need to put in this section. 6. You will now have three options to choose from. The first option is ‘street-level map’ or ‘highway-level map’. Always choose street-level map. 7. The next option you have is ‘tall map’ or ‘wide map’. Always choose Wide Map. 8. Next option is size. You can choose large, medium or small. Always choose large. 9. The last option on this page is whether or not you want an index for your map. Choose Yes. Then click next. 10. You should now be looking at the map. On the right side of the map there is a zoom in and zoom out slider. In the middle is an adjust button. Slide the adjust button all the way to the top which will zoom you in as far as you can zoom in. This should give you a 4-5 mile print Area. You can now drag the map in the background to get the map area that you want within the ‘Print Area’. Once you’re happy with the area within the ‘Print Area’, click next. 11. At this point you can preview your map. If you like it then purchase it. If you are unhappy with it, you can go back and edit, make any changes that you need and then go though the process again until you are happy with it.

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PO7/C3__ /__ /__

Hang ‘Opening Soon’ banner at store. When/Who?:_____________________________________________________________

Visit Schools to make contacts for events/fundraisers. School Visited Contact Information _______________________________ ___________________________________

_______________________________ ___________________________________

_______________________________ ___________________________________

_______________________________ ___________________________________

_______________________________ ____________________________________

Continue Contacting Apartments.

Pass out 25 business cards to businesses in your area, continue networking and building relationships.

Contact area stores, get permission to sample product. Stores contacted

_______________________________________________________________________

_______________________________________________________________________

Set up Coke account and secure Coke promo materials. (Free giveaway drawing, arrange cooler install.) Coke Contact Info:________________________________________________________

Giveaway details:_________________________________________________________

Set up Ice Cream account, arrange freezer install.

Ice Cream contact info:

________________________________________________________________________


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PO6/C4__ /__ /__

Hang ‘Now Hiring’ banner at store. Call area colleges to place job order w/ counseling office.

Colleges:________________________________________________________________

________________________________________________________________________

Post recruitment flyer at area colleges.

Colleges:________________________________________________________________

________________________________________________________________________


Get Credit Card System ordered and set up. Place now hiring ad in newspapers.

Newspapers:

________________________________________________________________________

________________________________________________________________________

Place job orders w/employment agencies. Agencies:

_______________________________________________________________________

________________________________________________________________________


‘Meet the Manager’ coupons in homes. The ‘Meet the Manager’ mailer is now on refrigerators all over your delivery area. Every day potential customers will be looking at your name and number in anticipation of trying Garlic Jim’s Famous Gourmet Pizza!

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PO5/C5__ /__ /__

Mount exterior signs as soon as possible.

Install Date:____________________________________________________________

Complete contacting churches and apartments.

Make final schedule for sampling nights.

Schedule: Apartment Name: Date/Time:

_________________________________ ___________________

_________________________________ ___________________

_________________________________ ___________________

_________________________________ ___________________

_________________________________ ___________________

Pass out 25 business cards to businesses in your area, continue


Receive applications, begin processing. Number of applications to date:__________________________________________

‘Coming Soon’/’Now Hiring’ direct mail piece. (if applicable)

Piece:_______________________________ In Home Date:___________________ Piece:_______________________________ In Home Date:___________________

Piece:_______________________________ In Home Date:___________________

Complete and fax to your Franchise Consultant Hang flyers or doorhangers on all the apartment doors in complexes where sample nights are scheduled. Make sure that date and time for the sample night is on the flyer/doorhanger.

Make sure you process any early applications and call to schedule interviews for next week.

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It’s important to get your doorhanging done. Try to employ the help of new hires to get at least a couple hundred distributed per day!

PO4/PPL__ /__ /__

Conduct a walk through with your contractor/Punch List items.

Date of walk through_____________________________________________________

Install POS. (ensure you are hooked up to a Static IP DSL line)

Date of installation_______________________________________________________

Install Phone system. (5-incoming lines and 1 fax line)

Date of installation_______________________________________________________

Begin interviewing and hiring 3 hours per day (at set times).

Interview Dates and Times: _______________________________________________________________________

_______________________________________________________________________


Doorhang a minimum of 2500 addresses with ‘Coming Soon’ piece. Doorhanging dates: _________________________________

_________________________________

_________________________________

_________________________________

_________________________________

_________________________________

Mount delivery wall map.

Obtain Occupancy Permit.

‘Coming Soon’/’Now Hiring’ direct mail piece. (if applicable)





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NEO week is very important! Getting your new crew off to the right start will make the next few weeks of training much more productive; helping to ensure your open goes off without a hitch!

PO3__ /__ /__

Conduct NEO class and begin training. Date of NEO class_____________________________________________________

Receive first product delivery. Date of first product delivery _________________________________________

Take possession of small wares package including uniforms. (see pages 18 & 18 for list of small wares to be received) Details: _____________________________________________________________

Order any remaining supplies/office supplies. Supplies needed_________________________________________________________ _______________________________________________________________________


Doorhang a minimum of 2500 addresses with ‘Coming Soon’ piece. Door hanging dates: _________________________________

_________________________________

_________________________________

_________________________________

Prepare business mailer. Sampling nights.

Scheduled Dates this week: ___________________________________ __________________________________

___________________________________ __________________________________

‘Coming Soon’/’Now Hiring’ direct mail piece. (if applicable) Piece _________________________ In Home Date ________________________

Piece _________________________ In Home Date ________________________


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SMALL WARES PACKAGE Qty Item # Description 2 AMM 18040 Pizza screen rack 48 AMM 18712 12" Pizza Screen 84 AMM 18714 14" Pizza Screen 24 AMM 1816 16" Pizza Screen 2 AMM 19029 15 Slot pizza pan rack 1 AMM 19085 31" Bubble popper 2 AMM 2814 14" X 16" Alum blade, 28" OA length 2 AMM DD5704 Dough Docker 12 CAM 12SFSCW Clear square 12 qt storage container

6 CAM 2SFSCW CL

Clear square 2 quart storage container

30 CAM 4SFSCW CL

Clear square 4 quart storage container

12 CAM SFC12 BL Blue lid for 12 qt container 36 CAM SFC2 GR Green lid for 2 and 4 qt containers 2 CAM 16CW CL Full size pan 6" deep 18 CAM 36CW CL 1/3 size pan 6" deep** 32 CAM 66CW CL 1/6 size pan 6" deep 4 CAM 64CW CL 1/6 size pan 4" deep 6 CAM 94CW CL 1/9 size pan 4" deep 1 CAR 40340 Mop Handle 2 CAR 40391 1" Pastry Brush for cold products 2 CAR 40481 Bench Brush 2 CAR 40541 Short handled gong brush for dishes 1 CAR 45267 Push Broom Handle, & block 1 EDL 11100 #1 Can opener With base 7 LIN 5303 Half size sheet pan/ makeline tray 2 NEW 1121 20" x 36" T-Bar wall shelf 3 RUB 1905 Rubber spatula 13" 1 RUB 2005 Dust Pan 2 RUB 6384 Corn Broom 1 RUB 7580 YE Mop Bucket/Wringer Combo, Yellow 1 RUB F119 Cotton String Mop Head 3 AMM PPC4 4" pizza cutter 2 AMM PPC5 5" Pizza cutter 1 RUS S14510 10" Chefs Knife 1 RUS S14710SC 10" serrated bread knife

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Qty Item # Description 2 TBL P800 12 oz cheese shaker 3 TRX 2536 36" ticket rail 1 VOL 47969 8 Qt. S/S colander 4 VOL 61157 2 oz solid spoodle 4 VOL 61172 4 oz solid spoodle

12 VOL 75012 12" Adapter bar 1 YAM PB200 Electronic pizza scale 4 Squeeze Bottle 1 Flour Bowl 1 Utility scoop 4 Stem Thermometer 1 Digital Thermometer 3 Tork Towel Dispenser 3 Foaming hand soap dispenser 2 Dough Scraper 1 Bragger stand

ADDITIONAL AVAILABLE ITEMS Qty Item # Description

AMM 18708 8" Pizza Screen EDL K004SP Replacement knife for #1 Canopener PCW4 4" Replacement cutter blade PCW5 5" Replacement cutter blade CAM 16CW CL Full size pan 6" deep

CAM 36CW CL 1/3 size pan 6 " deep

CAM 66CW CL 1/6 size pan 6" deep CAM 64CW CL 1/6 size pan 4" deep CAM 94CW CL 1/9 size pan 4" deep VOL 75012 12" Adapter bar

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PO2__ /__ /__

Continue training. Training Dates:

_________________________________

_________________________________

_________________________________

_________________________________

Refresh ‘Opening Soon’ flyers/menus on local bulletin boards Daily business visits if open for lunch.

Visit Schedule:___________________________________________________________

_______________________________________________________________________


Doorhang a minimum of 2500 addresses with ‘Coming Soon’ piece. Door hanging dates: _________________________________ ________________________________

Mail business mailer if open for lunch. Sampling nights.

Scheduled Dates this week: ___________________________________ __________________________________ ___________________________________ __________________________________

Banner wave with ‘Opening Soon’ banner. ‘Coming Soon’/’Now Hiring’ direct mail piece. (if applicable)



Send out invitations to Ribbon Cutting Event!


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PO1__ /__ /__

Continue training. Training Dates:

_________________________________

_________________________________

_________________________________

_________________________________

Delivery area tour with drivers and car top parade (Sunday). Pass out 25 business cards to businesses in your area, continue

networking and building relationships. Doorhang a minimum of 2500 addresses with ‘Coming Soon’ piece.

Doorhanging dates: _________________________________

_________________________________

_________________________________

_________________________________

_________________________________

_________________________________

Party for crew, family and friends.

Date and time: Sampling nights.

Scheduled Dates this week:

___________________________________ __________________________________

___________________________________ __________________________________

Make at least 200 pizzas during training to give to future customers for sampling. Make-line training week is a great opportunity to get Garlic Jim’s fabulous pizza into the mouths of future customers! Tell people that your crew needs practice making pizzas and that they need practice eating them!! Be creative and get that product out there!! continued next page

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PO1 continued

Banner wave with ‘Opening Soon’ banner

Assemble delivery area map book

‘Coming Soon’/’Now Hiring’ direct mail piece (if applicable). Piece _________________________ In Home Date ________________________


Distribute Mock rush cards (200 total).

How/where cards will be distributed:_________________________________________ Quantity of each time window:

Time Slot Delivery Carry Out 5:00-5:30 12 21 5:30-6:00 13 21 6:00-6:30 12 21 6:30-7:00 13 21 7:00-7:30 12 21 7:30-8:00 13 21

*Make certain that when distributing mock rush cards that you are passing them out to people in your delivery area

Complete and fax to your franchise consultant.

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Opening Week

Mock rush training (Monday). Mock Rush starts at 5:00 pm and ends at 8:30-9:00 pm

Ribbon cutting ceremony (Ideally held on the day before Grand Opening)

Date & Time:__________________________________________

Post ‘Now Open’ flyers and menus on local bulletin boards.

Menu tape all week.

Places taped: ____________________________________________________________________

____________________________________________________________________

Pass out 25 business cards to businesses in your area, Continue networking and building relationships.

Doorhang a minimum of 2500 addresses with ‘Coming Soon’ piece. Doorhanging dates: _________________________________

_________________________________

_________________________________

_________________________________

_________________________________

_________________________________

Call Back 5 Customers EVERY DAY!

Grand Opening Valassis piece in homes on Tuesday.

Banner wave EVERY DAY.

Replace ‘Opening Soon’ banner with ‘Now Open’ banner.

Verify that all coupon codes are programmed into POS system.

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O2

Hang at least 2000 ‘Now Open’ doorhangers. Door hanging dates: _________________________________

_________________________________

_________________________________

_________________________________

_________________________________

_________________________________

Pass out 25 business cards to businesses in your area, Continue



Banner wave EVERY DAY. Make sure that you input your coupon codes for the tri-fold mailers in the computer at least 2 days before scheduled in-home date. The tri-fold mailers have a less accurate in-home date than other mail house pieces. Make sure that you don’t neglect your customer call backs! Even though you will probably be tired and a little overwhelmed, these callbacks are vital to get a snapshot of how your customers are reacting.

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O3

Banner Wave on select days. Scheduled Days: ___________________ ___________________ ___________________

Hang at least 3000 ‘Now Open’ doorhangers. Doorhanging dates: _________________________________

_________________________________

_________________________________

_________________________________

_________________________________

_________________________________




“Now Open” Direct Mail Piece. Name of Mail house and piece_____________________________________________

In home date________

Your crew has been working very hard. Pass out gift certificates or something nice to show your appreciation. Don’t forget that a well taken care of crew that feels confident about their job duties is vital to your success!

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O4

Banner Wave on Select Days. Scheduled Days: ___________________ ___________________ ___________________

Hang at least 3000 “Now Open” doorhangers. Doorhanging dates: _________________________________

_________________________________

_________________________________

_________________________________

_________________________________

_________________________________




Send ‘Thanks for being the first to order’ mailer. Details of this mailing______________________________________________________

________________________________________________________________________

Review open and ongoing marketing plan with your franchise consultant Reviewed By____________________________________________________________

Signature of franchise consultant

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Notes _______________________________________________________________________

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Documents

9 weeks to open guide 02.15¾ Valpak ‘Now Open’ – grand opening piece. ... ¾ Various promo items; Frisbees, pens, note pads. ¾ Coupons and offers for direct mail pieces. Page