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04/19/23 1
RTV 420Collecting Media for Site
• The Project Work
• Production Review
Interactive Media
04/19/23 2
Interactive Media work Writing scripts Producing Video Shooting still images Producing audio Creating web page mockup Merging Media Pitching Practical, job-oriented work Theoretical analysis
04/19/23 3
Starting work
Review chapter 3 Write these scripts this week:
One or more audio explanations One :20 promotional video One :30 radio commercial One :30 TV commercial
See course outline Today: treatment and wireframe Wed-Thurs: content planning Wed-Thurs: Adobe Audition
04/19/23 4
The ‘Client’
Your company, or a merged Journalism / RTV / Film / PR / Communication department
What is the Target Audience? What should this look like online? How will it be promoted and
marketed across the region?
04/19/23 5
Last Year
BUT -- while Fox leans Conservative and CNN leans Liberal ...
Objective Journalism is neither Hidden agendas? Moderator of public debate Citizen Journalism in Digital Media... POSITIONING - BRANDING
04/19/23 6
Production Overview /Review
What, that we will go through quickly, do you not know? Reading links
What skills do you need to learn this week and next week? Training sessions Evaluation of skills FCP stations
It all starts with a good idea and script
Audio Production Three things you mix
Sources, copyright (more later) Production terms:
Establish, hold under, cross fade, segue, music bed, voice over, straight voice, jingle, stinger, cold ending (etc.)
Types of productions Promo, commercial, PSA Voice / VO / donut Narration / dialogue
04/19/23 7
Audio Production
ProTools or Audition (Audacity) Stereo or multitrack recording Live mix or mixdown Timing / length issues Setting levels: VU or ppm
Foreground or background Voice over vocals or SFX
04/19/23 8
Cameras
Consumer, Prosumer, Pro Manual vs. automatic controls Tape, memory card (P2 vs. SD) Cloud storage Here it is: “Photography is the art
of capturing and controlling light.”
04/19/23 10
04/19/23 11
Lenses
Camera body vs. lens Zoom or fixed (prime) -- critical focus Optical vs. Digital zoom Diaphragm / aperture -- f-stops / t-stops /
number means what? Manual vs. autofocus
Sharp focus, Selective focus, follow focus, rack focus, soft focus, swimming focus
Depth of field is affected by focal length, aperture, and the distance of objects from the camera.
04/19/23 12
Camera mounts
Tripod and pedestal Friction head / Fluid Head
Crane vs. jib Dolly / track SteadiCam vs. Handheld
Image stabilization Robotics, follow me, Segue,
‘copter, cable mount, etc.
04/19/23 13
Shot Composition
Rule of Thirds Point of View Angle
High angle, low angle, high level, low level, bird’s eye view, canted / Dutch angle
Cut off lines, look space, lead room, head room, eye line
Terms: WS, OTS, 2/S, etc.
04/19/23 14
Transitions
What is a shot? Fade / cut / Diss / Wipe / DVE Changing shots in a continuous shot Multi cam shoots vs. film style Real time to Filmic time Invisible / seamless edits Sequences Master Shot / cover shot Jump cuts / pop cuts
04/19/23 15
Camera movements
Pan, tilt, truck, dolly, arc, zoom, boom/pedestal
DVE Crane, tracking, feather, 360 shot,
follow, swish pan, snap zoom
04/19/23 16
Technical vs. aesthetics What kind of camera? What kind
of lighting? What kind of lens? Consumer vs. Prosumer vs.
professional cameras (reading online)
How the story is told? ‘Language’ of visual storytelling -- Hollywood style, home movies style, new media style, NPPA / news style
04/19/23 18
Review concepts of visual storytelling:
Stages of production, roles of crew positions, differences in producers and directors by types of production, sequences, rule of thirds, continuity, jump cuts, pacing, motivated pans and zooms, creativity in visual storytelling.
04/19/23 20
How do we create visual content? B-roll with nat sound, interviews, Voice
overs, dramatic scenes. How do we 'create' b-roll when then is no
event to shoot? ("The Ken Burns Effect") What are the standard techniques for
shooting b-roll, interviews, and dramatic scenes?
Visual storytelling--does what you have: drive the story? Build characters? keep the audience connected? accomplish the communication goal?
04/19/23 21
Review interviewing
Interviews: remember camera point of view (objective, subjective, presentational)
Formats -- scripted, semi-scripted, ad-lib. Information, personality, opinion Types of questions -- primary & follow-
up; open-ended and closed-ended. Principles of Interviewing -- see outline
Q&A in production vs. interviewing for sound bites
04/19/23 22
Talking Heads
Why is this a dominant content item in many visual production?
How do we keep it from becoming negative, static, boring?
What production issues are there vs. quality of content issues? How do we shoot interviews?
04/19/23 23
Review audio basics News story style: narrator with
actualities (sound bites) and some 'wild sound' (nat sound).
Production basics: still a lead (intro/open), a beginning / middle / end structure, inverted pyramid style?
Still conversational writing -- simple sentences (SV, SVO), active voice, present tense verbs, contractions, sentence fragments.
For radio--how do you 'draw mental pictures'? more expressive language and voice
style.
04/19/23 24
Audio segments
Documentary style: adds musical elements, longer segments, greater variety of voices heard, transitions. Also takes on different documentary forms.
Terms applied: music bed, establish, hold under, fade, cross fade, stinger, jingle, voice over, mixing
Narration vs. dialogue PSA / promo / commercial copy types --
straight copy, hard sell, soft sell, spokesperson, humorous
04/19/23 25
Audio production
Mixer / Stereo recording / multi-track Pots / slide faders EQ Pan pot Effects: phase, reverb, double-tracking... Production Effects - Lasers, stingers,
sweepers, swooshes, stagers ... Sources of music & sfx Music / Voice / SFX
04/19/23 26
Review copyright
What can and what can we NOT put into our production?
What is 'fair use'? 'public domain'? 'creative commons'?
How challenging are copyright issues? (Harry Fox Agency, Tony Orlando example / see show credits)
Performance licensing (ASCAP, SESAC, BMI)
Blanket license vs. needle drop
04/19/23 27
Review copyright
Digital Millennium Copyright Act SoundScan Synchronization license Master use license Criminal and civil issue
cease and desist vs. settlement vs. court ruling
How do you assert copyright?