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JOHNSONS AND JONHSON

RESEARCH METHODOLOGY

MEANING

"Research and experimental development (R&D) comprise creative work undertaken on a

systematic basis in order to increase the stock of knowledge, including knowledge of man,

culture and society, and the use of this stock of knowledge to devise new applications."

(OECD (2002) Frascati Manual: proposed standard practice for surveys on research and

experimental development, 6th edition.)[1] It is used to establish or confirm facts, reaffirm

the results of previous work, solve new or existing problems, support theorems, or develop

new theories. A research project may also be an expansion on past work in the field. To test

the validity of instruments, procedures, or experiments, research may replicate elements of

prior projects, or the project as a whole. The primary purposes of basic research (as opposed

to applied research) are documentation, discovery, interpretation, or the research and

development of methods and systems for the advancement of human knowledge. Approaches

to research depend on epistemologies, which vary considerably both within and between

humanities and sciences. There are several forms of research: scientific, humanities, artistic,

economic, social, business, marketing, practitioner research, etc.

DEFINITION

Another definition of research is given by Creswell who states - "Research is a process of

steps used to collect and analyze information to increase our understanding of a topic or

issue". It consists of three steps: Pose a question, collect data to answer the question, and

present an answer to the question.

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The goal of the research process is to produce new knowledge or deepen understanding of a

topic or issue. This process takes three main forms (although, as previously discussed, the

boundaries between them may be obscure):

Exploratory research , which helps to identify and define a problem or question.

Constructive research , which tests theories and proposes solutions to a problem or question.

Empirical research , which tests the feasibility of a solution using empirical evidence.

There are two major types of research design: qualitative research and quantitative research.

Researchers choose qualitative or quantitative methods according to the nature of the research

topic they want to investigate and the research questions they aim to answer:

QUALITATIVE RESEARCH

Understanding of human behavior and the reasons that govern such behavior. Asking a broad

question and collecting data in the form of words, images, video etc that is analyzed

searching for themes. This type of research aims to investigate a question without attempting

to quantifiably measure variables or look to potential relationships between variables. It is

viewed as more restrictive in testing hypotheses because it can be expensive and time

consuming, and typically limited to a single set of research subjects[citation needed].

Qualitative research is often used as a method of exploratory research as a basis for later

quantitative research hypotheses[citation needed]. Qualitative research is linked with the

philosophical and theoretical stance of social constructionism.

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QUANTITATIVE RESEARCH

Systematic empirical investigation of quantitative properties and phenomena and their

relationships. Asking a narrow question and collecting numerical data to analyze utilizing

statistical methods. The quantitative research designs are experimental, correlational, and

survey (or descriptive).Statistics derived from quantitative research can be used to establish

the existence of associative or causal relationships between variables. Quantitative research is

linked with the philosophical and theoretical stance of positivism.

The Quantitative data collection methods rely on random sampling and structured data

collection instruments that fit diverse experiences into predetermined response categories.

These methods produce results that are easy to summarize, compare, and generalize.

Quantitative research is concerned with testing hypotheses derived from theory and/or being

able to estimate the size of a phenomenon of interest. Depending on the research question,

participants may be randomly assigned to different treatments (this is the only way that a

quantitative study can be considered a true experiment). If this is not feasible, the researcher

may collect data on participant and situational characteristics in order to statistically control

for their influence on the dependent, or outcome, variable. If the intent is to generalize from

the research participants to a larger population, the researcher will employ probability

sampling to select participants.

In either qualitative or quantitative research, the researcher(s) may collect primary or

secondary data. Primary data is data collected specifically for the research, such as through

interviews or questionnaires. Secondary data is data that already exists, such as census data,

which can be re-used for the research. It is good ethical research practice to use secondary

data wherever possible.

Mixed-method research, i.e. research that includes qualitative and quantitative elements,

using both primary and secondary data, is becoming more common.

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CHARACTERISTICS OF RESEARCH

Meaning of Research

Research is defined as the scientific investigation of phenomena which includes collection,

presentation, analysis and interpretation of facts that lines an individuals speculation with

reality.

Characteristics of Research

1. Empirical. Research is based on direct experience or observation by the researcher.

2. Logical. Research is based on valid procedures and principles.

3. Cyclical. Research is a cyclical process because it starts with a problem and ends with a

problem.

4. Analytical. Research utilizes proven analytical procedures in gathering the data,

whether historical, descriptive, experimental and case study.

5. Critical. Research exhibits careful and precise judgment.

6. Methodical. Research is conducted in a methodical manner without bias using

systematic method and procedures.

7. Replicability. The research design and procedures are replicated or repeated to enable

the researcher to arrive at valid and conclusive results.

Qualities of a Good Researcher

1. Research-oriented

2. Efficient

3. Scientific

4. Effective

5. Active

6. Resourceful

7. Creative

8. Honest

9. Economical

10. Religious

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PROCESS OF RESEARCH METHODOLOGY

Step 1: Identify the Problem

The first step in the process is to identify a problem or develop a research question. The

research problem may be something the agency identifies as a problem, some knowledge or

information that is needed by the agency, or the desire to identify a Recreation trend

nationally.

Step 2: Review the Literature

Now that the problem has been identified, the researcher must learn more about the topic

under investigation. To do this, the researcher must review the literature related to the

research problem. This step provides foundational knowledge about the problem area.

Step 3: Clarify the Problem

Many times the initial problem identified in the first step of the process is too large or broad

in scope. In step 3 of the process, the researcher clarifies the problem and narrows the scope

of the study. This can only be done after the literature has been reviewed. The knowledge

gained through the review of literature guides the researcher in clarifying and narrowing the

research project.

Step 4: Clearly Define Terms and Concepts

Terms and concepts are words or phrases used in the purpose statement of the study or the

description of the study. These items need to be specifically defined as they apply to the

study. Terms or concepts often have different definitions depending on who is reading the

study. To minimize confusion about what the terms and phrases mean, the researcher must

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specifically define them for the study.

Step 5: Define the Population

Research projects can focus on a specific group of people, facilities, park development,

employee evaluations, programs, financial status, marketing efforts, or the integration of

technology into the operations.

Step 6: Develop the Instrumentation Plan

The plan for the study is referred to as the instrumentation plan. The instrumentation plan

serves as the road map for the entire study, specifying who will participate in the study; how,

when, and where data will be collected; and the content of the program.

Step 7: Collect Data

Once the instrumentation plan is completed, the actual study begins with the collection of data. The collection of data is a critical step in providing the information needed to answer

the research question.

Step 8: Analyze the Data

All the time, effort, and resources dedicated to steps 1 through 7 of the research process

culminate in this final step. The researcher finally has data to analyze so that the research

question can be answered

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In our home, products from Johnson & Johnson consumer health companies brighten our

smile, add luster to our hair and ease that nagging headache . Consumers can rely on

Johnson & Johnson to help keep baby fresh, sooth an irritating itch, or relieve an aching

muscle.

In operating rooms and laboratories, doctors and nurses, too, rely on products from Johnson

& Johnson medical technology companies. They use these products to perform hip

replacements, implant coronary stents, and run tests for metastatic breast cancer that give

people hope for a longer, more active life. These products help people conquer life-

threatening obesity, ward off colon cancer, and control their diabetes. The list goes on.

These prescription medicines treat a wide array of conditions, ranging from migraines and

rheumatoid arthritis to cancer and serious infections.

Whatever our familys health care needs, the Johnson & Johnson Family of Companies is

at our side.

HISTORY

Since its inception, Johnson & Johnson India has stayed ahead thanks to it constant marketing

initiatives that have at all points in time understood the needs of and opportunities in a

changing nation.

Johnson & Johnson spread its roots to the worlds largest democracy , India , during the

endemic post-independence turmoil of 1947 . It was Mr. Patrick Whaley who set about

with confidence and determination during this period of turbulence to begin the work of

establishing Johnson & Johnson in the subcontinent. Things progressed quickly and by 1948,

Johnsons Baby Powder was being manufactured by British Drug House in Prabhadevi,

Bombay, and marketed by the company .

Other consumer products like TEK toothbrushes, Johnsons Baby Cream and Prickly

Heat Powder followed suit. However, highly specialized products like Belladonna plasters,

pharmaceuticals and Permacel Tapes were imported from the parent company. It was only ten

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years later that the company began to manufacture its own products.

In September 1957, a new company, Johnson & Johnson India Ltd. was created and

registered with twelve employees on its rolls.

In the 50 years since its establishment as a modest 12-employee outfit, Johnson & Johnson

Ltd. has gained a reputation for delivering high-quality products at competitive prices. Our

success, we believe, stems from our staunch commitment to caring for and catering to the

needs of our customers and employees.

If we explore the rich history as well as the recent advances from the company we can find

the following:Since the founding in 1886, the company has grown to meet the health care

needs of people worldwide. Through mergers, acquisitions and the formation of new

companies, they have become the worlds largest and most broadly based health care

company. Here are some highlights of the historical growth.

To be clean and clear, I undertake that all the findings and research process was conducted by

me and any fallacies one may find in the report is mine and no one else.

To sum up I can say, The only way to attract the consumer towards its products is to

provide them scientifically sound, high quality products and services to help heal, cure

disease and improve the quality of life."

Major Brands:

AVEENO (Skin Care Products)

BAND-AID (Brand Adhesive Bandages)

CLEAN & CLEAR (Teen Skin Care Products)

JOHNSONS BABY (Baby Products)

NEUTROGENA (Skin and Hair Care Products)

REMBRANDT (Brand of Oral Care Products)

SPLENDA (No Calorie Sweetener)

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Overview:

Johnson & Johnson has interests in a broad spectrum of the health care market, and takes a

decentralized approach to managing its 250 operating companies and franchises. In the

company's continuing effort to diversify its business and increase profits, Johnson & Johnson

is constantly acquiring new companies, including 8 in the last year alone. In 2009, worldwide

sales totalled $61.9 billion, making Johnson & Johnson the second largest manufacturer of

health care products, behind Pfizer .

Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion compared

to $3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24 billion, down from

$16.45 billion the year before but above expectations of $15 billion. The decline is partially

attributable to two major patent expiries (Risperdal and Topamax), as well as a decline 4.5%

in consumer products revenue. [1]

Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion) decreased 5.3%from Q3 2008. [2] J&J's poor domestic performance (8.1% sales decline) was the reason for the

sales decline, as the firm is still trying to handle "tough economic conditions." [2]. JNJ is

optimistic for the rest of it's fiscal year, however, as it made two acquisitions and had four

new drugs become FDA approved .[2]

In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of 9% over

the same quarter of 2008. Net earnings, however, only amounted to $2.2 billion, a decrease of

18.8%. The profits decrease was largely due to a $850 million restructuring charge that the

company took. Earnings generally beat analyst estimates for the quarter. J&J also announced

its 2010 projections, which forecast earnings growth of 7%, a modest projection relative to

analyst estimates.

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JOHNSON AND JOHNSONBaby Care Products

Johnson & Johnson Baby: The gentleness found in JOHNSON Baby Care

Products come in many forms. Here is the portfolio of the company for baby product types.

Baby Bath Products :

Watch out, here comes rubber ducky! Bath time offers a

wonderful opportunity for bonding with your baby, and

the right baby washes can make baby bathtime even

more special. JOHNSON'S offers mild, gentle baby

products containing NO MORE TEARS formula just

for babies, which are mild to the skin and as gentle to the

eyes as pure water.

1) Gentlest Baby Care Cleansers Are:

JOHNSON'S HEAD-TO-TOE Baby Wash

An ultra-mild cleanser for baby's entire body and hair. Soap-free, dye-free,

hypoallergenic, pH balanced and dermatologist-tested. The #1 choice of hospitals .

JOHNSON'S Baby Bubble Bath & Wash

The first and only bubble bath mild enough for baby girls and boys. Dermatologist and

paediatrician-tested NO MORE TEARS formula is gentle enough to use every day.

JOHNSON'S Baby BEDTIME Bubble Bath & Wash

Combines NATURALCALM essences with lots of bubbles and our NO MORE

TEARS formula, extra gentle baby wash.

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JOHNSON'S Vanilla Oatmeal Baby Wash

This gentle cleanser combines oatmeal, an ingredient long known to help moisturize, withan essence of vanilla for baby soft skin.

JOHNSON'S Cucumber Melon Baby Wash

This creamy formula gently cleanses while helping to nourish, soften and protect skin

from dryness. Enriched with cucumber and melon extracts.

JOHNSON'S Baby Bar

Form-fitting easy-to-grip bar makes it even easier to bathe babies. Cleanses baby's face

and body.

2) To gently moisturize baby's skin while cleansing:

JOHNSON'S Moisture Care Baby Wash

Everything which is needed to make bath time magical and create memories that will last

forever.

3) To provide soothing comfort when babies catch cold:

JOHNSON'S Soothing Vapor Baby Bath

A gentle cleanser enriched with rosemary, eucalyptus and menthol, natural ingredients

known for their aromatherapy benefits.

4) To help calm babies before bed:

JOHNSON'S BEDTIME BATH

A nightly 3-step routine, including a warm bath with JOHNSON'S BEDTIME BATH, is

clinically proven to help babies fall asleep easier and sleep through the night better.

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JOHNSON'S BEDTIME WASHCLOTHS

Contains the JOHNSON'S BEDTIME BATH gentle cleaners easy to use cloth. A nightly

3-step routine, including a warm bath with this disposable cloth, clinically proven to help

babies fall asleep easier and sleep through the night better. Each disposable cloth has a

unique textured pattern for improved, convenient cleansing.

5) Cleansers for growing toddler:

JOHNSON'S BUDDIES Easy-grip Sudzing Bar

Makes bath time mess-free and easy. Non-slip bar is designed for little hands and

produces a rich, easy-rinse lather.

JOHNSON'S BUDDIES Clean-you-can-see Foam Hand Wash

Foams instantly and rubs easily into the hands or onto the face. Rinses away quickly.

JOHNSON'S BUDDIES clean-you-can see BODY WASH

NO MORE TEARS body wash gently cleans with added skin moisturizers.

Cotton Products :

Baby soft skin deserves baby soft cotton.

JOHNSON'S cotton products are great for baby careand applying ointments, cleansing around newborn's

eyes, keeping your baby's ears clean, keeping the

umbilical cord area clean, and more. They're also

great for grown ups. JOHNSON'S cotton product is

also used to apply makeup, astringents, and lotions, or

to remove makeup and nail polish. JOHNSON'S 100

percent pure, high-quality cotton has just the rightcombination of softness and strength.

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1) To gently clean your baby's ears:

JOHNSON'S Safety Swabs

Cotton swabs that are uniquely designed with the EAR SAFE BULB. Clinically proven to be

safer for children.

2) To gently clean all those little folds and creases:

JOHNSON'S Cotton Swabs

Great for umbilical cord care or for applying ointments.

3) To apply astringents, cleansers and more:

JOHNSON'S Pure Cotton Rounds

Great for applying ointments or cleaning gently around your baby's eyes.

JOHNSON'S Pure Cotton Balls

100 percent cotton. Great for applying ointments

to your baby, and great for adults as it can be

used to apply make-up and astringents or for

removing make-up and nail polish.

Diaper Rash Care :

DESITIN diaper rash treatments are the #1 choice

of both paediatricians and moms, offering a range of

products to help meet your treatment and protection

needs.

DESITIN Rapid Relief Cream

This hypoallergenic, dermatologist-tested cream forms a protective layer on baby's skin

to soothe and relieve diaper rash discomfort, providing relief from the very first use. Over

88% of moms agree that nothing works faster.

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DESITIN Maximum Strength Original Paste

The only leading brand that contains the maximum level of zinc oxide, immediately

forming a protective barrier to help heal and soothe diaper rash discomfort. There's nostronger treatment available without a prescription.

DESITIN Multi-Purpose Ointment

This hypoallergenic ointment forms a protective layer on skin to immediately soothe and

start to relieve minor skin irritations, such as dry, chapped skin and minor cuts and burns,

and rash discomfort.

Baby Lotions and Creams :

Baby's skin is different from

yours-it's thinner, more

susceptible to irritants, and

can lose moisture more

quickly. JOHNSON'S baby

lotions and creams are

specially made for baby's

unique skin, providing

essential moisture to help

keep skin soft, supple, and

healthy.

1) Gentlest moisturizers:

JOHNSON'S HEAD-TO-TOE Fragrance Free Baby Lotion

Paraben free, dye free, and fragrance free, this ultra-mild lotion is designed gentle enough

for a newborn's skin.

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JOHNSON'S Baby Lotion

Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect from dry skin,

keeping baby's skin feeling soft and smooth. Plus, it has that wonderful baby smell.

2) To gently nourish and relieve dry skin:

JOHNSON'S Shea & Cocoa Butter Baby Lotion

Rich, nourishing shea and cocoa butters, ingredients known to soothe and relieve dry

skin, combine with hydrating emollients to provide gentle moisture for baby.

JOHNSON'S Vanilla Oatmeal Baby Lotion

Unique lotion combines skin-soothing properties of oatmeal with the comforting essence

of vanilla. Non-greasy and fast absorbing, it moisturizes for 24 hours.

JOHNSON'S Cucumber Melon Baby Lotion

Gentle formula is enriched with cool cucumber and melon extracts, long known to

moisturize and freshen the skin. Fast absorbing, gentle and mild.

JOHNSON'S Baby Lotion with Aloe Vera & Vitamin E

Unique formula is enriched with natural aloe vera, known for its soothing qualities, and

vitamin E, a natural skin conditioner. Keeps skin soft and moisturized.

JOHNSON'S Baby Cream

Enriched with a blend of essential emollients to help keep babys skin feeling softer,longer. Provides 24-hour moisturization. Rich and creamy non-greasy formula.

3) To help protect baby's delicate skin from the sun:

JOHNSON'S Baby Daily Face & Body Lotion SPF 40

With 100% naturally sourced sunscreen ingredients, our broad-spectrum, NO MORE

TEARS

formula sunscreen is fragrance, paraben and salicylate free.

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4) To calm and relax before bed:

JOHNSON'S BEDTIME LOTION

Helps calm and relax your baby or toddler. A nightly routine that includesJOHNSON'S BEDTIME BATH, JOHNSON'S BEDTIME LOTION, and quiet time, is

clinically proven to help babies fall asleep easier and sleep through the night better.

Baby Oils :

JOHNSON'S baby oils, with their clinically proven mild

formulas, help lock in moisture with the smooth, silky feel

that only an oil can provide. Plus, these easy-to-spread

moisturizers provide a unique opportunity for you to bond

with your baby when you use them for infant or baby

massage. JOHNSON'S Baby Oil is also great for adult

skin, locking in up to 10 times more moisture on wet skin

than an ordinary lotion can on dry skin, leaving skin

feeling baby soft.

1) To gently nourish and relieve dry skin:

JOHNSON'S Baby Oil - Baby Skin Care

Locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry

skin. Ideal for baby massage. Pure mineral oil forms a silky barrier to help prevent excess

moisture loss.

JOHNSON'S Baby Oil with Aloe Vera & Vitamin E

Unique formula is enriched with natural aloe vera, known for skin soothing qualities, and

vitamin E, a natural skin conditioner. Ideal for infant massage.

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2) For lasting protection:

JOHNSON'S Baby Oil Gel

Provides extra miniaturization to help nourish and protect skin from dryness.

Dermatologist and allergy-tested, this formula is clinically proven mild and gentle.

JOHNSON'S Baby Oil Gel with Shea and Cocoa Butter

This concentrated gel contains Cocoa Butter, known for its skin nourishing properties, as

well as Shea, known for its skin conditioning. Using it daily to help lock in moisture and

leave skin feeling soft and smooth.

JOHNSON'S Baby Oil Gel with Aloe Vera & Vitamin E

With Aloe Vera and Vitamin E, this concentrated gel formula is a long-lasting way to

help nourish and protect skin.

Baby Powders :

JOHNSON'S baby powders help keep

skin feeling soft and comfortable and dry

while helping to eliminate friction which

can irritate skin. They have a classic

scent of JOHNSON'S Baby Powder, or

the fresh scents of JOHNSON'S Baby

Powder Comforting Vanilla & Jasmine.

1) Classic baby fresh scent:

JOHNSON'S Baby Powder

Keeps skin soft, fresh and comfortable while helping to eliminate friction. Clinically proven

gentle and mild. Allergy and dermatologist-tested.

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2) Calming and comforting scent:

JOHNSON'S Baby Powder Calming Lavender & Chamomile

Calms and relaxes the senses while keeping skin dry and baby soft. Clinically proven gentle

and mild. Allergy and dermatologist-tested. Enjoy the fresh scents of lavender & chamomile.

Baby Hair Care :

1) Classic shampoo:

JOHNSONS Baby Shampoo

NO MORE TEARS formula is as gentle to eyes as pure water.

2) To soothe, calm and relax:

JOHNSONS Baby Shampoo

with Natural Lavender

Use in a warm bath to help calm and relax, with lavender and chamomile.

JOHNSON AND JOHNSON

Health Care Products

Johnson & Johnson Health: The gentleness found in JOHNSONS products comes in many

forms. Here is the portfolio of the company for Health product types.

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http://johnsonsbaby.com/product.do?id=44http://johnsonsbaby.com/prodType.do?id=7http://johnsonsbaby.com/product.do?id=47http://johnsonsbaby.com/product.do?id=48http://johnsonsbaby.com/product.do?id=48http://johnsonsbaby.com/product.do?id=44http://johnsonsbaby.com/prodType.do?id=7http://johnsonsbaby.com/product.do?id=47http://johnsonsbaby.com/product.do?id=48http://johnsonsbaby.com/product.do?id=48


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Savlon:

SAVLON antiseptic helps heal without hurting. It contains a

powerful combination of chlorhexidine gluconate and cetrimide,

which together not only kill germs but also prevent their re-

growth.

Band-Aid:

BAND-AID is the worlds first medicated dressing. It contains Benzakonium Chloride,

which kills prevents re-growth of germs, acts as a cleansing agent and is

gentle on the skin. BAND-AID is the only sterilized medicated

dressing in India and has a delnet to prevent the medicated pad from

sticking to the wound. It is available in regular and wash proof forms.

Adult Toiletries:

SHOWER TO SHOWER PRICKLY HEAT POWDER :

Shower To Shower effectively absorbs sweat, keeping prickly heat at

bay. The powder contains Salicylic Acid and Boric Acid, which act

against bacteria that cause prickly heat. Shower To Shower comes in

four fragrances - Cologne Cool, Morning Fresh, Sandal and Plain.

Skincare Products:

Clean & Clear :

Clean & Clear includes a range of genuine face-care products that

works on the skin in ways that enhance its natural beauty. As a result,

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a Clean & Clear face can always be spotted, fresh and glowing! Clean & Clear Moisturiser

and Face Wash are the two products available.

VISION STATEMENT

Johnson & Johnson, a global company, posts that "The fundamental objective of Johnson

& Johnson is to provide scientifically sound, high quality products and services to help

heal, cure disease and improve the quality of life."

They believe their first responsibility is to the doctors, nurses and patients, to mothers and

fathers and all others who use our products and services. In meeting their needs everything

we do must be of high quality.

Their vision is to deliver solid results, which make the India unit stand out. Build an

outstanding bench strength, which is sought after across the world. And contribute back to

our country. Johnson & Johnson comes into the lives of many consumers at the most delicate

and joyful moments in their liveswhen they give a birth. Unfortunately in India, many of

these moments turn into tragic moments. Our Infant Mortality Rate is one of the highest for

the level of technological and economical development of our country. Swami Raote, MD,

Johnson & Johnson Consumer, India

Says he would like their company to work with medical professionals and Government

infrastructure to upskill the health care workers and reduce infant mortality. That would be

the best way of thanking consumers for placing trust in the company for over 50 year

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COMPANY INITIATIVE

Johnson & Johnson is involved with many causes and advertising campaigns that encourage

healthy lifestyles and support those people who care for the health of others. A key initiative

includes:

The Johnson & Johnson Campaign for Nursing's Future

This U.S. initiative has championed the nursing profession and helped recruit and retain

nurses.

Strength for Caring

This is a comprehensive online resource and community developed to help family caregivers

care for their loved ones and themselves.

Safe Kids Worldwide

Children die from accidents more than any other cause. They work to put an end to childhood

injury and death.

Because We Care, We Act

This advertising campaign currently running in China celebrates the unsung heroes who

dedicate themselves to caring for others.

Having a Baby Changes Everything

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This campaign uses real moms and dads in real situations to celebrate the joys of parenthood.

MANAGEMENT APPROACH

Johnson & Johnson is a company of enduring strength. They play a role in helping millions

of people the world over be well and stay well through more than a century of change. As the

science of human health and well-being has grown, theyve been able to grow along with it.

Even more important, theyve helped shape and define what health and well-being means in

every day lives. The company credits their strength and endurance to a consistent approach to

managing business, and to the character of people. The company is guided in everything they

do by Our Credo, a management document authored more than 60 years ago by Robert

Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles.

CORPORATE GOVERNANCE

The values embodied in Our Credo guide the actions of the people of the Johnson &

Johnson Family of Companies at all levels and in all parts of the world. They have done so

for more than 60 years. These Credo values extend to their accounting and financial reporting

responsibilities. Management is responsible for timely, accurate, reliable and objective

financial statements and related information. As such:

1. They maintain a well-designed system of internal accounting

controls.

2. They encourage strong and effective corporate governance

from our Board of Directors.

3. They continuously review our business results and strategic

choices.

4. They focus on financial stewardship.

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AWARDS AND RECOGNITION IN INDIA:

As a manufacturer of health care products, as well as a provider of

related services, every division of J&J works towards making their

positive contribution to the relevant industries. Recognition and

awards have poured in acknowledgement of this fact, both from

within the company, and externally.

J&J India is Best Company to work for in Healthcare sector:

Johnson & Johnson Limited India has been ranked as the Best Company to Work for amongst

Healthcare companies in India and as one of the top 10 MNCs in India. The Company got an

overall ranking of 22 in a study by the Great Places to Work Institute in partnership with The

Economic Times, India's No 1 business daily. This was the biggest study of 2009 and more

than 373 companies participated in it. Only 50 made it to the Best Companies to Work For

list, making it one of the toughest contests of this kind globally. This is a tribute to all J&JIndia Employees and stands testimony to the strong CREDO culture and HR programs.

Around 360 employees participated in the Survey conducted by the Great Places to Work

Institute.

GROWTH AND PROFIBILTY

Three New Units to Focus on Convergence and New Opportunities

A new Office of Strategy and Growth will identify opportunities for future growth that are

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distinct from those being pursued by the Company's existing businesses; a Surgical Care

Group will focus on advancing technologies, solutions and services to enhance patient care in

the surgical setting; and a Comprehensive Care Group will create portfolios to address some

of the worlds most chronic and pervasive conditions, such as metabolic disorders, through

the convergence of technologies, products and services.

"These decisions recognize that a new environment is emerging in human health and well-

being," said William C. Weldon, Chairman and Chief Executive Officer of Johnson &

Johnson. "They reflect our assessment of the best way for us to capture and develop the

opportunities associated with those changes and they capitalize on the unique, broadly-based,

decentralized approach of Johnson & Johnson."

Each of the new organizations and appointments become effective, January 1, 2008.

"Much of the change in health care reflects the coming together of parts of the system that

were at one time separate," Mr. Weldon said. "The very solutions that the health care system

most needs those coming from the convergence of science, technology and services are

the ones we are most capable of providing. We have the know-how across our

pharmaceutical, biologics, devices, diagnostics and consumer businesses to bring completely

new solutions to market. And we believe we can accelerate growth through a dedicated focus

on the intersection of our existing capabilities, customer needs and emerging trends."

Johnson & Johnson's Consumer businesses are not directly impacted by today's

announcements. Under the guidance of Colleen Goggins, Worldwide Chairman, Johnson &

Johnson Consumer Group, the integration of the Pfizer Consumer Healthcare business

continues to track ahead of the original acquisition plan.

Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of

health care products, as well as a provider of related services, for the consumer,

pharmaceutical, and medical devices and diagnostics markets. The more than 250 Johnson &

Johnson operating companies employ approximately 120,000 men and women in 57

countries and sell products throughout the world.

GLOBAL RECOGNITION

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Johnson & Johnson is recognized by important organizations and publications for the many

ways they have embraced diversity as a part of the cultures of their Family of Companies.

This recognition includes: Johnson & Johnson continues to be a member company of the FTSE4Good Index , the

responsible investment index calculated by global index provider FTSE Group. Johnson & Johnson was ranked #2 by DiversityInc magazine on its 2010 DiversityInc Top

50 Companies for Diversity list. Working Mother magazine has named Johnson & Johnson one of the Top 100 Companies

for Working Mothers every year since the list was initiated 24 years ago. Barrons magazine, in 2010, ranked Johnson & Johnson #2 in the World's Most

Respected Companies list, a survey of top investors to rank the world's largest companies on

strength of management, business strategy, ethical business practices, competitive edge,

shareholder orientation, and consistent revenue/profit growth and One of the Best Places to

Work by the Human Rights Campaign.

Leaders throughout the Johnson & Johnson Family of Companies have also been recognized

through the years for their contributions and initiative in the area of diversity and inclusion.

JOHNSON AND JOHNSON: As a brand

Any brand is a set of perceptions and images that represent a company, product or service.

While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually

much larger. A brand is the essence or promise of what will be delivered or experienced.

Importantly, brands enable a buyer to easily identify the offerings of a particular company.

Brands are generally developed over time through: Advertisements containing consistent messaging

Recommendations from friends, family members or colleagues

Interactions with a company and its representatives

Real-life experiences using a product or service (generally considered the most important

element of establishing a brand)

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Once developed, brands provide an umbrella under which many different products can be

offered--providing a company tremendous economic leverage and strategic advantage in

generating awareness of their offerings in the marketplace.

Johnson & Johnson Brand is the world's most comprehensive and broadly-based

manufacturer of health care products as well as a provider of related services for the

consumer. Thousands of products across a wide range of categories are constantly innovated,

manufactured and marketed to help families all over the world lead healthy, happy lives.

OLYMPIC SPONSERSHIP

WHAT IS BRAND PUBLICITY?

Brand publicity:

Publicity is the attempt to manage the public's perception . The subjects of publicity include

people (for example, politicians and performing artists), goods and services, organizations of

all kinds, and works of art or entertainment.

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From a marketing perspective, publicity is one component of promotion which is one

component of marketing. The other elements of the promotional mix are advertising, sales

promotion , and personal selling . Promotion But the publicist cannot wait around for the news

to present opportunities. Johnson and Johnson must also try to create their own news.

Examples of this include:

Art exhibitions

Event sponsorship

Arrange a speech or talk

Make an analysis or prediction

Conduct a poll or survey

Dasavataram

Robot

Anniyan

Announce an appointment

Invent then present an award

Stage a debate

Organize a tour of your business or projects

Issue a commendation

The advantages of publicity are low cost, and credibility (particularly if the publicity is aired

in between news stories like on evening TV news casts). New technologies such as weblogs,

web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos

to websites) are changing the cost-structure. The disadvantages are lack of control over how

your releases will be used, and frustration over the low percentage of releases that are taken

up by the media. Publicity draws on several key themes including birth, love, and death.

Johnson & Johnson Enjoys One Of The

Strongest Reputations In The World

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FUTURE PLANS

J&J Corporation has a very good perception of India. This has been supported by good results

in the country. The outlook is bullish, and is supported by a high level of confidence in the

Indian management team and more investments likely in the coming years. Double-digit

growth is forecast for the India operations. India would be a key growth driver for J&J

worldwide. J&J is also exploring the opportunities for setting up BPO operations in the

country.

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ANALYSIS OF THE SURVEY AND FINDINGS

Introduction

A systematic investigation into and study of Johnson & Johnson baby

products was made in order to establish facts and reach new conclusions. This

research is also a program to analyse quality, fragrance and performance, brand

image and prices of Johnson & Johnson baby care products.

Survey technique is used to secure one or more items of information from a

sample of respondents who represent a large group and the information are collected

through questionnaire.

A sample is a selection of units from the entire group called the population. In

marketing a sample is a particular segment or part of the market and it is focused for

taking marketing decision which can be applied to the entire market.

Recommendations are supported by necessary analysis and are submitted in

the form of printed report. The report has clearly and effectively point out the

relationship among the data, the interpretations and the recommendations.

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Analysis of consumers survey

The total numbers of users interviewed were 50 respondents who were

selected randomly in each area of Shimoga town. Survey analysis is made as per the

information of questionnaire. It also gives detailed survey analysis and comments by

using tables and graphs.

Following paragraphs will describe the survey analysis.

1. Table showing the respondents according to Qualification:

Qualification No. of Respondents Percentage

SSLC 05 10

PUC 10 20

Graduate 13 26

Post Graduate 10 20

Others 12 24

Total 50 100

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Source: Survey result

This table shows that out of the total respondents 26% are from Graduate

background and they are the maximum users of Johnson & Johnson baby care

products followed by others 24% who stand next to Graduates. Only 10% of the

respondents are from SSLC background. It clearly indicates that that education level

of the respondents have played a major role while selecting the Johnson & Johnson

baby care products.

Graph showing the respondents according to Qualification

SSLC10%

PUC20%

Graduate26%

Post Graduate

20%

Others24%

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2. Table showing the respondents according to Occupation

Occupation No. of Respondents Percentage

House wife 15 30

Businessmen 05 10

Employee 20 40

Others 10 20

Total 50 100


This table shows that out of the total respondents 40% are from Employee

group and they are the maximum users of Johnson & Johnson baby care products

followed by housewives accounting for 30% and the least users are from business

group respondents accounting only for 10%. It clearly indicates that housewives and

employees groups are the major buyers of Johnson & Johnson baby care products.

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Graph showing the respondents according to Occupation

House wife

30%

Businessmen10%Employee

40%

Others20%

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3. Table showing the respondents according to Annual income:

Annual income No. of Respondents Percentage

Below Rs 50000 05 10

Rs 50000 to Rs 100000 15 30

Rs 100000 - Rs 200000 20 40

Above Rs 200000 10 20

Total 50 100


This table shows that out of the total respondents 40% are from the income

group of Rs. 100000 200000 per annum followed by Rs. 50000 100000

accounting for 30% and the least users are from income group below Rs. 50000. It

clearly indicates that the company has to attract the low income group as well as the

high income group towards Johnson & Johnson baby care products.

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Graph showing the respondents according to Annual income

0

5

10

15

20

25

30

35

40

Below Rs 50000 Rs 50000 to Rs 100000 Rs 100000 - Rs 200000 Above Rs 200000

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4. Table showing number of respondents who use Johnson and Johnson baby care

products.

Response No. of Respondents Percentage

Used 25 50

Not used 25 50

Total 50 100


This table shows that 50% of respondents are using Johnson & Johnson baby

care products and rest of 50% are non-users of Johnson & Johnson baby care

products.

Graph showing number of respondents who use Johnson and Johnson baby

care products

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Used50%

Not used50%


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5. Table showing duration since respondents have been Johnson & Johnson baby

care products.

Duration No. of respondents Percentage

Last one year 06 12

Last two years 14 28

Last three years 16 32

More than 3 years 14 28

Total 50 100


From the above table we can see that, out of 50 respondent 12 % of them are

using Johnson & Johnson products from the last one year, 28% of them are using

from last two years, 32% of them are using from last three years and remaining 28 %

are using for more than three years.

Therefore it clearly indicates that every year the company has been attracting

new users towards its products.

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Graph showing duration since respondents have been Johnson & Johnson baby

care products.

40

3

7

8

7

0

1

2

3

4

5

6

7

8

Last one year Last tw o year Last three year More than 3 year


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6. Table and Graph showing respondents who liked fragrance of Johnson & Johnson

baby care products.

Opinion No. of respondents Percentage

Like 50 100

Dislike 00 00

Total 50 100


From the table we can clearly say that all the respondents have liked the

fragrance of Johnson & Johnson baby care products. Therefore it indicates that the

fragrance of Johnson & Johnson care products is good.

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Like100%

Dislike0%


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7. Table showing rate of satisfaction with the quality of Johnson & Johnson baby

care products

Level of satisfaction No. of respondents Percentage

Satisfied 46 92

Not satisfied 04 08

Total 50 100


From the above table we can say that, 92 % of the respondents have satisfied

with the quality of Johnson & Johnson baby care products and rest of all not satisfied

with it. It indicates that Johnson & Johnson baby care products enjoy a very high

level of satisfaction among the users,

Graph showing rate of satisfaction with the quality of Johnson & Johnson babycare products

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Satisfied92%

Not satisfied8%


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8. Table showing the reaction about Johnson & Johnson baby care brand.

Opinion No. of respondents Percentage

Excellent 26 52

Average 24 48

Poor 00 00

Total 50 100


This table shows that 52% of the respondents have opined that the brand of

Johnson & Johnson baby care products is excellent, 48% of respondents have opined

average and no users have opined that the Johnson & Johnson baby care products is

poor. It indicates that the users have very good opinion about the Johnson & Johnson

products.

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Graph showing the reaction about Johnson & Johnson baby care brand.

44

1312

0

0

2

4

6

8

10

12

14

Excellent Average P oor


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9. Table showing respondents reaction about price of Johnson & Johnson baby care

products.

Reaction No. of respondents Percentage

Costly 02 04

Reasonable 46 92

Low 02 04

Total 50 100


This table shows that only 4% of respondents felt that it is costly, 92% of the

respondents have reacted it as reasonable and remaining 4% of them have felt that

its price is low. It is clearly indication that majority of the users felt that the price is

reasonable.

Graph showing respondents reaction about price of Johnson & Johnson baby

care products

45

1

23

1

0

5

10

15

20

25

Costly Reasonable Low


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10.Table showing respondents who are aware of Johnson & Johnson baby care

products.

Awareness No. of respondents Percentage

Urban 48 96

Rural 02 04

Total 50 100


This table shows 96% of the respondents are aware of Johnson & Johnson

baby products in urban areas and 4% in rural areas indicating the awareness level of

Johnson & Johnson baby products is very high in Urban areas and very less in rural

areas.

Therefore the publicity campaign of Johnson and Johnson baby care

productions must be improved in rural areas.

Graph showing respondents who are aware of Johnson & Johnson baby care

products.

46

Urban96%

Rural4%


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11. Table and Graph showing the availability of Johnson & Johnson baby care

products in retail shop.

Availability No. of respondents Percentage

Available 50 100

Not available 00 00

Total 50 100


This table clearly shows that Johnson & Johnson baby care products are

available to almost of all the respondents in their near by retail shops. So the

respondents do not face any difficulty to purchase the Johnson & Johnson baby care

products and the availability is very good.

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Available100%

Not available0%


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12.Table showing the media in which respondents watched Johnson and Johnson

baby care products advertisement.

Media No. of respondents Percentage

News paper 02 04

Magazine 02 04

T.V. 40 80

Internet 00 00

Wall painting 04 08

Others 02 04

Total 50 100


This table shows that 80% of the respondents have watched the

advertisements of Johnson and Johnson baby care products in Televisions 8% of the

respondents have watched through wall painting and 4 % of the respondents have

watched through news papers, magazines and others respectively. It clearly shows

that a large percentage of customer ( more than 75% ) have come across about

Johnson and Johnson products through Television which enjoys a lions share and

others share is very meagre.

Graph showing the media in which respondents watched Johnson and Johnson

baby care products advertisement.

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49

1 1

20

0

21

0

2

4

6

8

10

12

14

16

18

20

News paper Magazine T.V. Internet Wallpainting

Others


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13. Table showing the reasons for adapting to Johnson and Johnson baby care

products.

Attributes No. of respondents Percentage

Quality 24 48

Brand image 04 08

Quantity 06 12

Fragrance 04 08

Impact of advt 04 08

Price 08 16

Total 50 100


The above table shows 48% of respondents have adapted Johnson and

Johnson baby care products for its quality, 8% for its brand name, 12% for its

quantity and for its fragrance and impact of advertisement and remaining 16% for its

price. Here, the quality plays an important role in its sale. About half of the

customers have attributed their preference to Johnson and Johnson because of quality

image only and the necessity of maintaining the same quality always.

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Graph showing the reasons for adapting to Johnson and Johnson baby care

products

51

12

2

3

2 2

4

0

2

4

6

8

10

12

Quality Brand

image

Quantity Fragrance Impactof

add

Price


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14. Table showing no of respondents using different brands of baby care products.

Brands No. of respondents Percentage

Johnson and

Johnson

35 70

Himalayas 10 20

Mysore Sandal 05 10

Total 50 100


This table shows out of 50 respondents, 70% are using Johnson and Johnson

brand and 20 % are using Himalayas and 10% using Mysore Sandal Therefore,

Johnson and Johnson brand have good image in the minds of the majority of

customers and are able to face its competitors effectively as it has won the hearts of

nearly three fourths of the respondents.

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Graph showing no of respondents using different brands of baby care products

53

J ohnson and J ohnson70%

Himalayas20%

Mysore Sandal10%

M y s o r e S a n d a l


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SUMMARY OF FINDINGS

During the study it was observed that the Johnson & Johnson care products has

got a high brand image in the market. It was also observed that its performance,

quality and other attributes have attracted a good number of customers.

Through study, it has been very clear that even though Johnson & Johnson

baby care products are good in quality, its fragrance is not upto the mark. Some of

the respondents have felt that fragrance has to be improved. It was also noticed that

Johnson & Johnson baby care products are also getting severe competition from

other brands at present.

SUGGESTIONS

Following are some of the suggestions offered for achieving better

performance in sales of Johnson & Johnson baby care products in general.

Product

Johnson & Johnson baby care is one of the oldest manufacturers of baby care

products in India. Even though it is the ultimate market leader, some of the

respondents have expressed their opinions and suggestion, which are as follows.

Fragrance is not good enough, it has to be improved.

Price

Regarding price there is no question to rise. Almost all the respondents have

praised its pricing strategy. Its price is reasonable when compared to others

brands.

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Promotion and Distribution strategy

This is very important factor which influences the sales of any product. The

manufacturer has taken wide publicity campaign for the product through sales

officer and different media of advertisements like T.V, Radio, Newspapers, and

Magazines etc. Even though it has good sales due to competition, it has reduced.

Now a days, the sales of Johnson & Johnson baby care products are extremely

reduced in villages, but has a record sales in cities and towns. So, promotion

strategy of this baby care products has to be improved to increase sales

particularly in rural areas.

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As the purpose of the project report is to analyse the consumable products successfully

launched in the last three years. The data was collected with the help of Secondary Data

sources.

The questionnaire method was used-

a) To get first and relevant and unbiased information

b) Questionnaire provides versatility and solutions can be obtained by just asking thequestions.

c) Questioning is usually faster and cheaper.

d) Moreover, there is more control over data gathering activities.

Secondary data was also collected personally by me, which the company has furnished for

the general public. The secondary data was gathered with the help of various magazines,

newspapers, journals, brochures and also through the internet. For secondary sources no field

work was employed.

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CONCLUSION

The results of the survey are enough to prove that Johnson & Johnson baby

care products ranks high in their quality, composition etc. It was observed that

Johnson & Johnson baby care products have maintained better product image among

the people who have used it and are using it. The company has also a vast network of

salesmanship. No doubt, these things will go a long way in improving not only

product image, but also the corporate image but in competitive fields, one should not

be satisfied with present performance. In order to maintain higher competitive

efficiency there should be continuous product planning and market improvement.

It was also observed during survey that Johnson & Johnson baby care

products are facing competition from a number of other baby care products both in

price and quality. Therefore, it is immensely necessary for both producers and

dealers to see that competitive efficiency of product is kept high. Producers have to

act on production, pricing, promotion and distribution according to consumer

preferences. Dealers have got the responsibility in this direction in the promotion and

distribution in their areas. Regular market research will help in ascertaining the

preference and acting accordingly in the field of production, distribution etc.

Consumer orientation of marketing is immensely necessary for creating and

maintaining the brand image in the minds of people.

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QUESTIONNAIRE

Dear Respondent

I, pursuing M.Phil in Vinayaka Missions Univerity, Salem and preparing a

project on Consumer attitude towards Johnson & Johnson baby care

products .

I shall be grateful to you could spare a couple of minutes to answer these

questions.

PERSONAL INFORMATION

1. Name :

2. Sex : Male [ ] Female [ ]

3. Age : Below 20 yrs [ ]

30 yrs to 40 yrs [ ]

20 yrs to 30 yrs [ ]

40 yrs & above [ ]

4. Address for communication :

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5. Qualification:

S.S.L.C [ ]

PUC [ ]

Graduate [ ]

Post Graduate [ ]

Others [ ]

6. Occupation:

House wife [ ]

Businessmen [ ]

Employee [ ]

Others [ ]

7. Annual income:

Below Rs 50,000 [ ]

Rs 50,000 to Rs 1,00,000 [ ]

Rs 1,00,000 - Rs 2,00,000 [ ]

Above Rs 2,00,000 [ ]

PRODUCT DETAILS

8. Do you use baby care products?

Yes [ ]

No [ ]

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9. If yes, which brand of baby care products do you use?

Johnson & Johnson [ ]

Himalaya [ ]

Mysore Sandal [ ]

Others [ ]

10. If yes, since how long you have been using it?

Last 1 year [ ]

Last 2 years [ ]

Last 3 years [ ]

More than 3 years [ ]

11. What attributes made you to adopt Johnson & Johnson baby care products?

Quality [ ]

Fragrance [ ]

Brand Image [ ]

Impact of AD [ ]

Quantity [ ]

Price [ ]

12. Do you like fragrance of Johnson & Johnson baby care products?

Yes [ ]

No [ ]

13. Are you satisfied with the quality of Johnson & Johnson baby care products?

Satisfied [ ]

Dissatisfied [ ]

14.What is your opinion about Brand Image of Johnson & Johnson baby care

Products?

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Excellent [ ]

Average [ ]

Poor [ ]

15. Are you aware of Johnson & Johnson baby care products Advertisement?

Yes [ ]

No [ ]

16. What is your opinion about price of Johnson & Johnson baby care products?

Costly [ ]

Reasonable [ ]

Low [ ]

17. Is it always available in your retail store?

Yes [ ]

No [ ]

18.If No, in the absence of Johnson & Johnson baby care products, which brand of

baby care products do you prefer?

19. Do you watch the advertisement of Johnson & Johnson baby care products?

Yes [ ]

No [ ]

20. If Yes, through which media?

News Papers [ ]

Internet [ ]

Magazine [ ]

Wall Painting [ ]

Television [ ]

21. How is the AD campaign of Johnson & Johnson baby care products?

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Attractive [ ]

Create desire [ ]

Entertaining [ ]

No impact [ ]

22. Comments if any regarding Johnson & Johnson baby care products, please

mention them below

23. Suggestion if any to improve the baby care products please mention them below

24. Who influenced you to purchase Johnson & Johnson baby care products?

Retailer [ ]

Friend [ ]

Advertisement [ ]

Relatives [ ]

25. Rank the following baby care products on the basis of the following attributes.

BrandsQuality Worth paying Brand

imageJohnson & JohnsonHimalayaMysore SandalOthers

26. What is your opinion about following baby care products?

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63/64


Baby care productsLevel of satisfactionVery good Good Average

Johnson & JohnsonHimalayaMysore Sandal

Thank you for your kind information and co-operation

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BIBLIOGRAPHY

The information included in this project is taken from the reference:

WEBSITES:

www.indiainfoline.com

www.johnsons&johnsons.com

Documents

94512554 Johnson n Johnson