99228710 Public Relation

7/27/2019 99228710 Public Relation

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PPT By:

Basavaraju, Begin, Chandra has, Deep, MuniRaju

Public Relations


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Publicity is defined as any information usually printed, which brings to aperson, place or thing to the attention of the public.

Public Relations is all about publicity.

In short, Public Relations means bringing to the attention of a defined target

audiences a specific message by means, other than paid advertising.


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Paid advertising is the process of telling people about a product or service through

announcements in the media

- newspapers, magazines, radio, television and so on.

The advertiser pays for space or airtime. People are absolutely clear that the

information they are exposed to in this way, is an advertisement. They may or

may not believe it.


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Public Relations on the other hand, may cost money but is not

obtained through the overt exchange of funds for a message by

a medium.

PR costs nothing except the fees paid to

the agency or consultancy to come up with

and execute ideas or a publicity

programme.

PR is about reputation the result of what

you say, what you do and what others say

about you.

PR aims to earn understanding and

support, influence opinion and behaviour.


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Public Relations is a dynamic business communication tool

which can transform the performance of any company, be it a

one-man band or a multinational.

The most widely accepted and popular definition of PR is from the Institute of PublicRelations (IPR), which defines Public Relations as,

The planned and sustained effort to establish and maintain goodwill and mutual

understanding between an organisation and its publics.


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The growing popularity of the PR as a profession can be

attributed to several reasons:

Reasons for Growth of Public Relations:

Growth in corporate :

Internal communication:

Globalisation:

Growth of media:


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Growth in corporate :

Businesses are growing bigger today. Big corporate are in the forefront. Thus arise many

complexities. With it comes, the need to tackle several problems, manage reputation and

effective communication, managing target audiences at all levels including employees.

The need for PR thus arises.

Internal communication:

Regular communication with employees is important today. In fact is a must. Keeping

employees informed, abreast of what is happening in an organisation is important in order

to keep them motivated, give them a sense of belonging and consequently ensuring

greater productivity. This is a need fulfilled by PR.


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Globalisation:

Globalisation is a process of integration and unification of the world into one giant

market. Globalization is often used to refer to economic globalization, that is, integration

of national economies into the international economy through trade, foreign directinvestment, capital flows, migration, and the spread of technology. To achieve this,

communication and Public Relations plays a vital part.

Growth of media:

With the burgeoning growth of media in the last decade or so, the number of tools or

mediums available to express or communicate has increased tenfold. Public Relationsthus finds effective means to communicate through the growth of new media.


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No matter how good you are, if you dont communicate with your target audiences, you will

lose out to competitors who are using public relations more aggressively and effectively to

ensure communication.

Every organisation can benefit from PR. If you dont manage the information by which

people form their opinions, their views of your company will be based solely on what they

hear from other sources.

You cannot quantify what you lose if you dont use PR, but companies which use it can

see the benefits.

Benefits & Scope of Public Relations:


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Quite simply, PR can help in building a positive image

and thus helps to minimise damage when something

goes wrong.

It helps to manage the information by which people

form their opinions.

There can be no quicker way of reaching your target

audience than through PR.

PR helps to maintain communications with your mostimportant business audiences.

It is cost-effective and credible.

Please remember, PR takes time. It is not an overnight

process. It is an on-going endeavour.

The scope of PR today is far - reaching and

encompasses several industries and sectors. Social

and religious leaders, politicians, entrepreneurs,

industrialists are all closely associated with the PR

process at some point or the other.


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99228710 Public Relation