GEO

FFREY B

RA

DFIELD

• A 21S

T C

EN

TU

RY

PAL

AC

E

VOL I

TIME magazine called globalization “an epoch,

as surely as the Bronze Age” and has stimulated

a wholesale rethinking of the palace concept.

It is a concept with which designer Geoffrey

Bradfield has long been intimately familiar. The

pages of this compelling book take readers on a

rich virtual journey through the creation of

one of this stunning new breed of palaces:

a high-rise residence Bradfield designed in

the heart of Mexico City. It showcases all the

requisite building blocks essential to the

development of any great modernist collection:

museum-worthy 20th- and 21st-century painting

and sculpture, ravishing Art Deco furnishings and

extravagant materials cut and quarried from half-

way around the planet. This is the first volume in

a series that will examine the astonishing particu-

lars of five distinct contemporary palaces located

around the world.

Few designers plying their talents in the world

today are as well equipped as Bradfield to navi-

gate us on this visual excursion. An acknowledged

innovator who takes risks with an authoritative

hand, he is known for his uncannily prescient ability

to recognize unparalleled artistry and excellence,

often before it is validated by the wider world

arbiters. “Geoffrey is a trendsetter with an impec-

cable eye for the physical and the intrinsic beauty

in the pieces he uses,” confirms Adriana Friedman

at DeLorenzo Gallery in New York. Proprietor Tony

DeLorenzo adds: “He was one of the very first to

. . . recognize the leading designers of the French

Art Deco period. At a time when there were only

a few 20th-century decorative arts collectors,

Geoffrey had the foresight to see the importance

of this market and encouraged his clients to

acquire these works of art.”

continued...

GEOFFREY BR ADFIELD

A 21ST CENTURY PALACE

Bradfield is more than well acquainted with modern

glamour; he lives it. The designer circulates fluidly

in a universe of modern Medicis, those privileged

few with the means and discrimination to demand

the very best. His work amongst this distinguished

coterie has led to innumerable prestigious

accolades: An Architectural Digest Dean of

American Design, multiple AD 100 recognitions

and one of Robb Report’s Top 10 Designers in

the World. He was honored by his native South

Africa with an award presented by Archbishop

Desmond Tutu “in recognition of his sterling suc-

cess as one of the most internationally acclaimed

designers of our time.” Bradfield has two

critically celebrated monographs to his name—

Defining Millennium Modern and Ex Arte.

Perceptive enough to detect early on the

globalization of business and wealth, today he also

claims a foothold on virtually every continent. He

is a designer working at the top of his form,

a style which personifies an exquisitely reductive,

distilled sense of luxury.

“There is no magic formula for challenging the

present,” says Bradfield. “What counts is the know-

how, the passion, and the will to stay in the fray and

remain relevant.”

With impeccability and panache, Bradfield

brilliantly fulfills the most important respon-

sibility of any creative mind, as enunciated

by the incomparable Robert Rauschenberg: “The

artist’s job is to be witness to his time in history.”

GEOFFREY BR ADFIELD

A 21ST CENTURY PALACE

Jorge S. Arango is a writer, editor and stylist

specializing in interior design, art and collecting.

His work has appeared in many national and inter-

national publications, including House & Garden,

Elle Décor, Traditional Home, Metropolitan Home,

Luxe and Robb Report. He is also co-author of two

books: Harlem Style: Designing for the New Urban

Aesthetic and Ex Arte, which he wrote with

Geoffrey Bradfield.

Printed in China.

GEOFFREY BR ADFIELD

A 21ST CENTURY PALACE

PRODUCTION NOTE: YELLOW TITLE IS TO BE EMBOSSED AND PRINTED WITH A GOLD METALLIC FOIL

SEE “LAYERS” FOR INSTRUX

2726

2726

5554

5554

8180

8180

GEO

FFREY B

RA

DFIELD

• A 21S

T C

EN

TU

RY

PAL

AC

E

VOL I

TIME magazine called globalization “an epoch,

as surely as the Bronze Age” and has stimulated

a wholesale rethinking of the palace concept.

It is a concept with which designer Geoffrey

Bradfield has long been intimately familiar. The

pages of this compelling book take readers on a

rich virtual journey through the creation of

one of this stunning new breed of palaces:

a high-rise residence Bradfield designed in

the heart of Mexico City. It showcases all the

requisite building blocks essential to the

development of any great modernist collection:

museum-worthy 20th- and 21st-century painting

and sculpture, ravishing Art Deco furnishings and

extravagant materials cut and quarried from half-

way around the planet. This is the first volume in

a series that will examine the astonishing particu-

lars of five distinct contemporary palaces located

around the world.

Few designers plying their talents in the world

today are as well equipped as Bradfield to navi-

gate us on this visual excursion. An acknowledged

innovator who takes risks with an authoritative

hand, he is known for his uncannily prescient ability

to recognize unparalleled artistry and excellence,

often before it is validated by the wider world

arbiters. “Geoffrey is a trendsetter with an impec-

cable eye for the physical and the intrinsic beauty

in the pieces he uses,” confirms Adriana Friedman

at DeLorenzo Gallery in New York. Proprietor Tony

DeLorenzo adds: “He was one of the very first to

. . . recognize the leading designers of the French

Art Deco period. At a time when there were only

a few 20th-century decorative arts collectors,

Geoffrey had the foresight to see the importance

of this market and encouraged his clients to

acquire these works of art.”

continued...

GEOFFREY BR ADFIELD

A 21ST CENTURY PALACE

Bradfield is more than well acquainted with modern

glamour; he lives it. The designer circulates fluidly

in a universe of modern Medicis, those privileged

few with the means and discrimination to demand

the very best. His work amongst this distinguished

coterie has led to innumerable prestigious

accolades: An Architectural Digest Dean of

American Design, multiple AD 100 recognitions

and one of Robb Report’s Top 10 Designers in

the World. He was honored by his native South

Africa with an award presented by Archbishop

Desmond Tutu “in recognition of his sterling suc-

cess as one of the most internationally acclaimed

designers of our time.” Bradfield has two

critically celebrated monographs to his name—

Defining Millennium Modern and Ex Arte.

Perceptive enough to detect early on the

globalization of business and wealth, today he also

claims a foothold on virtually every continent. He

is a designer working at the top of his form,

a style which personifies an exquisitely reductive,

distilled sense of luxury.

“There is no magic formula for challenging the

present,” says Bradfield. “What counts is the know-

how, the passion, and the will to stay in the fray and

remain relevant.”

With impeccability and panache, Bradfield

brilliantly fulfills the most important respon-

sibility of any creative mind, as enunciated

by the incomparable Robert Rauschenberg: “The

artist’s job is to be witness to his time in history.”

GEOFFREY BR ADFIELD

A 21ST CENTURY PALACE

Jorge S. Arango is a writer, editor and stylist

specializing in interior design, art and collecting.

His work has appeared in many national and inter-

national publications, including House & Garden,

Elle Décor, Traditional Home, Metropolitan Home,

Luxe and Robb Report. He is also co-author of two

books: Harlem Style: Designing for the New Urban

Aesthetic and Ex Arte, which he wrote with

Geoffrey Bradfield.

Printed in China.

GEOFFREY BR ADFIELD

A 21ST CENTURY PALACE

PRODUCTION NOTE: YELLOW TITLE IS TO BE EMBOSSED AND PRINTED WITH A GOLD METALLIC FOIL

SEE “LAYERS” FOR INSTRUX