A Case Study on Training Amp Development

Embed Size (px)

Citation preview

  • 8/13/2019 A Case Study on Training Amp Development.

    1/81

    1

  • 8/13/2019 A Case Study on Training Amp Development.

    2/81

    2

    CHAPTER-1

    INTRODUCTION

    HDFC Standard Life is one of Indias leading private life insurance companies, which offers a

    range of individual and group insurance solutions. It is a joint venture between Housing

    Development Finance(HDFC), Indias leading housing finance institution and Standard Life plc,

    a leading provider of financial services in the United Kingdom. HDFC Standard Lifes product

    portfolio comprises solutions, which meet various customer needs such as Protection, Pension,

    Savings, Investment, and Health. Customers have the added advantage of customizing their

    Plans, by adding optional benefits called riders, at a nominal price. The company currently has

    25 retail and 4 group products in its portfolio, along with five optional rider benefits catering to

    the savings, investment, protection and retirement needs of customers. HDFC Standard Life

    continues to have one of the widest reaches among new insurance companies through a network

    of 595 offices serving over 720 cities and towns across the country. The company has also

    increased its depth in existing markets with a strong base of more than 207,000 Financial

    Consultants.

    1.1HDFC Limited

    HDFC Limited has set benchmarks for the Indian housing finance industry. Recognition for

    the service to the sector has come from several national and international entities including the

    World Bank that has lauded HDFC as a model housing finance company for the developing

    countries. HDFC has undertaken a lot of consultancies abroad assisting different countries

    including Egypt, Maldives, and Bangladesh in the setting up of housing finance companies.

  • 8/13/2019 A Case Study on Training Amp Development.

    3/81

    3

    Customer Service and satisfaction has been the main stay of the organization. HDFC Limited has

    assisted more than 3.3 million families own a home, since its inception in 1977 across 2400 cities

    and towns through its network of over 250 offices. It has international offices in Dubai, London

    and Singapore with service associates in Saudi Arabia, Qatar, Kuwait and Oman to assist NRIs

    and PIOs to own a home back in India.

    1.2Business ObjectivesThe primary objective of HDFC is to enhance residential housing stock in the country through

    the provision of housing finance in a systematic and professional manner, and to promote home

    ownership. Another objective is to increase the flow of resources to the housing sector by

    integrating the housing finance sector with the overall domestic financial markets.

    1.3 Organizational Goals

    HDFC's main goals are to

    a) Develop close relationships with individual households,

    b) Maintain its position as the premier housing finance

    institution in the country,c) Transform ideas into viable and creative solutions,

    d) Provide consistently high returns to shareholders, and

    e) To grow through diversification by leveraging off the existing client base.

    1.4 Standard Life Group

    The Standard Life Group has been looking after the financial needs of customers for over 180

    years. It currently has a customer base of around 7 million people who rely on the company for

    their insurance, pension, investment, banking and health-care needs. Its investment manager

    currently administers 125 billion in assets. It is a leading pensions provider in the UK, and rated

    by Standard & Poor as strong with a rating of A+ and as good with a rating of A1 by

  • 8/13/2019 A Case Study on Training Amp Development.

    4/81

    4

    Standard Life was awarded the Best Pension Provider in 2004, 2005 and 2006 at the Money

    Marketing Awards, and it was voted a 5 star life and pension provider at the Financial Adviser

    Service Awards for the last 10 years running. The 5 Star accolade has also been awarded to

    Standard Life Investments for the last 10 years, and to Standard Life Bank since its inception in

    1998. Standard Life Bank was awarded the Best Flexible Mortgage Lender at the Mortgage

    Magazine Awards in 2006.

    1.5 HDFC Standard Life

    HDFC Standard Life is one of Indias leading private life insurance companies, which offers a

    range of individual and group insurance solutions. It is a joint venture between Housing

    Development Finance Corporation Limited(HDFC), Indias leading housing finance institution

    and Standard Life plc, a leading provider of financial services in the United Kingdom HDFC

    Standard Lifes product portfolio comprises solutions, which meet various customer needs such

    as Protection, Pension, Savings, Investment, and Health. Customers have the added advantage of

    customizing their Plans, by adding optional benefits called riders, at a nominal price. The

    company currently has 25 retail and 4 group products in its portfolio, along with five optional

    rider benefits catering to the savings, investment, protection and retirement needs of customers.

    HDFC Standard Life continues to have one of the widest reaches among new insurance

    companies through a network of 595 offices serving over 720 cities and towns across the

    country. The company has also increased its depth in existing markets with a strong base of more

    than 207,000 Financial Consultants.

  • 8/13/2019 A Case Study on Training Amp Development.

    5/81

    5

    1.6 Vision & Values

    (A) Vision

    The most successful and admired life insurance company, which means that we are the most

    trusted company, the easiest to deal with, offer the best value for money, and set the standards in

    the industry.

    The most obvious choice for all.

    (B)Values

    Integrity

    Innovation

    Customer centric

    People Care One for all and all for one

    Team work

    Joy and Simplicity

  • 8/13/2019 A Case Study on Training Amp Development.

    6/81

    6

    1.7 Board of Director

    Mr. Deepak S Parekh is the Chairman of the Company. He is also the Executive

    Chairman of Housing Development Finance Corporation Limited (HDFC Limited). He

    joined HDFC Limited in a senior management position in 1978. He was inducted as a

    whole-time director of HDFC Limited in 1985 and was appointed as its Executive

    Chairman in 1993. He is the Chief Executive Officer of HDFC Limited. Mr. Parekh is a

    Fellow of the Institute of Chartered Accountants

    Mr. Keki M Mistryjoined the Board of Directors of the Company in December, 2000.

    He is currently the Managing Director of HDFC Limited. He joined HDFC Limited in

    1981 and became an Executive Director in 1993. He was appointed as its Managing

    Director in November, 2000. Mr. Mistry is a Fellow of the Institute of Chartered

    Accountants of India and a member of the Michigan Association of Certified Public

    Accountant.

    Mr. Alexander M Crombiejoined the Board of Directors of the Company in April,

    2002. He has been with the Standard Life Group for 34 years holding various senior

    management positions. He was appointed as the Group Chief Executive of the

    Standard Life Group in March 2004. Mr. Crombie is a fellow of the Faculty of Actuaries

    in Scotland.

    Ms. Marcia D Campbell is currently the Group Operations Director in the Standard

    Life group and is responsible for Group Operations, Asia Pacific Development, Strategy

    & Planning, Corporate Responsibility and Shared Services Centre. Ms. Campbell joined

    the Board of Directors in November, 2005.

  • 8/13/2019 A Case Study on Training Amp Development.

    7/81

    7

    Mr. Keith N Sketch is currently the Chief Executive in Standard Life

    Investments Limited and is responsible for overseeing Investment Process & Chief

    Executive Officer Function. Prior to this, Mr. Sketch was working with M/s. James

    Chapel & Co. holding the positions of UK Economist, Chief Economist, Executive

    Director, Director of Controls and Strategy HSBS Securities and Managing Director

    International Equities. He was also responsible for Economic and Investment research

    produced on a worldwide basis. Mr. Sketch joined the Board of Directors in November,

    2005.

    Mr. Gautam R Divan is a practising Chartered Accountant and is a Fellow of the

    Institute of Chartered Accountants of India. Mr. Divan was the Former Chairman and

    Managing Committee Member of Misdeal Group International, an International

    Association of Independent Accounting Firms and has authored several papers of

    professional interest. Mr. Divan has wide experience in auditing accounts of large public

    limited companies and nationalised banks, financial and taxation planning of individuals

    and limited companies and also has substantial experience in structuring overseas

    investments to and from India.

    Mr. Ranjan Pant is a global Management Consultant advising CEO/Boards on

    Strategy and Change Management. Mr. Pant, until 2002 was a Partner & Vice-

    President at Bain & Company, Inc., Boston, where he led the worldwide Utility Practice.

    He was also Director, Corporate Business Development at General lectric headquarters

    in Fairfield, USA. Mr. Pant has an MBA from The Wharton School and BE (Honours)

    from Birla Institute of Technology and Sciences.

  • 8/13/2019 A Case Study on Training Amp Development.

    8/81

    8

    Mr. Ravi Narain is the Managing Director & CEO of National Stock Exchange of India

    Limited. Mr. Ravi Narain was a member of the core team to set-up the Securities &

    Exchange Board of India (SEBI) and is also associated with various committees of SEBI

    and the Reserve Bank of India (RBI).

    Mr. Deepak M Satwalekar is the Managing Director and CEO of the Company

    since November, 2000. Prior to this, he was the Managing Director of HDFC Limited

    since 1993. Mr. Satwalekar obtained a Bachelors Degree in Technology from the Indian

    Institute of Technology, Bombay and a Masters Degree in Business Administration from

    The American University, Washington DC.

    Ms. Renu S. Karnad is the Executive director of HDFC Limited, is a graduate in

    law and holds a Master's degree in economics from Delhi University. She has been

    employed with HDFC Limited since 1978 and was appointed as the Executive Director

    in 2000. She is responsible for overseeing all aspects of lending operations of HDFC

    Limited.

    1.8 What is Life Insurance?

    Life insurance is a contract for payment of a sum of money to the person assured (or

    failing him/her, to the person entitled to receive the same) on the happening of the event insured

    against. Usually the contract provides for the payment of an amount on the date of maturity or at

    specified intervals or at unfortunate death. The contract also provides for payment of premium

    periodically to the corporation by the assured. A family is generally dependent for its food,

    clothing and shelter on the income brought in at regular intervals by the breadwinner of the

    family. So long as he lives and the income is received steadily, that family is secure, but death

  • 8/13/2019 A Case Study on Training Amp Development.

    9/81

    9

    may occur suddenly at any time and the family may be left in a very difficult situation and

    sometimes, in stark poverty. Uncertainty of death is inherent in human life. It is this uncertainty

    that is risk, which gives rise to the necessity for some form of protection against the financial

    loss arising from death. Insurance substitutes this uncertainty by certainty.

    Object Of Insurance

    The corporation would normally entertain the proposals for assurance where the object of

    assurance is:

    1. Family protection;

    2. Provision for old age, or

    3. In exceptional cases, the object of insurance may be:

    (a.) to serve as security to educational funds in respect of loans advanced for educational

    purposes, or

    (b.) to provide donations to charitable institutions like hospitals and schools.

    Advantages of Life Insurance

    1. It is superior to an ordinary saving plan: Unlike other saving plans, it affords full

    protection against risk of death. In case of death, the full sum assured is made available under a

    life assurance policy; whereas under saving scheme the total accumulated saving alone will be

    available

  • 8/13/2019 A Case Study on Training Amp Development.

    10/81

    10

    2. Easy settlement & protection against creditors: The life assured can name a person or

    persons nominated to whom the policy money would be payable in the event of his death. The

    proceeds of a Life Insurance Policy can be protected against the claim of the creditors of the life

    assured by effecting a valid assignment of the policy.

    3. Ready marketability & suitability for quick borrowing: After an initial period, if the

    policy holder finds him unable to continue payment of premiums, he can surrender the policy for

    a cash sum. Alternatively, ha can tide over a temporary difficulty by taking loan on the sole

    security of the policy without delay. Further, a life insurance policy is sometimes acceptable as

    security for a commercial loan.

    4. Tax Relief: The Indian Income-Tax Act allows deduction of certain portion of the taxable

    income which is diverted to payment of life insurance premiums from the total income tax

    liability. When this tax relief is taken into account, it will be found that the assured is in effect

    paying a lower premium for his insurance.

    1.9 Insurance Regulatory and Development Authority

    Reforms in the Insurance sector were initiated with the passes of the IRDA Bill in Parliament in

    December 1999. The IRDA since its incorporation as a statutory body in April 2000 has

    fastidiously such to its schedule of framing regulations and registering the private sector

    insurance companies. The other decision taken simultaneously to provide the supporting systems

    to the insurance sector and in particular the life insurance companies was the launch of the IRDA

    online service for issue and renewal of licenses to agents.

  • 8/13/2019 A Case Study on Training Amp Development.

    11/81

    11

    1.10 What is IRDA?

    IRDA is Insurance Regulatory Development Authority, that has been set up to protect the

    interests of the policy holders, to regulate, promote and ensure orderly growth of the

    insurance industry and for matters connected therewith or incidental thereto.

    1.11Composition of Authority

    The Authority is a ten member team consisting of

    (a) a Chairman;

    (b) five whole-time members;

    (c) four part-time members,

    (all appointed by the Government of India)

    1.12 Duties, powers and functions of IRDA

    Issue to the applicant a certificate of registration, renew, modify, withdraw, suspend or

    cancel such registration;

    Protection of the interests of the policy holders in matters concerning assigning of

    policy, nomination by policy holders, insurable interest, settlement of insurance claim,

    surrender value of policy and other terms and conditions of contracts of insurance;

    Specifying requisite qualifications, code of conduct and practical training for

    intermediary or insurance intermediaries and agents;

    Specifying the code of conduct for surveyors and loss assessors;

    Promoting efficiency in the conduct of insurance business;

  • 8/13/2019 A Case Study on Training Amp Development.

    12/81

    12

    Promoting and regulating professional organizations connected with the insurance and

    re-insurance business;

    Levying fees and other charges for carrying out the purposes of this Act;

    Calling for information from, undertaking inspection of, conducting enquiries and

    investigations including audit of the insurers, intermediaries, insurance intermediaries

    and other organisations connected with the insurance business;

    Control and regulation of the rates, advantages, terms and conditions that may be

    offered by insurers in respect of general insurance business not so controlled and

    regulated by the Tariff Advisory Committee;

    Regulating investment of funds by insurance companies;

    Adjudication of disputes between insurers and intermediaries or insurance

    intermediaries;

    Supervising the functioning of the Tariff Advisory Committee;

    Specifying the percentage of premium income of the insurer to finance schemes for

    promoting and regulating professional organizations;

    Specifying the percentage of life insurance business and general insurance business to

    be undertaken by the insurer in the rural or social sector; and exercising such other

    powers as may be prescribed.

  • 8/13/2019 A Case Study on Training Amp Development.

    13/81

    13

  • 8/13/2019 A Case Study on Training Amp Development.

    14/81

    14

    CHAPTER-2

    ORGANIZATIONAL STRUCTURE AND HIERARCHY

    2.1- Meaning of Organizational structure

    A hierarchical organization is anorganizational structure where every entity in theorganization,

    except one, issubordinates to a single other entity. This arrangement is a form of ahierarchy.In

    an organization, the hierarchy usually consists of a singular/group of power at the top with

    subsequent levels of power beneath them. This is the dominant mode of organization among

    large organizations; mostcorporations,governments,andorganized religions are hierarchical

    organizations with different levels ofmanagement,power orauthority.For example, the broad,

    top-level overview of the general organization of theCatholic Church consists of thePope,then

    theCardinals,then theArchbishops,and so on.

    Members of hierarchical organizational structures chiefly communicate with their immediate

    superior and with their immediate subordinates. Structuring organizations in this way is useful

    partly because it can reduce the communication overhead by limiting information flow; this is

    also its major limitation

    2.2- Importance of Organizational StructureSometimes this question arises as that as to why an organization needs to have a structure? It is

    necessary because it offers followingadvantages to have an structure in organization rather than

    leaving it as a haphazardly managed organization with no clear structure.

    Advantages of organization structure are:

    1) More easy control over theresourcesbecause with it resources can be rationed and allocated

    to different units to use them to their most productive uses at micro level.

    2) Clearly defined reporting lines make it easy foremployees to know to whom to report.

    http://en.wikipedia.org/wiki/Organizational_structurehttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Subordinatehttp://en.wikipedia.org/wiki/Hierarchyhttp://en.wikipedia.org/wiki/Corporationhttp://en.wikipedia.org/wiki/Governmenthttp://en.wikipedia.org/wiki/Organized_religionhttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Power_%28philosophy%29http://en.wikipedia.org/wiki/Authorityhttp://en.wikipedia.org/wiki/Catholic_Church_hierarchyhttp://en.wikipedia.org/wiki/Popehttp://en.wikipedia.org/wiki/Cardinal_%28Catholic%29http://en.wikipedia.org/wiki/Archbishophttp://www.blurtit.com/q2346031.htmlhttp://www.blurtit.com/q503296.htmlhttp://www.blurtit.com/q503296.htmlhttp://www.blurtit.com/q503296.htmlhttp://www.blurtit.com/q503296.htmlhttp://www.blurtit.com/q2346031.htmlhttp://en.wikipedia.org/wiki/Archbishophttp://en.wikipedia.org/wiki/Cardinal_%28Catholic%29http://en.wikipedia.org/wiki/Popehttp://en.wikipedia.org/wiki/Catholic_Church_hierarchyhttp://en.wikipedia.org/wiki/Authorityhttp://en.wikipedia.org/wiki/Power_%28philosophy%29http://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Organized_religionhttp://en.wikipedia.org/wiki/Governmenthttp://en.wikipedia.org/wiki/Corporationhttp://en.wikipedia.org/wiki/Hierarchyhttp://en.wikipedia.org/wiki/Subordinatehttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Organizational_structure
  • 8/13/2019 A Case Study on Training Amp Development.

    15/81

    15

    ORGANIZATIONAL STRUCTURE OF BAREILLY BRANCH

  • 8/13/2019 A Case Study on Training Amp Development.

    16/81

    16

  • 8/13/2019 A Case Study on Training Amp Development.

    17/81

    17

    CHAPTER-3

    PRODUCTS & SERVICES

    Products of HDFC standard life insurance

    Individual

    Group

    Social

    (A) Individual Products

    We at HDFC Standard Life realize that not everyone has the same kind of needs. Keeping this in

    mind, we have a varied range of Products that you can choose from to suit all your needs. These

    will help secure your future as well as the future of your family.

    1. Protection Plans

    You can protect your family against the loss of your income or the burden of a loan in the event

    of your unfortunate demise, disability or sickness. These plans offer valuable peace of mind at a

    small price. Our Protection range includes our Term Assurance Plan & Loan Cover Term

    Assurance Plan.

    2. Pension Plans

    Our Pension Plans help you secure your financial independence even after retirement.Our

    Pension range includes our Personal Pension Plan, Unit Linked Pension, Unit Linked Pension

    Plus.

  • 8/13/2019 A Case Study on Training Amp Development.

    18/81

    18

    3. Savings Plans

    Our Savings Plans offer you flexible options to build savings for your future needs such as

    buying a dream home or fulfilling your children immediate and future needs.Our Savings range

    includes Endowment Assurance Plan, Unit Linked Endowment, Unit Linked Endowment Plus,

    Unit Linked Endowment Plus II, Money Back Unit Linked Enhanced Life Protection II,

    Children's Plan, Unit Linked Young Star, Unit Linked Young Star Plus, Unit Linked Young Star

    Plus II.

    (B) Group Products

    HDFC Standard Life has the most comprehensive list of products for progressive employers who

    wish to provide the best and most innovative employee benefit solutions to their employees. We

    offer different products for different needs of employers ranging from term insurance plans for

    pure protection to voluntary plans such as superannuation and leave encashment.

    We now offer the following group products to our esteemed corporate clients

    Group Term Insurance

    Group Variable Term Insurance

    Group Unit-Linked Plan

    An investment solution that provides funding vehicle to manage corpuses withGratuity,Defined

    Benefit or Defined Contribution Superannuation or Leave Encashment schemes of your

    company. Also suitable for other employee benefit schemes such as salary saving schemes and

    wealth management schemes.

    http://www.hdfcinsurance.com/products/grp_gratuity.aspxhttp://www.hdfcinsurance.com/products/grp_gratuity.aspx
  • 8/13/2019 A Case Study on Training Amp Development.

    19/81

    19

    Development insurance plan

    Development Insurance plan is an insurance plan which provides life cover to members of a

    Development Agency for a term of one year. On the death of any member of the group insured

    during the year of cover, a lump sum is paid to those member beneficiaries to help meet some of

    the immediate financial needs following their loss.

    Eligibility

    Members of the development agency and their spouses with:

    Minimum age at the start of the policy 18 years last birthday

    Maximum age at the start of policy 50 years last birthday

    Employees of the Development Agency are not eligible to join the group. The group to be

    covered is only eligible if it contains more than 500 members.

  • 8/13/2019 A Case Study on Training Amp Development.

    20/81

  • 8/13/2019 A Case Study on Training Amp Development.

    21/81

    21

    Banc assurance: -

    Banc assurance is an innovative distribution channel involving banks to sell

    insurance products of Insurance Companies. Banc assurance simply means selling of insurance

    products by banks. Banc assurance partner of HDFC SL are:-

  • 8/13/2019 A Case Study on Training Amp Development.

    22/81

  • 8/13/2019 A Case Study on Training Amp Development.

    23/81

    23

  • 8/13/2019 A Case Study on Training Amp Development.

    24/81

    24

    Other Companies:

    HDFC Trustee Company Ltd.

    HDFC Developers Ltd.

    HDFC Property Ventures Ltd.

    COMPETITORS

    Following is the list of competitors of HDFC SLIC:

    Life Insurance Corporation

    ICICI Prudential Life Insurance

    Max New York Life Insurance

    Birla Sun Life Insurance

    OM Kotak Mahindra Life Insurance

    Reliance Life Insurance

    Bajaj Allianz Life Insurance

    ING Vyasa Life Insurance

    SBI Life Insurance

    Metlife Insurance

    Future Generali

  • 8/13/2019 A Case Study on Training Amp Development.

    25/81

    25

  • 8/13/2019 A Case Study on Training Amp Development.

    26/81

    26

    BUSINESS PROCESS

    1

    PROSPECTING

    2

    MEETING THE

    PROSPECT

    4

    PRESENTING

    AND

    CLOSING

    3

    ANALYSING

    AND

    PREPARING

  • 8/13/2019 A Case Study on Training Amp Development.

    27/81

    27

    1. Prospecting

    Objectives

    Explain the role of segmenting and targeting

    Understand the importance of existing customers

    Prospecting methods

    Calling

    References

    Seminar selling

    Existing customers

    Mail shots

    Two approaches

    Follow up call

    No follow up call

    Advertisement

    Business call

    2. Meeting The Prospect

    To introduce a structured format for preparing and reviewing phone calls to suspects

    Making An Appointment

    Benefits of using a phone to make appointments

    Save time

  • 8/13/2019 A Case Study on Training Amp Development.

    28/81

    28

    Can be done anywhere

    At anytime

    But Beware

    Cant see the clients reactions

    Control the interview

    Skill Model

    Thanks client for giving time to meet

    3. Analyzing And Preparing

    Tell me

    Explain

    Describe

    RAISING CUSTOMERS WANTS TO BUYING POINT

    The Bigger The Problem

    The Bigger the Premium

    4. Presenting And Closing

    Financial analysis tools

    What do they want

    What is the shortfall?

    Benefits

    It is easy to use

  • 8/13/2019 A Case Study on Training Amp Development.

    29/81

    29

    Easy to explain

    Easy for analyze the fact

    Proper Preparation And Planning Prevents Particularly Poor Performance.

    Objectives

    APPRECIATE THE IMPORTANCE OF SELLING

  • 8/13/2019 A Case Study on Training Amp Development.

    30/81

    30

  • 8/13/2019 A Case Study on Training Amp Development.

    31/81

    31

    CHAPTER 5

    SWOT ANALYSIS

    SWOT Analysis is a strategic planning method used to evaluate the strengths ,weaknesses ,

    opportunities ,and threats involve in a project or in a business venture . it involve specifying the

    objective of the business venture or project and identifying the internal and external factor that

    are favorable and un favorable to achieving that objective . the technique is credited by Albert

    Humphrey who led a research project at Stanford university in 1960 and 1970 using dated from

    fortune 500 companies.

    The aim of SWOT analysis is the identify the key internal and external factor that are important

    to achieving the objective . SWOT analysis group key pieces of information into two main

    categories:

    i)Internal Factor : The strengths and weaknesses internal to the organization

    ii)External Factor:The opportunities and threats presented by external environment

    strength and weakness are relative term.Resources available in plenty may appear to be

    strength but if not utilized my cease to be a strength. Corporate strength is a competencies, a

    company may exert change mechanisms in an industry. A corporate weakness refer to

    constraints or hindrances that tend to stop movement of a company in certain direction decided

    as strategic direction for a company and also inhibit a company to achieve core competencies

    HDFC and Standard Life first came together for a possible joint venture, to enter the life

    Insurance market, in January 1995. It was clear from the outset that both companies shared

    similar values and beliefs and a strong relationship quickly formed. In October 1995, the

    companies signed a 3-year joint venture agreement.

  • 8/13/2019 A Case Study on Training Amp Development.

    32/81

    32

    STRENGTH:-

    1. Strong and well spread network of qualified intermediaries and sales person.

    2. Customer focused .

    3. Provide better facilities than other private insurance companies.

    4. Huge basket of product range which are suitable to all age and income groups.

    5.It is the first company, which firstly started with license for IRDA 2000, 14 AUGUST.

    6.1Million policies sold within 3 and half years.

    7.According to the change in surrounding environment like change in customer requirement.

    WEAKNESS: -

    1. Heavy management expenses and administrative costs.

    2. Low customer confidence on the private players.

    3. Minimum advertisement.

    4.Company does not penetrate on the rural market at a time

    5.Fees for the advisor is high than the other company.

    OPPORTUNITIES:-

    1. Insurance market is very big. Where company can expand its horizon in insurance industry.

    2.Through good investment and insurance it is easy to top Indian customers.

    3.The huge insurance market is left so company has opportunity to expand our products

    THREATS:-

    1. Its still difficult task to win the confidence of public towards private company.

    2. The company is facing major threats from LIC which is an only government companies

    3. Plans for all income groups are not available which can create adverse effect later on the

    market share of the company.

  • 8/13/2019 A Case Study on Training Amp Development.

    33/81

    33

  • 8/13/2019 A Case Study on Training Amp Development.

    34/81

    34

    CHAPTER-6

    THEORITICAL BACKGROUND

    A STUDY OF TRAINING AND DEVELOPMENT IN HDFC( SLIC)

    Training

    Training isdefined as learning that is provided in order to improve performance on the present

    job.

    Education is training people to do a different job. It is often given to people who have been

    identified as being promotable, being considered for a new job either lateral or upwards, or to

    increase their potential.

    Development is training people to acquire new horizons, technologies, or viewpoints. It enables

    leaders to guide their organizations on to new expectations by being proactive rather than

    reactive.

    PURPOSE OF TRAINING

    1. Focusing energy on issues.

    2. Making work and issues visible.

    3. Supporting other intervention.

    4. Legitimizing issues.

    5. Promoting change.

    6. Reducing risk.

    7. Creating a community based on some shared experience.

    8. Building teams.

    9. Indoctrinating new staff.

    10. Communicating and disseminating knowledge and information.

  • 8/13/2019 A Case Study on Training Amp Development.

    35/81

    35

    11. Certifying and licensing.

    12. Rewarding past performance.

    13. Flagging "Fast Tracker."

    Importance of Training

    Every company should be fully committed to the continuous development of its staff, in the same

    ways as we continuously develop our services. This will be achieved by helping all staff identify

    and meet their own job and business related development needs. This policy will ensure that we

    have the adaptability and flexibility to thrive and succeed as a business. To do this, all line

    managers, through the Performance Review process, will

    Ensure that staff have a level of knowledge and skill to fully perform their role

    Encourage staff to develop within their current role

    Look for potential, and find ways for staff to demonstrate potential

    Recognize and reward staff development (utilizing it wherever possible)

    Create a learning culture by providing opportunities for learning

    Should be trained Thus training requires

    Practice

    Feedback

    Motivation to learn

    Training has to be done on the basis of identified resources in three phases :

    1. PRE TRAINING

    -Clear understanding of the situation that calls for more effective behavior

  • 8/13/2019 A Case Study on Training Amp Development.

    36/81

    36

    2. TRAINING-

    - Implementing the effectiveness in behavior

    3. POST TRAINING-

    -The management has to handle a person who is more confident, post training A lot of

    adjustment is needed on both sides.

    Once someone has experienced a training and development activity or learning, we will measure

    its impact and effectiveness on individual performance and the organization. Again, line

    managers are expected to be part of this process by defining the performance standards (or

    measures) when setting objectives and deciding on the methods that they will use to evaluate the

    learning. (Personnel Services will of course be available throughout the process to provide

    guidance and support).

    There are three key stages that will be used to evaluate training and development:

    Reaction: At this level, evaluation provides information on the attitudes of a participant to

    learning, but it does not measure how much they have actually learned . That being said, if a

    participant has a positive reaction to the learning experience they are more likely to implement

    what they have learned. Evaluation at this level will be measured by a post-learning

    questionnaire, which will be completed immediately after the learning activity has taken place.

    Normally, Personnel Services will be responsible for issuing this type of questionnaire.

    Performance: Evaluation at this level looks at the impact of a learning experience on individual

    performance at work. Key to this area of evaluation will be the need to have established smart

    learning objectives prior to the learning experience so that when evaluation takes place there are

    measures to use. For example, an important learning objective for a junior secretary attending a

  • 8/13/2019 A Case Study on Training Amp Development.

    37/81

    37

    Word training course may be to produce typed correspondence with no spelling or

    typographical errors. In this example, a manager would be able to evaluate the secretarys

    performance using a measure of no spelling or typographical errors. Ideally, evaluation on

    performance should take place approximately 3 4 months after the learning activity. Line

    managers should undertake this evaluation and send a copy of the results to Personnel Services.

    Organizational impact: At this level evaluation assesses the impact of learning on organizational

    effectiveness, and whether or not it is cost-effective in organizational terms. Personnel Services

    will undertake this evaluation as part of a wider training and development evaluation process.

    In summary then, Personnel Services will evaluate training and development at the reaction and

    organizational levels, and line managers will be responsible for evaluating the effectiveness of

    training and development at the performance level. However, there will be some types of

    learning activities, for example attending conferences or seminars, where it may not be

    appropriate to undertake any evaluation. If any doubt, please contact Personnel Services.

    To assist line managers, there are a variety of methods that can be used to measure the

    effectiveness of the learning. Some of these include:

    Participant self-assessment

    Written or practical tests

    Structured interviews

    Questionnaires

    Feedback for example, internally from colleagues, peers, and managers and/or externally

    from partners, customers or clients

  • 8/13/2019 A Case Study on Training Amp Development.

    38/81

    38

    Qualifications obtained

    Line managers should contact Personnel Services, who will be pleased to help set-up an

    evaluation method to use to measure the effectiveness of a training activity.

    Funding

    Funding for training and development will be paid from a central training budget, therefore the

    Head of Personnel Services must approve any training and development that involves a financial

    cost before any financial commitment is made. Details of how to apply for a training and

    development are explained under the section headed Selecting a training provider and applying

    for training.

    In addition to job-related training and development, company also recognises the need to help

    individuals to improve within their chosen career path by encouraging individuals to gain

    professional/vocational/academic qualifications. With this in mind, company has established a

    company sponsorship scheme whereby full or partial sponsorship will provided. Information

    about the scheme can be found under the section headed Company sponsorship.

    Where an individual needs to attend a training course funded by company, time off during

    working hours will be given to attend the course. Individuals are expected to travel to and from

    a training venue within the normal course of the day. Where company is providing sponsorship

    towards a professional qualification, time off to attend lectures/workshops/summer school will

    be agreed on an individual basis, taking account of the business needs. The Head of Personnel

    Services will approve any such requests, in full consultation with line managers.

    Non-training course learning activities

    Typically, a training course is designed to transfer new skills or knowledge to an individual.

    Invariably new skills and knowledge will be developed over time to improve performance.

  • 8/13/2019 A Case Study on Training Amp Development.

    39/81

    39

    However, not all learning has to be addressed through a training course. There is a wide range of

    development methods available that can be used without leaving the office. For example, being

    coached by a fellow colleague or manager; using a computer aided training package; on-the job

    training; reading books; undertaking research or practicing a particular skill.

    Finding out about training courses or alternative learning methods

    Personnel Services is building up a range of literature from training suppliers and a selection of

    books/videos/computer discs available for individual use. To find out more, please contact

    Personnel Services

    Selecting a training provider and applying for training before booking a training event,

    individuals should research the costs and course availability with possible training providers.

    Personnel Services will be happy to help as they keep details of various training providers, so

    please contact them for information/advice. Company organized training programmers, for

    example Customer Service Training, Team Building training, will be co-ordinate through

    Personnel Services (so individuals do not have to complete any forms). All other training and

    development activities must be authorized by Personnel Services before any training is booked.

    Company sponsorship

    Company recognizes the need for continuous professional development and is pleased to be able

    to offer a sponsorship scheme to all permanent and fixed-term employees (whose contracts are

    for at least one year). The scheme covers professional, academic or NVQ (or equivalent)

    qualifications. The following guidelines are designed to give individuals an idea of the sort of

    funding that may be available and how individuals may apply.

  • 8/13/2019 A Case Study on Training Amp Development.

    40/81

    40

    PHASE ONE: Needs Identification

    The first phase is the identification and analysis of an organization's training needs. As a

    minimum, the organization should be able to accomplish the following four things:

    1. Systematic review of each trade, occupation or process by a team of knowledgeable

    individuals

    2. Conduct verbal and/or written surveys of managers, supervisors, leaders, technicians and

    workers

    3. Conduct a complete review of legislated training requirements

    4. Review the results of Hazard Analyses, Occupational Health surveys and other survey or

    process analyses.

    METHODOLOGY OF TRAINING

    There is various methodology of training. No single technique is always best.

    The best method depends on

    Cost effectiveness

    Desired program content

    Learning principles

    Appropriateness of the facilities

    Trainee preferences and capabilities

    Trainer preferences and capabilities

    There is a range of teaching methods available to trainer. The choice of a method is a matter

    of experience and competence of the instructor and his judgment of how much and what a

    particular group of trainees would learn from using one method or another.

  • 8/13/2019 A Case Study on Training Amp Development.

    41/81

    41

    Factors which affect the choice of training method:

    The choice of methods depends on the knowledge and experience of the teacher or trainer.

    The choice of the methods should take into consideration the intellectual level and

    educational background of the participants and the participants age practical experience.

    Some methods are more effective than others in achieving certain objective.

    Choice methods depend on the social and cultural factors in the environment. Now many

    participative methods are accepted and used in management training.

    It also depends on the time and the availability of resources and infrastructural facilities.

    Types of training

    Induction or Orientation training:

    Induction or orientation may be defined as a process of guiding and counseling the

    employee to familiarize him with job situations. The induction process accomplishes several

    objectives including formation of a favorable impression and attitude, development of the feeling

    of belongingness and facilitation of learning and teamwork on the part of the employees. The

    content of the induction program should be predetermined in the form of a checklist specifying

    the topics to be covered.

    Rank-and-File job training:

    This is based on similarities in training on several specific jobs. This type of training can be

    imparted in a classroom or on the job. It is performed by a foreman or a group leader. Its

    advantages arise in so far as it is realistic and economical.

    Limitations of rank-and-file job training:

  • 8/13/2019 A Case Study on Training Amp Development.

    42/81

    42

    The trainer may be an incompetent teacher

    The shop floor may be busy

    There may arise heavy production losses.

    Supervisory training:

    Supervisory training needs reveal utmost divergence in view of divergent duties of supervisors.

    Employee attitude surveys help in identifying area of supervisory training. Likewise, supervisors

    themselves may be requested to indicate the areas where they need training. Frequently, these

    surveys indicate that supervisors need training in human relations, production control, company

    policies and how to instruct. Supervisory courses consist of job methods training (JMT) and job

    relations training (JRT).

    ON THE JOB TRAINING:

    On the fob techniques are conducted in the real job settings. On the job methods usually involve

    training in the total job. These methods are typically conducted by individuals, workers,

    supervisors. The main advantage is that the trainees learn while actually performing their work,

    which may minimize the training cost. They also learn in the same physical and social

    environment in which they will be working once the formal training period is completed.

    Types of on the job techniques:

    Job instruction training

    Job rotation

    Apprenticeship

    Coaching

    Vestibule training

  • 8/13/2019 A Case Study on Training Amp Development.

    43/81

    43

    Job instruction training:

    Job instruction training (JIT) is received directly on the job and so it is called on the job

    training it is used primarily to teach workers how to do their current jobs. The worker learns to

    master the operation involved on the actual job situation under the supervision of his immediate

    boss who has to carry the primary burden of conducting the training. Usually no special

    equipment or space is needed, since now employees are trained at the actual job location.

    Steps of job instruction training:

    1.The trainee receives an overview of the job, its purpose and its desired outcomes with an

    emphasis on the relevance of the training. Since the employee is shown the action that the job

    requires, the training is transferable to the job.

    2. The employee is allowed to mimic the trainers example. Demonstration by the trainer and

    practice by the trainee are repeated until the job is mastered. Repeated demonstrations and

    practice provide repetition and feedback. Finally the employee performs the job without

    supervision, although the trainer may visit the employee to see if there are any lingering

    questions.

    Advantages:

    Easy organized

    Realistic

    Stimulates high motivation

    Speeds up workers adjustment

    Less costly

    Disadvantages:

  • 8/13/2019 A Case Study on Training Amp Development.

    44/81

    44

    The disadvantage of this method is that the assigned instructor may be a poor teacher. The

    worker may haste for immediate production, so the actual cost may increase.

    JOB ROTATION:

    Some trainers move a trainee from job to job. Each worker move normally is preceded by job

    instruction training. This is a method of training wherein workers rotate through a variety of

    jobs. Thereby providing them a wide exposure. Trainees are placed in different jobs in different

    parts of the organization for a specified period of time. They may spend several days or even

    years in different company locations. In this way they get an overall perspective of the

    organization. It is used with both blue-collar production workers and white collar managers and

    it has many organizational benefits. Job rotation creates flexibility, during manpower shortages,

    workers have the skills to step in and fill open slots. The method also provides new and different

    work on a systematic basis, giving employees a variety of experiences and challenges.

    Employees also increase their flexibility and marketability because they can perform a wide

    array of tasks.

    Limitation of job rotation:

    The major drawback of this, it is time consuming and expensive too.

    Apprenticeship:

    An apprentice is a worker who is learning a trade but who has not reached the state where he is

    competent to work without supervision. It is particularly common in the skilled trades. In

    organization a new worker is tutored by an established worker for a long period of time. An

    apprenticeship lasts from two to five years. Each apprentice is usually given a workbook

  • 8/13/2019 A Case Study on Training Amp Development.

    45/81

    45

    consisting of reading materials, tests to be taken and practice problem to be solved. This training

    is used in such trades, crafts and technical fields in which proficiency can be acquired after a

    relatively long period of time in direct association with the work and under the direct supervision

    of experts. Training is intense, lengthy and usually on a one to one basis.

    Increasing national attention is being paid to workforce preparation in the United States. This

    stems from the growing realization that America's ability to occupy a leading competitive

    position in the emerging global economy hinges, to a large degree, on assuring that the nation's

    workforce is second to none. Today, unfortunately, this is not the case. Employers frequently

    report that significant numbers of young people and adults alike exhibit serious educational

    deficiencies and are ill-equipped to perform effectively in the workplace. As a consequence,

    leaders from industry, labor, education, and government are all grappling with how to design

    educational reforms and education/training strategies that will improve the skills of America's

    current and future workforce.

    In the spirit of this reform, one particular training strategy -- apprenticeship -- has captured the

    interest of many policy makers, educators, and others who are involved in the national reform

    movement. Its growing appeal comes as no surprise and, perhaps, is long overdue. Experience

    both in the U.S. and growing abroad has repeatedly demonstrated that apprenticeship is a highly

    effective strategy for preparing people for work. The bulk of apprenticeship programs offered in

    the U.S. and its territories are in the building trades and manufacturing industries, but there is

    significant potential to develop apprenticeship programs in a variety of other industries.

  • 8/13/2019 A Case Study on Training Amp Development.

    46/81

    46

    The rush to embrace apprenticeship, however, is leading to efforts that could undermine the very

    pillars of its value. For example, in some instances, apprenticeship is being viewed as a generic

    concept -- one that can be loosely applied to a variety of learning situations. Likewise, others

    have coined such terms as "youth apprenticeship" to characterize various school-to-work

    transition programs. Such thinking, while understandable in an environment that begs for

    creativity and innovation, may be more harmful than helpful to the cause.

    What Apprenticeship Is: The Essential Components

    1. Apprenticeship is a training strategy that a) combines supervised, structured on-the-job

    training with related theoretical instruction and b) is sponsored by employers or labor.

    Management groups that have the ability to hire and train in a work environment.

    2. Apprenticeship is a training strategy that prepares people for skilled employment by

    conducting training in a bona fide and documented employment setting. The content of training,

    both on-the-job and related instruction, is defined and dictated by the needs of the industry,

    which refers to all types of business/workplace settings. The length of training is determined by

    the needs of the specific occupation within an industry. In the building trades, for example, some

    apprenticeship programs are as long as five years with up to 240 hours of related instruction per

    year.

    3. Apprenticeship is a training strategy with requirements that are clearly delineated in Federal

    and State laws and regulations. The National Apprenticeship Act of 1937 (also known as the

    Fitzgerald Act) and numerous State laws provide the basis for the operation of formal

    apprenticeship training programs in the U.S.; regulations that implement these laws are in force

    today. These laws and regulations establish minimum requirements for protecting the welfare of

    the apprentice such as the length of training, the type and amount of related instruction,

    http://www.iadistrict7.com/apprentice.html##http://www.iadistrict7.com/apprentice.html##
  • 8/13/2019 A Case Study on Training Amp Development.

    47/81

    47

    supervision of the apprentice, appropriate ratios of apprentices to journeypersons, apprentice

    selection and recruitment procedures, wage progression, safety, etc.

    a. Apprenticeship is a training strategy that by virtue of a legal contract (indenture) leads to a

    Certificate of Completion and official journeyperson status. These credentials have explicit

    meaning, recognition and respect in the eyes of Federal and State governments and relevant

    industries.

    b. Apprenticeship is a training strategy that involves tangible and generally sizable investment

    on the part of the employer or labor/management program sponsor.

    c. Apprenticeship is a training strategy that pays wages to its participants at least during the on-

    the-job training phase of their apprenticeship and that increases these wages throughout the

    training program in accordance with a predefined wage progression scale.

    d. Apprenticeship is a training strategy that involves a written agreement and an implicit social

    obligation between the program sponsor and the apprentice. The written agreement, which is

    signed by both the apprentice and the program sponsor and is ratified by government, details

    the roles and responsibilities of each party. The implicit social obligation gives employers or

    program sponsors the right to expect to employ the apprentice upon completion of training

    given the investment in training and gives the apprentice a reasonable right to expect such

    employment. Labor market conditions should guide the size of training programs to enable

    each party to maintain his or her side of the obligation.

    What Apprenticeship Is Not

    Unless they conform to the essential components described previously, apprenticeship is no

    cooperative education, vocational education, tech prep, two plus two (three or four), summer or

  • 8/13/2019 A Case Study on Training Amp Development.

    48/81

    48

    part-time work experiences or any other myriad training strategies that many are promoting as

    ways to assure adequate workforce preparation. Such strategies undoubtedly have value in their

    own right, but they are not apprenticeship. What distinguishes apprenticeship from most of these

    other approaches are such fundamental qualities as training program sponsorship and location,

    the skills required, the value attached to the credential earned, curricula content that is defined

    exclusively by the workplace, wage requirements, the written agreement, and the implicit social

    contract that exists between program sponsors and their participants. No other training strategy

    provides for this unique combination of characteristics. When a person completes a registered

    apprenticeship program, he or she is prepared to go to work as a fully trained, competent

    journeyperson whose skills enable him or her to perform effectively in the workplace. Few, if

    any, other types of educational programs can make this claim.

    COACHING

    At management levels Coaching of immediate subordinates by their managers is common. A

    coach attempts to provide a model for the trainee to copy it tends to be less formal than an

    apprenticeship program. Coaching is almost always handled by the supervisor or manager. It is

    likely not to be as directive approaches such as nondirective counseling or sensitivity training. If

    the trainees shortcomings are emotional or personal. Coaching will be ineffective if relations

    between trainee and coach are ambiguous in that the trainee cannot trust the coach.

    Coaching thrives in a climate of confidence, a climate in which subordinates respect the

    integrity and capability of their superiors.

  • 8/13/2019 A Case Study on Training Amp Development.

    49/81

    49

    Vestibule training:

    Vestibule training is a type of instruction often found in production work. A vestibule consists of

    training equipment that is set up a short distance from the actual production line. Trainees can

    practice in the vestibule without getting in the way or slowing down the production line. These

    special training areas are usually used for skilled and semiskilled jobs, particularly those

    involving technical equipment.

    Vestibule is small, so relatively few people can be trained at the same time. The method is good

    for promoting practice a learning principle involving the repetition of behavior

    OFF-THE JOB TRAINING:

    Off the job method are those training and development programs that take place away from the

    daily pressures of the job and conducted by highly competent outside resource people who often

    serve as trainers, which is one of the main advantages of this method. The major drawback of

    this is the transfer problem.

    Types of off the job training:

    Lectures consist of meeting in which one small number of those present actually plays an active

    part. The lecture method is a popular form of instruction in educational institution. The lecturer

    may be a member of the company or a guest speaker.

    Before preparing the lecture some points should be considered.

    Who is your audience?

    What is your audience?

    What is the time available?

    What is the subject matter?

  • 8/13/2019 A Case Study on Training Amp Development.

    50/81

    50

    The lecture should be brief and to the point, presenting the theme of the subject in a manner that

    arouses the interest of the audience from the start. The speaker should be poised, courteous and

    sincere. The action should be spontaneous. The role of a lecturer is make difficult things simple,

    not the reverse.

    Limitation of the lecture method:

    It gives very little opportunity for active practice, development, over learning, knowledge or

    results or transfer of learning. In this method trainee himself or herself have to understand and

    personalize the content of the lecture. It is not suitable for courses where people with work

    experience are participating. This method involves one-way communication, which is not

    interaction of the audience. This method cant readily adopt itself to individual differences,

    which may arise farthest from reality.

    Audio-visual techniques:

    Audio-visual techniques cover an array of tainting techniques, such as films, slides and

    videotapes. It allows seeing while listening and is usually quite good at capturing their interests.

    These methods allow a trainers message to be uniformly given to numerous organizational

    locations at one time and to be reused as often a required.

    Available devices used in lecture techniques:

    Blackboard

    Flip chart

    Magnetic board

    Flannel board

    Overhead projector

  • 8/13/2019 A Case Study on Training Amp Development.

    51/81

    51

    Conference or discussion method:

    This method encourages the participation of all members of the group in an exchange of

    opinions, ideas and criticisms. It is a small group discussion in which the leader plays a neutral

    role providing guidance and feedback. Inspire of the intention to encourage general participation

    the conferences are frequently dominated by a few, with the majority no more active than they

    would be at a lecture. It is more effective than the lecture in changing adult behavior and also

    modifying attitudes. The conference method can draw on the learning principles of motivation

    and feedback. It is used to enhance knowledge or attitudinal development.

    Main objectives of conference method:

    Developing the decision making and problem solving skills of personnel

    Changing or modifying attitudes

    Presenting new and sometimes complicated material

    Role playing

    Active participation rather than passive reception facilitate learning. Role-playing believes in

    active participation. This is a training method often aimed at enhancing either human relations

    skills or sales techniques. Role-playing can be defined as an educational or therapeutic technique

    in which some problems involving human interaction, real or imaginary is presented and then

    spontaneously acted out. Participants suggest how the problem should be handled more

    effectively in the future. This acting out is followed by discussion and analysis to determine

    what happened and why and, if necessary, how the problem could be better handled in future.

  • 8/13/2019 A Case Study on Training Amp Development.

    52/81

    52

    Role-playing is less tightly structured than acting; where performers have to say set lines on sue.

    Participants are assigned roles in the scenario to be enacted, so, in this way, it is a device that

    forces trainees to assume different identities.

    Case Study Method

    By studying a case situation, trainees learn about real of hypothetical circumstances and the

    actions others take under those circumstances. Besides learning from the content of the case, a

    person can develop decision making skills. Case method is an excellent medium for developing

    analytical skills.

    Cases are usually organized around one or more problems or issues that are confronted by an

    organization. Cases can range from one page to over fifty pages Feedback and repetition, are

    usually lacking. One inherent difficulty is personal bias. This method calls for skills with

    language. But many people are sent to case study courses primarily because they lack

    communication skill When cases are meaningful an similar to work related situations, there is

    some transference. There also is the advantage of participation through discussion of the case

    Simulation

    Simulation is an approach that replicates certain essential characteristics of the real world

    organization so that the trainees can react to it as if it were the real thing and then consequently

    transfer what has been learned to their job. Simulation training is based on a reproduction of

    some aspect of job reality. Simulation usually enhances cognitive skills, particularly decision

    making. A very popular training technique for higher level hobs in which the employee must

    process large amounts of information.

  • 8/13/2019 A Case Study on Training Amp Development.

    53/81

    53

    Simulations have many forms- some use expensive, technical equipment, while others are far

    less costly. Some simulations need only one participant, others may involve as many as 15-20

    people working together as a team. Simulations are broad based training techniques that can be

    adapted to suit a companys need. By using the equipment simulators, workers can practice new

    behaviors and operate certain complex equipments free of danger to them. Equipment

    simulators can range from simple mock-ups to computer based simulations of complete

    environments. Some of them are utilized to train a single individual and the others are used for

    team training.

    Programmed instruction is a training approach which makes the advantages of private tutoring

    available to large groups of students beings trained in new skills. Programmed instruction is one

    of the innovations in teaching technology developed in recent years. The methods involves an

    actual piece of equipment, usually called

    The major advantage of programmed instruction is that is reduces the training time. The learning

    takes place at the students own pace. Participants get immediate feedback. The participants are

    active learners; there is constant exchange of information between themselves and the program.

    Fast learners do not have to wait for slow ones to catch up. Administrative simplicity and

    increased productivity in training result in lower training cost per student.

    The biggest disadvantage of this method is the absence of a teacher. The book becomes the

    teacher. Hence it is absolutely essential that the trainee is highly motivated to continue learning.

    The material has to be broken down into a logical sequence, since there may be several correct

    ways to perform the task. This method does not appear to improve training performance in terms

    of immediate learning of retention over a time compares with conventional methods.

  • 8/13/2019 A Case Study on Training Amp Development.

    54/81

    54

    Syndicate Method

    Working in small group to achieve a particular purpose is described as a syndicate method. The

    essence of this method is that participants learn from each other and contribute their own

    experience to the fullest. The syndicate method is designed to provide the participant an

    environment that would help him to reflect critically on his own work and experience; to update

    his knowledge of new concepts and techniques with the help of other co-participants; to develop

    sound judgment through greater insight into human behavior. This method is suitable for training

    and development students, without any experience.

    The participants are divided into groups consisting of about eight to ten participants. These

    groups are called syndicates. Each syndicate functions as a team that can represent various

    functional as well as interest areas. The syndicates are given assignments which have to be

    finished and a report submitted by a specified date and time. By rotation each member of the

    syndicate becomes the leader for completing a specific task. Each assignment to a syndicate is

    given in the form of a Brief. This is a carefully prepared document by the faculty. Generally,

    each syndicate is required to submit a report which is circulated to other syndicates for critical

    evaluation

    The advantages of these methods are that it secures a very high level of involvement from the

    participants. Their own experience is the starting point in this method. It is a process of self

    business and development for participants. This method also gives the participant a practice in

    communicating with his colleagues and understanding them.

    If the syndicate is not structured properly, it should lead to a lot of wastage of time and cause

    frustration. In the absence of proper pressure on the participants by trainers or participants

  • 8/13/2019 A Case Study on Training Amp Development.

    55/81

    55

    themselves, some participants might start dragging their feet. Differences of opinion or

    viewpoint may be ignored to avoid action.

    Counseling:

    It helps the trainees to observe their weaknesses and involves measures to overcome them. It is

    related to periodic appraisals of ratings. Specifically counseling purports to help the subordinates

    to do a better job, provides a clear picture of how they are doing, build strong personal

    relationships and eliminate, of at least minimize anxiety.

    Understudies In this the trainees work directly with individuals whom they are likely to replace.

    However, it is disappointing as training because of a likelihood of an imitation of weak as well as

    strong points of the seniors

  • 8/13/2019 A Case Study on Training Amp Development.

    56/81

    56

    CHAPTER-7

    RESEARCH PROBLEM

    In Hdfc Limited, across training is customized product wise. If any defect comes in a product or

    process, a training session is initiated to eradicate root cause.

    There are normally two work stations in production,

    1. Critical station

    2. Normal station

    At critical work station an efficient worker should produce 5000 to 6000 units in one shift. At

    this work station minor job is done.

    At normal work station an efficient worker should be produce 8000 to 10000 units in one shift in

    normal circumstances.

    In this company there are two types of worker are working.

    1. Permanent worker

    2. Temporary worker

    A worker get the permanent job after the good and consistent performance in the company, these

    people are well experienced in their relative jobs. Temporary worker is a layman. They dont

    know any thing about the work, so these types of people require training. When a new person

    joins the company, he got the training about the safety and maintenance. For getting these

    training he is send in technical training cell (TTC). In TTC he has to go some basic knowledge

    and instruction, which is given by the just senior boss. That person is called line in charge.

    During the training a person gets the job. He is watched by the line in charge. At any point the

    line in charged found any fault in the work, the line in charge instructed at that time, so that the

    worker does the job in a proper way and come out with zero-defect product.

  • 8/13/2019 A Case Study on Training Amp Development.

    57/81

    57

    After some experience the worker is transferred from one operation to another operation area.

    Where same procedure is performed. He works and if get any confusion regarding the job, he

    may ask the line in charge or if line in charge see any fault during the operation, he educates the

    worker to do the job better. This process is repeated on each and every operation. This is how

    each and every employee is familiarized to the job. The main advantage of this job rotation is, if

    any worker does not come on the particular day, that place can be filled by any other worker and

    the works progress without any interruption.

  • 8/13/2019 A Case Study on Training Amp Development.

    58/81

    58

  • 8/13/2019 A Case Study on Training Amp Development.

    59/81

    59

    CHAPTER-8

    RESEARCH METHODOLOGY

    .Research methodology is a way to systematically solve the research problem. It

    includes two type of research design.

    Exploratory Research Design:-

    It is a preliminary research, whose objective is to provide insights and

    understandings. It is used when the problem is not clearly defined and the

    information needed is only loosely defined because of which a detailed study

    cannot be undertaken or when the no. of outcomes or possibilities is

    very large and it is difficult to study each of them in detail.

    The research process that is adopted is flexible and unstructured, data

    collected is qualitative in nature , the findings of exploratory research are

    regarded as tentative or used as input to further research. It seeks to discover

    new relationships and is used for developing a hypothesis

    Conclusive Research Design :-

    The objective of conclusive research is to test hypotheses and examine

    relationships. Such research is typically more formal and structured. It is

    used when the information needed is clearly specified.

    It is based on large and representative samples and the data obtained are

    subjected to quantitative analysis. The findings from conclusive research are

  • 8/13/2019 A Case Study on Training Amp Development.

    60/81

    60

    considered to be conclusive in nature and used as input into managerial

    decision making.

    The study is carried on in a proper planned & systematic manner, Thismethodologyincludes

    Familiarization with the organization.

    Observation & collection of data

    Analysis of data

    In this project I have used EXPLORATORY RESEARCH DESING.

  • 8/13/2019 A Case Study on Training Amp Development.

    61/81

    61

    Objectives of Study

    1) To find out employees awareness for training process in the organization.

    2) To find out employees have undergone any training session in the organization.

    3) To find out how employees are feel after training.

    4) To find out how types training employees are wanted within organization.

    5) To find out on which skills organization concentrated.

    6) To find out employees are which types of Trainer wants.

    7) To find out What sort of method is adopted by the organization?

  • 8/13/2019 A Case Study on Training Amp Development.

    62/81

    62

    Data Collection

    Collecting the Data:-

    The information sources were as follows:

    1) Secondary Information Sources:-

    a) Training Calendar of HDFC.

    b) Participants List.

    c) Various books at HDFC Library

    d) Companys websites.

    2) Primary Information Sources:-

    a) Survey of the employees who underwent training programs 3-5 months back by giving them

    Questionnaires and collecting their feedback.

    b) Survey of the Reporting Officers of the trainees.

    Sampling Plan:-

    1. Sampli ng Uni t:-

    Each respondent was considered as a single unit in the whole research work.

    2.Sampli ng size:-

    The sampling size or the universe of the research work was 100 trainees.

    3.Sampli ng procedure:-

    To obtain the representation samples, Disproportionate Stratified Random Sampling

    was used. This means that respondents were selected randomly without any well defined

    proportions from various departments of the organization.

  • 8/13/2019 A Case Study on Training Amp Development.

    63/81

    63

  • 8/13/2019 A Case Study on Training Amp Development.

    64/81

    64

    CHAPTER-9

    DATA ANALYSIS & INTERPRETATION

    Q.1.Employees awareness for training process in the organization.

    Yes 100%

    No 00%

    Table No. :- 01

    INTERPRETATION

    The whole population was aware of the training process in their organization.

    Yes

    NO

  • 8/13/2019 A Case Study on Training Amp Development.

    65/81

    65

    Q.2. EMPLOYEES had undergone any training program in the organization?

    Yes 80%

    No 20%

    Table No. :- 02

    INTERPRETATION

    After observation it has been found that majority of employees in the organization haveundergone training session.

    Yes

    No

  • 8/13/2019 A Case Study on Training Amp Development.

    66/81

    66

    Q.3. Employees feeling after training?

    OK 20%Good 40%

    V.Good 40%

    Table No. :- 03

    INTERPRETATION

    With the observation it has been analyzed that the employees normally do not have the common

    feeling either in favor of training or in against

    OK

    Good

    V.Good

  • 8/13/2019 A Case Study on Training Amp Development.

    67/81

  • 8/13/2019 A Case Study on Training Amp Development.

    68/81

    68

    Q.5. The skills on which training is concentrated.

    Human 33%

    Technical 13%

    Conceptual 41%All 13%

    Table No. :- 05

    INTERPRETATION

    It could be interpreted that the conceptual training is the most occurring training in the

    organization.

    Human

    Technical

    Conceptual

    All

  • 8/13/2019 A Case Study on Training Amp Development.

    69/81

  • 8/13/2019 A Case Study on Training Amp Development.

    70/81

    70

    Q.7. What sort of method is adapted by the organization?

    On the job 60%

    Off the job 40%

    Table No. :- 07

    INTERPRETATION

    Majority of the employees have undergone on the job training program.

    On the job

    Off the job

  • 8/13/2019 A Case Study on Training Amp Development.

    71/81

    71

  • 8/13/2019 A Case Study on Training Amp Development.

    72/81

    72

    FINDINGS

    1) The whole population was aware of the training process in their organization.(Shown in

    table no. 01).

    2) After observation it has been found that majority of employees in the organization haveundergone training session.(Shown in table no. 02)

    3) With the observation it has been analyzed that the employees normally do not have the

    common feeling either in favor of training or in against.(Shown in table no. 03)

    4) Around one third of the total employees undergo half yearly training.(Shown in table no.04)

    5) It could be interpreted that the conceptual training is the most occurring training in the

    organization.(Shown in table no. 05).

    6) Majority of the employees have undergone trainer.(Shown in table no. 06).

    7) Majority of the employees have undergone on the job training program.(Shown in table

    no. 07).

  • 8/13/2019 A Case Study on Training Amp Development.

    73/81

  • 8/13/2019 A Case Study on Training Amp Development.

    74/81

  • 8/13/2019 A Case Study on Training Amp Development.

    75/81

    75

    CONCLUSION

    During the study of training and development in HDFC SLIC we conclude that

    1.The performance of employee of positively enhanced by the learning program.

    2. Employees were satisfied.

    3. The employees wanted that training should be implied to them regularly.

    4. Feedback should be taken in order to improve the T&D program.

    To conclude, it is very clear that training should be provided but not at the loss of the company.

    It is very costly and time taking affair. But it is most important for the development of the

    company. So management cant avoid it at any company.This presents the summary of the study

    and survey done in relation to the TRAINING AND DEVELOPMENT in HDFC life insurance.

    The conclusion is drawn from the study and survey of the company regarding the process carried

    out there. The TRAINING process at HDFC life insurance to some extent is not done

    objectively. Most of the employees were satisfied but changes are required according to the

    changing scenario as TRAINING process has a great impact on the working of the company as a

    fresh blood, new idea enters in the company.

  • 8/13/2019 A Case Study on Training Amp Development.

    76/81

  • 8/13/2019 A Case Study on Training Amp Development.

    77/81

    77

  • 8/13/2019 A Case Study on Training Amp Development.

    78/81

  • 8/13/2019 A Case Study on Training Amp Development.

    79/81

    79

    5. On which skills organization concentrated

    a) Human

    b) Technical

    c) Conceptual

    d) All

    6. Trainer for the employees.

    a) Company person

    b) Outside person

    c) Both

    7. What sort of method is adopted by the organization?

    a) On the job

    b) Off the job

    1. Would you like to suggest something for the training programme?

    _____________________________________________________

    _____________________________________________________

    _____________________________________________________

    _____________________________________________________

    _____________________________________________________

    Date : Signature

  • 8/13/2019 A Case Study on Training Amp Development.

    80/81

    80

    CHAPTER-11

  • 8/13/2019 A Case Study on Training Amp Development.

    81/81