A Case Study publication for A Case Study publication for dissemination and staff developmentdissemination and staff developmentA Case Study publication for A Case Study publication for dissemination and staff developmentdissemination and staff development

Richard AtfieldRichard AtfieldAssistant Director, BMAFAssistant Director, BMAF

Richard AtfieldRichard AtfieldAssistant Director, BMAFAssistant Director, BMAF

New Perspectives of Internationalisation:New Perspectives of Internationalisation:Enhancing the Student ExperienceEnhancing the Student Experience

Edinburgh, 12Edinburgh, 12thth June 2009 June 2009

New Perspectives of Internationalisation:New Perspectives of Internationalisation:Enhancing the Student ExperienceEnhancing the Student Experience

Edinburgh, 12Edinburgh, 12thth June 2009 June 2009

Background

• Employability case studies (HEA funded)

• Joint sourcing of case studies byBMAF and HLST – published 2006

• Internationalisation a key priority for business schools

• 2.3m students in the UK (UG & PG), 90k (4%) from EU, 211k (9%) non-EU/UK

• Increasing % of non-UK academics in business subjects

Special Interest GroupSpecial Interest Group

Small GrantsSmall Grants

Conference StreamConference StreamPublicationsPublications

International LinksInternational Links

HEA & HEA & other Subject Centresother Subject Centres

Association ofAssociation ofBusiness SchoolsBusiness Schools

BMAF ‘Internationalisation’ Strategy

Existing Publications

• International Journal of Management Education – peer reviewed

• BMAF Magazine from 2007

• Grant reports online• Workshop session materials online• Involved in Escalate/LLAS focus groups• How to bring it together?

– build on the ‘Enhancing’ success

Collaboration

• BMAF and HLST agreed funding for 3 additional ‘Enhancing’ books (approx £6k each book)

• ‘International Learning Experience’ title chosen rather than ‘Internationalisation’

• Editors identified for this and ‘Student Centred Learning’ book (Assessment to follow)

• Case study material sought, approx. 10 from each area

Obtaining Abstracts

• HLST: mainly ask ‘known friends’• BMAF: Progressive invitation

– Current and past small grant holders– Conference presenters– Internationalisation SIG members– Workshop and Key Contact events– Open website call

Process and Timeline (simplistic version!)Agree Title, Editors

and Timescale

Content

Research and invitepotential contributors

Publication

Review Abstracts andconfirm (or not)

Review and edit case studies

Obtain quotes for printing

Agree text style, size,layout, colour

Review ‘who does what’ and timing

Prepare initial proofs

Initial text to printersIntroduction written

Edit and update proofs

Prepare final proofsSign off final proofs

and wait!

Printed Publication delivered

Dissemination

Website information

Magazine

Flyers

Press Release

Reviews sought

Book Launched

Agree contract andtimescales

Plan distribution ‘rules’

Distribute

Dec 07Dec 07

Jan 08Jan 08

Apr 08Apr 08

Mar 08Mar 08

Jun 08Jun 08

Jul 08Jul 08

Sep 08Sep 08

Nov 08Nov 08

Benefits?

• A physical output – although also online• Extended dissemination of small grants• Generated both ideas and discussion• Stimulated involvement in other activities• Increased BMAF mailing list• Widened awareness, e.g. other SCs, SEDA• Useful gift when visiting in UK or overseas• Encouraged cases for other books

Personal Outcomes

Writer:I never thought I would see my

name in print in this way. It has raised my profile here and also provided novel Christmas presents for the family!

Thank you for the opportunity to be part of this project and share what worked and what didn’t. The other cases have given me so many ideas too.

Reader:This was really thought-provoking

– as I read it I reflected ‘Do I do that?’ ‘Can I do that?’ ‘Why don’t I at least try that?’

I am amazed by the range covered and particularly by the honesty. We have all hit the buffers with a project but real learning is shown here from why things did not work.

The Future

Published June 2009

enhancingenhancinglearninglearningthroughthrough

assessmentassessmentinin

Target publication Spring 2010

Call for Abstracts now

Enhancing entrepreneurial learning?

Enhancing blended and distance learning?

Enhancing learning about sustainable development?

Further information

To request a free copy - one of each publication per person please:• bmaf@brookes.ac.uk • hlst@brookes.ac.uk

To download chapters free online:• http://www.heacademy.ac.uk/business/publications/Enhancing_series • http://www.heacademy.ac.uk/hlst/resources/casestudies

To purchase multiple copies:• http://www.threshold-press.co.uk/