EMERGING MARKETS MOBILE AD SPENDING IN INDIA 2016 2017 2018 2019 2020 2021 $0.25 $0.46 $1.13 $1.44 $1.73 $0.81 SOURCE: STATISTA, APPLIFT RESEARCH, EMARKETER, IDC REPORT Q2 2017 SOURCES: EMARKETER, SEPTEMBER 2017 SHARE OF POPULATION IN INDIA THAT USE SMARTPHONES 2015 26.3 % 2016 29.8 % 2017 33.4 % 2019* 39.0 % MOST POPULAR SMARTPHONE BRANDS SAMSUNG XIAOMI VIVO OPPO LENOVO 7% 8% 24% 17% 13% CPI INDEX 119.2 % 121.5 % (*Note: indexed values of BR are based in comparison to other countries in LATAM) CONVERSION RATES* 138.2 % 42.5 % POPULAR CATEGORY OF DEVICES BY SCREEN SIZE (PHONES, TABLETS) (IN BILLION DOLLARS) LIFESTYLE SOCIAL & MESSAGING M-COMMERCE GAMING MUSIC, MEDIA & ENTERTAINMENT UTILITIES & PRODUCTIVITY BUSINESS & FINANCE TOP VERTICALS KEY DRIVERS OF GROWTH • Increased connectivity • Expanding 4G infrastructure • Affordable devices • Cheaper mobile data cost and increased competition between telecom players • Digital India transformation • Increasing usage of payment apps and mobile wallets post demonetization INDIA 5” INCH 4” INCH 4.7” INCH

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Page 1: › comfy › cms › ... INDIA - Amazon Web Services• Expanding 4G infrastructure • Affordable devices • Cheaper mobile data cost and increased competition between telecom players

EMERGING MARKETS

MOBILE AD SPENDING IN INDIA

2016 2017 2018 2019 2020 2021

$0.25

$0.46

$1.13

$1.44

$1.73

$0.81

SOURCE: STATISTA, APPLIFT RESEARCH, EMARKETER, IDC REPORT Q2 2017

SOURCES: EMARKETER, SEPTEMBER 2017

SHARE OF POPULATION ININDIA THAT USE SMARTPHONES2015

26.3%2016

29.8%2017

33.4%2019*39.0%

MOST POPULARSMARTPHONE BRANDS

SAMSUNG XIAOMIVIVO OPPOLENOVO

8% 24%

17%

13%

CPI INDEX119.2 %121.5 %

(*Note: indexed values of BR are based in comparison to other countries in LATAM)

CONVERSION RATES*138.2 %

42.5 %

POPULAR CATEGORY OF DEVICES BY SCREEN SIZE (PHONES, TABLETS)

(IN BILLION DOLLARS)

LIFESTYLE

SOCIAL & MESSAGING M-COMMERCE GAMING

MUSIC, MEDIA &ENTERTAINMENT

UTILITIES & PRODUCTIVITY

BUSINESS &FINANCE

TOP VERTICALS KEY DRIVERS OF GROWTH• Increased connectivity• Expanding 4G infrastructure • Affordable devices• Cheaper mobile data cost and increased competition between telecom players• Digital India transformation• Increasing usage of payment apps and mobile wallets post demonetization

INDIA

5”INCH 4”

INCH

4.7”INCH