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ONE MISSION. ONE PLATFORM.
One solution that meets all of your classifieds One solution that meets all of your classifieds needsneeds
>Liners>Liners>Display Ads>Display Ads>Web-Only >Web-Only AdsAds
All in one All in one database and all database and all searchable from searchable from one interface.one interface.
CLEAN, INTEGRATED DISPLAY WITH MAPPING
-Generate more Generate more money at less cost money at less cost from call center from call center customers.customers.
- WEWE up-sell the up-sell the customer at no customer at no charge the charge the moment their ad is moment their ad is published onlinepublished online
GENERATE MORE INCOME FROM PRINT SALES
Print-2-WebPrint-2-Web
INTEGRATED WEB-2-PRINT
-Offer print as an up-sell
- Price print from the Web differently from your call center pricing
- Give advertisers a single point of sale
- Relieve call center burden
- Import into your front-end system with XML output
- No per-ad charges
Native web-2-print ties it all Native web-2-print ties it all togethertogether
THE END OF HOBBLED ONLINE LISTINGS
• Detailed fielded data to create robust ads
• Most fields are optional, yet often used by advertisers
• Full-featured ads display higher in searches and appear more complete and trustworthy than strictly paragraph-based ads.
Industry-Leading Industry-Leading Web-2-WebWeb-2-Web
POINT OF SALE UPGRADES
- Up-sells at checkout
- If you don’t see an up-sell, create it on the fly – no programming needed.
- You set the free photos by category
- You set the default ad duration by category
- You set all pricing through our easy-to-use Web console
Point of sale Point of sale profitprofit
PROFESSIONAL-GRADE ADS FOR EVERYONE
-Professional ad layout every time
- Integrated maps
- Tabbed ad content helps shoppers quickly understand the ad
- Shopper control panel to take action
- Advertiser history and ratings on every ad
- Photo slide array
Power AdsPower Ads
SAFE AND PRIVATE RESPONSE TOOLS
-Integrated response tools
- Shopper and advertiser privacy is ensured
- Offer and acceptance on merchandise and pet ads
- Question forms allow the advertiser to publish answers to the ad display
- Full audit of communications on every listing (assuming use of our system)
Power toolsPower tools
CENTRAL AD MANAGEMENT
Advertisers get a suite of easy-to-use tools to Advertisers get a suite of easy-to-use tools to administer ads, offers, questions and more.administer ads, offers, questions and more.
Central ad Central ad managementmanagement
INTEGRATED COMMUNITY DISCUSSIONS
-Category-related discussion boards enable market users to communicate with each other
- Discussions are moderated
- Newspapers can sell “expert” status in the forums. Experts are designated with a star icon.
- Discussions are geo-targeted
CommunityCommunity
USERS SPREAD THE WORD ABOUT YOUR MARKET
- AJAX–based “tell a friend” functionality helps spread the word about items in your market
- Flood controls prevent spamming.
ReferralsReferrals
CREATE YOUR OWN LOOK AND FEEL.
You control the design from a Web You control the design from a Web console.console.
BEST-IN-CLASS PRICING TOOLS – REACT INSTANTLY
Pricing is infinitely flexible by category and by Pricing is infinitely flexible by category and by advertiser type.advertiser type.
BEST-IN-CLASS PRICING TOOLS – REACT INSTANTLY
Create unlimited bundles and ad coupon activation Create unlimited bundles and ad coupon activation optionsoptions
• Create unlimited bundles in any category
• Set automatic expiration and price
• Create coupon code triggers for your bundle
• Select which attributes are included
SELF-SERVE MARKETING & SALES TOOLS
Sell pre-paid market credits any time!Sell pre-paid market credits any time!
• Issue credits to any user in any amount
• Give more credit than money collected
• System tracks who authorized credits
• Engages advertisers who get “run of store” ability to post ads until their credits run out (after which they are charged)
SELF-SERVE MARKETING & SALES TOOLS
Invent your own up-sells on the fly. Invent your own up-sells on the fly. Fulfill with our self-serve export creation tool.Fulfill with our self-serve export creation tool.
SELF-SERVE MARKETING & SALES TOOLS
Create custom widgets for instant placement on any Create custom widgets for instant placement on any Web page.Web page.
POWERFUL SELF-SERVE MANAGEMENT TOOLS
- Self-serve setup and management panel gives you fingertip control over your site 24-7.
- Change the categories that display on your site.
- Set up vertical market partners within our framework for seamless transitions from your market to your listings on partner sites.
- Customize the look and feel anytime.
U-CustomizeU-Customize
POWERFUL SELF-SERVE MANAGEMENT TOOLS
- Self-serve import tools show you everything you need to know about your liner imports into our system.
- Staff members can trigger imports as they please.
U-PublishU-Publish
POWERFUL SELF-SERVE MANAGEMENT TOOLS
-Your administrators and call center personnel have Web access to any of your ads in our system.
- Virtually every aspect of the ad may be modified from the admin panel.
- Administrators can even upload images and designated the primary image in the ad display.
U-ControlU-Control
POWERFUL SELF-SERVE MANAGEMENT TOOLS
-Activity summaries that let you see how your market is performing any time of the day.
- Detailed reports show you where activity is occurring in the market.
- Export your reports in CSV format for further use.
TrackingTracking
THE POWER IS IN THE NETWORK
More than 100 papers & television stations from More than 100 papers & television stations from these groups have joined the Kaango network.these groups have joined the Kaango network.