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a conversation
Graphic Design Around You
key questions
1. what is design(er)?
2. what are basic components of a design project?
3. what is design process?
4. the best practices – building designer/client relationship
Graphic Design Around You • a conversation
Graphic Design Around You • a conversation
key questions
what is a designer?what is design?
Graphic Design Around You • a conversation
what is a designer?
designer
Graphic Design Around You • a conversation
what is a designer?
designer client
Graphic Design Around You • a conversation
what is a designer?
designer client artist
Graphic Design Around You • a conversation
what is a designer?
entrepreneur artistdesigner client
Graphic Design Around You • a conversation
what is a designer?
designerentrepreneur client artist
Graphic Design Around You • a conversation
what is a designer?
designer
PROJECT
entrepreneur client artist
Graphic Design Around You • a conversation
components of a design project
STRATEGY
designer client
Graphic Design Around You • a conversation
components of a design project
STRATEGY
designer client
creative brief
Graphic Design Around You • a conversation
components of a design project
STRATEGY AESTHETICS
designer client
creative brief look & feel
Graphic Design Around You • a conversation
components of a design project
BUDGET
STRATEGY AESTHETICS
designer client
creative brief
time/schedule/money
look & feel
Graphic Design Around You • a conversation
client-designer relationship
designer client
The single biggest problem in communication is the illusion that it has taken place.
– George Bernard Shaw
Graphic Design Around You • a conversation
4D design process
> Project Definition> Desired Outcomes> Initial Strategy> Importance Level> Project Management> Resource Availability> Resource Allocation
Graphic Design Around You • a conversation
> Market research> User research> Managing information > Design research groups> Best practices> Lessons learned
4D design process
Graphic Design Around You • a conversation
> Content development> Strategy realignment> Multi-disciplinary work> Design direction> Design elements
4D design process
Graphic Design Around You • a conversation
> Implementation> Review> Quick prototypes> Approvals> Final production
4D design process
Graphic Design Around You • a conversation
best practices
Graphic Design Around You • a conversation
ROLE-PLAYING CHALLENGE
> evaluating work vs. designing/art didecting
> making strategic decisions vs. following personal likes
client/designer relationship – best practices
Graphic Design Around You • a conversation
client/designer relationship – best practices
> discussing issues vs. offering solutions
> designing custom solutions vs. looking for paradigms, patterns & templates
COLLABORATION CHALLENGE
Graphic Design Around You • a conversation
> sufficient time allocation (accepting good vs. demanding perfect)
> resource management (what do i want vs. what i can do)
client/designer relationship – best practices
EXPECTATIONS & COMMUNICATION CHALLENGE
client/designer relationship – best practices
Graphic Design Around You • a conversation
The secret to creativity is knowing how to hide your sources.
– Albert Einstein
thank you
