A COURSE IN EXPONENTIAL FUNDRAISING

YOU’RE HERE TO MAKE A DIFFERENCE.SM

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A COURSE IN EXPONENTIAL FUNDRAISING

“This course is a breakthrough in the practice of fundraising.

I can’t imagine anything that could be more helpful in such a short amount of time

and have such profound impact.”– MATT GOLDMAN, CO-FOUNDER

BLUE MAN GROUP AND BLUE SCHOOL

It’s time to look at fundraising through a new lens. A Course in Exponential Fundraising offers a total rethinking of the traditional fundraising dynamic – moving from transactional relationships to transformational ones. Its effect is revolutionary for nonprofit leaders, their partners, and their entire organizations.

A Course in Exponential Fundraising recasts fundraising as a collaborative relationship between organizations and their philanthropic partners that is designed from the start to be co-creative and generative. The course offers a new strategy built on growth and continuous resource flow, not just a one-time transaction.

Collaboration and mutual accountability break down walls between donors and organizations, creating a path for natural growth. As this new philosophy spreads, you’ll find yourself transformed as a leader, and you’ll see similar transformations in your organization and the wider world you affect.

Over the year, the course delivers:

» A comprehensive new approach to fundraising

» A personalized roadmap for implementing new practices at your organization

» A year of ongoing engagement and support

» Rigorous analysis of your results

» Partnerships with other nonprofit leaders who are reshaping the field of fundraising and its impact on the nonprofit sector

YOU’RE HERE TO MAKE A DIFFERENCE.SM

CURRICULUM

A Course in Exponential Fundraising is a year-long engagement designed to introduce nonprofit leaders to a new model of fundraising that is more connective, flexible, and resource rich. The course begins with an intensive week-long program on campus at Harvard University. Subsequent in-person and web-based meetings will take place throughout the year to assess where you are in relation to your goals, help you make any needed adjustments in your personalized roadmap, and continue to deepen your practice.

This program is led by Senior Research Fellow Jennifer McCrea and supported by Harvard University faculty and distinguished philanthropic leaders. Participants will be immersed in classroom sessions and case study discussions. Small group conversations and experiential “workshop” sessions will enable you to engage directly with your peers, solve problems, and discuss how exponential fundraising can be applied in your own organization. Through course offerings, peer-learning, and team support, the program will allow you to:

» Understand what exponential fundraising is and its power to transform people and organizations

» Activate a more intentional approach to partnership-building and the collaborative fundraising process

» Identify prospective leadership partners, capture their attention, build a collaborative partnership, activate resources, and deepen their commitment

» Understand common mistakes and obstacles that block resource flow and success

» Set specific goals for implementation of exponential fundraising principles and practices in your organization

» Form a community of inquiry to explore the principles of exponential fundraising and its impact on individual organizations and the wider nonprofit sector

TO APPLY OR LEARN ABOUT PROGRAM DATES, CURRICULUM, TUITION, AND MORE, PLEASE VISIT

Admission is competitive and based on professional achievement and organizational responsibility. There are no formal educational requirements; however, fluency in written and spoken English is a necessity for participation.

WHO SHOULD ATTEND

“A Course in Exponential Fundraising inspired me to reconnect with the rest of my organization

around the importance of values and partnerships in securing the resources we need to be successful.”

– JILL VIALET FOUNDER AND CEO

PLAYWORKS

Selection is competitive. Because of the breakthrough nature of the course material, the cohort will be limited to a highly curated group of nonprofit leaders who are interested not just in improving their organization’s fundraising results, but in reshaping the entire field of fundraising. CEOs, executive directors, chief development officers, board chairmen and senior members, and philanthropists should apply. To achieve an overall organizational mind shift, we encourage executive directors, board chairs, and chief development officers to consider applying as a team.

Applicants should be:

» Leaders in nonprofit organizations, board members or philanthropists in organizations with annual operating revenue of $500,000 or more

» Have an in-depth understanding of their organization’s challenges

» Willing to share their experiences with other nonprofit leaders for the betterment of the sector

To see a full list of past participants, please visit exed.hks.harvard.edu/ee/cef.

EXED.HKS.HARVARD.EDU/EE/CEF

Jennifer McCrea is a Senior Research Fellow at the Hauser Institute for Civil Society at Harvard University and the co-founder of Born Free Africa, an initiative of the Millennium Development Goals Health Alliance that brings private sector resources and expertise to the goal of eradicating mother-to-child transmission of HIV.

For the past 27 years, she has partnered with philanthropists, board members, and nonprofit leaders to think more creatively and collaboratively about ways in which to align strategic direction and resources. Jennifer has worked with a wide range of organizations including Acumen, DonorsChoose.org, Grameen America, Council on Foreign Relations, Teach for America, NAACP Legal Defense Fund, Pencils of Promise, charity: water, Witness, Mercy Corps, Comic Relief, X Prize Foundation, Creative Commons, VisionSpring, Robin Hood Foundation, and many others.

In addition to her executive program, A Course in Exponential Fundraising, she has led seminars and workshops for, among others, Ashoka, Skoll World Forum, TED, Board Source, Social Venture Philanthropy, Draper Richards Kaplan, New Profit, Echoing Green, Harvard Business School, Wharton, and Oxford University.

Jennifer serves as Chairman of the advisory board at the MIT Media Lab and is a Henry Crown Fellow at the Aspen Institute. She is also a member of the board of Just Capital, Pioneer Works, and the Quincy Jones MusiQ Consortium and on the advisory board of Target Zero and the Blue School.

Jennifer’s book, The Generosity Network, written with philanthropist Jeffrey C. Walker, was published by Crown Publishing at Random House.

FACULTY CHAIR

GUEST LECTURERS Throughout the course, Jennifer McCrea is joined by a variety of Harvard faculty members and philanthropic leaders, including:

» Aviva Argote, Management Faculty, Institute for Nonprofit Practice, on Adaptive Leadership

» David Bonbright, Founder and CEO, Keystone Accountability, on measuring ultimate impact

» Marshall Ganz, Senior Lecturer in Public Policy, on the Art of Public Narrative

» Meg Garlinghouse, Head of Social Impact, LinkedIn For Good

» James P. Honan, Senior Lecturer of Education, on Impact, Measurement and Effectiveness

» Daniel Pallotta, entrepreneur, author and activist, on Building Your Fundraising Forces

» Bill Ryan, Research Fellow and Consultant, on Board Development

» Jeffrey Walker, philanthropist and Generosity Network co-author, on Systems-based Leadership

» Gunther Weil, Founder and CEO, Values Mentors

79 JFK Street Cambridge, MA 02138 USA Phone: +1-617-496-9000 Email: exed@hks.harvard.edu exed.hks.harvard.edu

YOU’RE HERE TO MAKE A DIFFERENCE.SM

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