A Digital Engagement Model for Public Figures, Brands and Government

8/14/2019 A Digital Engagement Model for Public Figures, Brands and Government

1/25

A Digital Engagement Methodology For Public Figures, Brands And Government

Tim Hood, CEO Yoosk. Twitter: @timhood Linkedin : Tim Hood


2/25

Provide a set of tools for the public to ask questions online


3/25


4/25

Give web editors, conference organisers and communicationsmanagers the means to set up their own panel interviews with

the leaders they represent.


5/25

Create a central branded location in which to bring together the

conversations but pull the questions in from all over the web.


6/25


7/25

Make it as easy as possible for partners to embed your

engagement activity. Remember, no advertising-supported

publisher will want to send people off their site.


8/25

Addyouranswers

usingaudioorvideo

toshowitisreallythe

leaderwhoisansweringandnot

theirspokesperson.


9/25


10/25

Use specific contexts like visits, consultations or landmark events

around which to engage. Use whichever language the user feels

most comfortable with.


11/25

Panels work best because they offer more choice to the user


12/25


13/25

Interviews should be conducted by the people, for the people.


14/25

Use authentic locations such as public transport or public buildings


15/25

Empower your community to start their own projects


16/25

Any organisation can engage openly: just set the parameters as

did the Vietnamese Parliament on this licensed version of Yoosk


17/25


18/25


19/25

aninnova4veapproachtointerviews:

ques4ons from thepeople,put bythepeople

Bloggers Constituents Students Activists Celebrities

Make your engagement campaigns more accessible by

bringing in celebrities to represent the public.


20/25

Just being listened to helps Asking this question means that we are on

Sin's radar and he has been in touch to meet

with us. This will enable us to influence,

campaign, demand and highlight the digitalinjustice and discrimination we face.

Alison Smith, Campaigner for Pesky People


21/25


22/25

Organisations Yoosk has helped engage with the public:

Foreign and Commonwealth Office EU Representative Office in London Ministry of Justice UK Parliament Department of Innovation, Universities and Skills Department for International Development Birmingham City Council British Embassy Vietnam National Assembly of the Socialist Republic of Vietnam


23/25

Whatpeoplesay:

Yoosk is a brilliant example of the innova7ve ways people

can now engage with local and central decision making online.

MichaelWills,MinisterforDemocra4cEngagement

..another demonstra7on that Yoosk can deliver on big cross government campaigns

StephenHale,HeadofEngagement,FCOsDigitalDiplomacyTeam

Yoosk...tests us in public as to the quality of our answers and I believe it is important(par7cularly in these 7mes when we poli7cians are somewhat unloved) to be out

there to show everyone that we do care and care passionately.

LynneFeatherstoneMP


24/25

A diverse list of partners

Yoosk is proud to have partnered with or have links with:

The Student Room

City University London

University of Warwick Digital Laboratory

The Army Rumour Service

Netmums

Talk about Local (the hyper local blog network)

The Independent

BBC Democracy Live

Channel 4

365 media (ethnic media new agency)

Trinity Mirror

Johnston Press


25/25

Yoosk has been supported by two stages of funding from4IP and Screen West Midlands.

Yoosk has also won the Building Democracy Innovation Award

[email protected]

Documents

A Digital Engagement Model for Public Figures, Brands and Government