Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Figures and Illustrations x
Fishbone xii
Foreword xiv
Introduction xvi
About Anne Hart xxiii
A Digital Renaissance Where Art Meets Technology 3 How are businesses using the newest media?
What is a "content creator"?
Who are the new journalists?
Is the Web ready for professional writers?
Voices from the industry: • Kevin Hopkins, Web Entertainment Producer
Where are journalists working online?
Who are the serious investors?
Is print dead?
Voices from the industry: • Ralph Izard, Ph.D., Director, School of Journalism
Will journalism survive?
Documentary Script
4
7
8
10
12
16
18
21
24
26
27
Casting Your Net Beyond the News 45 Can local print publications compete
with online news providers? 46
Voices from the industry: • Hoag Levins, Editor & Publisher Magazine 48
How is audio broadcast on the Web? 51
Voices from the industry: • Nels Johnson, Download Recordings 53
Voices from the industry:
• Simon Croft, WWBC, U.K. 54
Can advertising support a Web broadcast? 55
What is an "Internet appliance"? 56
Voices from the industry:
• Bob Lawrence, Broadcast Journalist and Producer 58
Who's developing programming for Internet TV? 60
Voices from the industry: • Jeff Kelley, DigitalTalkTV 61
• Edward J. Keyes, Interactive Producer 62
What are the most popular programming formats? 66
How do you choose questions for an interview? 71
Voices from the industry:
• Lynn O'Shaughnessy, Freelance Writer 75
Can previously published material be repurposed? 77
A Factionalized Story 79
Adapting to the New Media 85 Why should I learn scriptwriting? 86
Voices from the industry:
• Aaron Heinrich, Vice President, McQUARTERGROUP 87
How do you begin a scriptwriting project? 88
How can I give my story commercial appeal? 89
Here's how to: Adapt to the 'old' media 93
Ten tips for: Writing an audio script 100
How can I learn to write in three dimensions? 102
An Audio Script 105
Understanding Your Writing Style 109 What are the sixteen personality types? 110
What should I know about the four temperaments? 111
How does my personality influence my writing? 113
Is one personality type more creative than another? 117
How do "thinkers" and "feelers" write differently? 118
How can I target the personality of my audience? 121
How can 1 find the right publisher or producer?
How many computer book publishers does it take to change a lightbulb?
Voices from the industry: • Ed Tiley, Author
Writing the Story of Your Life How do 1 start writing about myself?
Where does my story begin?
How should 1 organize my information?
How should 1 view criticism of my work?
How do 1 find the storyline of my life?
Dialogue Sequences
A Palette of Authoring Tools Which platform should 1 choose?
What is hypertext?
Here's how to: Create a simple HTML document
Which HTML editor should 1 use?
Is one browser better than another?
Voices from the industry:
124
129
134
ш 136 137 139 140 142 143
151 152 155 159 164 165
• Dana Todd, Bien Logic 166
How do you create graphics for the Web? 167
How do you create animation for the Web? 168
What should I look for in a hypermedia authoring tool? 170
A Hypermedia Script 173
How do you design a user interface? 174
Ten tips for: Designing an interactive story 176
Do I have to think like a programmer? 178
Is there flow charting software especially for writers? 182
Voices from the industry:
• Aron Trauring, Maxima New Media, Israel 183 • Ron Mann, Documentary Filmmaker, Canada 185
7. Exploring the Newest Realities 187 What is the history of virtual reality? 188
What is "armchair travel"? 189
Voices from the industry:
• J.B. Galan, Stanford University 191
What is VRML? 192
Voices from the industry:
• Chester Dent, VR Producer 195
Is the virtual reality market ready for professional writers? 197
Voices from the industry:
• David A. Wagner, VR Producer 200
Is "Big Brother" watching? 201
Is there a dark side to virtual reality? 203
Who's watching the watchers? 207
8. Internet Direct Response, CyberMalls, and Virtual Trade Shows 211 Is there a market for direct response on the Web? 212 Voices from the industry: • Deborah Morrison, Ph.D.,
Associate Professor of Advertising 214
What are "virtual trade shows" and "cyber malls"? 215
Voices from the industry:
• Mary Westheimer, BookZone 219
What is a "rocket pack"? 223
Voices from the industry:
• Michael Bugeja, Ph.D., Professor of Journalism 225
What are the basic formats of sales scripts? 226
What qualities should I look for in a copywriter? 230
How can I give my writing "sense appeal"? 232
Where can I find professional resources and guidelines? 235
9. Understanding Your Electronic Rights 237 Voices from the industry: • Ivan Hoffman, B.A., J.D., Attorney at Law 238
How important is the issue in electronic rights? 239 Who owns the copyright in a Web site? 241
What about using protected material? 245
How can writers protect their rights in cyberspace? 252
Your Future as a Cyberscribe 253 Voices from the industry: • Heidi Swanson, Digital Editor, The Net Magazine 254
• Daniel Schorr, Broadcast Journalist 255
• Joseph Bernt, Associate Professor of Journalism 256
• Randy Bef umo, The Motley Fool 257
• Tom Durkin, Freelance Writer 258 • Eigil Evert, Freelance Writer, Denmark 260
• Roy S. Carson, VHeadline/VENews, Venezuela 261
• Tom Watson, Columnist, New York Times 262
• Karen Kaplan, Los Angeles Times 263
• Mike McKean, Associate Professor of Journalism 264 • Tristan Louis, Internet World Magazine 265
• Bonnie Burton, Web Editor, ©Home Network 266
• Jon Phillips, Features Editor, The Net Magazine 268 How can I reposition myself for the new media? 270 What jobs will I find? 272 How can I learn this new way of thinking? 275 Is it ever too late to start a new career? 276 Career Timeline 278
Appendices 281 A. New Journalist's Career Classifier 281
B. Recommended Reading 287
С Professional Organizations 289
D. Product Locator 295
Index 299