A Dog-owner's Guide To Sarasota, FL: Project Brief

7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief

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ProjectBrief

CHR IST INA COOBAT I S

A DOG-OWNERS GUIDE TO SARASOTA, FL


2/27

PROJECT STATEMENT

To redesign the Sarasota edition of

Explorers Guides in a way that it

becomes relevant for dog-owners,allowing for early trip-planning and

ease of locating information.


3/27

What are the travelbooks already out

there like?


4/27

POSITIVE

Highly legible typography

despite books small size

Format suits content

(small book for quick-

and-easy info)

Placement and size

of photographs create

nice rhythmn

1. INSIDEOUT LOS ANGELES


5/27

POSITIVE

Waterproof cover

Useful extras: compass

and pen

NEGATIVE

Compass broken? (good

idea, poor implementation)

Finish on silver background

reects too much light (and

LAs a sunny place)

Index for map is printed on

back of map, forcing user to

ip back and forth

1. INSIDEOUT LOS ANGELES


6/27

POSITIVE

Format suits content (large

book for in-depth content)

Clear information hierarchy

2. INSIDERS GUIDE NASHVILLE


7/27

POSITIVE

Compelling cover

NEGATIVE

Cover misguides reader

about the look of the

interior: black and whitewith a strict grid system

Icon system for denoting

sections is unnecessary, as

icons appear only appear

next to section titles and,

even then, are not seen

when quickly ipping

through pages



8/27

NEGATIVE

Price of attractions is often

noted, but that price does

not determine how those

attractions are ordered

(ranking from cheapest to

most expensive would be

more helpful)



9/27

POSITIVE

Clearly visible section titles

Thick, waterproof pages

Generally good pacing

created by the balance

of small images and full-

bleed ones

Spiral binding allows pages

to be ipped through quickly

3. SPIRAL GUIDES NEW ENGLAND


10/27

POSITIVE

Bright-colored cover allows

for easy visibility when

thrown into purse/bag

NEGATIVE

Cover is cluttered andunorganized with illegibly

condensed type

Extremely narrow columns

of type

Certain pages suddenly

switch orientation

Rag follows photos

3. SPIRAL GUIDES NEW ENGLAND


11/27

POSITIVE

Appropriate colors on cover

Decent rhythmn created

by photographs

Pagination easily visible

NEGATIVE

Photos within lack color and

excitement (feel generic)

Category titles lost in ow of

body copy

Overwhelmingly long line

length at times

Amount of columns changes

without typesize changing

4. EXPLORERS GUIDES SARASOTA, SANIBEL ISLAND, & NAPLES


12/27

Do people evenvacation with

their dogs?


13/27

62%

YES

38%

NO

74%

WANT

TO

26%

DONT

WANT TOOUT OF 237 PEOPLE

84%

WITH

DOG

16%

AWAY

THE MAJORITY OF THAT

VACATION TIME IS SPENT


14/27

MOST COMMON EMOTIONS

OWNERS ASSOCIATE WITHTHEIR DOGS


15/27

RESOURCES USED TO PLAN

BEFORE TRIP

No problems

Info didnt relate to my interests

Info wasnt pet-friendly enough

1. General (self-guided) Internet sea

2. Talking with friends/family

3. Online travel guide

4. Phone app

5. Physical travel guide


16/27

RESOURCES USED TO PLAN

DURING TRIP

1. General (self-guided) Internet sea

2. Talking with locals

3. Online travel guide

4. Phone app

5. Physical travel guide

No problems

Info didnt relate to my interests

Info wasnt pet-friendly enough


17/27

30 years old

Single with no children

Fun-loving and open to trying new activities

Loves her 7-year-old beagle, Charlie, like family

While others may vacation with a signicant other or

best friend, she wants Charlie to be her travel compan

to Florida

Likes feeling prepared by having her trip planned out

This is Emily.


18/27

Picks up the Sarasota

edition of Explorers

Guides at her local

bookstore

Immediately

overwhelmed by

barrage of info

in intro

Flips to main

content, but gets

confused about what

section shes reading

or where other

sections begin

Does th

alligato

USER SCENARIO

Likes feeling prepared

by having her trip

planned out

No other books focus

on pet-owners, so leaves

empty-handed and

disappointed


19/27

Goes on

vacation without

clear plan and spends

entire rst day

looking for pet-

friendly hotel

Misses all

activities she doesnt

think to seek out

on her own

Difculty nding

places to take dogs

while in Florida leaves

her unsatisfed

with vacation

Still hasnt found

enough activities

to ll up herentire vacation

Goes on self-guided

Internet search for

pet-friendly places

in Florida

Exhaustedafter

spending hours sifting

through tons

of websites


20/27

relieves her of time and energy spent searching on her own

allows her to foster her relationship with Charlie

focuses on activities she and Charlie can do together

has a clear organizational structure, so she can nd

information quickly

helps her discover new activities she wouldnt have thoughtof herself

What Emily needs is asingle resource that


21/27

GRAPHICSINSPIRATION BOARD


22/27

MATERIALINSPIRATION BOARD


23/27

How should theExplorers Guides

be reorganized?


24/27

CURRENT STRUCTURE

-Charlotte Harbor Coast

-Sanibel Island & Fort Myers

-Naples & the South Coast

-Introduction

-Whats Where in Sarasota,

Sanibel Island & Naples

-Alligators

-Area Code

-Arts, Visual

-Beaches

-Fruit

-Handicapped Access

-Key Limes

-Visitor Information

-Weddings

-History

-Natural History

-From Grains of Sand

-An Early Picture

-Face-lifts & Implants -Social History

-Time Line: Gulf Coast

-Calusa Kingdom

-Spanish Imposoition

-Transportation

-Getting to the Coast

-By Car

-By Plane

-By Bus

-Getting Around the Gulf Coast

-Alternate Back Roads &

Scenic Routes

-Lodging

-Accommodations

-Anna Maria

-Brandonton-Lido Key...

-Home & Condo Rentals

-RV Resort

-Where to Eat

-Bakeries

-Breakfast

-Candy & Ice Cream

-Coffee & Tea

-Deli & Specialty Foods

-Fruit & Vegetable Stands

-Natural Foods

-Pizza & Take-out

-Seafood

-Selective Shopping

-Shopping Centers & Malls

-Antiques & Collectibles

-Books

-Clothing

-Consignment/Thrift

-Factory Outlet Centers

-Flea Markets& Bazaars

-Galleries

-Gifts

-Jewelry

-Kitchenware & Home

-Shell Shops

-Sporting Goods

-Special Events

-Sarasota Bay Coast

-To See

-Architecture

-Cinema

-Dance-Gardens

-Historic Homes & Sites

-Kids Stuff

-Museums

-Music & Nightlife

-Specialty Libraries

-Theater

-Visual Arts Centers

& Resources

-To Do

-Beaches

-Bicycling

-Boats & Boating-Fishing

-Golf

-Health & Fitness Clubs

-Hiking

-Horseback Riding

-Hunting

-Kids Stuff

-Racquet Sports

-Shelling

-Spas

-Spectator Sports

-Water Spor ts

-Wilderness Camping-Wildlife Spotting

-Information

-Practical Matters

-Ambulance/Fire/

-Area Codes/Town

-Banks-Climate, Seasons

To Wear

-Hospitals & Clin

-Media

-Real Estate

-Regional Reading

-Road Service

-Services for the

Physically Impaire

-Tourist Informati

-If Time Is Short

-Chelles High Fives

(Before Getting There) (On Arrival) (Special Circumstanc

Time Category Alphabetical Location


25/27

(1ST) NEW STRUCTURE




-Introduction

-Climate, Seasons & What

To Wear

-Regional Reading

-History of Dogs in Florida

-Dog Island

-18th Century

-19th Century

-20th Century

-The Sarasota Kennel Club

-Florida Cracker Cur

-Gov. Lawton Chiles

-Lassie

-Marjorie Kinnan Rawlings

-Robert Ripley

-Transportation

-Getting to the Coast -By Car

-By Plane

-By Bus



Scenic Routes

-Sarasota Bay Coast

-Camping

-Anna Maria

-Brandonton

-Lido Key...-Eating

-Bakeries

-Breakfast

-Candy & Ice Cream

-Coffee & Tea



-Natural Foods

-Pizza & Take-out

-Seafood

-Grooming

-Hiking

-Lodging -Anna Maria

-Brandonton

-Lido Key...

-Museum Viewing

-Art

-History

-Running

-Shopping



-Books

-Clothing

-Flea Markets& Bazaars-Galleries

-Gifts

-Playing

-Swimming

-Walking

-Wildlife Spotting

-Emergency Informat

-Ambulance/Fire/Poli

-Hospitals & Clinics

-Road Service

-Services for thePhysically Impaired

-Helpful Information

-Area Codes/Town G

-Banks

-Media

-Real Estate

-Tourist Information

-If Time Is Short


Time Category Alphabetical Location


26/27

(2ND) NEW STRUCTURE Time Category Alphabetical Location

-Camping

-Sarasota Bay Coast




-Eating

-Bakeries

-Sarasota Bay Coast

-Charlotte Harbor

-Sanibel & Fort Myers

-Naples & South Coast

-Breakfast

-Candy & Ice Cream

-Coffee & Tea



-Natural Foods

-Pizza & Take-out-Seafood

-Grooming

-Sarasota Bay Coast




-Hiking

-Sarasota Bay Coast




-Lodging-Sarasota Bay Coast




-Museum Viewing

-Art

-Sarasota Bay Coast

-Charlotte Harbor



-History

-Running

-Sarasota Bay Coast




-Museum Viewing

-Sarasota Bay Coast-Charlotte Harbor Coast



-Shopping


-Sarasota Bay Coast

-Charlotte Harbor




-Books

-Clothing

-Flea Markets& Bazaars-Galleries

-Emergency Informat

-Ambulance/Fire/Poli

-Hospitals & Clinics

-Road Service

-Services for thePhysically Impaired

-Helpful Information

-Area Codes/Town G

-Banks

-Media

-Real Estate

-Tourist Information

-If Time Is Short


-Gifts

-Playing

-Sarasota Bay Coast


-Sanibel Island & Fort Myers-Naples & the South Coast

-Swimming

-Sarasota Bay Coast




-Walking

-Sarasota Bay Coast




-Wildlife Spotting-Sarasota Bay Coast




-Introduction

-Climate, Seasons & What

To Wear

-Regional Reading

-History of Dogs in Florida

-Dog Island

-18th Century

-19th Century

-20th Century

-The Sarasota Kennel Club

-Florida Cracker Cur

-Gov. Lawton Chiles

-Lassie

-Marjorie Kinnan Rawlings

-Robert Ripley

-Transportation

-Getting to the Coast -By Car

-By Plane

-By Bus



Scenic Routes


27/27

Thank you.

Documents

A Dog-owner's Guide To Sarasota, FL: Project Brief