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JANUARYEditorial:Dining Out - “Steak Town, USA”Home
Special Advertising Sections:Luxury Car GuideContinuing Education
FEBRUARYEditorial:Live Well. Spend Less
Special Advertising Sections:Women in BusinessSpecial Occasion Planning GuideHealth Spotlight / Medical & Dental ProfilesIT LIST Gifts9th Annual Philly Cooks!TM - A Chef Competition
Sponsorships:9th Annual Philly Cooks!TM - A Chef Competition
MARCHEditorial:Best Places to LiveTravelFashionPhilly Sports Stars - Where are they now?
Special Advertising Sections:Visit FloridaTravel ExcursionsFashion Forward
Sponsorships:5th Annual Trailblazer Award5th Annual Martini Madness®
APRILEditorial: Top DoctorsHome
Special Advertising Sections:Medical & Dental ProfilesOpen House™Retirement Living8th Annual Philadelphia Wine Festival®
Sponsorships:Open House™
MAYEditorial:50 Best RestaurantsAtlantic City
Special Advertising Sections:Continuing EducationIT LIST Gifts
Sponsorships:8th Annual Philadelphia Wine Festival®
JUNEEditorial:The Shore
Special Advertising Sections:Super Lawyers20th Annual Manayunk Arts FestivalTravel ExcursionsKitchen & Bath
Sponsorships:20th Annual Manayunk Arts Festival
JULYEditorial:Ultimate Summer Guide
Special Advertising Sections:Health Spotlight / Medical & Dental Profiles
AUGUSTEditorial:Best of Philly®
Sponsorships:Best of Philly®
SEPTEMBEREditorial:SchoolsFashionTravel
Special Advertising Sections:Design Home® 2009Continuing EducationSpecial Occasion Planning GuideTravel ExcursionsFashion Forward
Sponsorships:Design Home® 2009
OCTOBEREditorial:TBDHome
Special Advertising Sections:Open House™Medical & Dental ProfilesWomen’s HealthRetirement Living
Sponsorships:Open House™2nd Annual Global Food & Wine/Wine Week
NOVEMBEREditorial:Most InfluentialAtlantic City
Special Advertising Sections:IT LIST GiftsHoliday Entertaining
Sponsorships:Holiday Entertaining6th Annual Philadelphia Whiskey Festival
DECEMBEREditorial:TBD
Special Advertising Sections:IT LIST GiftsFashion Forward
IN EVERY ISSUEPhiladelphia magazine Insider: Recaps of recent advertisers’ events and upcoming event listings, retail product promotions and engagement announcements.Featured Property: Added value for Real Estate advertisers providing a 1/2 page, four color advertorial positioned in the front of the Real Estate section.
These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
:: Philadelphia magazine :: EDITORIAL CALENDAR
2009
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM1/6/09
:: Philadelphia magazine :: 2009 SPACE &
MATERIAL CLOSING DATES
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM
These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
*Please note that Special Section ad material may have different deadlines. Please contact your account executive at 215.564.7700 for specific Special Section deadline information.
Digital AdsIssue Space Deadline Ad Material Due Provided On-Sale Date on Disk
January 2009 November 24 November 26 December 5 December 29
February 2009 December 29 January 2 January 9 February 2
March 2009 January 26 January 30 February 6 March 2
April 2009 February 23 February 27 March 6 March 30
May 2009 March 30 April 3 April 10 May 4
June 2009 April 27 May 1 May 8 June 1
July 2009 May 25 May 29 June 5 June 29
August 2009 June 29 July 3 July 10 August 3
September 2009 July 27 July 31 August 7 August 31
October 2009 August 24 August 28 September 4 September 28
November 2009 September 28 October 2 October 9 November 2
December 2009 October 26 October 30 November 6 November 30
January 2010 November 23 November 25 December 4 December 28
Philadelphia magazine Space & Material Deadlines
10/31/08
GENDER45% male55% female
AGE15% are between 18-3419% are between 35-4446% are between 45-6419% are 65+
Median Age 48
EDUCATION LEVEL88.2% attended college73.4% one college degree42.1% postgraduate studies33.6% postgraduate degree
EMPLOYMENT54.7% are employed in a professional or managerial position25% are owners or partners in their business
AVERAGE HOUSEHOLD INCOME$197,800
MEAN NET WORTH$1,159,000
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM
Source: The Media Audit, June-August ‘08. Monroe Mendelsohn Subscriber Study, Oct. 07. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
:: Philadelphia magazine ::2009 DEMOGRAPHIC
PROFILE
Philadelphia magazine Pro!le
1/7/09
:: Philadelphia magazine :: 2009 CIRCULATION
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM
* Unless referenced to ABC, all other information is the Publisher’s Own Data. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
Philadelphia magazine Pro!le
12/12/08
Circulation:**Paid: 95,775Verified: 9,663Total Paid & Verified Subscriptions: 105,438 (82.2%)
Single Copy: 22,781 (17.8%)Total Paid & Verified Circulation: 128,219
**ABC Publisher’s Statement, June, 30, 2008
Print Run: 160,000*Additional distribution is targeted to special events such as Philly Cooks™, Manayunk Arts Festival, Design Home®, Sales Promotions and other venues.
Hotels:Philadelphia magazine is featured in some of the finest hotels in the city giving visitors the first look at things to do in and around the city.
TOTAL HOTEL CIRCULATION: 6,500*
Retail Stores:Philadelphia magazine has prominent display positions at checkouts in area retail chains including:
Supermarkets:ACMESuper FreshGenuardi’sShop RiteWhole FoodsGiant Wegmans
Drug and Mass Merchandisers:TargetCVSRite Aid
Bookstores:Barnes & NobleBordersWalden Books
Philadelphia International Airport: Philadelphia magazine is displayed at all five terminals at the Philadelphia International Airport. Visitors to Philadelphia from far and wide are exposed to the cover of Philadelphia magazine in five different locations in each terminal.
Train Terminals: Philadelphia residents using public transportation can find Philadelphia magazine displayed everyday, to and from work in the following stations:
US Air and Continental Airlines:Philadelphia magazine is also available at Philadelphia Airport President’s Clubs and on local flights for US Air and Continental Airlines.
TOTAL CIRCULATION: 3,000*
Prudential Fox & Roach and ERA real estate:For interested companies, Philadelphia magazine can work with your company to provide subscriptions to new home owners.Please contact your account executive for more information.
TOTAL CIRCULATION: 4,800*
Philadelphia magazine reaches the region as the premier resource for area dining, entertainment and so much more.
:: Philadelphia magazine :: 2009 CIRCULATION
DMA
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM
*The 2008 ABC Magazine Market Coverage Report identifies the DMA circulation of National ABC audited publications. The 2008 report lists the circulation of these publications in the Philadelphia DMA. This is the latest data available and is based on 2007 ABC publishers data. For comparability, Philadelphia magazines’
total paid circulation for the August, 2007 issue is 135,021 total paid subscribers as reported in our December, 2007 ABC publishers statement. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
Philadelphia magazine Pro!le
12/12/08
Publications Market Coverage
Philadelphia magazine* 135,021
Sports Illustrated 111,515
People 111,012
Newsweek 104,849
Cosmopolitan 75,675
Redbook 72,375
O, the Oprah Magazine 70,218
Glamour 67,805
Real Simple 58,009
In Style 53,209
Martha Stewart Living 51,087
Bon Appetit 42,937
Vogue 36,179
Elle 33,509
Vanity Fair 31,992
Allure 31,084
Gourmet 29,469
GQ 26,989
House Beautiful 26,033
Conde Nast Traveler 21,744
Harpers Bazaar 21,700
Architectural Digest 21,320
Metropolitan Home 15,784
Town & Country 14,553
Modern Bride 13,000
Elle Décor 12,194
New Yorker 12,027
Bride’s 10,768
Martha Stewart Wedding 5,513
Philadelphia magazine has a higher market coverage in the Philadelphia DMA than most affluent national magazines.
Hotel Name # of Copies Per Hotel
Four Seasons 1,100
The Loews Hotel 1,000
Trump Plaza Hotel & Casino 900
Hilton Garden Inn Center City 550
Double Tree Hotel - Broad Street 500
Embassy Suites 500
The Inn at Penn 500
Hyatt Regency Penns Landing 400
Hotel Sofitel 400
Double Tree Hotel - W. Germantown Pike 350
Park Hyatt Philadelphia 250
The Rittenhouse 250
Marriott Center City 150
Other Hotel 200
Total 7,050 average issues per month
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM
Source: Publisher’s Own Data. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
:: Philadelphia magazine :: 2009 HOTEL
CIRCULATION
Philadelphia magazine Pro!le
1/12/09
County Subscription Newsstand Total % Circulation Copies Copies Copies
Bucks, PA 8,442 2,720 11,162 7.98%Chester, PA 7,335 2,496 9,830 7.03%Delaware, PA 11,191 4,172 15,363 10.99%Montgomery, PA 20,259 7,040 27,299 19.52%Philadelphia, PA* 27,178 14,675 41,853 29.93%Burlington, NJ 4,073 1,378 5,450 3.90%Camden, NJ 5,303 1,713 7,016 5.02%Gloucester, NJ 2,014 820 2,834 2.03% SMSA TOTAL 85,794 35,013 120,807 86.40% Berks, PA 1,406 74 1,480 1.06%Lehigh, PA 923 37 961 0.69%Monroe, PA 81 74 155 0.11%Northampton, PA 558 37 595 0.43%Schuykill, PA 155 0 155 0.11%Atlantic, NJ 1,336 148 1,484 1.06%Cape May, NJ 821 373 1,194 0.85%Cumberland, NJ 399 111 510 0.36%Mercer, NJ 971 410 1,380 0.99%Salem, NJ 180 111 291 0.21%Warren, NJ 26 0 26 0.02%Kent, DE 42 0 42 0.03%New Castle, DE 1,288 410 1,697 1.21% Section Total 8,185 1,785 9,970 7.13% ADI TOTAL 93,979 36,798 130,777 93.53%
ALL OTHER COUNTIES AND STATES
Delaware 72 10 82 0.06%Maryland 418 51 470 0.34%New Jersey 2,040 171 2,211 1.58%Pennsylvania 2,878 175 3,053 2.18%All Other US States 3,195 39 3,234 2.31% Section Total 8,603 447 9,050 6.47%
GRAND TOTAL 102,582 37,245 139,827 100.00%
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM
These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
Source: Publishers own data, August 2008* Philadelphia Includes Hotels
:: Philadelphia magazine ::2009 CIRCULATION
BY COUNTY
Philadelphia magazine Pro!le
11/25/08
:: Philadelphia magazine :: GENERAL
1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM
1X 3X 6X 9X 12X
BLACK & WHITE PAGE 14,640 14,350 14,030 13,660 13,230 2/3 10,440 10,220 10,000 9,720 9,440 1/2 8,770 8,600 8,420 8,170 7,940 1/3 5,430 5,300 5,200 5,030 4,870 1/6 3,030 2,960 2,900 2,830 2,760 BLACK & 1 COLOR PAGE 18,990 18,610 18,260 17,740 17,220 2/3 14,110 13,790 13,490 13,120 12,750 1/2 12,150 11,940 11,710 11,360 10,990 1/3 8,520 8,340 8,150 7,920 7,710 1/6 4,770 4,660 4,580 4,430 4,320 4 COLOR PAGE 21,810 21,490 21,160 20,620 20,070 2/3 17,860 17,630 17,410 16,910 16,420 1/2 15,120 14,910 14,700 14,350 13,970 1/3 11,060 10,900 10,720 10,450 10,190 1/6 6,190 6,090 6,010 5,880 5,720 COVERS SECOND 25,930 25,390 24,860 24,100 23,340 THIRD 24,950 24,470 24,000 23,230 22,480 FOURTH 28,140 27,590 27,050 26,220 25,370
All rates are gross.There is a 15% premium on all 1/3 page vertical ads.There is a 10% premium on all 1/2 page horizontal ads.There is a 5% premium on all bleed ads.
NOTE: BEST OF PHILLY RATES - 7.5% PREMIUM.
Philadelphia magazine bases its current rates on an average 12 month circulation of 110,000. Rate base for the 2009 period is 110,000.
Philadelphia magazine 2009 Rate Card
11/08
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PHILLYMAG.COM
2009
PHILADELPHIA MAGAZINE PHILADELPHIA WEDDING PHILADELPHIA HOMEPHILLYMAG.COM
phillymag.com is a daily lifestyle guide to better living in the Philadelphia region. Reflecting the same authentic and authoritative voice of our magazine, phillymag.com targets the educated, the upscale, and the affluent consumers in our area.As a lifestyle resource, phillymag.com boasts the most comprehensive local databases for dining, shopping, travel, health and more.phillymag.com also features content from our magazine and archives, as well as commentary on the stories and issues that shape our region.Through phillymag.com and our e-newsletters, we are committed to building and strengthening relationships with our audience. We encourage our users to share feedback with each other, and with us, helping them get the most out of living in Philadelphia.
Fast Facts about Phillymag.com (1/09)● Pageviews - 590,000 / month● Uniques - 162,000 /month● Time spent on site - 3+ minutes● Pageviews per visit – 4+
PHILLYMAG.COM
Title Details Frequency Subscribers Ad Size
The Restaurant Club
Go-To Guide
Shop Talk
Buzz
Home
Wedding
Exclusive Email Campaigns
What & where to eat and drink
Every Tuesday & Friday ~23,000
~23,000
~23,000
~23,000
package
package
~23,000
Sky Scraper
160x600
Sky Scraper
160x600
Sky Scraper
160x600
Sky Scraper
160x600
Sky Scraper
160x600
Sky Scraper
160x600Provide Subject Line
& HTML
Every Thursday
Every Friday
Monthly
Monthly
Monthly
Monthly
What to do this weekend
Deals, steals & must haves
Inside look at upcoming issue
Home innovations and inspirations
Local content for brides-to-be
Dedicated to your message & the audience you wish to reach
E-NEWSLETTERS
E-newsletters Distinct and targeted emails, delivered to a rich database of opt-in subscribers
Display Advertisements From banners to masthead buttons, there are multiple creative units to suit every message
Custom Opportunities Custom landing pages, microsites or the It List marketing box; all uniquely suited to drawattention to your brand
DISPLAY ADVERTISEMENTS & SPONSORSHIPS
PHILADELPHIA MAGAZINE PHILADELPHIA WEDDING PHILADELPHIA HOMEPHILLYMAG.COM
Leaderboard (728 x 90)
Enhanced Directory Listing
Medium Rectangle
(300 x 250)
Skyscraper (160 x 600)
Masthead Buttons (180 x 90)
Phillymag.com can create a customized program to best showcase your business.
Custom landing pages ● Microsites ● Video ● Mobile ● Integrated sponsorships
Ask your Account Executive to develop a unique program for you.
DISPLAY ADVERTISEMENTS
CUSTOM OPPORTUNITIES
Ask your AE about our Homepage
Sponsorships!
THE PHILLYMAG.COM AUDIENCE
1818 Market Street, Philadelphia, PA 19103 | 215.564.7700 | Fax 215.656.3500 | phillymag.com1/13/09
Best of Philly® Find past and present winners with this expansive directory.
Dining, Food & Wine The authoritative guide to dining in Philadelphia. Find restaurant and bar reviews as well as a searchable database, and our signature wine and spirits guide. Ask about our Enhanced Listings.
Arts & Entertainment Philadelphia’s unique arts and entertainment scene includes reviews of gallery openings, plays and more.
Style & Shopping From Rittenhouse Row to the Philadelphia Premium Outlets, we have fashion advice, news, and tips for great shopping in and around Philadelphia.
Weddings Fueled by Philadelphia Wedding, this resource includes everything needed to plan the wedding of a lifetime. Planning guides and useful archives ranging from dressmakers to cake-bakers.
Travel Monthly features, stories, money-saving tips and of course, Best of the Shore. A helpful resource for tourists visiting from out of town and for Philadelphians looking to get away.
Home The latest trends in home décor, home maintenance, real estate, gardening, and much more from Philadelphia Home.
Health The latest trends in health, exercise and medical practices. Additionally, our Top Docs Directory offers a trusted resource for the region’s most respected physicians.
● 97% achieved college education or higher
● 61% HHI $75,000 or more
● 67% are ages 35-55
● 97% travel for pleasure
● 98% dine-out at least once a week
● 68% use phillymag.com for event info
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