A Food Media Initiativefor Jarrod Walczer

April 27, 2012

Research

Slow Food

• What is Slow Food?• Eating Local• Eating Slowly

• Slow Food Nationally

• Slow Food on Campus

Food Media

• What is Food Media?

• Food Media on other campuses

• Food Media at Ithaca College

Design

FEEDback

Slogans

• taste.share.tell.

• Leave Room for Discussion

• A Food Media Initiative

Logo

SWOT Analysis

Strengths

• Educational

• Collaborative

• Opportunistic

Weaknesses

• Recruitment

• Logistics

• Finances

Opportunities

• Partnerships

• Outreach

• Social Media

Threats

• Relationships

• Competition

• Finances

Recommendations

Slow Food

• Meet with IC chapter

• Focus on locally grown food

• Alternative meal options

Advertising Opportunities

• Wellness Wednesdays • Student outreach in food-related

courses/majors

• Social media

FEEDback

• Making connections o ICTVo The Ithacan

Questions?