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A History of Toys Brief, Biased and Mostly Binary

A History of Toys Brief, Biased and Mostly Binary

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A History of Toys Brief, Biased and Mostly Binary. The Pre-Binary Era. 1940’s America finds rubber but fuels the need for synthetic rubber Bounce, stretch further, copy print . The First Interactive Era. CBS 1953-57 Magic drawing screen and marker Winky Dink kits sold! . - PowerPoint PPT Presentation

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Page 1: A History of Toys Brief, Biased and Mostly Binary

A History of ToysBrief, Biased and Mostly Binary

Page 2: A History of Toys Brief, Biased and Mostly Binary

The Pre-Binary Era

1940’s America finds rubber but fuels the need for synthetic rubberBounce, stretch further, copy print

Page 3: A History of Toys Brief, Biased and Mostly Binary

The First Interactive Era

http://www.rembrandtfilms.com/winkydink.htm

CBS1953-57Magic drawing screen and markerWinky Dink kits sold!

Page 4: A History of Toys Brief, Biased and Mostly Binary

The Faux High Tech Era

Translucent pegs into black opaque paperLightbulb illuminates pegsNo muss/ high tech looking1967Hasbro

Page 5: A History of Toys Brief, Biased and Mostly Binary

The Dawning of the Console Age

1976 video table tennisNolan BushnellAtari was one of many but colorful , well packaged and designed.

Page 6: A History of Toys Brief, Biased and Mostly Binary

The E-literate Age

Home PC used for playClickable explorationsExpensive

Page 7: A History of Toys Brief, Biased and Mostly Binary

The Animatronics

AgeMicrosoft and PBS 1997Standalone, with VCR or with TVToo difficult for parentsToo distracting for kidsGreat show of technology combining animatronics and the vertical blanking interval from tvSpecially encoded TV series

Page 8: A History of Toys Brief, Biased and Mostly Binary

Where we’re at …

• Plain Old Toys• Plan Old Digital Toys• 2-Way Interaction between

digital and other toys • To consider:

– As the mediums change does the play change?

– Distribution change?

Page 9: A History of Toys Brief, Biased and Mostly Binary

Today’s Connected Kid

Page 10: A History of Toys Brief, Biased and Mostly Binary

The Future of Toyland

• Gesture/Body as Interface

PlayStation Move

Microsoft Natal

Nintendo 3DS – no glasses

Page 11: A History of Toys Brief, Biased and Mostly Binary

The Dollar iStore

• 99 cents to Entertain • “Golden Books” Rises Again

– Cat in th

Page 12: A History of Toys Brief, Biased and Mostly Binary

Virtual Worlds and Social Networks

• Offline world as your online pass• Online world as your design

studio• Playing and Designing (Spore,

Little Big Planet, ModNation)• Offline/Online continue to Blur

Page 13: A History of Toys Brief, Biased and Mostly Binary

Fitness, HealthMove to earn

SwinxZippedy

Pokewalker

GeoTracker Jt.