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Presentation by Author Friendly's Carla King on self-publishing tools and services she trusts. San Francisco Writers Conference, February 12, 2016
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CA R L A K I NG c a r l a @ c a r l a k i n g . c o m Au t h o r F r i e n d ly
S E L F - P U B L I S H I NGa c o n s u m e r s g u i d e
A C O N S U M E R S G U I D E• Print and e-book distributors • File creation / formatting tools • Sell more books with direct sales • Subscriptions and slicing • Crowdfunding • Beta publishing • Book cover design • Website registration and creation • Owning it (Copyright, ISBN, LCCN) • Marketplaces for author services • Productivity
“What company should I
self-publish with?”
“What company should I
self-publish with?”
D I ST R I B U T O R S
• Amazon CreateSpace • Amazon Kindle Direct Publishing (KDP) • Smashwords • IngramSpark • Blurb • BookBaby • Draft2Digital • Pronoun • StreetLib • Author Solutions companies
C r e a t i o n To o l s
Marriage Material
Marriage Material
Beta Readers
Marriage Material
Perfected
Editing &
DesignBeta
Readers
Marriage Material
Perfected
Editing &
Design
Reviews
Beta Readers
Marriage Material
Perfected
Editing &
Design
Reviews
Website
Beta Readers
Marriage Material
Perfected
Editing &
Design
Reviews
Website Social Media Presence
Beta Readers
Marriage Material
Perfected
Editing &
Design
Reviews
Advance Reader Copies
Website Social Media Presence
Beta Readers
+
The Usual Suspects
CreateSpace• Amazon POD only
• Paperback only
• B&W + Full color
• MOBI for Kindle w conversion fee
• You provide PDFs
• Free
• 80% CreateSpace POD
• 60% Amazon POD
• Great POD book prices, fast delivery
• Great phone support
• Do not use expanded distribution
Can do, or use book designtemplates and other tools
POD to Amazon
Smashwords
• Free to use • 85% Net Royalty • MS Word > all formats • Wide distribution, including libraries for bestsellers • Just about everybody except Amazon • Coupon codes • Preorders
If your book has earned over $2,000 at Smashwords retailers and you would prefer to consolidate your distribution via Smashwords to Amazon as opposed to uploading direct with them, please click the "support" link at the bottom of this page and let us know you're in the $2,000 club and would like to be considered for our distribution to Amazon.
ebooks15%
Amazon KDP
• MOBI Kindle ebook distribution to Amazon only • Free • $79 conversion from CreateSpace POD book • 70% Net Sales Royalty in most territories (US) minus “delivery” and 35% elsewhere
until you evaluate your marketing strategy
• Preorders
ebooks30%
IngramSpark
• Hardcover • Paperback • Ebooks • Plain and full-color complex
• You design & format
• Wide distribution incl bookstores
• Royalty 45-70% minus print costs • Annual $12 distribution fee
IngramSpark replaced LSI but sophisticated author/publishers can still use
ebooks, POD, paperback, hardback $45 refundable setup fee
Others to Consider
BookBaby• One file one order • Format, design, distribute
• Hardcover, paperback • Full color, complex books • eBook/fixed-layout eBook
• Great support and satisfaction guarantee
• Many pricing models - $199-$999+
• 100% of net sales - online retailers fee ~40%
Blurbebooks, POD, paperback, hardback, marketplace
$ in print markup
Blurb
Easy tools 80% royalty (-30% distribution to Apple iBookstore)
Sales, mockups for designer, personal books, supplementary books
Draft2Digitalebooks 10%
Pronounebooks + marketplace 0%
Pronounebooks + marketplace 0%
StreetLibebooks + print (soon) + marketplace 10%
StreetLibebooks + print (soon) + marketplace 10%
Marketplaceseditors, designers, marketers…
Marketplaceseditors, designers, marketers…
Marketplaceseditors, designers, marketers… 10% on services rendered
Marketplaceseditors, designers, marketers… 10% on services rendered
Marketplaceseditors, designers, marketers… 10% on services rendered
Weighing the
OptionsSTUDY LATER
• Easiest BookBaby (format, design, distribution, but highest $)
• Best royalty Direct to retailer (Amazon, Apple, Kobo, Nook)Direct via your site + Gumroad/Selz or Leanpub
• Best brick-and-mortar bookstore reach IngramSpark (biggest distribution in world)BookBaby good tooKobo for in-store purchase of ebooks
• Best eBook distribution Smashwords (largest in world, library reach)Kobo distributes bookstores worldwideIngramSpark, BookBaby, Blurb also goodDraft2Digital catching up
• Single-vendor tools + distro Kobo, Smashwords, Amazon CreateSpace & KDP, Apple (for direct relationship, testing waters, ARCs)
• Where most people buy books Amazon.com (CreateSpace/KDP)
• Complex & Full Color Print & E BookBaby, Blurb - most expensive, easiestIngramSpark - must provide print-ready files
• HardbacksIngramSpark, BookBaby, Blurb
• Best POD price ( ARCs, events ) Amazon CreateSpace (easiest to use, no setup fee)IngramSpark (print-ready files, refundable setup fee)
• Best global reach IngramSpark, Blurb for printKobo for ebooks, wide international distribution and ebook sales inside brick & mortar bookstores(Ingram distribution feeds Kobo)
• Most profit Selling direct (website + Gumroad)
Weighing the OptionsSTUDY LATER
Not recommended.
You can’t own your ISBN. They upsell
constantly, and their packages are much too
expensive.
I have spent many hours extricating
authors from these companies.
Don’t commit without first playing the field!
Not recommended.
You can’t own your ISBN. They upsell
constantly, and their packages are much too
expensive.
I have spent many hours extricating
authors from these companies.
Don’t commit without first playing the field!
Not recommended.
You can’t own your ISBN. They upsell
constantly, and their packages are much too
expensive.
I have spent many hours extricating
authors from these companies.
Don’t commit without first playing the field!
And there’s more!
F I L E C R E AT I O N
• Formats • File creation challenges • Word and InDesign • Book Design Templates • PressBooks • Bowker • Fiver
Making Books FORMATS
Making Books FORMATS
Making Books FORMATS
Making Books FORMATS
STYLES Makes everything
easier
STYLES
STYLES
STYLES
STYLES
STYLES
FORMATTING TOOLS AND SERVICES
FORMATTING TOOLS AND SERVICES
FORMATTING TOOLS AND SERVICES
FORMATTING TOOLS AND SERVICES
FORMATTING TOOLS AND SERVICES
Author Friendly
• b a s e d o n w o r d p r e s s
• o n l i n e p u b l i s h i n g t o o l
• c a n d o b l o g t o b o o k
• b i g b o o k s , s m a l l b o o k s , s a mp l e s , g i ve aw ay s
• p r i n t a n d e b o o k fo r m a t s
• g r e a t t e mp l a t e s
• c u s t o m i z a t i o n
• e a s y t o h i r e h e l p
• e a s y c o l l a b o r a t i o n
• w o r k i n t h e c l o u d
99 - 300PDF, MOBI, EPUB
February2016CarlaKing
Click for YouTube Video
February2016CarlaKing
Click for YouTube Video
February2016CarlaKing
Click for YouTube Video
February2016CarlaKing
PDF for print EPUB Kindle
Click for YouTube Video
C h o o s e f r o m ove r 5 0 t h e m e s
I’ve arranged for you to get a 25% discount on
Pressbooks exports! Play for free, but when you’re ready to make your PDF,
EPUB and MOBI, just click here to send an email to [email protected]
with the code CARLAKING
in the subject line.
Then let me know how it goes!
99 - 300PDF, MOBI, EPUB
iBooks & iTunes - also convert and distribute to Bookwire, Ingram, INscribe, Smashwords, and BookBaby via their list of aggregators. Sell on your site and via online stores and payment services like Gumroad. Royalties = 70% of list price.
iBooks Author
Export as a PDF, text file,
or .ibooks file, which you can
distribute outside the iBooks Store
or through iTunes U.
KDP Kids
• Distribute to Kindle store only • Royalties are 70% of list price Teachers - check out Kindle Textbook Creator (beta)
KF8 Format
Play the Field
great for ARCs
Play the FieldPublish Everywhere
PATREON
BitLit
BEACON
February2016CarlaKing
Gumroad* Selz* Scribd BitLit
SELL MORE BOOKS
*Also in subscriptions and slicing
February2016CarlaKing
online store
5% + 25c transaction fee
physical & digital (& bundles)
pre-orders
keep customer data
transactional facebook / twitter
Click for Gumroad Video
February2016CarlaKing
online store
5% + 25c transaction fee
physical & digital (& bundles)
pre-orders
keep customer data
transactional facebook / twitter
Click for Gumroad Video
February2016CarlaKing
online store
5% + 25c transaction fee
physical & digital (& bundles)
pre-orders
keep customer data
transactional facebook / twitter
Click for Gumroad Video
February2016CarlaKing
online store
5% + 25c transaction fee
physical & digital (& bundles)
pre-orders
keep customer data
transactional facebook / twitter
Click for Gumroad Video
February2016CarlaKing
Document, story, and ebook sharing site
Strong social features like commenting and “readcasting”
Publish and sell stories or entire ebooks
Reader subscription service
Beta publishing
February2016CarlaKing
Leanpub Pressbooks Slicebooks Gumroad*
Selz*
SUBSCRIPTIONS AND SLICING
*Also in sell more books
February2016CarlaKing
CARLA KINGIterative | Serials Paid Blogging | Crowdfunding
Click for YouTubeVideo
February2016CarlaKing
CARLA KINGIterative | Serials Paid Blogging | Crowdfunding
Click for YouTubeVideo
February2016CarlaKing
CARLA KINGIterative | Serials Paid Blogging | Crowdfunding
{ PWYW $ }
Click for YouTubeVideo
February2016CarlaKing
slice, remix & publish
Watch the YouTube Video
February2016CarlaKing
slice, remix & publish
Watch the YouTube Video
February2016CarlaKing
slice, remix & publish
Watch the YouTube Video
February2016CarlaKing
Pubslush PubLaunch Inkshares Unbound Beacon Reader Leanpub*
FUN WITH CROWDFUNDING
*Also in sell more books, subscriptions and slicing
February2016CarlaKing
author crowdfunding: 3 case studies www.pbs.com/mediashift/author/cking
February2016CarlaKing
You pitch. They present to the crowd. If successful, you write and they edit,
design, promote, publish. You get up to 50% royalty.
Inkshares & Unbound
February2016CarlaKing
Leanpub Wattpad * Scribd Gumroad * Selz
Patreon Beacon Reader
PressBooks Facebook Notes
Your Wordpress WebsiteGroup Blogs
Cowbird * Maptia * Medium Daily Science Fiction…
Sit. Stay. Snack.
Book Covers
Book Covers
Book Covers
Judicious use of Fiverr (beta books)
Organize Collaborate Share
Organize Collaborate Share
February2016CarlaKing
https://www.bookworks.com/author/carla/
The one thing you can do to protect your book
and keep it portable among vendors
978-09646445-6-4
Buy 10 for $295
I S B N
OWN YOUR WEBSITE SELF-HOSTED
MANAGED WORDPRESS
OWN YOUR LIST
OWN YOUR
OWN YOUR
Book Files
25 Things You Must Know Before Self-Publishing Sign up for the email newsletter
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Email [email protected] with questions or to schedule a free 15-minute consultation.
