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A Little About Us • Web Development & Online Marketing Agency
• Inbound Marketing Certified
• Google Certified Partner
• Specialties include: o Custom Web Design/Development including Content Management
Systems
o Search Engine Optimization
o Search Engine Marketing
o Online Marketing & Advertising
o Social Media Marketing
o Blog development & consulting
Facebook Video • http://vimeo.com/20198465
Tweet Questions with #fb4biz
Why Facebook for Marketing &
Advertising?
Everyone is Here • 845 Million Active
MONTHLY Users
• 100 BILLION Personal Connections
• 71% of All U.S. Internet
Users have ACTIVE
Accounts
• 57% Female / 43% Male
Photo Credit: eddiehosa http://www.flickr.com/photos/84123084@N00/
And They Stick Around • Average time spent per
visit: 20 Minutes
• 2.7 BILLION LIKES Every DAY
• 250 Million Photos
Uploaded DAILY
The Big Change: Facebook
Timeline for Pages
Homepage Layout
Landing Tabs (Apps)
The New Wall
Custom Tab & Profile Design
Effectively Using Photos & Videos
• Incorporating your brand and conversion strategies
into the Cover Image, Landing Tab buttons, Landing
Tabs, Profile Thumbnail, and Wall posts.
• Enhanced visibility for photos & videos in new layout
Working with Complementary
Pages & Leveraging Fans
Business Tags in Posts
Fans Working FOR You • Encouraging content shares
• Encouraging fan submissions of photos, survey
responses, videos, questions/answers
The Math:
• The average Facebook user has 120 friends
• If your page has 500 fans, and just 1% (5) of them
share a post, it can potentially reach 600 new users.
• If 10% of them share a post, it can potentially reach
6,000 new users.
Facebook Advertising
Facebook PPC Advertising
Concert Series: Facebook PPC
Advertising
Example: Engaged, 18+
Example: Parents of Teens
Example: NH Hockey Fans
Facebook Insights
Reporting
Likes & Potential Reach
Demographics,
Locations
&
Like Sources
Content Views
&
Referral Sources
Check-In’s - Location
Advanced Uses & Applications
Calls to Action & Landing Tabs
Clicks through to
Facebook Coupon, Twitter, Pinterest
Using Contest, Offers, and Incentives to Drive
New ‘Likes’
Fan-Only Content: Printable Coupons
Hotel Marketing on Facebook
Fan Interactions with Page
Distrikt Hotel NYC – Fans are asked to share their photos of NY during their stay
Sharing Fun Content – Kids & Animals are key!
Beacon Hotel, Miami –
telling a story of a bird they
saved; personable &
incorporates a great
image!
329 Likes, 37 comments, 2
shares
Timely & Responsive Communication
Estes Park, CO – sharing photos of great weather to calm concerns of wildfires in area
Fans-Only Promotions & Contests (fan-gates)
Tourism Destinations
BECOME the go-to source
of information for your
region!
Cross-promote with other
tourism destinations.
Ideas for Business Hotels • Share photos of conferences, workshops and trade
shows with fans, and tag attendees (esp. business
pages)
• Provide a Twitter #hashtag for conference
attendees to communicate with each other & hotel
staff during their stay. Promote via signage & in
conference materials.
• Offer incentives for check-ins – ie: free coffee, early
dinner seating, etc.
Let’s Keep in Touch!
www.grapevinemktg.com
Facebook.com/grapevinemktg
Twitter.com/grapevinemktg
Email: [email protected]