• A Local GP who has never had a conversation with a rep on A Local GP who has never had a conversation with a rep on

Avamys. Currently has a number of AR patients for whom he Avamys. Currently has a number of AR patients for whom he

does not prescribe Avamys . does not prescribe Avamys .

• He feels that Avamys is highly priced and has some He feels that Avamys is highly priced and has some

anecdotal evidence that patients do not like the bottle, but anecdotal evidence that patients do not like the bottle, but

has never tried it .has never tried it .

• He is not convinced by the data he has read.He is not convinced by the data he has read.

• Is happy with the nasal effects of other flucticasone products Is happy with the nasal effects of other flucticasone products

and is not concerned with ocular symptoms as these can be and is not concerned with ocular symptoms as these can be

treated with eye drops.treated with eye drops.

• A junior ENT hospital physician who is keen to try new A junior ENT hospital physician who is keen to try new products and listen to modern research.products and listen to modern research.

• Is interested on the idea that Avamys can treat both nasal and Is interested on the idea that Avamys can treat both nasal and ocular symptoms.ocular symptoms.

• Understands benefits of of fluticasone but currently uses a Understands benefits of of fluticasone but currently uses a number of products number of products

• A GP who has prescribed Avamys regularly and has had A GP who has prescribed Avamys regularly and has had

good feedback from patients.good feedback from patients.

• Appreciates the importance of effect on nasal as well as Appreciates the importance of effect on nasal as well as

ocular symptomsocular symptoms

• See Avamys as effacious as Nasonex and it has no odourSee Avamys as effacious as Nasonex and it has no odour

• Has a good relationship with Avamys repsHas a good relationship with Avamys reps

What competitive activity is taking place with this customer

What competitive activity is taking place with this customer

What competitive activity is taking place with this customer

What pages of the DA will you use? (Or single page DA)

How will you open?

What is your insightful question/s?

How will you position Avamys’ key benefits?

What are your pre-call objectives?

How will you close?