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Advice on identifying and researching trusts, presented by James Laverty on 10 November 2011 at the Institute of Fundraising conference.
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A Matter of TrustIdentifying & Researching
Trusts
IOF Conference
10 November 2011
Agenda
• About Grant Making Trusts• What Trusts Fund• Identify Trusts• Research Trusts• Online Resources• Examples of Trusts
Trust Income
• Most trusts and foundations derive their income from an endowment, ie a capital sum given to them by an individual, family, company or charity.
• Some trusts and foundations receive their income from other sources: eg gifts from a company's current profits, or a regular appeal on TV and radio.
• Some trusts act as a broker for donors and collector of endowment eg CFNI
Three different trust typesbased on spend policy
• External Income• Spend Down• Perpetual
Amount of Funding
• The amount each trusts has to give varies. Common factors on amount of grant giving:
• Size of endowment capital• Interest generated from endowment capital• Percentage of company profits• Spend Policy
Why would a trust fund you?
• First of all.. Take a long hard look at yourself and ask yourself what are you offering?
or
What trusts typically want to fund
• New & innovative methods of tackling problems• Responses to newly identified needs• A one-off item of equipment or project• Activities for which other forms of fundraising is
difficult• Targeting at most disadvantaged• Short term projects
Ronseal Effect
What funders typically don’t want to fund (1/2)
• Core / ongoing running costs• Current salaries / projects• Retrospective costs• Long-term funding
What funders typically don’t want to fund
• Non-registered charities• Work outside the UK• Large capital projects• Replacing statutory funding / responsibility
The Funders Viewpoint
The Funder wants to fund:
The Funder doesn’t want to fund:
Strategy for Identifying Funders
• Developing, maintaining and refining a shortlist
• Prime targets, usual suspects and wildcards• Broadband, Buddies and Books• Look at similar organisations – who funds
them?• In depth research
Identifying funders
Create a long-list then a short-list. You may wish to split your applications into three general areas…
• Key Targets: A small number of focused applications which need significant work
• Middle Ground: A larger number of other funders who do not require as much information but still need a tailored application
• Long shots: A large number of speculative applications with almost the same application (probably a letter).
Key Targets
• Lloyds TSB Foundation• NIE Staff and Pensioners Charity Fund• Comic Relief• Children in Need
Middle Ground
• Victoria Homes Trust• Henry Smith Foundation• Garfield Weston Foundation• Hilton in the Community• Santander Foundation
Long Shots
• Bombardier Aerospace Foundation• Rank Foundation• 29th May 1961 Charity• Clore Duffield Foundation• Henry Smith Charity• Tudor Trust
Finding a Link
• What possible links are there between your cause and charitable trusts?
Finding a Link
• Thematic• Geographical• Family/Friends• Historical• Religious/Ethical• Corporate
Researching Trusts
• What questions would you ask a trust before applying to them or what information would you want to find out?
Typical Questions to Ask
• Total Grants Budget• Copy of Annual Report/Accounts• Application deadlines, meeting dates• When is the best time to apply• What do trustees particularly look for• How are applications assessed• Who are the trustees
Deeper Research
• Speak to the Trust• Look into past grants, history of the trust• Speak to organisations who have been
successful• Speak to funding advisers• Investigate, speak to Trustees• Look at accounts/annual report
Research Tools
• Grant Tracker• Directory of Grant-making Trusts • Major Trusts Guide Vol 1 & 2• Charity Commission• Funders own website• Social Media
Online resources
• Funding Websites• Social Media• Other sources
Social Media - Facebook
• Must have a presence• Follow important funders• Apply via Facebook• Vote via Facebook
Social Media - Twitter
• Follow good contacts• Follow trusts and foundations• Be aware of calls for application• Deadlines published
Grant-making Trusts/Foundations
• Around 9,000 Trusts in the UK• The largest 2,500 give £2.5 billion each year • 10% of voluntary sector income in Northern
Ireland
About Trusts
• UK trusts and foundations give about £2.7 billion in grants each year (2006)
NI Charitable Trusts
• Small in comparison to UK. • At least £50m per annum.
– Ulster Garden Villages – Quality of life– Enkalon Foundation – Cross community, self help– Victoria Homes Trust – Homelessness, drugs– Lloyds TSB Foundation – disadvantaged
communities
Henry Smith 2011
• Youth Action NI - £75,000• Home Start Lisburn/Colin - £17,400• Northern Ireland Community of Refugees and
Asylum Seekers - £80,000• Harryville Partnership Initiative - £68,700• Lisburn Downtown Centre - £7,000
• 2011 Total for NI so far – £248,000
Old and New Trusts
• Some are very old: Drapers Charity (1361)• Some are new: Nominet Trust 2008• Some get a new lease of life: Turkington Fund• Some are international: Rockefeller Foundation • Some are local: Carrickfergus Literary and Scientific
Committee• Some are both: Lord and Lady Lurgan Trust• Some are only here for a short-time (Arthur
Guinness)
New – Nominet Trust• The Nominet Trust is a charity created by Nominet,
which maintains the .uk register of domain names • Nominet has made an initial donation of £5 million to
the Foundation for the first year of operations in 2009.
• The Nominet Trust consider funding UK-based and international Internet-related initiatives in the sectors of education, research and development, safety and social inclusion.
• These initiatives should meet the needs of our target groups, who are the young, the elderly, the disabled and sick, the disadvantaged, and those who are vulnerable.
Trusts/Foundations 2009/10• Wellcome Trust £800m• Comic Relief (2009) £80m• Football Foundation £55m• Leverhulme Trust £55m• Gatsby Charitable Foundation £52m• Sainsbury Family £55m (2005) (18 Trusts)• Wolfson Foundation £35m• Garfield Weston Foundation £26m• Esmee Fairbairn Foundation £25m
Recession and other impacts
• Some Trusts income significantly down• Knock on effect less grants and lower amounts• Sustainability of some groups called into question• EU Funding has had a detrimental effect on
applications to trusts• Not all bad – some trusts have bucked the trend
NICVA Fundraising Advice
• By phone, email, by appointment and via facebook
• Discussing project proposal• Funding application review• Identifying funding sources• GrantTracker access• Fundraising options
Institute of Fundraising
• IOF membership• IOF lunchtime seminars• IOF website• www.institute-of-fundraising.org.uk
Friends in the right places
• Support agencies eg: NICVA, local councils, local networks
• The funder themselves – grant/information officers
• Local Representatives of UK Trusts• Trustees of grant-making organisations• Organisations previously funded
Funding Advice Service
Tel: 028 9087 7777
www.twitter.com/neilirwin
www.twitter.com/jameslaverty
www.nicva.org
www.grant-tracker.org
