SO WHAT?!

A NEW “TECH” ON THE WAY…

A Client PerspectiveMarie – Agnès BeetchenSept 2016, London

SBSSENSORY & BEHAVIOUR SCIENCES

IN THE HEART OF R&D

CRAFTING SUPERIOR PRODUCT EXPERIENCE

doing so by decoding Consumer expectations into Product insights, and

enabling the translation of science and technology into Product Promise and Experience

CONSUMER & PRODUCTS INSIGHTS

FROM DATA TO EMOTIONSSENSORY & BEHAVIOUR SCIENCES FUNCTION

SENSORY SCIENCES

CONSUMER SCIENCES

BEHAVIOURAL SCIENCES

Data analysts

Qualitative researchers

Quantitative researchers

Sensory Scientists

Semioticians

Cognitive Psychologists

Statisticians

Ethologists

TECHNOLOGY HAS THE POTENTIAL TO TRANSFORM CONSUMER/PRODUCT RESEARCH…

BUT WE NEED HELP EXPLOITING THIS ….

Help me identify.. what is out there?

Help me clarify.. what do I need?

Help me engage my organisation

WHAT IS OUT THERE?

GET LOST WITH TECHNOLOGY?

ADAPT?

GET THE RIGHT THING TO FIT

•Get the right things to fit your needs…

3 CHALLENGES CLIENT SIDE

What is out there?

What do I need?

How do I prioritize & engage my organisation?

What is out there?

3 CHALLENGES CLIENT SIDE

What is out there?

How do I prioritize & engage my organisation?

What do I need?

WHAT DO I NEED?

WHAT DO I NEED?

•Ask the right question!

•Analyse

•Tell the story

END GAME!

•Providing actionable insights & practical business recommendations at all levels in the organisation

• Strategically combining & delivering multiple research products under one common business denominator

• Communicate efficiently

“traditional researches” upgraded in the digital edge….

DELIVER INSIGHTS

Efficient mining Realtimemeasurements

predictions

New

ap

pro

ach

es

TRADITIONAL BUT DIGITAL

• More precision

• Speed

• Cheaper

IMPROVING THE SUPPLIER TRIANGLE

LIBERATION OF INFORMATION!

•Social listening, Databases, etc..

EFFICIENT & DIFFERENT MINING – AMPLIFICATION OF

•Consumer connected & on-line communities

REAL TIMEIN CONTEXT VISIBILITY

60% of Brand Blue occasions were before 17h, 60% of Brand Yellow occasions were after 17h

PREDICTIONSMODELISATION AND WELL BEYOND!!!

TELL THE STORYUNLOCKING COMPELLING STORY TELLING

HOW DO I ENGAGE?AND OTHER CHALLENGES

TECHNO IN HOUSE VS OUTSIDECURRENT CHALLENGE

DATA ARE CHANGING SHAPE

FROM BINARY TO RICH CONTENT…

CURRENT CHALLENGE

WHAT TECH DOES NOT SOLVE!

BiAS

ETHIC

ASK THE RIGHT QUESTION!

THANK YOU!